Empire Covers

What Empire Covers does

Empire Covers (operating as EmpireCovers.com) is a US-based direct-to-consumer e-commerce retailer that designs, manufactures, and distributes protective covers for outdoor assets, founded in 2004 and headquartered in Jenkintown, Pennsylvania with manufacturing operations in Pennsylvania and Kentucky. The company's product portfolio spans four primary verticals: vehicle covers (cars, trucks, SUVs, vans, motorcycles, snowmobiles, ATVs/UTVs, bicycles, scooters, and golf carts), marine covers (boats, pontoon, bass, jet ski, mooring, and bimini tops), RV and trailer covers (Class A/B/C, travel trailers, fifth wheels, toy haulers, and horse trailers), and patio furniture covers. Each vertical is stratified into multiple material tiers — entry-level (Empire Standard, Indoor/Outdoor Basic, starting around $34.99), mid-range (Titan 3- to 5-Layer series, $84.99-$119.99), premium (American Armor StormBlock, featuring proprietary StormBlock waterproof technology), and custom-fit Pro-Fit covers using 3D scanning and ultrasonic welding, priced $199.99-$279.99+. The company operates a fully integrated business model: own the manufacturing footprint, run a proprietary e-commerce catalog with vehicle-fit search, ship directly to US and Canadian customers via FedEx, and provide phone, chat, and email support. Brand equity is anchored by 1M+ verified customer reviews and tiered 2- to 12-year manufacturer warranties, with the Made-in-USA positioning on select premium American Eagle product lines underscoring domestic manufacturing differentiation. Empire Covers has no disclosed external funding, no parent company, and no M&A history, suggesting a bootstrapped specialty retailer scaled over two decades through product breadth and consumer brand-building.

Name

Empire Covers

Website

https://empirecovers.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Empire Covers is a US-based direct-to-consumer retailer that designs, manufactures, and ships protective covers for vehicles (cars, trucks, motorcycles, RVs), boats, and patio furniture, serving individual consumers through its empirecovers.com e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Jenkintown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time purchase revenue from selling protective covers for vehicles, boats, patio furniture, and accessories. Customers purchase covers directly through the e-commerce website. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Empire Covers designs, manufactures, and sells protective covers for cars, trucks, SUVs, vans, motorcycles, ATVs, UTVs, snowmobiles, bicycles, scooters, golf carts, boats, jet skis, RVs, horse trailers, and patio furniture. The company sells direct-to-consumer through its own e-commerce website with custom-fit, semi-custom, and universal sizes across multiple tiered product lines differentiated by material technology and weather-protection capability.

