FestGround
FestGround is a Singapore-based music festival ticketing platform founded in 2017, serving as official ticket partner for 50+ Asian EDM festivals including Ultra, DWP, and Neon Countdown, with ticket sales, FG Passport subscriptions, and VVIP concierge services.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What FestGround does
FestGround is a Singapore-based digital music festival ticketing platform founded in 2017 that operates as the official ticket seller for major electronic dance music festivals across Asia. The company runs festground.com as its primary direct-to-consumer storefront, offering General Admission (GA), Premium General Admission (PGA), and VVIP ticket tiers for events across the Ultra Music Festival circuit (Korea, Japan, Taiwan, Hong Kong, Bali, Australia), Djakarta Warehouse Project (DWP), Neon Countdown, S2O Taiwan, SIAM Songkran Music Festival, 808 Festival, SHVR Ground Festival, and Music Circus Osaka. FestGround self-positions as "Asia's first and biggest ticket and travel platform for music festivals" and serves festival attendees in 9+ Asia-Pacific markets, with multilingual content presence in English, Chinese, Japanese, and Korean via blog.festground.com.
The platform is built around three service lines: Event Ticketing (transaction-fee revenue from festival ticket sales), Event Marketing (data-driven promotional services positioning FestGround as a bridge connecting festival organizers with "millions of fans" and providing insights on Asia's nightlife scene), and VVIP Concierge (luxury travel packages including backstage tours and exclusive tables, sold direct via [email protected]). A subscription product, FG Passport, launched in 2020, offers GA and VIP tiers for unlimited access to 50+ international festivals for a fixed annual fee, valid January 2021 through January 2022, creating recurring engagement mechanics. Distribution is anchored on the owned website with co-distribution through KLOOK and travel integration via a partnership with Festicket.
FestGround's go-to-market combines event-driven demand from major festival line-up announcements with content marketing through a multi-language blog and organic social channels (Instagram, Facebook). Revenue is generated through transaction fees on ticket sales, subscription revenue from FG Passport, bespoke professional services fees from VVIP concierge packages, and transaction-based travel bundle sales. Customer segments include B2B festival organizers (Neon Countdown, Ultra editions, DWP, SIAM Songkran, SHVR Ground, Music Circus Osaka, S2O, 808 Festival) and consumer segments comprising EDM festival-goers, frequent festival travelers (Passport holders), and high-net-worth VVIP customers. The General Manager is Camillia Lu; the company operates with 1-10 employees and no disclosed funding rounds or investor information.
FestGround firmographics
Firmographics- Name
- FestGround
- Legal name
- FestGround
- Website
- https://festground.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FestGround is a Singapore-based music festival ticketing platform founded in 2017, serving as official ticket partner for 50+ Asian EDM festivals including Ultra, DWP, and Neon Countdown, with ticket sales, FG Passport subscriptions, and VVIP concierge services.
- Ownership category
- akta.pro rank
FestGround industry classification
Industry- Product category
- Event Ticketing Platform
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Concerts & Music Festivals (THAJAFAA)
- akta.pro secondary industries
- Festival & Event Producers/Organizers (MPAIAFAC), Music Festival Organizers & Promoters (MPAGAAAB)
Keywords
Where FestGround is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
FestGround business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Ticket Sales (Transaction Fees): FestGround charges transaction fees on ticket sales for music festivals. As the official ticketing partner for world-leading events, the platform earns revenue by facilitating ticket purchases for events including Ultra Japan, Neon Countdown, DWP, S2O, and others across Asia.
- FG Passport Annual Subscription: FestGround offers the FG Passport, an annual pass product allowing unlimited festival access across 50+ events for a fixed price, providing recurring subscription revenue.
- VVIP Concierge Services: Premium concierge services offering luxury travel packages including backstage tours and exclusive tables for high-value customers, with contact via [email protected].
