Cadence Homes
Cadence Homes is a privately held, Plano, Texas-based townhome builder founded by Bruno Pasquinelli, constructing new 2- and 3-story townhomes across nine communities in the Dallas-Fort Worth Metroplex, targeting first-time buyers, downsizers, families, and luxury seekers via direct-to-consumer model home sales and a centralized Design Center.
- Company typePrivate
- Founded2020
- HeadquartersPlano, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cadence Homes does
Cadence Homes is a privately held, Plano, Texas-based residential townhome builder operating exclusively in the Dallas-Fort Worth Metroplex. Founded by Bruno Pasquinelli, an industry veteran who previously built CB JENI Lifestyle Homes into one of the largest townhome builders in Texas and launched Normandy Homes, the company constructs new 2- and 3-story townhomes across nine communities spanning Addison, Allen, Crowley, Irving, McKinney, Mesquite, Northlake, and Prosper. Floor plans range from 1,569 to 2,841 square feet in Modern and Old World architectural styles, with starting prices from $239,990 (Talia) to $854,990+ (Linkside Las Colinas).
The company employs a direct-to-consumer sales model via community model homes staffed by community sales managers, supported by a centralized Design Center where buyers personalize finishes, cabinetry, flooring, fixtures, and color palettes. Cadence Homes generates revenue primarily through one-time townhome sales transactions, with supplementary revenue from Design Center upgrades and premium finishes. Distribution is multi-channel: dedicated community websites with payment calculators, blog content, photo galleries, Eliant-verified customer reviews, and direct contact forms funnel buyers into model home tours and Design Center consultations.
The business model targets five distinct customer segments across price tiers: first-time homebuyers (primary), downsizers and empty nesters, urban professionals, families in master-planned communities, and luxury seekers. Cadence Homes operates within larger master-planned communities developed by third parties such as Nehemiah Company (Talia, 612 acres) and Hillwood (Pecan Square, coming soon 2026), leveraging amenity partnerships such as Nelson Golf & Sports Club at Linkside Las Colinas. The company is recognized by the Dallas Builders Association, having won four 2025 McSAM Awards including Master Planned Community of the Year for Solterra Texas.
Cadence Homes firmographics
Firmographics- Name
- Cadence Homes
- Legal name
- Cadence Homes
- Website
- https://cadencehomestx.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cadence Homes is a privately held, Plano, Texas-based townhome builder founded by Bruno Pasquinelli, constructing new 2- and 3-story townhomes across nine communities in the Dallas-Fort Worth Metroplex, targeting first-time buyers, downsizers, families, and luxury seekers via direct-to-consumer model home sales and a centralized Design Center.
- Ownership category
- akta.pro rank
Cadence Homes industry classification
Industry- Product category
- Residential Townhome Construction
- NAICS
- New Housing For-Sale Builders (236117)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Cadence Homes is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cadence Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Townhome Sales: Cadence Homes generates revenue through direct sale of newly constructed townhomes to buyers. The company sells townhomes at various price points ranging from approximately $240,000 to over $1 million depending on community and floor plan. Revenue is one-time per transaction rather than recurring.
- Design/Upgrade Options: Additional revenue from customization options selected through the Design Center, including premium finishes, upgraded fixtures, and additional design features beyond the base home price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Chelsea Commons - Allen, TX |
| One time/ perpetual license | Pay-as-you-go | Karis - Crowley, TX |
| One time/ perpetual license | Pay-as-you-go | Linkside Las Colinas - Irving, TX |
| One time/ perpetual license | Pay-as-you-go | Mosaic - Prosper, TX |
| One time/ perpetual license | Pay-as-you-go | Pecan Square - Northlake, TX |
| One time/ perpetual license | Pay-as-you-go | Solterra Texas - Mesquite, TX |
| One time/ perpetual license | Pay-as-you-go | Talia - Mesquite, TX |
| One time/ perpetual license | Pay-as-you-go | Trinity Falls - McKinney, TX |
| One time/ perpetual license | Pay-as-you-go | The Preserve on the Park - Addison, TX |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Cadence Homes product offering
Product offeringCore offering
Cadence Homes designs, builds, and sells new construction townhomes across nine communities in the Dallas-Fort Worth Metroplex, with floor plans ranging from 1,569 to 2,841 square feet priced from approximately $239,990 to over $1 million. Buyers personalize their homes through a dedicated Design Center that offers selections for finishes, materials, cabinetry, countertops, flooring, fixtures, and paint colors, generating additional upgrade revenue beyond the base home price.