Product overview

EmpireCovers is an outdoor protection company that engineers and manufactures affordable protective covers for vehicles, marine vessels, and patio furniture. The product portfolio centers on a unified cover platform with multiple product tiers differentiated by material technology, customization level, and weather protection capability. The core product lines include: (1) Vehicle Covers comprising car covers (with Pro-Fit Premium Custom, American Armor StormBlock, Titan series, Outdoor Basic, Indoor Basic, and Empire Standard tiers), truck covers, SUV/Van covers, and specialty vehicle covers for motorcycles, snowmobiles, ATVs/UTVs, bicycles, scooters, and golf carts; (2) Marine Covers including boat covers (American Eagle Ripstop/Navigator/Admiral, Triton, Aqua Armor, Silver Shark), pontoon covers, bass boat covers, jet ski covers, mooring covers, and bimini tops; (3) RV & Trailer Covers spanning Class A/B/C motorhome covers, travel trailer covers, 5th wheel covers, toy hauler covers, and horse trailer covers; (4) Patio Furniture Covers including chair, chaise lounge, sofa, table, BBQ grill, and accessory covers with eco-friendly options; and (5) Accessories including Storage Bags, Gust Guard wind security devices, and Mini Gust Guards. The product architecture follows a semi-custom to custom-fit approach, with the proprietary Pro-Fit 3D scanning technology enabling tailored coverage and StormBlock water-repellency technology powering the premium product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro-Fit UltraSoft Indoor Custom Car Cover Premium custom indoor car cover tailored via 3D scanning for showroom and collector vehicles, with super-soft inner lining for paint protection, mirror pockets, and a lifetime warranty.
• Pro-Fit Premium Custom Car Cover High-end custom car cover tailored to exact vehicle specifications using Pro-Fit 3D scanning technology, featuring RipStop StormBlock fabric, mirror pockets, and lifetime warranty.
• Pro-Fit Ripstop Custom Car Cover Custom car cover made from tear-resistant RipStop material with StormBlock technology for water repellency, tailored via 3D scanning for exact vehicle fit.
• American Armor StormBlock Car Cover 100% waterproof premium all-weather car cover with StormBlock technology that actively repels water, dirt, mud, and grime, paired with tear-resistant RipStop weave and soft fleece-like inner lining.
• Hail Jacket Car Cover Specialty padded hail protection cover with cushioning along the roofline, hood, trunk, and windows, secured by 6 anchoring straps; designed for temporary deployment during hailstorms and compatible with existing full-size covers.
• Titan 5-Layer Series Car Cover Best-selling multi-layer all-weather car cover with 5 layers of waterproof, breathable, UV-resistant protection, ultrasonically welded construction, and a 10-year warranty.
• Titan 4-Layer Series Car Cover Four-layer all-weather protection car cover offering waterproof and UV-resistant properties at an affordable price point.
• Titan 3-Layer Series Car Cover Three-layer semi-custom all-weather car cover providing reliable protection against rain, sun, and dust.
• Outdoor Basic Car Cover Lightweight outdoor car cover with three layers of waterproof protection and micro-porous films preventing mold and mildew growth.
• Indoor Basic Car Cover Entry-level indoor car cover designed to protect vehicles from dust and scratches in garage or storage environments.
• Empire Standard Car Cover Budget-friendly universal car cover offering basic protection against dust and light weather conditions.
• Truck Covers Full body pickup truck covers in multiple series (American Armor StormBlock, Titan 5/4/3-Layer, Outdoor Basic, Indoor Basic, Standard) for various truck sizes including dually configurations.
• Jeep SUV Covers Specialized SUV covers tailored for Jeep models including Wrangler, Cherokee, Grand Cherokee, and Liberty, offering Pro-Fit custom options and mirror pockets.
• SUV Covers Universal and semi-custom SUV covers for sports utility vehicles with options for indoor and outdoor use, featuring breathable non-abrasive materials.
• Van Covers Van and minivan covers including American Armor StormBlock, Titan series, and basic options for cargo and passenger vans.
• Motorcycle Covers Motorcycle covers including American Armor StormBlock, Titan 5-Layer, Trailerable Waterproof, Indoor Luxury, Touring, Waterproof, and Standard options for various bike styles.
• Snowmobile Covers Snowmobile storage and trailerable covers in waterproof and trailerable styles with elastic hems and strap systems for secure fitment during off-season storage.
• ATV Covers Waterproof and trailerable ATV covers with heavy-duty polyester construction, UV-resistance, and elastic hems for snug fit during storage or transport.
• UTV Covers UTV storage covers made from woven polyester with water-resistant properties and elasticized hems for snug fit on utility-task vehicles.
• Bicycle Covers Waterproof and standard bicycle covers for child, adult, and large adult mountain bike sizes with heavy-duty polyester construction.
• Scooter Covers Waterproof motor scooter and moped covers made from durable heavy-duty polyester with elastic hems for secure fitment.
• Golf Cart Covers Heavy-duty golf cart storage covers with rear air vents to prevent lofting and moisture buildup, plus Vision Guard drivable covers with transparent windows.
• Boat Covers Boat covers including American Eagle Ripstop, Navigator, Admiral, Triton Mooring, Aqua Armor, and Silver Shark models for various boat types including V-Hull, Bass, Pontoon, and Ski boats.
• Pontoon Boat Covers Specialized pontoon boat covers designed to fit various pontoon boat configurations with durable water-resistant materials.
• Bass Boat Covers Pro-style bass boat covers with reinforced waterproof seams and secure strap systems for fishing boat protection.
• Jet Ski Covers Personal watercraft covers for Jet Ski and similar watercraft with waterproof and UV-resistant properties.
• Mooring Boat Covers Triton mooring boat covers designed for boats stored at marinas with secure tie-down systems for long-term outdoor mooring.
• Bimini Tops Marine bimini tops providing shade and UV protection for boats with various size configurations.
• RV Covers Full RV covers including Class A, Class B, Class C, travel trailer, 5th wheel, toy hauler, folding camper, and truck camper covers with multiple series options for long-term storage and weather protection.
• Horse Trailer Covers Horse trailer covers available in bumper pull and gooseneck configurations for various trailer sizes.
• Patio Furniture Covers Outdoor patio furniture covers including chair, chaise lounge, sofa, table, BBQ grill covers, and accessory covers with StormBlock and eco-friendly options.
• Storage Bag Flexible breathable storage bag with draw-string closure for cover storage when not in use, sized 24x24 inches to prevent mold.
• Gust Guard Wind security accessory with 4 clips and 2 bungee cords that fasten to the bottom of covers to prevent wind from blowing them off vehicles; 36 inches long.
• Mini Gust Guard (2 pack) Compact wind security accessory with 12-inch bungee cords and clips for securing covers in windy conditions; pack of 2 units.
• EmpireCovers E-Gift Card Electronic gift cards available in $50, $100, $200, $300, $400, and $500 denominations with no expiration date or hidden fees.
• American Eagle Ripstop Boat Cover Premium USA-made boat cover with high-performance ripstop outer layer, premium protection, and soft inner liner.
• Aqua Armor Boat Cover Heavy-duty 1200 denier polyester boat cover with 100% waterproof and UV protection, reinforced waterproof seams, and top/bottom strap and buckle system for secure trailering.

