Perth Radiological Clinic

What Perth Radiological Clinic does

Perth Radiological Clinic (PRC) is Western Australia's largest private radiology provider, founded in 1948 and operating as a doctor-owned partnership supported by the Gamma Investments Group of companies. It delivers a full multi-modality diagnostic imaging portfolio — CT, MRI, PET/CT, ultrasound, X-ray, nuclear medicine, mammography, DEXA bone densitometry, interventional radiology, fluoroscopy, dental imaging, and lung screening — across more than 20 clinic locations spanning metropolitan Perth (including hospital sites at Joondalup Health Campus, Midland Public, Armadale, Fiona Stanley precinct, SJOG Murdoch, South Perth, Bentley, and Bethesda) and regional Western Australia (Bunbury, opened February 2026). The business is structured around a sub-specialty reporting model staffed by fellowship-trained radiologists across breast, musculoskeletal, cardiothoracic, abdominal, and interventional disciplines, with a stated culture of peer consultation and remote reporting.

PRC monetises primarily through the Australian Medicare bulk-billing framework, supplemented by gap fees on selected services and private-pay elective offerings such as the Peek A View 4D Baby Ultrasound (A$200 flat fee, no Medicare rebate). Customer acquisition operates on a dual track: a referral-led model drawing GPs, specialists, and hospitals, combined with a direct-to-consumer channel supported by the myPRC patient portal, an online booking system, walk-in X-ray at select sites, and a 90-person contact centre. Distribution spans the company website (perthradclinic.com.au), social channels (Facebook, Instagram, LinkedIn), and brand-building sports sponsorships (Perth Glory, Perth Football Club, West Perth Football Club).

Recent capacity additions — Murdoch Square (January 2025), Alkimos (2025), Armadale North PET (2025, fifth PET site), and Bunbury (February 2026) — are reinforced by participation in the federally funded National Lung Cancer Screening Program from 1 July 2025. The company has a wholly-owned nonprofit, the PerthRadClinic Foundation (established 2014), supporting medical research and community programs, and runs an Indigenous Scholarship with Curtin University to build a future radiography workforce pipeline. AI is deployed operationally across booking, diagnostic image review, worklist prioritisation, and report drafting, though the company is an adopting operator of vendor AI rather than a developer of proprietary models.

Name

Perth Radiological Clinic

Legal name

PerthRadClinic Limited ACN 099 943 594

Website

https://perthradclinic.com.au

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Diagnostic Medical Imaging

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Health Services (8000)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Cone Beam CT (CBCT) Imaging Centers (HLABAIAC)

Keywords

• Diagnostic medical imaging
• Radiology services
• PET CT imaging
• Interventional radiology
• Magnetic resonance imaging

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Medical imaging services billed primarily through Medicare rebates, with patients charged gap fees where applicable. Accepts all referrals and bulk bills where eligible.
2. Private Pay Services: Non-Medicare rebatable services such as Peek A View 4D Baby Ultrasound charged at $200 private fee per appointment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Perth Radiological Clinic provides comprehensive diagnostic medical imaging services across multiple modalities (CT, MRI, PET/CT, Ultrasound, X-Ray, Nuclear Medicine, Mammography, Bone Densitometry, Dental Imaging, Interventional Radiology and Fluoroscopy) through a network of more than 20 clinic locations across Western Australia. Services are delivered by fellowship-trained sub-specialist radiologists and supported by AI-enabled workflows, with revenue sourced predominantly from Medicare bulk-billed imaging and patient gap fees plus private-pay elective services.

Product overview

Perth Radiological Clinic is Western Australia's largest private radiology provider offering a comprehensive, multi-modality diagnostic imaging service portfolio. The clinic operates over 20 convenient locations across Perth and regional Western Australia. Their core service offering spans CT, MRI, PET/CT, Ultrasound, X-Ray, Nuclear Medicine, Breast Services, Bone Density (DEXA), Dental Imaging, Interventional Radiology, and specialized screening programs including Lung Screening (NLCSP) and CT Coronary Angiography. Additional services include patient-facing digital tools such as the myPRC patient portal for accessing results and an online booking system. The clinic operates a sub-specialty model where cases are assigned to specialist groups, with fellowship-trained radiologists providing expert diagnostic reporting across all modalities.

