Insomniacs

Real Estate Marketing Technology (MarTech)insomniacs.in

Insomniacs is an India-based real estate MarTech firm offering integrated marketing services, proprietary PropTech CRM (ACX suite), and AI-powered calling and analytics tools exclusively to Indian real estate developers across Tier-1 and Tier-2 markets.

Company typePrivate
Founded2015
HeadquartersMumbai, India
Headcount51–100
GTM typeB2B
OfferingSoftware

What Insomniacs does

Insomniacs (legal entity: Insomniacs Digital Private Limited) is an India-based, real estate-focused Marketing and Technology (MarTech) firm founded in 2015 and headquartered in Mumbai. The company provides integrated marketing services and proprietary PropTech products exclusively to Indian real estate developers, with a stated roster of 250+ developer brands, 1,100+ projects, and a 400+ specialist team distributed across offices in Mumbai, Bengaluru, Gurugram, Pune, Bhavnagar, and Surat. Its customer base includes Tier-1 names such as DLF, Hiranandani Group, Prestige Group, Adani Realty, K Raheja Corp Homes, Godrej Living, Raymond Realty, and Shapoorji Pallonji, served via direct enterprise field sales.

The core technology platform is the ACX suite, anchored by ACX Enterprise CRM and ACX Totality CRM (pre-configured SaaS CRM for real estate), with AI-powered modules including ACX Convo AI (autonomous voice calling for pre-sales and channel partners), ACX Convo AI Web (website voice bot), ACX Trusted AI (call transcription and post-call analytics), BEAT AI (influencer matching), plus operational apps (ACX Customer App, ACX Channel Partner App, ACX Sourcing Manager App) and a specialized ACX Urban Rev redevelopment module. The stack integrates with SAP, Salesforce, MoEngage, Meta Conversion API, Google, WhatsApp, and major Indian property portals (Magicbricks, 99acres, Housing.com), and is deployed on AWS with ISO 27001-aligned security and GDPR-compliant data handling.

The business model blends (1) professional services revenue from performance marketing, social media, AV production, brand positioning, and website development delivered as agency retainers or project-based engagements, and (2) recurring SaaS subscription revenue from the ACX product suite plus bundled AI modules sold to real estate developers, typically on multi-year enterprise contracts with custom quote-based pricing. Distribution is sales-led through direct enterprise outreach, industry events, and the proprietary BEAT influencer hunt platform, supported by content IPs including the Sleepless Rangers podcast, RealtyDrive, and several video series. The company is privately held and appears to be founder/bootstrapped, with no disclosed funding rounds or revenue figures and a governance structure led by Co-Founder & CEO Govind Rai and Co-Founder & CTO Paritrupt Vijaykumar Bagadia (Aryan Vijay).

Insomniacs firmographics

Firmographics

Name: Insomniacs
Legal name: Insomniacs Digital Private Limited
Website: https://insomniacs.in
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 51–100 employees
Short description: Insomniacs is an India-based real estate MarTech firm offering integrated marketing services, proprietary PropTech CRM (ACX suite), and AI-powered calling and analytics tools exclusively to Indian real estate developers across Tier-1 and Tier-2 markets.
Ownership category
akta.pro rank

Insomniacs industry classification

Industry

Product category: Real Estate Marketing Technology (MarTech)
NAICS: Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
akta.pro secondary industries: Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Marketing Automation & Campaign Management CRM (HDAEAFAB), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

Real estate marketing
PropTech software
Performance marketing
CRM solutions
Digital marketing agency

Where Insomniacs is headquartered

Location

Headquarters

HQ city: Mumbai
HQ country: India
HQ region: Asia

Offices6 records

Markets served

Insomniacs business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

Marketing & Advertising Services: Integrated real estate marketing services including performance marketing, social media management, content creation, and brand positioning. Delivered as ongoing agency retainer or project-based engagements with real estate developers.
SaaS CRM Subscriptions: Subscription-based SaaS revenue from proprietary PropTech products including ACX Enterprise CRM, ACX Totality CRM, and various ACX modules. Typically sold as annual subscriptions to real estate developers.
Technology Implementation: Implementation services for proprietary platforms including website development, CRM setup, and technology integration projects.
AI-Powered Solutions: Revenue from AI-based products like Convo AI, Trusted AI, and BEAT AI offered as standalone or bundled subscriptions.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom enterprise pricing based on scope and scale