Product overview
Cadence Homes is a bespoke townhome builder serving the Dallas-Fort Worth Metroplex, offering single-story and multi-level (2-story and 3-story) townhomes across nine communities in Texas. The company operates a unified product portfolio centered on new construction townhomes with personalization through its Design Center service. Communities range from entry-level options (Talia starting at $239,990) to luxury offerings (Linkside Las Colinas up to $1,030,990), spanning Addison, Allen, Crowley, Irving, Prosper, Northlake, Mesquite, and McKinney. Floor plans are offered in Modern and Old World architectural styles, with sizes from 1,569 to 2,841 square feet. The company was founded by Bruno Pasquinelli and is headquartered in Plano, TX.
Differentiator
Problem solved
Functional benefit
Products and services
- The Preserve on the Park A Cadence Homes townhome community in Addison, TX featuring 2,117–2,215 SF homes starting from $565,990, located off Beltline Road near Restaurant Row with access to trails and parks for urban professional buyers.
- Chelsea Commons A mixed-use Cadence Homes townhome community in Allen, TX with 1,569–2,249 SF townhomes starting from $378,990+ across six floor plans, featuring hike and bike trails and a dog park.
- Karis A Cadence Homes townhome community in Crowley, TX with 1,569–2,106 SF homes starting from $265,990+ across 10 floor plans, currently offering $35,000 off Quick Move-In Homes.
- Linkside Las Colinas A Cadence Homes luxury gated community in Irving, TX featuring 75 three-story low-maintenance townhomes of 2,676–2,841 SF starting from $854,990+, adjacent to The Nelson Golf & Sports Club with up to $60,000 savings on Quick Move-In Homes.
- Mosaic A Cadence Homes master-planned community in Prosper/Celina, TX offering 2,074–2,269 SF townhomes starting from $388,990+, featuring a lazy river, pool complex, lake with fishing piers, fitness center, and hike/bike trails.
- Solterra Texas A Cadence Homes master-planned community in Mesquite, TX with 1,569–2,106 SF townhomes across nine floor plans starting from $279,990+, awarded 2025 Master Planned Community of the Year at McSAM Awards and featuring a 25-acre lake, fitness facility, and 15+ miles of hike/bike trails; currently sold out.
- Talia A Cadence Homes master-planned community within the 612-acre Nehemiah Company development in Mesquite, TX, offering 1,569–2,093 SF townhomes starting from $239,990+ across 13 floor plans, with 30+ miles of trails, community lake, yoga lawn, hammock grove, pocket parks, and resort-style pool.
- Trinity Falls A Cadence Homes master-planned community in McKinney, TX within 2,000 acres of preserved green space, offering 1,760–2,269 SF townhomes starting from $348,990+, featuring The Club with beach-entry pool, splash pad, Old Joe Dog Park, and over 20 miles of trails.
- Design Center A Cadence Homes design studio where buyers personalize their townhomes by working with a design concierge to select high-quality finishes, materials, color palettes, kitchen cabinetry, countertops, flooring, fixtures, and paint colors, producing additional upgrade revenue beyond the base home price.
Quantifiable outcome
- Solterra Texas named 2025 Master Planned Community of the Year at McSAM Awards
- +2 more outcomes
Companies that use Cadence Homes
Customer profileSegments5 records
Ideal customer profiles5 records
Cadence Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cadence Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- The Nelson Golf & Sports ClubcoreLinkside Las Colinas townhome purchases include a one-year pre-paid social and fitness membership to The Nelson Golf & Sports Club, providing instant access to resort-style pool, extensive fitness center, and social club membership for dining and activities. The community is directly adjacent to The Nelson Golf & Sports Club with members' golf cart path to the TPC fairway. Note: Linkside Las Colinas is not associated, authorized, endorsed by, or in any way affiliated with The Nelson Golf & Sports Club.
