BlueEQ

What BlueEQ does

BlueEQ is a private leadership development firm headquartered in Alpine, Utah that operates a portfolio of validated emotional intelligence (EQ) and psychological safety assessments, training programs, and certifications. The product platform centers on four primary assessments — the BlueEQ Self-Assessment, the BlueEQ360 multi-rater, the PS16 Organizational Assessment, and the PS16 Leading Culture Assessment — which together measure five EQ skills and 25 EQ dimensions and psychological safety across four quadrants (Learner, Collaborator, Challenger, Inclusion). The firm serves corporate enterprise, higher education, non-profit, and government clients across 125+ countries, with named engagements including Google, Amazon, Pfizer, LinkedIn, Harvard, Patagonia, USPS, and Habitat for Humanity.

Revenue is generated through a mix of pricing models: per-seat individual and academic assessments priced at $69-$299, asynchronous self-paced programs at $239, virtual MasterClasses at $499, in-person and virtual corporate workshops, and train-the-trainer certifications at $2,495 (LEI and LPS). Distribution combines self-serve e-commerce, enterprise direct sales with consultation/demos, virtual delivery, public open-enrollment workshops, and a certified global facilitator network built via the LEI and LPS programs. Sales motion is largely sales-led with strong event-driven demand generation through webinars, workshops, and certifications.

The technology stack includes AI-powered features — the BlueEQ AI Behavioral Change Innovator generates personalized development plans using generative AI, and the BlueEQ Coach delivers AI coaching within the Fast Track program — overlaying a structured-data heat-map visualization across the 5 EQ skills, 25 dimensions, and 4 psychological safety quadrants. The firm reports scale of 250,000+ EQ assessments conducted, 5,500+ organizations served, and 65,000+ webinar attendees; SHRM and HRCI continuing-education provider status supports access to HR/L&D buyers. No public revenue, funding, or ownership structure is disclosed, and the firm appears to be founder-led with 51-100 employees.

Name

BlueEQ

Legal name

BlueEQ

Website

https://blueeq.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueEQ is a private leadership development firm that sells validated emotional intelligence and psychological safety assessments, training workshops, and train-the-trainer certifications to corporate, higher education, non-profit, and government clients across 125+ countries.

Ownership category

akta.pro rank

Product category

Leadership Development Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Emotional Intelligence (EQ) & Self-Awareness (EDABAMAD)

akta.pro secondary industries

Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE), Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG), Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Emotional intelligence assessments
• Psychological safety training
• Leadership development programs
• Behavioral change coaching
• Organizational culture assessment

Headquarters

HQ city

Alpine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Assessment Sales: One-time purchase of emotional intelligence assessments (Self-Assessment, 360 Assessment) delivered as comprehensive reports. BlueEQ Self-Assessment at $149, BlueEQ360 at $299, with bulk pricing for organizations.
2. Certification Programs: Train-the-trainer certification programs for Emotional Intelligence ($2,495) and Psychological Safety ($2,495). Certification enables organizations to deliver BlueEQ content internally.
3. Training Workshops: Virtual and in-person workshops ranging from 2-hour interpretation sessions to full-day mastery workshops. Pricing at $499 for virtual MasterClasses.
4. Fast Track Program: Step-by-step asynchronous program including self-assessment, training videos, AI coaching, and 90-day retake assessment at $239.
5. Academic Track: Specialized pricing for academic institutions including students, faculty, and staff at $69 per assessment.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

BlueEQ specializes in emotional intelligence (EQ) and psychological safety leadership development, providing validated psychometric assessments, instructor-led and virtual training workshops, train-the-trainer certifications, and AI-powered behavioral change tooling for corporations, academic institutions, non-profits, and government agencies. Its product range includes the BlueEQ Self-Assessment, BlueEQ360 multi-rater assessment, PS16 Organizational and Leading Culture assessments, plus certifications such as LEI and LPS, supported by the BlueEQ Academy digital learning platform and AI Coach.

Product overview

BlueEQ is a leadership development and emotional intelligence (EQ) platform combining validated assessments, training programs, certifications, and AI-powered tools. The core portfolio centers on four primary assessments — BlueEQ Self-Assessment, BlueEQ360 (multi-rater), PS16 Organizational Assessment, and PS16 Leading Culture Assessment — measuring emotional intelligence across 5 skills and 25 dimensions, plus psychological safety across 4 quadrants (Learner, Collaborator, Challenger, Inclusion). Supporting the assessments are training programs including Emotional Intelligence for Leaders, Psychological Safety for Leaders, Public Workshops, and MasterSeries (covering conflict management, stress management, speak-up leadership, resilience, and influence), plus LEI and LPS Train-the-Trainer Certifications. AI capabilities are delivered through the BlueEQ AI Behavioral Change Innovator and BlueEQ Coach, embedded within the BlueEQ Academy and Fast Track program. The Academic Track extends the portfolio for higher education institutions.

