Rogan & Associates

What Rogan & Associates does

Rogan & Associates is a privately held, SEC-registered investment advisory firm headquartered in Safety Harbor, Florida, that delivers comprehensive financial planning to individual investors and families across wealth-accumulation and retirement phases. Founded by Michael Rogan and operating through four Florida offices (Safety Harbor, Brandon/East Tampa, Lakewood Ranch) and one Dallas, Texas office, the firm's offerings are unified under its 'Financial Planning For Life' service brand and span investment advisory services, securities through its broker-dealer partner J.W. Cole Financial (FINRA/SIPC), retirement planning, estate planning, and regulatory disclosure services including Form ADV Part 2A, Form CRS, and a wrap fee program brochure. The firm describes serving hundreds of families with thousands of family members and positions its 'Gift of Stay' philosophy—a long-term, discipline-first investment approach that resists market-timing—as the primary lens distinguishing it from advisors who frequently rebalance or chase product trends.

The firm's product portfolio is delivered primarily through human advisory work rather than proprietary technology. Portfolio implementation is executed through third-party money management teams, custody and securities execution are handled through J.W. Cole Financial, and clients access reporting through a BD Reporting client portal. There is no proprietary trading, analytics, or planning platform in evidence; the firm's technology surface consists of vendor integrations and its own content properties—the 'Why We Plan' blog and podcast series (launched 2017) and active social profiles on Twitter/X, Facebook, and LinkedIn—through which founder Michael Rogan and affiliated economists distribute market commentary and educational content.

Rogan & Associates generates revenue under a fee-based advisory model with no publicly disclosed fee schedule, pricing tiers, or investment minimums; the only stated prerequisite to becoming a client is a stated commitment to creating a financial plan, implying individualized, likely AUM-based pricing billed annually. Go-to-market is fully relationship-driven and referral-led, with existing clients explicitly serving as the primary acquisition channel. The firm supplements this base with a distinctive event-driven layer that includes exclusive 'GoodLife Cruises' (16+ runs) combining leisure travel with financial-planning workshops, alongside periodic client dinners and happy hours. Customer segment is a single horizontal persona—individual and family investors—and the competitive advantages articulated by the firm center on long-tenured client relationships, brand discipline around the 'Gift of Stay' philosophy, and a staggered-age planning team designed to formalize succession and continuity.

Name

Rogan & Associates

Legal name

Rogan & Associates

Website

https://roganfinancial.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rogan & Associates is an SEC-registered investment advisory firm providing comprehensive financial planning, investment advisory, retirement, and estate planning services to individual and family investors across Florida and Texas via a relationship-based, referral-driven model.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)

Keywords

• Financial planning services
• Investment advisory
• Retirement planning
• Estate planning
• Wealth management

Headquarters

HQ city

Safety Harbor

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: The firm offers investment advisory services through a Registered Investment Advisor. Securities are offered through J.W. Cole Financial, Inc. (JWC), a registered broker-dealer and member of FINRA/SIPC. The firm creates personalized financial plans and manages client portfolios using third-party money management teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Rogan & Associates is a SEC-registered investment advisor (CRD 42762) that creates personalized financial plans designed to grow and change with clients' lives. The firm offers investment advisory services, retirement planning, and estate planning as integrated modules of its "Financial Planning For Life™" offering. Securities are offered through partner broker-dealer J.W. Cole Financial, Inc. (Member FINRA/SIPC), while Rogan & Associates itself delivers the advisory relationship and plan management using third-party money management teams.

Product overview

Rogan & Associates operates as a unified financial advisory firm offering Financial Planning For Life™ as its core service brand. The firm provides comprehensive financial planning that integrates investment advisory services (offered through their SEC-registered investment advisor status), securities services (through J.W. Cole Financial, Inc.), retirement planning, and estate planning as interconnected service modules. The firm also provides regulatory compliance services including Form ADV disclosures and a client portal for account access. The company structures its offerings as a holistic financial planning approach rather than separate product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Financial Planning For Life™: The firm's tagline and service philosophy emphasizing comprehensive, life-based financial planning.
• Why We Plan

Quantifiable outcome

• Long-term investment returns with consistent performance over decades despite market volatility

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• J.W. Cole Financial, Inc.coreStrategic or Co-development PartnerSecurities services partnership where J.W. Cole Financial, Inc. (JWC), a registered broker-dealer and member of FINRA/SIPC, handles securities execution and custody. Investment advisory services are provided by Rogan & Associates while securities products are offered through JWC. This is a standard arrangement for independent RIAs.
• GoodLife TravelminorGTM or Marketing PartnerTravel partnership for exclusive client cruise events that combine leisure travel with financial planning education workshops. These cruises feature panels of financial planning experts and serve as client appreciation and networking events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wealth Enhancement Group: Independent wealth management firm offering financial planning, investment management, and tax services to individuals nationwide. Comparable in client segments and service breadth, with a multi-office RIA model similar to Rogan's Florida/Texas footprint.
• Mercer Advisors: National RIA providing financial planning, investment management, and family-office-style services to individuals and families. Overlaps with Rogan & Associates on holistic planning, retirement, and estate services for HNW households.
• Carson Group: RIA and coaching platform serving independent financial advisors and their individual clients with holistic financial planning. Comparable in advisor-led, relationship-based delivery and planning-centric offering; substantially larger and more national.
• Edelman Financial Engines: Large independent RIA providing financial planning, investment management, and retirement services to individual investors. Overlaps with Rogan & Associates on the comprehensive planning and retirement-income focus for individuals and families.
• Mariner Wealth Advisors: Large, multi-office RIA offering comprehensive financial planning, investment advisory, and estate planning to individuals and families. Highly comparable to Rogan & Associates in service mix, though significantly larger in scale and national footprint.

Direct peers

• Aspiriant: Boutique, fee-only RIA specializing in comprehensive financial planning and investment management for high-net-worth individuals and families. Closely comparable to Rogan & Associates in size, fee-only model, planning-led philosophy, and family-client orientation.
• Buckingham Strategic Wealth: Fee-only RIA focused on evidence-based financial planning and long-term investment strategies for individuals and families. Highly comparable to Rogan & Associates on philosophy (disciplined, anti-market-timing), fee-only model, and family-client focus.
• Monarch Wealth Advisors: Independent RIA delivering comprehensive financial planning and investment advisory services to individuals, families, and business owners. Comparable in planning-led approach, fee-based model, and HNW family-client focus.
• Signature Estate & Investment Advisors: Boutique RIA providing financial planning, investment management, and estate planning to high-net-worth individuals and families, with multiple offices. Closely comparable in scale, service model, and target client to Rogan & Associates.

Others

• Cetera Financial Group: Broker-dealer and RIA support platform serving independent financial advisors with custody, compliance, and technology infrastructure. Comparable to the back-office ecosystem Rogan & Associates accesses via J.W. Cole Financial, and a potential future affiliation/comparison point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RoganFinancial
• Facebookfacebook.com/roganfinancial
• LinkedInlinkedin.com/company-beta/424003

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogan & Associates