- Travel Package Sales: FestGround bundles tickets with travel arrangements as Asia's first and biggest ticket & travel platform for music festivals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission (Wise Glow) - Full event access with wristband, food, art zones |
| Transaction based/ take rate | Pay-as-you-go | Premium General Admission (Premium Glow) - 3-Day PGA with dedicated entrance, bars, air-conditioned restrooms |
| Transaction based/ take rate | Pay-as-you-go | VVIP - Luxury travel packages including backstage tours and exclusive tables |
| Subscription | Annual | FG Passport 2021 - GA Passport (unlimited festival access) |
| Subscription | Annual | FG Passport 2021 - VIP Passport (unlimited festival access with VIP benefits) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
FestGround product offering
Product offeringCore offering
FestGround is a digital ticketing and travel platform for music festivals across Asia, serving as the official ticketing partner for events such as Ultra Japan, NEON Countdown, DWP, and S2O. The company sells General Admission, Premium, and VVIP ticket tiers directly through festground.com, bundles tickets with travel packages, and offers a luxury VVIP concierge service including backstage tours and exclusive tables. It also provides data-driven marketing services that connect festival organizers with millions of fans in Asia.
Product overview
FestGround operates as a unified music festival ticketing and lifestyle platform, combining three core service lines: Event Ticketing (its primary revenue channel, serving as the official ticket seller for festivals like Ultra Japan, NEON Countdown, DWP, and S2O), Event Marketing (data-driven promotional services for organizers), and VVIP Concierge (luxury travel packages including backstage access and exclusive tables). The platform also offers a branded annual pass product called FG Passport, which bundles unlimited festival access across 50+ events. All services are accessed through the FestGround.com website and are available in multiple languages including English, Chinese, Japanese, and Korean.
Differentiator
Problem solved
Functional benefit
Brands
- FG Passport: Annual pass concept for unlimited access to music festivals worldwide through 2021-2022.
Products and services
- Event Ticketing
- VVIP Concierge
- Event Marketing
- FG Passport
- Travel Packages
Companies that use FestGround
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
FestGround technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
FestGround partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Ultra KoreacoreFestGround is an official partner of Ultra Korea, one of the flagship events of the Ultra Music Festival brand across Asia. This partnership enables FestGround to serve as an official ticketing channel for Ultra Korea events.
- Ultra JapancoreFestGround is an official partner of Ultra Japan, enabling it to sell tickets for Ultra Japan events including Ultra Japan 2026 (September 19-20, 2026) in Tokyo and Ultra Japan 2025 in Odaiba.
- Ultra TaiwancoreFestGround holds official ticketing partnership for Ultra Taiwan, providing access to events at Dajia Riverside Park in Taipei.
- Ultra Hong KongcoreFestGround is an official partner for Ultra Hong Kong events, serving as the ticketing platform for the Hong Kong edition of Ultra Music Festival.
- Ultra Beach BalicoreFestGround is an official partner of Ultra Beach Bali, providing ticketing services for the Bali edition of Ultra Music Festival.
- Ultra AustraliacoreFestGround is an official partner of Ultra Australia, offering ticketing for events in Sydney and Melbourne.
- S2O TaiwanmajorFestGround is an official ticketing partner for S2O Taiwan, a Songkran-themed EDM festival at Dajia Riverside Park in Taipei.
- 808 FestivalmajorFestGround is an official partner of 808 Festival, a major EDM event in Bangkok, Thailand.
- Neon CountdowncoreFestGround is the official ticketing partner for Neon Countdown, Asia's largest New Year's Eve festival held in Bangkok, Thailand.
- DWP (Djakarta Warehouse Project)coreFestGround is an official ticketing partner for DWP, Indonesia's biggest and most iconic music festival held in Jakarta.
- SHVR Ground FestivalmajorFestGround serves as an official ticketing partner for SHVR Ground Festival, one of Southeast Asia's most prominent EDM festivals held at Indonesia Convention Exhibition (ICE) in BSD.
- SIAM Songkran Music FestivalmajorFestGround is the official ticketing partner for SIAM Songkran Music Festival, a major music festival in Bangkok, Thailand, held in mid-April.
- Music Circus OsakamajorFestGround is an official ticketing partner for Music Circus Osaka, a major beach festival in Western Japan held at Osaka Sennan Tarui Southern Beach.
- Ultra Music Festival (Global Brand)coreFestGround holds an Asia-exclusive partnership with Ultra Music Festival, one of the world's most prominent EDM brands, spanning multiple Ultra editions across Asia.
