Pinegrow
Pinegrow is a bootstrapped software company building a professional visual HTML/CSS web editor for web developers and designers. Available as a desktop app, online service, and WordPress plugin, it supports Bootstrap, Tailwind CSS, and WordPress workflows.
- Company typePrivate
- Founded2014
- HeadquartersLjubljana, Slovenia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Pinegrow does
Pinegrow is a privately held, bootstrapped software company founded in 2014 by Matjaž Trontelj and co-founder Ivona Trontelj, operating as a small, fully remote distributed team through its Singapore-incorporated legal entity, Pinegrow Pte. Ltd. Its flagship product, Pinegrow Web Editor, is a professional visual HTML and CSS desktop application built on NWJS (Node.js + Chromium) and distributed for macOS, Windows, and Linux, with companion distribution through the Pinegrow Online browser-based service and a self-hosted WordPress plugin. The editor targets professional web developers and designers who work with standard HTML, CSS, SASS, LESS, Bootstrap, Foundation, and Tailwind CSS projects, and it offers specialized add-ons for WordPress theme creation, WooCommerce stores, and GSAP-powered interactions, alongside related sub-brands Piny (visual React, Next.js, and Tailwind editor for VS Code, Cursor, and Windsurf) and Vue Designer (visual IDE for Vue applications).
The product is differentiated by combining live visual editing with direct access to the underlying code, supporting framework-specific visual controls for Bootstrap, Foundation, and Tailwind CSS, multi-page responsive editing, master pages and reusable components, a visual CSS Grid editor, and live sync with VS Code and Atom. A recent AI Assistant feature supports multiple third-party model providers via bring-your-own-API-key and integrates with coding agents such as Claude Code and Codex CLI. Pinegrow makes money through an annual subscription at $99 per year, a monthly subscription option, perpetual one-time licenses with one year of free updates, and paid add-ons including the Interactions ($50/year), Tailwind, WordPress, and WooCommerce modules, with discounted pricing for students, NGOs, and educators. The go-to-market is product-led growth with a 7-day free trial direct download from pinegrow.com, payment processing through Paddle.com, and channel presence on the WordPress plugin directory and GitHub releases, supported by documentation, video tutorials, a community forum, and content marketing.
Pinegrow firmographics
Firmographics- Name
- Pinegrow
- Legal name
- Pinegrow Pte. Ltd.
- Website
- https://pinegrow.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pinegrow is a bootstrapped software company building a professional visual HTML/CSS web editor for web developers and designers. Available as a desktop app, online service, and WordPress plugin, it supports Bootstrap, Tailwind CSS, and WordPress workflows.
- Ownership category
- akta.pro rank
Pinegrow industry classification
Industry- Product category
- Web Development Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creative, Content Production & Ad Ops Tools (BPAMALAK)
Keywords
Where Pinegrow is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Pinegrow business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pinegrow Web Editor Subscription: Annual or monthly subscription giving access to latest version. Includes Pinegrow Online. Cancel anytime, access ends when subscription ends.
- One-Time License Purchase: Perpetual license for current version with one year of free updates included. Can renew updates at half price after first year. Full version access indefinitely for the purchased version.
- Add-ons (Interactions, Tailwind, WordPress, WooCommerce): Additional paid features for specialized workflows. Interactions only available via subscription due to GSAP licensing. Others available as add-on to both subscription and one-time licenses.
- Pinegrow Online Service: Browser-based version included with subscription plans for working with local projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pinegrow Web Editor Annual Subscription |
| Subscription | Monthly | Pinegrow Web Editor Monthly Subscription |
| One time/ perpetual license | Multi-year contract | Pinegrow Web Editor One-Time Payment |
| Subscription | Annual | Interactions Add-on (Subscription) |
| Hybrid | Annual | Tailwind Visual Editor Add-on |
| Subscription | Annual | WordPress Builder Add-on |
| Subscription | Annual | Shop Builder for WooCommerce Add-on |
| Subscription | Annual | Student/NGO/Non-Profit Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Pinegrow product offering
Product offeringCore offering
Pinegrow sells a professional visual web editor (available as a cross-platform desktop app for Mac/Windows/Linux, a browser-based online service, and a self-hosted WordPress plugin) that lets web developers and designers visually build, style, and edit standard HTML, CSS, SASS, LESS, Bootstrap, Foundation, Tailwind CSS, WordPress, and WooCommerce projects while keeping direct access to the underlying code. The core product is extended via paid add-on modules (Pinegrow Interactions for GSAP animations, WordPress Theme Builder, Shop Builder for WooCommerce, Tailwind Visual Editor, Theme Converter, and Snapshots), and is complemented by related tools Piny and Vue Designer, an AI Assistant for markup and workflow automation, and the educational site HTML Planet for Kids.