Differentiator

Problem solved

Functional benefit

Products and services

• CT (Computed Tomography) Computed tomography imaging services for patients referred by GPs, specialists and hospitals, including general CT, CT small bowel study, CT virtual colonoscopy, CT for silica health surveillance and CT coronary angiography. Performed across PRC's network of over 20 clinic locations using modern CT technology.
• MRI (Magnetic Resonance Imaging) Magnetic resonance imaging services covering body MRI, paediatric MRI, MRI breast, MRI prostate, and MRI small bowel study. Delivered across PRC clinics using modern MRI technology and interpreted by fellowship-trained radiologists.
• PET/CT Imaging Combined positron emission tomography and CT imaging for oncology, neurology and cardiology indications, including FDG and PSMA PET studies. Performed on modern PET/CT scanners with low-dose imaging techniques and reported by sub-specialist nuclear medicine physicians and radiologists. PRC operates five PET locations across Perth.
• Ultrasound Diagnostic ultrasound services including obstetric ultrasound, pregnancy ultrasound, female pelvic ultrasound, endometriosis ultrasound scan, Doppler and Peek A View 4D Baby Ultrasound. Delivered across PRC clinics by specialist sonographers and radiologists.
• X-Ray General/plan X-ray imaging services including walk-in X-ray available at select PRC locations (such as Saturday walk-in at Nollamara). Bulk-billed through Medicare for eligible patients.
• Nuclear Medicine Nuclear medicine imaging services including PET studies and other molecular imaging procedures, delivered at hospital-based and stand-alone PRC locations. Reported by sub-specialist nuclear medicine physicians and radiologists.
• Breast Services Comprehensive breast imaging services including mammograms, breast MRI, core biopsy and FNA, performed at PRC's specialist breast centres and reported by sub-specialist breast radiologists.
• Bone Density (DEXA) Dual-energy X-ray absorptiometry (DEXA) for measuring bone mineral density and performing body composition analysis at PRC clinics.
• Dental Services Dental imaging services including cone beam imaging, digital lateral cephalometric (lat ceph) and digital orthopantomogram (OPG), delivered at PRC's Subiaco clinic.
• Interventional Radiology Image-guided interventional procedures and minimally invasive treatments including injections, performed by specialist interventional radiologists at PRC's hospital-based and stand-alone clinics.
• Lung Screening (NLCSP) Low-dose CT lung screening delivered under the Australian National Lung Cancer Screening Program (NLCSP) which commenced 1 July 2025, targeting high-risk individuals for early detection of lung cancer at PRC clinics.
• Peek A View 4D Baby Ultrasound Elective non-medical baby ultrasound service available between 24-30 weeks gestation at PRC's Booragoon location, providing photorealistic 3D images and 4D videos of babies. Charged at A$200 per appointment with no Medicare rebate available.

Quantifiable outcome

• Most PET appointments available within one week
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Harry Perkins Institute of Medical ResearchcoreStrategic or Co-development PartnerPRC Foundation supports Harry Perkins Institute through annual donations. Contributions support programs including the Cancer 200 Ride for Research and the Walk for Women's Cancer, advancing local medical research for diseases affecting Western Australian families.
• Breast Cancer Research Center WA (BCRCWA)coreStrategic or Co-development PartnerPRC Foundation supports BCRCWA, a center of excellence bringing together oncologists, surgeons, radiation oncologists, breast physicians, and healthcare professionals for evidence-based breast cancer treatment aimed at increasing survival rates.
• FoodbankminorStrategic or Co-development PartnerPRC Foundation supports Foodbank through donations and runs an annual food drive called 'Help in any way you CAN' to support vulnerable West Australians.
• StarickminorStrategic or Co-development PartnerPRC Foundation supports Starick, a charity helping women and children escaping domestic and family violence. Donations provide holiday cheer for mothers and children going through difficult times.
• Curtin UniversitycoreStrategic or Co-development PartnerPRC developed the Indigenous Scholarship in conjunction with Curtin University to support Aboriginal and Torres Strait Islander students studying Bachelor of Science (Medical Radiation Science). Scholarship recipients receive $5,000 yearly for up to four years plus employment opportunities.
• Perth GlorycoreGTM or Marketing PartnerOfficial medical imaging provider for Perth Glory, Western Australia's premier football club.
• Perth Football ClubcoreGTM or Marketing PartnerOfficial medical imaging provider for Perth Football Club.
• West Perth Football ClubcoreGTM or Marketing PartnerOfficial medical imaging provider for West Perth Football Club.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• PRP Diagnostic Imaging: Australian private radiology operator (part of Healius) with multi-modality clinics including CT, MRI, ultrasound, mammography and interventional procedures. Competes with PRC for specialist referrals in overlapping Perth and national markets.
• SKG Radiology: Western Australia-based private radiology provider offering CT, MRI, ultrasound, X-ray, mammography and interventional services across Perth and regional WA. Most direct geographic competitor to PRC within the same state market.
• MIA Radiology: Western Australia-based private radiology group providing CT, MRI, ultrasound, mammography and image-guided procedures. Directly comparable state-level competitor to PRC, especially in Perth's northern corridors.
• Global Diagnostics: Australian radiology provider operating multiple community clinics with CT, MRI, ultrasound, X-ray and interventional imaging. Comparable outpatient, referral-based model to PRC across selected metropolitan catchments.
• I-MED Radiology Network: Australia's largest private radiology operator with a national network of clinics offering CT, MRI, PET, ultrasound, X-ray, nuclear medicine and interventional services. Directly comparable to PRC in modality mix and referral-driven outpatient imaging model.
• Capitol Health: Melbourne-based diagnostic imaging operator (ASX-listed) providing radiology services including CT, MRI, ultrasound, mammography and nuclear medicine. Comparable modality mix and referral model, though concentrated in Victoria.

Regional players

• Benson Radiology: Adelaide-headquartered private radiology provider with subspecialty reporting across CT, MRI, ultrasound, nuclear medicine and interventional procedures. Comparable services and doctor-ownership culture but South Australia-centric footprint.
• Queensland X-Ray: Large Queensland-focused private radiology group offering comprehensive imaging including CT, MRI, PET, mammography and interventional procedures. Comparable modality mix but geographically non-overlapping with PRC.

Broad incumbents

• Sonic Healthcare Imaging: Imaging division of Sonic Healthcare, one of Australia's largest diagnostic services groups. Offers similar multi-modality radiology services nationally, providing both scale and capital advantages relative to PRC.
• Lumus Imaging (Healius): Imaging arm of Healius Limited operating a large national network of diagnostic imaging clinics. Comparable modality portfolio and referral-led model, with broader scale and corporate backing relative to PRC's state-focused practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PerthRadClinic
• LinkedInlinkedin.com/company/perth-radiological-clinic
• Instagraminstagram.com/perthradclinic
• Xx.com/PerthRadClinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perth Radiological Clinic