Smart Eventi

What Smart Eventi does

Smart Eventi Srl is a Milan-headquartered, privately held event, marketing, and communication agency founded in 2010, operating as a full-service professional services firm rather than a software platform. Its core offering is end-to-end corporate event organization — including venue scouting (via the Best Location Srl subsidiary), catering coordination, multilingual hostess and translator staffing, technical production, and on-site management — delivered to large enterprise clients and HR departments across fashion/luxury, automotive, technology, pharmaceutical, financial services, insurance, retail, media, and consumer verticals. The service portfolio extends well beyond events into nine adjacent lines: team building, incentive travel, advertising, creative agency, digital and corporate communications, social media marketing, and public relations, plus two specialized sub-brands — Guru.Marketing (promotional campaigns and micro-influencer activations) and Guru.Labdesign (creative booth and trade-fair design).

The firm's revenue model is professional services based — quote-based, project-scoped engagements with no publicly disclosed pricing — and its go-to-market is sales-led direct outreach, evidenced by named case studies with blue-chip clients such as Microsoft, Cisco, Disney, TikTok, Dyson, Heineken, Mediaset, Unicredit, Generali, Allianz, Merck, British Airways, Siemens, and STMicroelectronics. The company is ISO 20121 certified (certificate IT346757-1, issued 22/10/2025) for sustainable event management, operates a carbon footprint calculator, and maintains dedicated Italian, English, and Chinese website versions to support international client acquisition, including a China Outbound Tourism Quality Service Certification targeting inbound Chinese corporate demand. The technology footprint is conventional agency tooling plus a virtual/phygital events offering; no proprietary software platform, API, SDK, or AI capability is disclosed.

Name

Smart Eventi

Legal name

Smart Eventi Srl

Website

https://smarteventi.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Eventi is a Milan-based, full-service event, marketing, and communication agency founded in 2010 that delivers corporate events, team building, incentive travel, and integrated brand communications to large enterprise clients across multiple verticals in Italy and EMEA.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Event Technical Production Management & Crew (MPAGAKAH), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Corporate event planning
• Team building services
• Incentive travel management
• Marketing communication agency
• Sustainable event management

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Organization Services: Full-service event planning and execution including venue selection, setup, catering coordination, staffing (multilingual hostesses, translators), and technical services for corporate events, private celebrations, conferences, and fashion shows.
2. Team Building Activities: Customized team building programs including drum circles, cooking classes, outdoor activities, treasure hunts, cocktail challenges, and other experiential activities for corporate teams.
3. Incentive Travel: Organization of incentive trips, corporate travel experiences, and company anniversaries including location scouting, activity planning, and logistics management.
4. Marketing and Communication Services: Advertising campaigns, digital communication, social media marketing, creative agency services, public relations, and promotional activities through the Guru.Marketing unit.
5. Virtual and Phygital Events: Digital, virtual, and hybrid event solutions leveraging technology for remote and hybrid corporate events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Smart Eventi is a Milan-based full-service event, marketing, and communication agency that organizes corporate events (conferences, product launches, press days, gala dinners, fashion shows), team building activities, incentive travel, marketing/advertising campaigns, digital communication, social media management, public relations, and virtual/hybrid events. The agency also provides ISO 20121-certified sustainable event management with carbon footprint calculation. It operates sub-units Guru.Marketing and Guru.Labdesign for promotional campaigns and creative design, and serves a portfolio of large enterprise clients across fashion, automotive, technology, pharmaceutical, financial services, and other industries.

Product overview

Smart Eventi is a full-service events, marketing, and communication agency headquartered in Milan, Italy. The company operates as a unified service offering organized into specialized divisions rather than a modular software platform. Its core portfolio centers on the Event Agency (Agenzia Eventi) as the primary service, supported by nine complementary service lines: Team Building, Marketing Agency, Incentive Travel, Advertising Agency, Communication Agency, Social Media Marketing, Creative Agency, Public Relations Agency, and Virtual/Phygital Events. Additionally, Smart Eventi operates two specialized sub-units: Guru.Marketing for promotional and marketing campaigns, and Guru.Labdesign for creative design and trade fair installations. The company also provides ISO 20121-certified sustainable event management services, including a carbon footprint calculator. Services encompass the full event lifecycle from location scouting and venue selection through on-site management including catering, multilingual hostesses, technical production, and post-event activities.

Differentiator

Problem solved

Functional benefit

Brands

• Guru.Marketing: Marketing and communication unit within Smart Eventi
• Guru Lab Design
• Best Location Srl

Products and services

• Agenzia Eventi (Event Agency) Full-service corporate event organization in Milan, including strategic planning, creative concept development, venue scouting, catering coordination, multilingual hostesses, technical services, and on-site event management for corporate events, press days, product launches, meetings, and gala dinners.
• Team Building Corporate team building activities including drum circle, cooking classes, bike building, cocktail challenges, treasure hunts, paint team building, orienteering, and other experiential activities designed to strengthen teamwork and collaboration.
• Agenzia Marketing

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Guru.MarketingcoreStrategic or Co-development PartnerInternal marketing and communication unit operating under Smart Eventi brand, providing ultra-personalized campaigns, high-end services, and promotional activities for clients including Grohe tour, Sportler promotional campaign, and festival organization.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GES (Global Experience Specialists): Full-service events and experiences provider covering corporate events, exhibits, and event marketing — directly comparable to Smart Eventi's end-to-end event production model.
• MKG: Independent experiential marketing agency delivering brand experiences, events, and creative campaigns for major brands — comparable in scope and client profile (corporate event activations) to Smart Eventi.
• Jack Morton Worldwide: Global experiential brand activation agency producing corporate events, product launches, and immersive brand experiences for multinational clients — directly comparable in service mix (events + content + digital) to Smart Eventi but operating at significantly larger scale.
• Friends & Partners: Italian event and communication agency with strong fashion/luxury and corporate client base, including media partnerships and large-scale event production — directly comparable to Smart Eventi in Milan market positioning.
• AIM Group International: Milan-headquartered MICE and event management company specializing in congresses, corporate events, and incentive travel across Europe — the most direct Italian-headquartered peer in Smart Eventi's category.
• Sparks: Event marketing and experiential agency delivering corporate events, product launches, and brand experiences — closely overlaps Smart Eventi's core event-organization and brand activation offerings.

Broad incumbents

• Pico Group: Global brand activation and event management group delivering corporate events, exhibitions, and brand environments — broader international scope than Smart Eventi but overlapping core event-services offering.
• Octagon: Global sports and experiential marketing agency producing corporate events, brand activations, and sponsorship-driven experiences — broader portfolio than Smart Eventi but comparable in event-activation services for enterprise clients.

Regional players

• Adria Congrex: Italian-headquartered PCO and event management company specializing in conferences, congresses, and corporate events across Europe — comparable in conference/event-organization service but with stronger association-event orientation.
• Fuse (Entertainment One): European experiential agency focused on brand experiences, events, and creative campaigns for corporate clients — comparable offering to Smart Eventi's brand activation and event services but with primary European (non-Italian) focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smarteventi.it
• LinkedInlinkedin.com/company/smart-eventi-srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Eventi