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Insomniacs product offering

Product offering

Core offering

Insomniacs is India's only Real Estate Marketing and Technology (MarTech) network providing integrated marketing services and proprietary PropTech software to real estate developers. The company sells an ACX CRM product suite (Enterprise CRM and Totality CRM) with AI-powered add-on modules (Convo AI for voice calling, Trusted AI for call analytics, Convo AI Web for website engagement, Channel Partner App, Customer App, Sourcing Manager App, and Urban Rev for redevelopment). These are complemented by performance marketing, SEO/AEO/GEO optimization, social media management, website development, AV content creation, brand positioning, and influencer marketing services.

Product overview

Insomniacs is India's only Real Estate Marketing and Technology (MarTech) network offering an integrated platform-plus-modules architecture. The core offering centers on the ACX CRM product suite (ACX Enterprise CRM and ACX Totality CRM), supplemented by AI-powered conversational tools (ACX Convo AI for voice calling, ACX Convo AI Web for website engagement, ACX Trusted AI for call analytics), customer-facing mobile applications (ACX Customer App, ACX Channel Partner App, ACX Sourcing Manager App), and specialized modules (ACX Urban Rev for redevelopment projects, ACX Itech Salesforce for enterprise integration). These are complemented by sub-brands including Brikkin for project launches, Reventers for festive campaigns, The Blueprint for brand strategy, and content IPs like the Sleepless Rangers Podcast and BEAT influencer event. The company also provides performance marketing, SEO/AEO/GEO optimization, social media management, and AV content creation services, all focused exclusively on real estate developers across India.

Differentiator

Problem solved

Functional benefit

Brands

ACX Enterprise CRM: A unified, enterprise-grade CRM platform purpose-built for real estate developers enabling sales, marketing and partner ecosystems with end-to-end visibility, intelligent automation and actionable insights.
ACX Totality CRM
ACX Convo AI
ACX Trusted AI
ACX Convo AI Web
ACX Customer App
ACX Channel Partner App
BEAT AI
Brikkin
Reventers
The Blueprint
Midnight
AbsoluteCX

Products and services

ACX Enterprise CRM An AI-powered, enterprise-grade CRM platform purpose-built for real estate developers, enabling unified management of sales, marketing, channel partners, and customer ecosystems with automation, transparency, and real-time visibility across the entire lifecycle. ISO 27001 aligned and deployed on AWS Cloud.
ACX Totality CRM A ready-to-use, SaaS-based CRM designed exclusively for real estate developers, enabling pre-sales, sales, channel partners, and post-sales operations with pre-configured workflows, best practices, and rapid deployment capabilities. GDPR compliant and ISO 27001 aligned.
ACX Convo AI An AI-powered calling platform built exclusively for real estate, enabling instant human-like voice conversations across pre-sales, channel partner engagement, and customer lifecycle calling at scale with 24/7 availability. Delivers 3x improvement in call connect rates and 100% digital lead calling coverage.
ACX Convo AI Web

Quantifiable outcome

₹1125 Cr+ bookings generated in 8 months for Hiranandani
+7 more outcomes

Companies that use Insomniacs

Customer profile

Named customers18 records

Segments4 records

Ideal customer profiles2 records

Insomniacs technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability9 records

Feature11 records

Insomniacs partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core.

