Evolua Energia

What Evolua Energia does

Evolua Energia is a Brazilian clean energy services company founded in 2020 and headquartered in Belo Horizonte, Minas Gerais. The company operates two complementary product lines: Geração Distribuída (Distributed Generation), a subscription-based solar energy credit service that delivers bill discounts to residential, commercial, rural, and condominium customers across 8 Brazilian states without requiring rooftop panel installation, and Mercado Livre de Energia (Free Energy Market / ACL), a national energy procurement service for medium- and high-voltage commercial and industrial customers offering potential savings of up to 35% versus regulated tariffs. Both lines operate within Brazil's regulated Sistema de Compensação de Energia Elétrica (SCEE) framework under Lei 14.300/2022 and ANEEL Resolução Normativa 1.000/2021, using generation-sharing (geração compartilhada) and remote self-consumption (autoconsumo remoto) structures.

The technology stack is anchored by an internal SCEE compensation platform that handles customer onboarding, distributor coordination, and credit allocation across 8 utility partnerships (CEMIG, Enel Ceará, Energisa Mato Grosso, Equatorial Goiás/Piauí, Neoenergia Bahia/Pernambuco/Rio Grande do Norte). Customer-facing assets include the Portal do Cliente (web and mobile app for iOS/Android), an AI-powered virtual assistant (Eva) on WhatsApp, and dedicated tracking systems for the Rede Evolua+ referral program and Clube Evolua loyalty program (with Azul airline partnership). A multi-tier partner program (Gigawatt, Megawatt, Quilowatt) plus referral-only and institutional convention channels (OAB, SindBeleza, Fecomercio, CDL Salvador) provide a low-cost distributed acquisition surface.

Evolua monetizes primarily through recurring monthly subscriptions priced at a discount to the local distributor's tariff (payment via credit card or boleto) and, in the Mercado Livre segment, through negotiated supply contracts. Indirect revenue flows through referral commissions (up to 50% of the referred customer's monthly bill, capped at R$1,000/month for individual referrers). The go-to-market motion is hybrid: a fully digital self-serve funnel for residential/SMB, an inside-sales team for enterprise onboarding, an enterprise field sales force for Mercado Livre with national coverage, and the multi-tier partner network for distributed origination. The legal entity, Evolua Energia Participações S.A. (CNPJ 35.064.555/0001-81), is a closed private joint-stock company; no parent company, institutional investor, or funding rounds are publicly disclosed. The company manages over R$ 1 billion in energy generation assets and has distributed more than R$ 15 million in cumulative customer savings, with a headcount of 51–100.

Name

Evolua Energia

Legal name

Evolua Energia Participações S.A.

Website

https://evoluaenergia.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Brazilian clean energy subscription company offering distributed solar generation and Free Energy Market services to residential, commercial, industrial, and rural customers across 8 Brazilian states, operating under the SCEE regulatory framework with no installation required.

Ownership category

akta.pro rank

Product category

Distributed Renewable Energy Services

NAICS

Solar Electric Power Generation (221114), Electric Power Generation (22111), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Utility-Scale Power Generation Asset Management (EUAEAMAA)

akta.pro secondary industry

SCADA, Controls & Communications Integration (RTU, Fiber, Networking) (EUAEADAD)

Keywords

• Distributed solar generation
• Renewable energy subscription
• Energy credit compensation
• Free energy market
• Solar energy services

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Energy credit subscription (Geração Distribuída): Monthly subscription model where customers pay a tariff lower than the local energy distributor's rate. The company generates renewable energy and injects it into the grid; customers receive credits that offset their energy consumption. Revenue is recurring and based on the customer's energy consumption volume. Payment accepted via credit card and boleto.
2. Free Energy Market (Mercado Livre) — energy supply: For commercial and industrial customers (PJ), the company acts as an energy supplier in Brazil's Free Energy Market (ACL), negotiating energy supply contracts with custom pricing, potentially offering savings of up to 35% versus the regulated market tariff.
3. Referral/indication commissions: Revenue generated indirectly through the partner referral program. The company pays out referral benefits to partners (up to 50% of the indicated customer's monthly bill value for physical persons, or discount credits for legal entities) upon successful customer activation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Evolua Energia operates two main service lines under Brazil's SCEE energy compensation framework. Geração Distribuída (Distributed Generation) is a solar/renewable energy subscription that delivers energy bill credits to residential and commercial customers in 8 states without requiring on-site panel installation. Mercado Livre de Energia (Free Energy Market) supplies energy directly to medium- and high-voltage commercial and industrial customers in Brazil's liberalized ACL market, with potential savings of up to 35% versus regulated tariffs.

Product overview

Evolua Energia operates as an energy services company offering two main product lines: (1) Geração Distribuída — a solar energy subscription service for residential, commercial, rural, and industrial customers in 8 Brazilian states, providing bill discounts through the SCEE without requiring panel installation; and (2) Mercado Livre de Energia — a free energy market advisory service for commercial and industrial clients with national coverage. The company complements these core offerings with a digital client portal/mobile app, the Rede Evolua+ referral program, the Clube Evolua loyalty rewards club, and a multi-tiered partner program. All services are supported by the Eva virtual assistant and are governed by Brazilian energy regulations (Lei 14.300/2022, ANEEL RN 1.000/2021).

Differentiator

Problem solved

Functional benefit

Products and services

• Geração Distribuída (Distributed Generation Subscription) Monthly subscription that delivers discounted energy credits to customer electricity bills by injecting renewable generation into the grid under the SCEE compensation system. Targets residential, commercial, rural, and condominium customers in 8 Brazilian states, with no installation, no construction, and no contract termination fees.
• Mercado Livre de Energia (Free Energy Market Supply) Energy supply service for medium- and high-voltage commercial and industrial customers (Pessoa Jurídica) that migrates them to Brazil's Free Energy Market (ACL) and negotiates energy supply contracts, offering potential savings of up to 35% versus the regulated market tariff. Sales cycle typically 3-6 months from simulation to contract.
• Programa de Parcerias (Partner Program) Reseller and referral program for MEI and small business partners to sell or refer the Geração Distribuída and Mercado Livre services. Includes three operational tiers (Gigawatt, Megawatt, Quilowatt) for active resellers and a commission-based referral track for partners who only refer customers.

Quantifiable outcome

• Up to 35% savings on electricity bills for Mercado Livre customers
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

23 partnerships are on record, tiered core, strategic and minor.

• CEMIG (Companhia Energética de Minas Gerais)coreOthersPrimary energy distribution partner in Minas Gerais state. CEMIG distributes the energy generated by Evolua's renewable plants to end consumers. Evolua communicates energy credit allocations to CEMIG for billing compensation.
• Enel Distribuição CearácoreOthersEnergy distribution partner in Ceará state. Collaborates with Evolua for the distributed generation model, enabling energy credit compensation for customers in the region.
• Energisa Mato GrossocoreOthersEnergy distribution partner in Mato Grosso state. Enables Evolua's distributed generation service for customers in the region.
• Equatorial GoiáscoreOthersEnergy distribution partner in Goiás state, enabling Evolua's distributed generation model for local customers.
• Equatorial PiauícoreOthersEnergy distribution partner in Piauí state, collaborating with Evolua for energy credit compensation under the SCEE framework.
• Neoenergia BahiacoreOthersEnergy distribution partner in Bahia state. Works with Evolua to distribute renewable energy credits to end consumers.
• Neoenergia PernambucocoreOthersEnergy distribution partner in Pernambuco state, enabling Evolua's distributed generation services.
• Neoenergia Rio Grande do NortecoreOthersEnergy distribution partner in Rio Grande do Norte state, supporting the SCEE compensation model for Evolua customers.
• Trinity (Trinity Energia)strategicStrategic or Co-development PartnerStrategic partnership between Evolua and Trinity (Trinity Energia) to bring distributed generation experience and expertise to the Free Energy Market. Referenced in InfoMoney coverage discussing expansion into the liberalized energy market.
• Andrade GutierrezminorGTM or Marketing PartnerCorporate customer and commercial partner of Evolua, appearing on the company's customer/partner logos section. Operates in the distributed generation model.
• MRVminorGTM or Marketing PartnerMajor Brazilian construction company and commercial partner. MRV properties likely participate in Evolua's distributed generation energy credit program.
• Radio ItatiaiaminorGTM or Marketing PartnerRadio Itatiaia appears on Evolua's partner/customer logos. The partnership provides visibility and potentially corporate energy supply services.
• OAB (Ordem dos Advogados do Brasil) — Minas Gerais, Bahia, Mato Grosso, Goiás chaptersminorChannel Partner/ Reseller/ DistributorLegal professional associations offering Evolua energy discounts as a member benefit through convention/benefit agreements. Multiple OAB state chapters (MG, BA, MT, GO) are listed as partners.
• SindBeleza-mg (Sindicato dos Salões de Beleza de MG)minorChannel Partner/ Reseller/ DistributorBeauty salon union in Minas Gerais offering Evolua's energy discount service as an exclusive member benefit.
• Fecomercio MGminorChannel Partner/ Reseller/ DistributorMinas Gerais Federation of Commerce offering Evolua energy discounts to member businesses.
• CDL SalvadorminorChannel Partner/ Reseller/ DistributorCommerce and Business League of Salvador (Bahia) offering Evolua's energy discounts to its members.
• Tenda (Construtora Tenda)minorGTM or Marketing PartnerBrazilian construction company listed as a customer/partner on Evolua's website, potentially receiving energy credit benefits for their properties.
• Solar Coca-ColaminorGTM or Marketing PartnerCoca-Cola bottler operating solar energy installations, appearing on Evolua's partner logos. Likely a customer in the distributed generation or Mercado Livre model.
• ecxminorGTM or Marketing PartnerTechnology company listed as a customer/partner on Evolua's website, receiving energy credits through the distributed generation model.
• Drogaria AraujominorGTM or Marketing PartnerMajor pharmacy chain in Minas Gerais listed as a customer/partner on Evolua's website, receiving energy credit benefits.
• Azul Linhas AéreasminorOthersBrazilian airline partnership for the Clube Evolua loyalty program. Clube Evolua members can transfer accumulated points to the Azul loyalty program (pontos Azul).
• ANPD (Autoridade Nacional de Proteção de Dados)minorOthersBrazil's National Data Protection Authority. Evolua is subject to ANPD oversight for LGPD compliance and may share data with ANPD upon request, as stated in the company's data protection notice.
• ANEEL (Agência Nacional de Energia Elétrica)strategicOthersBrazil's National Electric Energy Agency, which regulates the entire Brazilian electricity sector. Evolua operates under ANEEL regulations (Lei 14.300/2022, Resolução Normativa 1.000/2021). Evolua may share data with ANEEL upon request.