- FesticketminorFestGround partners with Festicket for travel package options associated with events such as The BPM Festival in Costa Rica, providing accommodation and travel add-ons for festival attendees.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
FestGround competitors and assessment
Company assessmentRegional players
- BookMyShow: BookMyShow is India's dominant entertainment ticketing platform with international expansion. Comparable as a regional live-entertainment ticketing specialist; overlaps with FestGround on festival ticketing across Asia but concentrated in South Asia.
Direct peers
- Resident Advisor (RA): RA is the leading global platform for electronic music, combining event listings, ticketing, and editorial coverage. Comparable to FestGround as a destination for EDM/festival discovery and ticket purchase, though more globally distributed.
- Dice: Dice is a mobile-first ticketing platform focused on live music events and festivals. Comparable to FestGround as a music-event specialist ticketer with a curated inventory of clubs, concerts, and festivals, and growing international footprint (UK, US, Europe).
- Fever: Fever is a live experiences marketplace offering ticketed events including concerts, festivals, and immersive experiences. Comparable to FestGround in curating ticketed leisure experiences with a digital-first GTM and multi-city reach.
- Songkick: Songkick is a live music ticketing and discovery platform covering concerts and festivals worldwide. Comparable to FestGround as a music-event ticketing aggregator, though broader in genre and lacking Asia-specific festival inventory.
- Festicket: Festicket is a festival-focused ticketing and travel package platform (notably already a partner with FestGround on travel add-ons). Directly comparable as a festival-aggregation specialist bundling tickets, accommodation, and travel.
Emerging players
- Headout: Headout is a curated marketplace for tours, attractions, and local experiences. Comparable to FestGround in bundling ticketing with travel/hospitality add-ons for leisure consumers, particularly relevant to FestGround's VVIP and travel-package product lines.
Broad incumbents
- Ticketmaster: Ticketmaster is the world's largest live-event ticketing platform. Comparable as a broad incumbent serving major music venues and festivals globally; competes with FestGround for organizer relationships, particularly on Ultra and other flagship events.
- KLOOK: KLOOK is Asia-Pacific's leading travel experiences and attractions platform. Already a distribution partner for FestGround tickets (Road to Ultra Taiwan). Comparable as an Asia-focused experiences aggregator; potential competitor or partner depending on FestGround's go-to-market direction.
- Eventbrite: Eventbrite is a global self-service ticketing platform spanning events of all types. Comparable as a broad incumbent in event ticketing, but it is a horizontal platform rather than a music-festival specialist and lacks Asia's official-festival inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FestGround social profiles
Digital presenceFestGround financial estimates
Financial estimateRevenue estimate
Valuation estimate
FestGround leadership team
Management profileNumber of profiles
Profiles1 record
FestGround funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FestGround M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FestGround
What does FestGround do?
FestGround is a digital ticketing and travel platform for music festivals across Asia, serving as the official ticketing partner for events such as Ultra Japan, NEON Countdown, DWP, and S2O. The company sells General Admission, Premium, and VVIP ticket tiers directly through festground.com, bundles tickets with travel packages, and offers a luxury VVIP concierge service including backstage tours and exclusive tables. It also provides data-driven marketing services that connect festival organizers with millions of fans in Asia.
Is FestGround a public or private company?
FestGround is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FestGround founded?
FestGround was founded in 2017. It employs 1 to 10 people.
Where is FestGround based?
FestGround is headquartered in Singapore, Singapore, in the Asia region.
How does FestGround make money?
Four revenue lines are on record. Ticket Sales (Transaction Fees) is the primary driver. The others are FG Passport Annual Subscription, VVIP Concierge Services and travel Package Sales.
Who are FestGround's main competitors?
BookMyShow is listed as a regional player. Direct peers are Resident Advisor (RA), Dice, Fever, Songkick and Festicket. Headout is listed as an emerging player. Broad incumbents are Ticketmaster, KLOOK and Eventbrite.
Does FestGround have an API?
No public API is recorded for FestGround.
What industry is FestGround in?
FestGround's product category is Event Ticketing Platform. Its primary akta.pro industry code is THAJAFAA, Concerts & Music Festivals, with a secondary code of MPAIAFAC, Festival & Event Producers/Organizers. Its NAICS code is 711320 and its SIC code is 7900.