SAPcoreTechnology or IntegrationEnterprise software integration partner for ACX Enterprise CRM. Enables seamless integration with SAP ERP systems for real estate developers using enterprise resource planning solutions.
SalesforcecoreTechnology or IntegrationCRM platform integration for ACX Itech Salesforce product. Provides advanced tools for optimized enterprise workflows and Salesforce Sales Cloud, Data Cloud, and Marketing Cloud integration.
GooglecoreTechnology or IntegrationCertified Google Partner agency with specialization in performance marketing, Google Ads, and analytics solutions.
Meta (Facebook)coreTechnology or IntegrationMeta Business Partner specializing in real estate advertising with Conversion API (CAPI) implementation expertise for improved attribution.
CREDAI MCHIcoreStrategic or Co-development PartnerStrategic alliance with CREDAI MCHI, India's leading real estate developers association, for industry recognition, thought leadership, and market influence.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Insomniacs competitors and assessment

Company assessment

Direct peers

Square Yards: Indian real estate technology platform combining brokerage services with proprietary PropTech tools targeting developers and end-buyers. Comparable to Insomniacs as a vertically-focused Indian real estate tech + services business serving developers, though more transaction-oriented than marketing-led.
LeadSquared: Indian SaaS CRM and marketing automation platform with strong penetration in real estate, education, and financial services. Comparable to Insomniacs' ACX CRM products as a vertical CRM/marketing automation platform, with overlapping customer base among Indian developers.
Wpromote: US-headquartered performance marketing and digital agency serving enterprise clients across industries. Comparable to Insomniacs as a performance-led full-service digital agency combining paid media, SEO, content, and analytics into integrated client engagements.

Emerging players

NoBroker: Indian PropTech platform leveraging technology to disrupt broker-mediated real estate transactions. Comparable to Insomniacs as a tech-enabled real estate services player in India serving both developers and consumers, though more consumer-facing.
Vymo: AI-powered sales engagement platform used by financial services and real estate enterprises. Comparable to Insomniacs' ACX Convo AI and sales automation capabilities as an AI-led sales engagement platform with similar enterprise customer profile.

Broad incumbents

iProspect (Dentsu): Global performance marketing and digital transformation network within Dentsu, serving enterprise clients including real estate developers. Comparable to Insomniacs as a large-scale digital performance marketing competitor, but operating across all verticals with broader geographic reach.
Freshworks: Indian-founded global SaaS company offering CRM, customer support, and marketing automation products. Comparable to Insomniacs' ACX CRM suite as a broader CRM platform competitor, though not vertical-specialized in real estate.
Performics (Publicis): Global performance marketing and commerce network within Publicis Groupe. Comparable to Insomniacs' performance marketing services as a major enterprise-grade competitor with deeper global infrastructure but less vertical specialization.
Housing.com (Elara Technologies): Major Indian real estate portal with developer-facing solutions for listings, lead generation, and advertising. Comparable to Insomniacs as a tech-enabled platform serving Indian real estate developers for demand generation and property marketing.
Globant: Global digital transformation and technology services company building enterprise platforms including MarTech and CRM solutions. Comparable to Insomniacs as a technology-enabled marketing and CRM services provider, though at much larger scale and across industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Insomniacs compliance and trust

Trust signal

Compliance4 records

Insomniacs financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Insomniacs leadership team

Management profile

Number of profiles

Profiles2 records

Insomniacs funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Insomniacs M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insomniacs

What does Insomniacs do?

Is Insomniacs a public or private company?

Insomniacs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Insomniacs founded?

Insomniacs was founded in 2015. It employs 51 to 100 people.

Where is Insomniacs based?

Insomniacs is headquartered in Mumbai, India, in the Asia region.

How does Insomniacs make money?

Four revenue lines are on record. Marketing & Advertising Services are the primary driver. The others are saaS CRM Subscriptions, technology Implementation and AI-Powered Solutions.

Who are Insomniacs's main competitors?

Direct peers on record are Square Yards, LeadSquared and Wpromote. Emerging players are NoBroker and Vymo. Broad incumbents are iProspect (Dentsu), Freshworks, Performics (Publicis), Housing.com (Elara Technologies) and Globant.

Does Insomniacs have an API?

No public API is recorded for Insomniacs.

What industry is Insomniacs in?

Insomniacs's product category is Real Estate Marketing Technology (MarTech). Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 541810 and its SIC code is 7311.