Real Plaza

What Real Plaza does

Real Plaza is a Peruvian shopping mall operator and the first and only chain of shopping centers in the country, running 20 centers across 13 cities. The company is structured as Real Plaza S.R.L., a private Peruvian limited liability company founded in 2005 and headquartered in Lima, with 251-500 employees. It is part of the Intercorp conglomerate ecosystem, evidenced by data transfer provisions in its privacy policy and by anchor tenants that are Intercorp-owned retail brands: Oechsle (department store), Promart (home improvement), Plaza Vea and Vivanda (supermarkets), and Inkafarma and MiFarma (pharmacies). The company serves two distinct customer groups: individual consumers visiting the malls for retail, dining, entertainment, and services, and retail tenants leasing space within the centers, including both the Intercorp anchor brands and external retailers.

The product surface combines physical real estate with a digital platform built around the Real Plaza mobile app and website. Core digital services include the Compra y Recoge (Buy Online Pickup In Store) service available at nine-plus shopping center locations, digital parking payment that removes the need for physical kiosks, and event-driven engagement programs such as Planes Felices and the Comunidad Real corporate social responsibility initiative with four pillars (Cultura que cuida, Creciendo Juntos, Un mundo mejor, Comunidad que sonríe). The technology stack is described as a standard consumer web/mobile platform with user registration, promotional campaigns, and digital payments; no AI/ML, API, or SDK surface is documented.

Revenue is generated primarily through recurring retail space rental from tenants, supplemented by transaction fees from digital parking services and advertising/promotion revenue through the mobile app and event programming. Individual tenant pricing is not publicly disclosed. The company experienced a significant operational incident at its Trujillo location on December 21, 2025, for which it established a S/20 million health fund and formalized 181 compensation agreements with affected parties; the broader impact on footfall, tenancy, and brand perception is not yet visible in the source material.

Name

Real Plaza

Legal name

Real Plaza S.R.L.

Website

https://realplaza.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Real Plaza operates Peru's first and only chain of shopping malls, running 20 centers across 13 cities. The company leases retail space to anchor Intercorp brands and other tenants, and offers Peruvian consumers a mobile app with promotions, buy-online-pickup, and digital parking services.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

General Merchandise Retailers (455), Department Stores (4551)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Stores (Omnichannel / Digital-First Regional Players) (CRAGAFAJ)

Keywords

• Shopping mall operations
• Retail real estate
• Commercial property leasing
• Mall tenant services
• Consumer retail centers

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Space Rental: Revenue generated from leasing retail space to tenants including department stores (Oechsle), home improvement (Promart), supermarkets (Plaza Vea, Vivanda), pharmacies (Inkafarma, MiFarma), and other retail brands across 20 shopping centers
2. Parking Services: Digital parking payment service enabling customers to pay for parking via the platform at shopping center parking facilities
3. Digital Services and Promotions: Platform services including promotional campaigns, events, and digital engagement through the mobile app

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Real Plaza operates and manages Peru's first and only shopping mall chain, running 20 shopping centers across 13 cities. The company leases physical retail space to a mix of department stores, supermarkets, pharmacies, and specialty retailers, while providing complementary consumer-facing services through a mobile app, online purchase pickup (Compra y Recoge), and digital parking payment.

Product overview

Real Plaza operates as a unified shopping mall platform combining physical retail centers with digital services. The core offering is the Real Plaza mall chain (20 centers across 13 cities), supported by the Real Plaza App as the digital access point. Key services include the Compra y Recoge (Buy and Pickup) service for online order collection, digital parking payment, and the Planes Felices loyalty/event program. The Comunidad Real social responsibility program rounds out the offering with community engagement initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Plaza Shopping Centers Peru's first and only chain of physical shopping malls, operating 20 retail centers across 13 cities, housing tenant brands such as Oechsle, Promart, Plaza Vea, Vivanda, Inkafarma, and MiFarma. Serves as a retail destination for consumers and provides leased storefronts to retail tenants.
• Real Plaza Mobile App Mobile application that serves as a unified digital channel for the shopping mall chain, enabling users to access promotions, events, the store directory, and exclusive benefits across all 20 Real Plaza locations.
• Compra y Recoge (Buy Online Pickup in Store) Service enabling customers to purchase online and collect their orders at designated pickup points within Real Plaza mall locations, available across multiple centers including Arequipa, Centro Civico, Guardia Civil, Piura, Primavera, Puruchuco, Salaverry, Santa Clara, and Villa Maria.
• Digital Parking Payment Digital service that allows shoppers to pay for mall parking through the Real Plaza platform using electronic payment methods, eliminating the need to visit physical payment counters.
• Planes Felices Customer engagement and loyalty program offering exclusive activities, games, events, and sweepstakes for mall visitors, accessible through the Real Plaza mobile application.

Quantifiable outcome

• 181 compensation agreements formalized following the Trujillo incident (as of the latest update)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Intercorp Group and Strategic PartnersminorOthersReal Plaza may transfer customer data to companies within the Intercorp Group and their Strategic Partners for commercial purposes, subject to specific consent from data owners. This is part of the data transfer provisions in the company's data protection policy.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Open Plaza: Open Plaza operates shopping centers in Peru under Urbanova/Intercorp, sharing the same parent ecosystem as Real Plaza. It is a directly comparable Peruvian mall operator targeting similar anchor tenant mix (Interbank-affiliated retail) and consumer segments.
• Mall Plaza: Mall Plaza operates a leading chain of shopping centers across Chile and a growing footprint in Peru and Colombia, directly comparable to Real Plaza as a multi-format shopping center operator targeting similar retail tenant categories and consumer experiences in the Andean region.
• Parque Arauco: Parque Arauco S.A. develops and operates regional shopping centers in Chile and Peru, with a portfolio model directly comparable to Real Plaza's chain of multi-format centers serving mass-market retail demand.

Regional players

• Jockey Plaza: Jockey Plaza is one of the largest single-asset shopping centers in Lima, comparable to a flagship Real Plaza location given its mix of anchor department stores, dining, and entertainment serving Lima's middle and upper-middle class shoppers.
• MegaPlaza: MegaPlaza is a Peruvian shopping center chain operating centers in Lima and northern Peru, overlapping with Real Plaza's footprint and offering comparable formats, anchor tenant mix, and consumer segments.

Broad incumbents

• Cencosud: Cencosud operates Jumbo, Paris, and Easy alongside shopping centers across South America. Its mall and large-format retail platform overlaps with Real Plaza's anchor tenant needs and provides a comparable regional incumbent operator from a tenant/customer perspective.
• Falabella (SACI Falabella): Falabella operates department stores and integrated shopping centers (including malls like Mall Plaza Open Plaza) across Peru and South America, representing a major incumbent retail-and-mall operator comparable to Real Plaza on tenant and consumer segments.
• Ripley Corp: Ripley operates department stores and shopping mall centers in Peru and Chile, directly comparable to Real Plaza as both a department store retailer and mall operator targeting middle-class Peruvian consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/real_plaza
• YouTubeyoutube.com/user/RealPlazaPeru
• Facebookfacebook.com/RealPlaza
• LinkedInlinkedin.com/company/real-plaza-s-a-
• Instagraminstagram.com/realplaza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Plaza