Product overview
Pinegrow is a suite of web development tools centered around the Pinegrow Web Editor, a professional desktop HTML and CSS editor available for Mac, Windows, and Linux, with an online browser-based version and a self-hosted WordPress plugin. The product portfolio includes related tools: Piny (visual editor for React/Next.js in VS Code) and Vue Designer (visual IDE for Vue applications) as related products from the same company. Add-on modules extend the core editor with specific capabilities: Pinegrow Interactions for GSAP-powered animations, WordPress Theme Builder for WordPress development, Shop Builder for WooCommerce e-commerce, Tailwind Visual Editor for Tailwind CSS projects, Theme Converter for WordPress conversions, and Pinegrow Snapshots for static HTML capture. Additional offerings include Pinegrow Online (cloud version) and HTML Planet for Kids (educational platform).
Differentiator
Problem solved
Functional benefit
Brands
- Piny: Visual React, Next & Tailwind editor for VS Code, Cursor, and Windsurf
- Vue Designer
- Pinegrow Interactions
- Shop Builder for WooCommerce
- Tailwind Visual Editor
- Pinegrow Snapshots
- HTML Planet for Kids
- Pinegrow Theme Converter
Products and services
- Pinegrow Web Editor A professional desktop visual HTML and CSS editor for Mac, Windows, and Linux that enables live multi-page editing, CSS/SASS/LESS styling, CSS Grid editing, and smart components for Bootstrap, Foundation, and custom frameworks. Sold to individual web developers and designers via annual subscription, monthly subscription, or one-time perpetual license.
- Piny Visual editor for React, Next.js, and Tailwind CSS projects that runs as an extension inside Visual Studio Code, Cursor, and Windsurf. Sold by the same company as a related standalone product line.
- Vue Designer Visual IDE for Vue applications that works with every Vite project and frameworks such as Nuxt and Iles. Sold by the same company as a related standalone product line.
- Pinegrow Interactions Paid add-on module for Pinegrow Web Editor that provides a visual editor for designing web interactions, scroll scenes, and animations powered by the GreenSock GSAP library, with a timeline editor and interaction composer.
- Shop Builder for WooCommerce Paid add-on for Pinegrow Web Editor that enables creation of custom WooCommerce stores, themes, and blocks by extending the WordPress theme builder capabilities to e-commerce.
- Tailwind Visual Editor Paid add-on module for Pinegrow Web Editor that provides a fully featured visual GUI for Tailwind CSS projects, including visual controls, responsive design tools, pseudo variants, and custom theme support.
- Pinegrow Theme Converter Standalone WordPress theme builder that lets users convert themes from other website builders into WordPress themes, with conversion setup that allows continued use of the original editor.
- Pinegrow WordPress Plugin Self-hosted WordPress plugin that turns a WordPress site into a visual development environment for building custom Gutenberg blocks, themes, and static HTML projects directly on the CMS. Distributed via the WordPress plugin directory.
- Pinegrow Snapshots Tool for taking static HTML snapshots of dynamic web applications so they can be used for collaboration, styling, and prototyping within Pinegrow's visual editor.
- Pinegrow Online Browser-based version of Pinegrow Web Editor accessible online for working with local projects, included as part of Pinegrow subscription plans.
- HTML Planet for Kids Online educational platform where children learn HTML and CSS and practice their skills on fun creative web projects, offered as a separate Pinegrow sub-brand.
Companies that use Pinegrow
Customer profileSegments5 records
Ideal customer profiles2 records
Pinegrow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature10 records
Pinegrow partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Pinegrow competitors and assessment
Company assessmentDirect peers
- Webflow: Webflow is a visual web design and development platform for professionals and teams. It is the closest direct competitor to Pinegrow in the "visual web builder for professionals" segment, though Webflow is cloud-based and proprietary while Pinegrow is desktop-based and works with raw HTML/CSS files.
- Bootstrap Studio: Bootstrap Studio is a desktop visual web editor specifically designed for building Bootstrap-based websites. It directly competes with Pinegrow's Bootstrap visual controls and shares the desktop-app, drag-and-drop visual editing approach for professional developers.
- CodePen: CodePen is an online development environment for front-end developers to write HTML, CSS, and JavaScript and see results in real time. It competes with Pinegrow Online in the "instant web development environment" category for professional and learning developers.
Broad incumbents
- Adobe Dreamweaver: Adobe Dreamweaver is a long-established visual web development tool that Pinegrow explicitly positions against in its comparison content. As part of Adobe's broader creative suite, it represents the incumbent professional web editor that Pinegrow seeks to displace.
- Figma: Figma is a collaborative visual design platform that has expanded into web design and prototyping. While primarily a design tool rather than a code-emitting editor, it competes for the same professional designer/developer audience that Pinegrow targets and overlaps on layout and responsive design workflows.
- Squarespace: Squarespace is a hosted visual website builder targeting SMBs and creatives. It overlaps with Pinegrow in the "visual website building" category but is more SMB-oriented and proprietary, while Pinegrow targets professional developers working with raw HTML/CSS.
- Wix: Wix is a major hosted visual website builder serving SMBs globally. While its target segment (non-technical SMB owners) differs from Pinegrow's professional developer audience, both compete in the broader "visual website building" market category.
- Microsoft Visual Studio Code: Visual Studio Code is the dominant code editor for web developers. Pinegrow integrates with VS Code via live sync and offers Piny as a VS Code extension, positioning itself as a complementary visual layer rather than direct competitor — but VS Code's ecosystem of extensions (including AI tools like Copilot) shapes the broader dev-tool competitive landscape.
Emerging players
- Cursor: Cursor is an AI-powered code editor built on VS Code. Pinegrow explicitly integrates with Cursor (via Piny), and Cursor's rapid rise as an AI-first coding tool represents both a partnership opportunity and a competitive threat to Pinegrow's visual editing layer.
- StackBlitz: StackBlitz is a browser-based IDE for web development with strong support for modern frameworks like Next.js and Vue. It overlaps with Pinegrow Online and Piny in the cloud-based web development environment space for professional developers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Pinegrow social profiles
Digital presencePinegrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinegrow leadership team
Management profileNumber of profiles
Profiles5 records
Pinegrow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinegrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinegrow
What does Pinegrow do?
Pinegrow sells a professional visual web editor (available as a cross-platform desktop app for Mac/Windows/Linux, a browser-based online service, and a self-hosted WordPress plugin) that lets web developers and designers visually build, style, and edit standard HTML, CSS, SASS, LESS, Bootstrap, Foundation, Tailwind CSS, WordPress, and WooCommerce projects while keeping direct access to the underlying code. The core product is extended via paid add-on modules (Pinegrow Interactions for GSAP animations, WordPress Theme Builder, Shop Builder for WooCommerce, Tailwind Visual Editor, Theme Converter, and Snapshots), and is complemented by related tools Piny and Vue Designer, an AI Assistant for markup and workflow automation, and the educational site HTML Planet for Kids.
Is Pinegrow a public or private company?
Pinegrow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pinegrow founded?
Pinegrow was founded in 2014. It employs 1 to 10 people.
Where is Pinegrow based?
Pinegrow is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Pinegrow make money?
Four revenue lines are on record. Pinegrow Web Editor Subscription is the primary driver. The others are one-Time License Purchase, add-ons (Interactions, Tailwind, WordPress, WooCommerce) and pinegrow Online Service.
Who are Pinegrow's main competitors?
Direct peers on record are Webflow, Bootstrap Studio and CodePen. Broad incumbents are Adobe Dreamweaver, Figma, Squarespace, Wix and Microsoft Visual Studio Code. Emerging players are Cursor and StackBlitz.
Does Pinegrow have an API?
No public API is recorded for Pinegrow.
What industry is Pinegrow in?
Pinegrow's product category is Web Development Software. Its primary akta.pro industry code is BPAMALAK, Creative, Content Production & Ad Ops Tools. Its NAICS code is 5132 and its SIC code is 7372.