Differentiator

Problem solved

Functional benefit

Brands

• BlueEQ™ Self-Assessment: The flagship emotional intelligence self-assessment tool providing a 35-page comprehensive personal profile with EQ heat map and psychological safety quadrant scores.
• BlueEQ360™
• PS16™ Organizational Assessment
• PS16™ Leading Culture Assessment
• BlueEQ™ Fast Track
• BlueEQ™ Academic Track
• LEI Certification
• LPS Certification

Products and services

• BlueEQ Self-Assessment A self-reported emotional intelligence assessment consisting of 166 questions measuring 5 EQ skills and 25 EQ dimensions, plus 16 psychological safety questions, delivered as a 35-page personalized report with a heat map and actionable development strategies for individual leaders.
• BlueEQ360 Assessment A multi-rater emotional intelligence assessment providing feedback from managers, peers, direct reports, and others, eliminating self-assessment bias through a 55-page report that reveals hidden strengths and blind spots for individual and leadership development.
• PS16 Organizational Assessment A psychological safety assessment measuring four quadrants - learner, collaborator, challenger, and inclusion - across teams and organizations, producing a 3-page report with anonymous participation and 60-90 day retake capability for organizations.
• PS16 Leading Culture Assessment A 49-page organizational culture assessment quantifying psychological safety, management styles, employee engagement, career development, and cultural attributes, including over 200 tips and techniques for culture improvement.
• BlueEQ Fast Track A step-by-step asynchronous program combining the BlueEQ Self-Assessment, short training videos, AI-powered coaching via the BlueEQ Coach, and a 90-day retake assessment to build emotional intelligence through a personalized action plan.
• BlueEQ Academic Track An emotional intelligence assessment and training program for higher education institutions consisting of 150 questions measuring 5 EQ skills and 25 dimensions, plus 16 psychological safety questions, producing a 37-page personalized report for students, faculty, and staff.
• Emotional Intelligence For Leaders Training Virtual or in-person training workshop with three engagement tracks (Interpretation 2-hour, Performance 4-hour, Mastery 8-hour) focused on building EQ skills through personalized development plans and advanced AI tools for leaders.
• Psychological Safety For Leaders Training Training workshop focused on cultivating psychological safety through awareness, communication, and trust, utilizing the 4 Quadrants of Learner, Collaborator, Challenger, and Inclusion Safety framework for leaders.
• MasterSeries Workshops Virtual or in-person 2-hour interactive workshops covering topics including Speak-Up Leadership, Success in Stress Management, Effective Conflict Management, Building Resilience, and Mastering the Art of Influence.
• Leading with Emotional Intelligence (LEI) Certification A 12-hour train-the-trainer certification program equipping leaders and L&D professionals to facilitate BlueEQ emotional intelligence content and courses within their organizations, including access to advanced AI tools and a global facilitator network.
• Leading with Psychological Safety (LPS) Certification A 16-hour train-the-trainer certification covering the 4 Quadrants of Psychological Safety (Learner, Collaborator, Challenger, Inclusion Safety), enabling professionals to drive sustainable behavior change and culture transformation within organizations.
• BlueEQ Assessment Certification Certification in administering the full suite of BlueEQ assessments (Self-Assessment, PS16 Organizational, PS16 Cultural) to enable data-driven analysis of emotional intelligence, psychological safety, and organizational development.
• Government Emotional Intelligence Training Tailored emotional intelligence and psychological safety training solutions for government agencies, including assessments, AI-driven insights, training, and coaching.

Quantifiable outcome

• Over 250,000 EQ assessments conducted globally
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RocheMartin: RocheMartin publishes the ESCI (Emotional and Social Competency Inventory) used widely in leadership development and coach training. Its strengths-based 360 assessment and coach certification program are direct competitors to BlueEQ360 and the LEI certification.
• MHS (Multi-Health Systems): MHS publishes the EQ-i 2.0 and MSCEIT, two of the most academically validated emotional intelligence assessments in the market. It is a direct peer on the assessment-product layer that BlueEQ competes with for HR/L&D and coaching procurement budgets.
• Genos International: Genos sells the Emotional Intelligence Inventory (EI Inventory) and associated leadership development workshops and certifications. It competes with BlueEQ on the EQ assessment + train-the-trainer certification layer and serves a similar enterprise and coaching practitioner base.
• Six Seconds: Six Seconds is a global nonprofit offering the EQ Assessment (EQ-Network) and EQ certification programs for facilitators and coaches. It directly overlaps BlueEQ's assessment-plus-certification model and targets the same enterprise and education buyers.
• TalentSmartEQ (TalentSmart): TalentSmartEQ is one of the most direct comparables — a long-standing EQ assessment and training provider built around the EQ concepts popularized by Travis Bradberry. It sells individual and 360 EQ assessments and trains leaders and managers, directly overlapping BlueEQ's flagship self-assessment, 360, and certification offerings.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with an extensive leadership development and assessment portfolio (including Hay Group legacy tools such as Insights and competency frameworks). It overlaps with BlueEQ in enterprise leadership assessments and culture transformation engagements but operates at much larger scale and scope.
• Center for Creative Leadership (CCL): CCL is an established leadership development research and education provider offering assessments, executive programs, and certifications. It is a broad incumbent in the same enterprise leadership development category BlueEQ serves, though CCL's footprint is heavier in executive education than EQ-specific assessments.
• DDI (Development Dimensions International): DDI is a global leadership development firm providing leadership assessments, training, and certification programs used by large enterprises. It overlaps with BlueEQ on the enterprise leadership training and certification layer, but with a broader portfolio that includes skills simulations and selection tools.
• FranklinCovey: FranklinCovey offers the All Access Pass subscription covering leadership, culture, and individual effectiveness content — including programs addressing emotional intelligence and trust. It competes with BlueEQ for enterprise L&D budgets via a much broader content library and established facilitator network.

Emerging players

• BetterUp: BetterUp is a coaching and leadership development platform combining human coaching with AI-driven personalization and behavioral measurement. It is an emerging AI-rich alternative targeting the same enterprise leadership development budget that funds BlueEQ certifications and workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BlueEQ_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueEQ