Auto Custom Carpets
Auto Custom Carpets is a US specialty manufacturer of made-to-order automotive replacement carpet, floor mats, trunk mats, and sound deadeners, serving restoration enthusiasts and general vehicle owners through DTC e-commerce and an authorized dealer network.
- Company typePrivate
- Founded1940
- HeadquartersAnniston, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Auto Custom Carpets does
Auto Custom Carpets, Inc. (ACC) is a US-based specialty manufacturer of custom automotive replacement carpet and related interior flooring products, headquartered in Anniston, Alabama. The company produces made-to-order carpet, floor mats, trunk mats, and sound deadeners engineered to fit specific vehicle makes, models, and years — with a catalog spanning vehicles from the 1940s to current model years across over 15,000 styles and more than 325 original colors. Products are manufactured using a combination of die-cutting, CNC cutting, and precision molding techniques, with materials selected to match OEM specifications (Loop, Cutpile, Daytona, GrosPoint, Nylon, TrueVette, Tuxedo, Essex, Vinyl for flooring). The Trim Parts automotive carpet division was acquired in 2025, extending the company's product portfolio and manufacturing capabilities.
ACC operates a dual go-to-market model: direct-to-consumer e-commerce through accmats.com, where customers search by year/make/model to configure exact-fit products, and an authorized dealer network for in-person purchasing. Pricing is unit-based with no recurring fees, and full interior recarpeting for an average vehicle is priced at less than $200. The company claims to manufacture more automotive flooring products than the rest of the industry combined, and its primary customer segments are automotive restoration enthusiasts (classic and collector vehicle owners), general vehicle owners seeking interior replacement, and DIY consumers (e.g., Jeep Wrangler owners).
Revenue mechanics are entirely transaction-based, one-time purchase model with no subscription component. Recent strategic emphasis has been on broadening the product surface through branded embroidered logo accessories (C6 Corvette, Chevrolet C10), introducing tool-free Quick-Install kits for high-volume vehicle segments such as the Jeep Wrangler, and packaging complementary products (trunk mats, sound deadeners) as complete interior restoration solutions to lift average order value.
Auto Custom Carpets firmographics
Firmographics- Name
- Auto Custom Carpets
- Legal name
- Auto Custom Carpets, Inc.
- Website
- https://accmats.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Auto Custom Carpets is a US specialty manufacturer of made-to-order automotive replacement carpet, floor mats, trunk mats, and sound deadeners, serving restoration enthusiasts and general vehicle owners through DTC e-commerce and an authorized dealer network.
- Ownership category
- akta.pro rank
Auto Custom Carpets industry classification
Industry- Product category
- Automotive Replacement Carpet and Interior Flooring
- NAICS
- Motor Vehicle Seating and Interior Trim Manufacturing (336360), Carpet and Rug Mills (31411), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motor Vehicle Parts & Accessories (3714), Carpets & Rugs (2273)
- akta.pro primary industry
- Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)
- akta.pro secondary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where Auto Custom Carpets is headquartered
LocationHeadquarters
- HQ city
- Anniston
- HQ country
- United States
- HQ region
- North America
Markets served
Auto Custom Carpets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Automotive Replacement Carpet Sales: Primary revenue stream from manufacturing and selling custom automotive replacement carpet. Products are made to order for specific vehicle makes, models, and years. Revenue generated through direct consumer sales via e-commerce and authorized dealer network.
- Floor Mats, Trunk Mats, and Sound Deadeners: Sale of complementary automotive interior products including floor mats, trunk mats, and sound deadeners. These accessories are sold alongside replacement carpet as part of complete interior restoration solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Replacement Carpet - Per Vehicle |
| Unit Pricing | Pay-as-you-go | Sound Deadeners |
| Unit Pricing | Pay-as-you-go | Trunk Mats |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Auto Custom Carpets product offering
Product offeringCore offering
Auto Custom Carpets manufactures and sells custom-fit automotive replacement carpet, floor mats, trunk mats, and sound deadeners. Products are made to order to match specific vehicle year, make, and model, with coverage extending from vehicles manufactured in the 1940s through current models. The company offers more than 15,000 styles in over 325 original colors across multiple OEM-style materials.
Product overview
Auto Custom Carpets is the world's leading manufacturer of automotive replacement carpet, offering a comprehensive product portfolio centered on vehicle flooring solutions. The core offerings include Flooring (custom automotive replacement carpet available in 7 original OEM materials including Loop, Cutpile, Daytona, GrosPoint, Nylon, TrueVette, and Tuxedo), Floor Mats (enhancement products with embroidered logo options), Trunk Mats (precision-molded replacements in 6 material options), and Sound Deadeners (insulation products in EVA, Mastic with Pad, and Foil with Pad). The company manufactures over 15,000 styles in over 325 original colors, serving vehicles dating from the 1940s to current models. All products are manufactured to order to fit exact vehicle make, model, and year specifications. Recent expansion includes Quick-Install Carpet kits and embroidered logo accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Flooring (Automotive Replacement Carpet) Custom automotive replacement carpet manufactured to exact specifications for vehicles from the 1940s to current models. Available in over 15,000 styles and 325+ original colors across multiple OEM-style materials. Designed for vehicle owners, restoration enthusiasts, and classic car owners seeking show-quality replacement carpet.
- Floor Mats Custom-fit floor mats designed to enhance vehicle interior appearance while protecting the underlying carpet. Available in various OEM-style materials and optional embroidered brand logos (e.g., C6 Corvette 2005-2013, Chevrolet C10 1960-1972). For individual vehicle owners and restoration enthusiasts.
- Trunk Mats Precisely molded or CNC-cut trunk mats designed as exact OEM replacements for specific vehicle makes and models. Available in 6 materials (Vinyl, Burtex, Foam, Fleece, Felt, Cardboard) and over 40 patterns. For restoration projects and general interior replacement.
- Sound Deadeners Sound control and heat barrier products installed beneath automotive flooring. Available in EVA (Asphaltic Mastic), Mastic with Pad, and Foil with Pad material options. Sold either custom cut to fit specific vehicles or in sheets for custom projects. For vehicle owners undertaking interior restoration or sound insulation work.
- Embroidered Logos Custom embroidered logos available for ACC floor mats, featuring brand-specific designs such as C6 Corvette (2005-2013) and Chevrolet C10 (1960-1972) logos. For vehicle owners seeking branded or restoration-accurate floor mats.
- Jeep Wrangler Quick-Install Carpet Kits Quick-install carpet kits specifically designed for 1997-2015 Jeep Wrangler models. Features all factory cutouts, requires no seat removal and no tools, and installs in minutes. Targeted at Jeep Wrangler owners seeking a fast tool-free replacement solution.
Quantifiable outcome
- Complete vehicle interior recarpeting for less than $200
- +1 more outcomes
Companies that use Auto Custom Carpets
Customer profileSegments3 records
Ideal customer profiles2 records
Auto Custom Carpets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Auto Custom Carpets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trim Parts, Inc.coreAuto Custom Carpets acquired the automotive carpet division of Trim Parts, Inc. This acquisition expanded ACC's product portfolio and manufacturing capabilities in the automotive carpet replacement market.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Auto Custom Carpets competitors and assessment
Company assessmentDirect peers
- TMI Products: Manufacturer of automotive interior restoration products including upholstery, headliners, door panels, and carpet. Direct competitor to ACC in the restoration/classic car interior replacement segment with overlapping customer base.
- Bestop: Manufacturer of Jeep and truck soft tops, floor liners, and interior accessories. Direct competitor to ACC in Jeep Wrangler interior products (ACC launched Wrangler Quick-Install Carpets in 2025) with overlapping enthusiast customer base.
- OER (Original Equipment Reproduction): Reproduction parts supplier for classic and muscle car restoration including automotive carpet, upholstery, and interior trim. Directly comparable to ACC on restoration product category and customer segments.
- Distinctive Industries: Reproduction automotive interior manufacturer specializing in seat upholstery, door panels, headliners, and carpet for classic American muscle cars. Highly comparable to ACC on restoration-focused customer base and made-to-order manufacturing model.
- Lloyd Mats: Manufacturer of custom-fit automotive floor mats and carpet replacement products sold direct-to-consumer. Closely comparable to ACC on product category, custom-fit positioning, and enthusiast/restoration customer base.
- Husky Liners: Aftermarket manufacturer of custom-fit floor liners, trunk liners, and cargo protection for cars and trucks. Direct competitor to ACC in the vehicle-specific interior protection category, with overlapping D2C channels.
Broad incumbents
- Covercraft: Manufacturer of custom vehicle protection products including seat covers, dash covers, floor mats, and exterior covers. Comparable to ACC on custom-fit direct-to-consumer automotive accessories, but with a broader portfolio spanning protection rather than flooring.
- WeatherTech: Large-scale U.S. manufacturer of automotive floor liners, cargo liners, and interior/exterior protection accessories. Competes with ACC in aftermarket automotive interior accessories, but at a much broader product and brand scale and primarily focused on rubber/all-weather liners rather than carpet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Auto Custom Carpets social profiles
Digital presenceAuto Custom Carpets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Custom Carpets leadership team
Management profileNumber of profiles
Auto Custom Carpets subsidiaries and ownership
Company hierarchySubsidiaries1 record
Auto Custom Carpets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Custom Carpets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Custom Carpets
What does Auto Custom Carpets do?
Auto Custom Carpets manufactures and sells custom-fit automotive replacement carpet, floor mats, trunk mats, and sound deadeners. Products are made to order to match specific vehicle year, make, and model, with coverage extending from vehicles manufactured in the 1940s through current models. The company offers more than 15,000 styles in over 325 original colors across multiple OEM-style materials.
Is Auto Custom Carpets a public or private company?
Auto Custom Carpets is a private company. It is classified as unknown and is currently operating.
When was Auto Custom Carpets founded?
Auto Custom Carpets was founded in 1940. It employs 101 to 250 people.
Where is Auto Custom Carpets based?
Auto Custom Carpets is headquartered in Anniston, United States, in the North America region.
How does Auto Custom Carpets make money?
Two revenue lines are on record. Automotive Replacement Carpet Sales are the primary driver. The others are floor Mats, Trunk Mats, and Sound Deadeners.
Who are Auto Custom Carpets's main competitors?
Direct peers on record are TMI Products, Bestop, OER (Original Equipment Reproduction), Distinctive Industries, Lloyd Mats and Husky Liners. Broad incumbents are Covercraft and WeatherTech.
Does Auto Custom Carpets have an API?
No public API is recorded for Auto Custom Carpets.
What industry is Auto Custom Carpets in?
Auto Custom Carpets's product category is Automotive Replacement Carpet and Interior Flooring. Its primary akta.pro industry code is IMACANAJ, Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage), with a secondary code of CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 336360 and its SIC code is 3714.