Homeworthy

What Homeworthy does

Homeworthy is an online advertising marketplace operated by Agile Tech UAB, a private limited company governed by Estonian law. The platform presents itself as a curated e-commerce storefront for "innovative and useful devices" intended for individual consumers seeking technology products that combine convenience with everyday utility. The site explicitly self-discloses as an advertisement marketplace rather than a news publication or consumer-protection resource, and the owner's role is limited to connecting consumers with third-party product sellers and service providers.

The underlying technology is a standard e-commerce/content storefront (www.homeworthy.co) displaying product offerings; no proprietary technology stack, mobile app, or API integrations are disclosed. Payment processing is handled through PCI-DSS compliant gateways (Visa, MasterCard, American Express, Discover), with personal data collection limited to standard order fulfillment fields (name, address, email, IP). No headcount beyond the stated 1-10 employee range is documented, and the only public contact is a generic support email ([email protected]), which points to a different domain than the marketplace itself.

The business model is affiliate referral / lead generation: Homeworthy earns a payment whenever a "qualified lead" is referred to advertised products or services on the site. There is no disclosed pricing model, no subscription tiers, no advertiser roster, and no transaction volume data. No external investors, venture capital backing, or institutional funding have been disclosed; both recorded funding events report $0 with unknown investors. Distribution is entirely through the proprietary storefront with no named marketing channels, partnerships, or enterprise customers documented.

Name

Homeworthy

Legal name

Agile Tech UAB

Website

https://homeworthy.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Homeworthy is an online advertising marketplace operated by Estonia-domiciled Agile Tech UAB that curates innovative consumer devices and earns referral payments when leads are sent to third-party product sellers. It serves individual consumers globally through its e-commerce storefront at www.homeworthy.co.

Ownership category

akta.pro rank

Product category

Consumer Electronics Marketplace

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Services-Advertising (7310)

akta.pro primary industry

Home, Furniture & Decor Marketplaces (CRAFABAC)

akta.pro secondary industry

Social Commerce & Livestream Shopping Platforms (BPAMAGAJ)

Keywords

• Online advertising marketplace
• Consumer gadgets
• Affiliate marketing
• Product discovery
• Shopping comparison

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketplace Commission / Lead Generation: Homeworthy operates as an advertising marketplace where the owner receives payment whenever a qualified lead is referred to advertised products or services. The site serves as an intermediary connecting consumers with third-party product sellers and service providers.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Homeworthy operates an online advertising marketplace that curates and showcases innovative consumer devices and gadgets to individual shoppers. Rather than selling products directly, the platform drives qualified consumer interest to third-party retailers via affiliate referral links and earns commissions on resulting sales or leads.

Product overview

HomeWorthy is an online advertising marketplace operated by Agile Tech UAB that curates and sells innovative consumer devices and gadgets. The platform serves as a comparison marketplace where consumers can discover and purchase cutting-edge technology products. The company functions as a marketplace intermediary, earning referral payments when users purchase products through their platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeworthy Online Advertising Marketplace

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Amazon: The dominant global e-commerce marketplace. Comparable because HomeWorthy ultimately drives or competes for consumer gadget purchase intent that overwhelmingly converts on Amazon, and Amazon's own affiliate program is one of the largest monetizable destinations for sites like HomeWorthy.
• eBay: Large, established horizontal online marketplace. Comparable to HomeWorthy as a competing destination for consumer device purchases and as a potential merchant-side affiliate partner.
• AliExpress: Global cross-border online marketplace with deep assortment of consumer gadgets at low price points. Comparable as a competing destination for the same price-sensitive consumer tech buyer HomeWorthy targets.
• Overstock: Established online retailer with strong home furnishings and home goods assortment. Comparable as a competing consumer destination in the broader home category implied by the HomeWorthy brand and as a potential affiliate partner.

Direct peers

• Wayfair: Specialist online retailer/marketplace for home goods. Comparable because the 'Homeworthy' brand implies a home-focused niche, and Wayfair represents the kind of vertical marketplace scale HomeWorthy would need to approach to build a defensible position.
• Banggood: Online marketplace specializing in consumer gadgets, electronics, and smart-home devices. Closely comparable to HomeWorthy in product category, affiliate/lead-gen style monetization, and global cross-border positioning.
• Wirecutter (The New York Times): Product recommendation and review site that monetizes largely via affiliate links to merchants. Directly comparable business model — curated content driving qualified purchase leads to third-party sellers — and a useful upper-bound benchmark for affiliate yield potential.
• Gearbest: Direct-to-consumer marketplace for gadgets, smart-home, and innovative consumer electronics. Highly comparable in product mix and in the affiliate/content-driven traffic model that HomeWorthy uses.

Emerging players

• Temu: Aggressive entrant in low-priced consumer goods and gadgets. Comparable as a competing destination for the same buyer persona and a likely downstream merchant in the gadget category HomeWorthy advertises.
• The Strategist (New York Magazine): Curation-driven product recommendation vertical monetized primarily through affiliate links. Comparable model (curated, content-led, affiliate-monetized) and demonstrates how a niche positioning can support premium affiliate economics in consumer products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/homeworthy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homeworthy