- Nehemiah CompanycoreNehemiah Company is the award-winning developer of the Talia master-planned community in Mesquite, TX. Cadence Homes builds townhomes within this 612-acre community that is designed around lifestyle, wellness, and outdoor living with over 30 miles of trails, community lake, yoga lawn, hammock grove, and pocket parks.
- TPC (The Players Club)minorLinkside Las Colinas residents can access TPC courses directly adjacent to the community through Nelson Golf & Sports Club membership. TPC proudly hosted the Byron Nelson Championship, an annual PGA TOUR event for 35 years.
- The Ritz-Carlton Las ColinasminorNelson Golf & Sports Club membership at Linkside Las Colinas includes access to The Ritz-Carlton Las Colinas amenities including fine dining and spa facilities.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Cadence Homes competitors and assessment
Company assessmentDirect peers
- CB JENI Lifestyle Homes: DFW-area townhome builder also founded by Bruno Pasquinelli (2009). Closest direct peer in product, geography, and customer segment, though it operates as a separate company under the same founder.
- Normandy Homes: DFW-based homebuilder also founded by Bruno Pasquinelli, focused on elevated single-family homes. Sister brand with shared leadership, similar design-forward positioning, and overlapping DFW master-planned community footprint.
- David Weekley Homes: Large private Texas-based homebuilder with significant DFW presence across multiple master-planned communities. Competes directly with Cadence on attached and detached product in the same submarkets.
- Highland Homes: Texas-focused homebuilder with strong DFW presence in master-planned communities. Competes with Cadence at the entry-level through mid-price points and overlaps in several DFW submarkets (McKinney, Prosper, Allen).
Broad incumbents
- PulteGroup: National top-3 homebuilder (Centex, Pulte, Del Webb, John Wieland brands) with extensive DFW operations including townhome product lines. Larger, capitalized incumbent competing across multiple price points.
- D.R. Horton: Largest US homebuilder with significant DFW townhome and single-family inventory across master-planned communities. Competes with Cadence on volume, financing options, and lot absorptions at entry-level price points.
- Lennar: Top-3 national homebuilder with active DFW operations including townhomes in master-planned communities. Competes on scale, design centers (Lennar Everything's Included), and price points overlapping Cadence's mid-range.
- Toll Brothers: National luxury homebuilder with growing townhome (Toll Brothers City Living) product. Directly competes with Cadence's Linkside Las Colinas luxury segment and broader DFW luxury positioning.
- Meritage Homes: National homebuilder with significant Texas presence focused on entry-level and first-time move-up buyers. Competes with Cadence's Talia, Karis, and Solterra product lines on price and energy-efficiency positioning.
Regional players
- Perry Homes: Texas-based homebuilder with strong DFW presence in master-planned communities. Overlaps with Cadence at the move-up price points and shares key MPC partnerships in the Houston/Austin/DFW Texas triangle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cadence Homes social profiles
Digital presenceCadence Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cadence Homes leadership team
Management profileNumber of profiles
Profiles7 records
Cadence Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cadence Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cadence Homes
What does Cadence Homes do?
Cadence Homes designs, builds, and sells new construction townhomes across nine communities in the Dallas-Fort Worth Metroplex, with floor plans ranging from 1,569 to 2,841 square feet priced from approximately $239,990 to over $1 million. Buyers personalize their homes through a dedicated Design Center that offers selections for finishes, materials, cabinetry, countertops, flooring, fixtures, and paint colors, generating additional upgrade revenue beyond the base home price.
Is Cadence Homes a public or private company?
Cadence Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cadence Homes founded?
Cadence Homes was founded in 2020. It employs 11 to 50 people.
Where is Cadence Homes based?
Cadence Homes is headquartered in Plano, United States, in the North America region.
How does Cadence Homes make money?
Two revenue lines are on record. Townhome Sales are the primary driver. The others are design/Upgrade Options.
Who are Cadence Homes's main competitors?
Direct peers on record are CB JENI Lifestyle Homes, Normandy Homes, David Weekley Homes and Highland Homes. Broad incumbents are PulteGroup, D.R. Horton, Lennar, Toll Brothers and Meritage Homes. Perry Homes is listed as a regional player.
Does Cadence Homes have an API?
No public API is recorded for Cadence Homes.
What industry is Cadence Homes in?
Cadence Homes's product category is Residential Townhome Construction. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117.