Scale indicators5 records

Recent moves5 records

Expansion highlights7 records

Direct peers

• Solfácil: Brazilian solar financing and marketplace platform connecting installers with consumers via credit/financing products. Comparable as a digital-first aggregator accelerating distributed solar adoption in Brazil, though Solfácil is more financing-led and Evolua is more subscription-led.
• Sunne: Brazilian solar energy subscription platform offering clean energy credits to consumers without rooftop installation. Closely matches Evolua's residential GD subscription model, value proposition, and zero-install customer experience.
• Portal Solar: Brazilian solar marketplace and lead-generation platform connecting consumers with installers and energy credit aggregators. Operates in the same distributed generation and solar subscription ecosystem as Evolua.
• 2W Energia: Brazilian independent energy retailer operating in the Free Energy Market (Mercado Livre de Energia/ACL), serving commercial and industrial customers with renewable supply contracts. Directly comparable to Evolua's Mercado Livre segment.
• Auréa Energia: Brazilian energy commercialization company serving Free Energy Market (ACL) customers, offering renewable energy supply to commercial and industrial clients. Overlaps with Evolua Livre in target customer and value proposition.

Emerging players

• Reverde: Brazilian clean energy startup focused on distributed generation and renewable energy access for residential and commercial customers. Comparable business model of providing renewable energy credits via SCEE-style mechanisms without requiring rooftop installation.

Broad incumbents

• Comerc Energia: Established Brazilian energy solutions company offering energy commercialization, distributed generation, and energy management to commercial/industrial clients. A larger, more diversified incumbent operating in the same Mercado Livre and GD space as Evolua.
• Enel Brasil (Enel Green Power): Major Brazilian electric utility and renewable generation operator with both distributed generation offerings and traditional utility operations. Operates distribution in several Brazilian states and competes broadly with Evolua's GD aggregation in shared geographies (e.g., Ceará via Enel Distribuição Ceará).
• Engie Brasil: One of the largest private power generators in Brazil with renewable generation assets and energy commercialization (Mercado Livre) operations. A broad incumbent whose renewable generation and ACL activities overlap with Evolua's two segments at scale.
• CPFL Energia / Equatorial Energia: Large Brazilian energy group with distribution, generation, and commercialization arms across multiple states. Distribution subsidiaries (Equatorial GO, Equatorial PI, Neoenergia) are explicit SCEE partners of Evolua, making the group both a partner and a broad competitive incumbent in GD aggregation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EvoluaEnergia
• Facebookfacebook.com/evoluaenergia
• LinkedInlinkedin.com/company/evolua-energia
• Instagraminstagram.com/evoluaenergia
• Xx.com/EvoluaEnergia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evolua Energia