Quantifiable outcome

• 100% Waterproof protection for vehicles
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• FedExcoreOthersShipping and logistics partner for order fulfillment. Economy shipping via FedEx Ground or FedEx SmartPost (3-7 business days). Also offers 2nd Business Day and Next Business Day shipping options.
• Donors ChooseminorGTM or Marketing PartnerEmpire Gives Back program partners with Donors Choose to support schools, veterans, disaster relief and other community organizations through charitable giving.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lund International: Lund is a manufacturer of automotive aftermarket accessories including hood protectors, tonneau covers, and nerf bars. Adjacent competitor in vehicle exterior protection and accessories.
• WeatherTech: WeatherTech is a US-based manufacturer of premium automotive accessories including floor mats, cargo liners, and pet barriers. Comparable as a broad US-made automotive aftermarket accessories brand, though not a cover specialist.

Direct peers

• Covercraft Industries: Covercraft is the largest US manufacturer of custom and semi-custom vehicle covers, including cars, trucks, SUVs, and recreational vehicles. Direct head-to-head competitor in the same product category with similar custom-fit positioning.
• CoverKing: CoverKing manufactures custom car, truck, and SUV covers sold through retail and online channels. Direct competitor in protective covers with overlapping SKU breadth and customization capabilities.
• Classic Accessories: Classic Accessories manufactures and retails covers and accessories for outdoor living, including patio furniture, grills, vehicles, and recreational equipment. Direct peer across patio and outdoor protective-cover categories.
• California Car Cover Company: Long-standing direct-to-consumer retailer of custom car covers, including indoor, outdoor, and specialty applications. Operates in the same core vehicle cover niche with comparable custom and ready-fit offerings.
• ADCO Products: ADCO is a leading manufacturer of RV covers, boat covers, and motorcycle covers. Direct peer in the marine and recreational vehicle cover segments where Empire Covers also competes.
• Budge Industries: Budge Industries manufactures car, truck, SUV, and RV covers sold through mass retail and e-commerce channels. Direct competitor in the universal-fit and semi-custom vehicle cover category.

Emerging players

• OxGord: OxGord sells automotive accessories including seat covers, floor mats, and protective covers primarily through Amazon. Comparable as a value-tier DTC aftermarket cover and accessory brand.
• Auto Custom Carpets: Auto Custom Carpets manufactures replacement automotive carpet and interior accessories. Comparable as a custom-fit automotive aftermarket manufacturer serving similar enthusiast and restoration customer bases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/EmpireCovers
• Facebookfacebook.com/EmpireCovers
• LinkedInlinkedin.com/company/empirecovers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Covers