Prayatna Microfinance

What Prayatna Microfinance does

Prayatna Micro Finance Limited is an RBI-registered NBFC-MFI (Registration No: N-14.03411) headquartered in New Delhi with a corporate office in Varanasi, providing microfinance loans exclusively to economically active women borrowers in rural and underserved India through the Joint Liability Group (JLG) model. The company operates under CIN U65929DL2017PLC322587 and was incorporated in 2017, with first disbursement made on May 22, 2018. It is associated with the Rockland Group, drawing its vision from the founder of that group, Late Shri Rajesh Srivastava.

The product portfolio consists of four core loan offerings — Small Business Loans (trade and services), Agriculture Loans (Rs. 10,000–30,000 over 12 months or Rs. 35,000–90,000 over 24 months), Animal Husbandry Loans (livestock farming), and Rural Artisan and Cottage Loans (small manufacturing) — all priced uniformly at 29.00% p.a. with a 1% processing fee plus GST, and bundled with insurance products. Distribution is field-led: 70+ branches across six states (Bihar, Uttar Pradesh, Chhattisgarh, Jharkhand, Madhya Pradesh, and Delhi/NCR) supported by field staff conducting centre meetings (kendra meetings) for disbursement and collection, with a toll-free helpline (1800-889-0272) and corporate website as supplementary touchpoints. The company does not disclose a proprietary technology platform, API, or mobile application.

The business model is a transaction-fee/take-rate lending model: revenue is generated from interest income on microfinance loans plus processing and underwriting fees, with no prepayment charges, security deposits, or margin requirements. Since inception, Prayatna has served over 100,000 borrowers. Customer concentration is low by construction given the long-tail micro-borrower base. The company has disclosed a multi-year geographic expansion plan to cover additional North-Central states in the first five years and South/West India in the subsequent five years.

Name

Prayatna Microfinance

Legal name

Prayatna Micro Finance Limited

Website

https://prayatnamicrofinance.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Prayatna Microfinance is an RBI-registered NBFC-MFI providing microfinance loans exclusively to economically active women in underserved rural India via the Joint Liability Group model, operating 70+ branches across six states and serving 100,000+ borrowers.

Ownership category

akta.pro rank

Product category

Microfinance

NAICS

Sales Financing (52222), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Short-Term Business Credit Institutions (6153), Personal Credit Institutions (6141)

akta.pro primary industry

Microenterprise Group Lending (Joint Liability) (FSAKAGAH)

akta.pro secondary industries

Microloans & Working Capital Loans (FSAKAGAA), Microfinance, Financial Inclusion & Inclusive Markets (BPAGABAM), SME Credit Underwriting, Scoring & Risk Analytics (FSAKAGAL)

Keywords

• Microfinance loans
• Joint liability lending
• Rural microfinance
• Women financial inclusion
• NBFC-MFI services

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Microfinance Lending - Interest Income: Primary revenue from interest charged on microfinance loans to women borrowers. Interest rate is fixed at 29.00% p.a. across all loan products. Revenue is earned through regular installments from borrowers over the loan tenure.
2. Processing and Underwriting Fees: Additional revenue stream from processing fees (1.00% p.a. + applicable taxes) and underwriting charges (1.00% p.a. + applicable taxes) levied on loan disbursements.
3. Insurance Products: Revenue from insurance products provided alongside loans, with charges collected at actual rates as charged by the insurance company.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Prayatna Microfinance is an RBI-registered NBFC-MFI that provides collateral-free microfinance loans exclusively to economically active women in low-income and underserved rural districts, disbursed through the Joint Liability Group (JLG) model. Its portfolio comprises Small Business Loans, Agriculture Loans, Animal Husbandry Loans, and Rural Artisan and Cottage Loans, all carrying a uniform 29.00% p.a. interest rate with a 1% processing fee plus GST, complemented by bundled insurance products.

Product overview

Prayatna Microfinance is an NBFC-MFI (Non-Banking Financial Company - Micro Finance Institution) registered with the Reserve Bank of India that provides financial services to low-income households in India exclusively through the Joint Liability Group model. The company funds only women borrowers with a combination of loan and insurance products. Its product portfolio consists of four core microfinance loan offerings: Small Business Loans (for trade and services), Rural Artisan and Cottage Loans (for small manufacturing), Animal Husbandry Loans (for livestock farming), and Agriculture Loans (for agriculture and allied activities). All products carry a uniform interest rate of 29% per annum with 1% processing fee plus applicable taxes.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Business Loans Microfinance loans for economically active women residing in low-income areas who are involved in trade and services, disbursed through the Joint Liability Group (JLG) model at a 29.00% p.a. interest rate with a 1% processing fee plus GST.
• Rural Artisan and Cottage Loans
• Animal Husbandry Loans
• Agriculture Loans

Quantifiable outcome

• Over 1 lakh (100,000+) clients served since first disbursement on 22nd May 2018
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Satin Creditcare Network: Mid-sized Indian NBFC-MFI serving women borrowers across underserved geographies with JLG lending. Competes in similar borrower segments and product ticket sizes as Prayatna.
• Asirvad Microfinance: Indian NBFC-MFI (subsidiary of Manappuram Finance) lending to women via JLG in rural India. Direct product and segment match with Prayatna's core offering.
• CreditAccess Grameen: India's largest listed pure-play NBFC-MFI by AUM, lending to women borrowers via the JLG model across rural and semi-urban India. Closest structural and product match to Prayatna, though materially larger in scale and capital base.
• Fusion Microfinance: Indian NBFC-MFI with a JLG-based women-borrower focus and overlapping rural presence. Direct comparable in business model and borrower segment.
• Muthoot Microfinance: Indian NBFC-MFI (part of Muthoot Group) targeting women borrowers through JLG in low-income geographies. Comparable business model and rural customer base.
• Spandana Sphoorty Financial: Listed Indian NBFC-MFI operating a JLG-based microfinance book focused on lower-income women. Direct comparable on product, target segment, and underwriting model.

Broad incumbents

• Bandhan Bank: Universal bank that began as one of India's largest MFIs; still operates a substantial microfinance book alongside retail banking, deposits, and MSME lending. Represents the larger incumbent Prayatna could evolve toward.
• Ujjivan Small Finance Bank: SFB converted from a leading MFI; serves the same bottom-of-the-pyramid women-borrower base with JLG-style microfinance plus deposit and liability products. Comparable in customer profile though broader in scope.
• Jana Small Finance Bank: SFB with MFI roots, serving underbanked rural and semi-urban customers including women borrowers. Comparable target segment though with the diversification advantages of a banking license.

Regional players

• SKS/Bharat Microfinance (SKS India / Bharat Microfinance): Indian NBFC-MFI serving women borrowers via JLG in similar rural districts. Comparable product and model, useful as a regional tier benchmark to Prayatna's Central/North-India footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prayatnamicrof

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prayatna Microfinance