Skirt Sports

What Skirt Sports does

Skirt Sports / eNDē project is a privately held, Orlando-based women's athletic apparel brand that sells directly to consumers through a Shopify-powered online storefront (endeproject.com). The catalog is anchored on performance skirts — Gym Girl Skirt ($72), Happy Girl Skirt ($76), Jaguar Skirt, and Lotta Breeze Capri Skirt ($80) — and is complemented by All In High Rise Leggings ($56), All In High Rise Capris ($52.50), and a Racerback Bra ($25.20–$36), with sizes spanning XS to 2X across multiple colorways. Secondary collections include an "Active Preorders" preorder line and a "New But Washed" discounted (25% off) circular-economy offering, indicating both inventory-mix experimentation and a sustainability positioning.

The business model is a single-channel, direct-to-consumer e-commerce operation with no disclosed wholesale, marketplace, or retail presence; all sales are one-time unit purchases with free shipping on new gear. The customer base is a horizontal persona — active women seeking great-fitting athletic wear — and customer engagement runs through an email newsletter and a founder-led podcast (runthisworldwithnicoledeboom.podbean.com). The storefront also curates a "Brands We Love" section featuring Ketsol, Off The Farm Bars, and Squak Mountain Co., indicating light ecosystem extension beyond owned SKUs. The company is led by CEO Sarah Ratzlaff, with headcount in the 11–50 range per firmographics, and no public revenue, funding, or investor disclosures are available.

Name

Skirt Sports

Legal name

eNDē project

Website

https://skirtsports.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Skirt Sports / eNDē project is a privately held, Orlando-based women's athletic apparel brand selling performance skirts, leggings, capris, and sports bras direct-to-consumer via a Shopify storefront, targeting active women with inclusive sizing and a sustainability angle.

Ownership category

akta.pro rank

Product category

Women's Athletic Apparel

NAICS

Sporting Goods Retailers (459110), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Women's athletic apparel
• Athletic skirts
• Performance activewear
• Sustainable sportswear
• Direct-to-consumer apparel

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of athletic apparel including skirts, leggings, capris, and sports bras through their e-commerce website. One-time purchase model for individual products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Skirt Sports designs and sells women's athletic apparel through its direct-to-consumer e-commerce storefront at endeproject.com under the eNDē project brand. The product line centers on performance athletic skirts (Gym Girl, Happy Girl, Jaguar, Lotta Breeze Capri) priced $72-$80, complemented by high-rise leggings ($56), capris ($52.50), and racerback sports bras ($25.20). Products are offered in multiple colorways and an inclusive XS to 2X size range, marketed around great-fitting construction, body-positive messaging, and minimal environmental impact.

Product overview

eNDē project is an athletic apparel brand specializing in women's performance wear with a focus on skirts and activewear designed for active lifestyles. The product portfolio centers on athletic skirts including the Gym Girl Skirt ($72), Happy Girl Skirt ($76), Jaguar Skirt, and Lotta Breeze Capri Skirt ($80), complemented by All In High Rise Leggings ($56) and Capris ($52.50), as well as Racerback Bras ($25.20). The brand emphasizes great-fitting clothing with minimal environmental impact, offering products in diverse colorways across multiple collections including a 'New But Washed' discounted pre-owned line. The company also curates 'Brands We Love' featuring partner labels Ketsol, Off The Farm Bars, and Squak Mountain Co.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Girl Skirt Athletic performance skirt designed for active women, offered in multiple color variants and sizes including XS through XL, sold as part of the eNDē project lineup.
• Happy Girl Skirt Athletic skirt for active women priced at $76.00, available in multiple color variants and sizes including XS through XL.
• Jaguar Skirt Athletic performance skirt available in multiple color variants and select sizes for active women.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Direct peers

• Athleta: Athleta (a Gap Inc. brand) is a direct peer — a women's athletic apparel brand selling leggings, sports bras, skirts, and performance tops via DTC and physical retail, serving the same active-women customer with overlapping product categories.
• Outdoor Voices: Outdoor Voices is a direct peer — a DTC women's activewear brand built around technical and recreational women's apparel with a body-positive/community-led marketing posture, overlapping on customer, channel mix, and product categories.
• Sweaty Betty: Sweaty Betty is a direct peer — a women's activewear brand selling leggings, sports bras, and performance wear through DTC and select retail, serving the same premium active-women customer with comparable price points.
• Lorna Jane: Lorna Jane is a direct peer — a women's activewear brand focused on leggings, sports bras, and training wear, sold globally through DTC and boutiques, with a comparable premium-pricing, women-only positioning.
• Alo Yoga: Alo Yoga is a direct peer — a women's athleisure and performance apparel brand selling leggings, sports bras, and training apparel via DTC and flagship retail, competing for the same active-women customer in similar price tiers.
• Title Nine: Title Nine is a direct peer — a women's athletic apparel retailer offering performance apparel, sports bras, and activewear designed for active women, overlapping on target customer, product mix, and brand ethos.

Broad incumbents

• Lululemon: Lululemon is the dominant broad incumbent in women's premium athletic apparel, offering leggings, bras, skirts, and run-specific products. Comparable on product, customer, and price point — and a structural competitor for premium positioning.
• Nike Women: Nike Women is a broad incumbent — Nike's women's line offers athletic skirts, leggings, sports bras, and performance training wear at scale, serving the same active-women segment and competing on category breadth and brand reach.

Emerging players

• P.E Nation: P.E Nation is an emerging player — a women's athleisure/activewear label offering leggings, sports bras, and performance pieces via DTC, with comparable style and customer base though a smaller catalog than incumbent peers.
• prAna: prAna is an emerging player — a sustainable women's activewear and lifestyle apparel brand selling leggings, tops, and performance wear, directly comparable on sustainability positioning and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/skirtsports
• Facebookfacebook.com/SkirtSports
• LinkedInlinkedin.com/company/skirtsports-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skirt Sports