Marhaba
- Company typePrivate
- Founded1985
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingServices
Marhaba firmographics
Firmographics- Name
- Marhaba
- Website
- https://marhabafruits.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Marhaba industry classification
Industry- Product category
- Fresh Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Fresh Produce Wholesale Distribution (CRAOAAAC)
- akta.pro secondary industries
- Foodservice / HORECA Produce Wholesale (AFAIACAI), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)
Keywords
Where Marhaba is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Marhaba business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Fresh Produce Distribution: Distribution of fruits and vegetables to retail customers (supermarkets, hypermarkets, HORECA) and wholesale customers. Revenue generated through product sales with a vertically integrated no-middleman supply chain model.
Go-to-market motion1 record
Distribution channels2 records
Marhaba product offering
Product offeringCore offering
Marhaba distributes fresh fruits and vegetables through a vertically integrated 'no middle man model' supply chain to supermarkets, hypermarkets, and HORECA (Hotels, Restaurants, and Catering) customers in the UAE, as well as to international wholesale customers. The company sources produce globally and distributes from its coldstore facility at Dubai's Central Fruit Market, serving 250+ UAE retail and HORECA customers and approximately 30 international wholesale customers.
Product overview
Marhaba is a fruits and vegetables distribution company offering wholesale distribution services, direct-to-retailer distribution through a vertically integrated 'no middle man model' supply chain, and HORECA (Hotels, Restaurants, and Catering) supply services. Founded in 1985, the company operates from a coldstore facility in Dubai's Central Fruit Market and serves 250+ Supermarkets, Hypermarkets, and HORECA customers in the UAE alongside international wholesale customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Direct Retail Distribution Vertically integrated, no-middleman distribution of fresh fruits and vegetables directly to supermarkets, hypermarkets, and HORECA (Hotels, Restaurants, and Catering) customers across the UAE, launched in 2014.
- International Wholesale Trading Global wholesale distribution of fruits and vegetables to approximately 30 international customers, leveraging the company's coldstore facility and supply chain capabilities established at Dubai's Central Fruit Market.
Companies that use Marhaba
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Marhaba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Marhaba partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Marhaba competitors and assessment
Company assessmentDirect peers
- Barakat Group: Leading UAE fresh fruits and vegetables distributor supplying supermarkets, hypermarkets, and HORECA; competes head-to-head with Marhaba for retail accounts and at the Dubai Central Fruit Market.
- Classic Fine Foods (Classic Group): UAE-based premium foodservice distributor supplying hotels, restaurants, and catering with fresh and specialty produce; comparable HORECA channel overlap with Marhaba's foodservice business.
- Kibsons International: UAE-based fresh produce distributor serving retail and HORECA customers with vertically integrated sourcing and direct delivery; directly comparable to Marhaba's core UAE retail and foodservice model.
Broad incumbents
- Greenyard: Belgian-listed global leader in fresh, frozen, and prepared fruits and vegetables serving retail and foodservice; a broader incumbent benchmark for fresh produce wholesale economics and global sourcing.
- Dole plc: Global fresh produce grower-marketer and distributor with worldwide sourcing; a broad incumbent comparable in fresh-produce distribution scale, even if more upstream/integrated.
- Fresh Del Monte Produce: Vertically integrated global producer and distributor of fresh fruits and vegetables; comparable in operating model and category, even though much larger in scale and geographic reach.
- Fyffes: Global fresh produce distributor specialising in bananas, pineapples, and melons with worldwide sourcing; a broad incumbent providing a comparable reference point for fresh produce wholesale economics.
Regional players
- NRTC Group (National Refit Trading): UAE-based fresh fruits and vegetables importer and distributor serving retail and foodservice; comparable vertically integrated UAE distribution model and customer overlap.
- Emirates Fruit Company: UAE fresh produce importer and wholesaler operating from Dubai; competes in similar sourcing and wholesale channels and serves overlapping supermarket and HORECA customers.
- Al Mazroui Group (Fresh Food Division): UAE diversified food distributor including fresh produce and HORECA supply; regional competitor with broader food categories but overlapping fresh produce distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Marhaba social profiles
Digital presenceMarhaba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marhaba leadership team
Management profileNumber of profiles
Marhaba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marhaba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marhaba
What does Marhaba do?
Marhaba distributes fresh fruits and vegetables through a vertically integrated 'no middle man model' supply chain to supermarkets, hypermarkets, and HORECA (Hotels, Restaurants, and Catering) customers in the UAE, as well as to international wholesale customers. The company sources produce globally and distributes from its coldstore facility at Dubai's Central Fruit Market, serving 250+ UAE retail and HORECA customers and approximately 30 international wholesale customers.
Is Marhaba a public or private company?
Marhaba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marhaba founded?
Marhaba was founded in 1985. It employs 51 to 100 people.
Where is Marhaba based?
Marhaba is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Marhaba make money?
One revenue line is on record: fresh Produce Distribution.
Who are Marhaba's main competitors?
Direct peers on record are Barakat Group, Classic Fine Foods (Classic Group) and Kibsons International. Broad incumbents are Greenyard, Dole plc, Fresh Del Monte Produce and Fyffes. Regional players are NRTC Group (National Refit Trading), Emirates Fruit Company and Al Mazroui Group (Fresh Food Division).
Does Marhaba have an API?
No public API is recorded for Marhaba.
What industry is Marhaba in?
Marhaba's product category is Fresh Produce Distribution. Its primary akta.pro industry code is CRAOAAAC, Fresh Produce Wholesale Distribution, with a secondary code of AFAIACAI, Foodservice / HORECA Produce Wholesale. Its NAICS code is 424480 and its SIC code is 5140.