Energetic Lighting
Energetic Lighting Australia is a Sydney-based manufacturer and distributor of LED lighting products for commercial, industrial, and residential sectors. It distributes its own Energetic brand plus Nordlux decorative lighting through electrical wholesalers and authorized regional agents across Australia and New Zealand.
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Energetic Lighting does
Energetic Lighting Australia Pty Ltd is a Sydney-based manufacturer and distributor of LED lighting products serving the commercial, industrial, and residential sectors across Australia and New Zealand. Founded in 2014, the company operates as the Australian distribution arm of Yankon Lighting Group, a vertically integrated Chinese lighting manufacturer established in 1975 (Shanghai-listed since 2000) that produces more than 500 million fixtures and lamps per annum across 400,000 square metres of manufacturing space, holds 430 patents globally, and reinvests over $70 million USD annually in R&D.
The product portfolio spans ten-plus luminaire categories — area lights, battens, downlights, emergency lighting, floodlights, highbays/lowbays, panels, lamps and tubes, sports lighting, wall and ceiling fixtures, and wearable lighting — with notable specialty lines including low-glare UGR<19 panels, cyanosis-compliant medical lighting (CRI≥90, COI<3), IP65/IP66 weatherproof industrial fittings, DALI-enabled smart controls, and the Ultrasmart connected range launched in 2020. The company also distributes the Danish Nordlux decorative brand in Australia, covering interior, exterior, garden, solar, portable, and seaside lighting. Technical differentiators include tri-colour and multi-watt selectable configurations, Green Star sustainable-building compliance on multiple SKUs, and IP ratings from IP20 to IP66 for diverse environmental applications.
Commercially, Energetic Lighting operates a channel-led B2B model, distributing primarily through electrical wholesalers across Australia supplemented by three authorized regional agents (Pro Lighting Solutions in Western Australia, Global Lighting Solutions in the Northern Territory, Gordon Wood & Co. in Tasmania). The Energetic Rewards loyalty program (1 point per A$1 spent, ex-GST) targets licensed electrical contractors and companies to drive repeat purchases and channel stickiness. Revenue is generated almost entirely through hardware sales of Energetic and Nordlux branded products, with pricing conducted via quote-based trade accounts rather than published list pricing. End-customer reach spans commercial buildings, warehouses, retail, healthcare, sports venues, and residential builds served through contractor channels.
Energetic Lighting firmographics
Firmographics- Name
- Energetic Lighting
- Legal name
- Energetic Lighting Australia Pty Ltd
- Website
- https://energeticlighting.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Energetic Lighting Australia is a Sydney-based manufacturer and distributor of LED lighting products for commercial, industrial, and residential sectors. It distributes its own Energetic brand plus Nordlux decorative lighting through electrical wholesalers and authorized regional agents across Australia and New Zealand.
- Ownership category
- akta.pro rank
Energetic Lighting industry classification
Industry- Product category
- Commercial & Industrial LED Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
- akta.pro secondary industry
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
Keywords
Where Energetic Lighting is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Energetic Lighting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- LED Lighting Products Sales: Core revenue from manufacturing and distributing LED lighting products across multiple categories including downlights, battens, panels, highbays, floodlights, emergency lighting, lamps, and accessories for commercial, industrial, and residential applications.
- Nordlux Products Distribution: Distribution of Nordlux branded decorative interior and exterior lighting products through the same distribution network, expanding product portfolio and revenue streams.
- Loyalty Program Points Redemption: Energetic Rewards loyalty program drives customer retention and repeat purchases. Members earn 1 point per dollar spent (excluding GST) on Energetic and Nordlux products, redeemable for rewards. Program reinforces customer loyalty in B2B contractor segment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Energetic Rewards Loyalty Program - Point Earning |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Energetic Lighting product offering
Product offeringCore offering
Energetic Lighting manufactures and distributes LED lighting products across Australia for commercial, industrial, and residential applications. The portfolio spans area lights, battens, downlights, emergency lighting, floodlights, highbays/lowbays, panels, lamps and tubes, sports lighting, and wall and ceiling fixtures. Products are sold primarily through electrical wholesalers and authorized regional agents, supported by the Energetic Rewards loyalty program for licensed contractors.
Product overview
Energetic Lighting is a manufacturer and distributor of LED lighting products spanning commercial, industrial, and residential sectors. The portfolio includes Area Lights (Milano Post Top, Roma Bollard, Storm, Storm Mini), Battens (ArmourLed, ArmourLux, Club, Pulse, Stellar series, Tempest series, Topik Nova, UltraSlim, Venus, Viva), Downlights (Celeste, Clasp, Emilite, Florence, Impulse, Jenlite, Legolite, Marklite, Moody, Plastial, Rimini, Rimini G2, Spark, Stork, TriValite, Vector), Emergency lighting (Downlights, Exits, Twin Spot), Floodlights (LiteW8, MarVelite V, Maxi-Flood, SupValite Pro), Highbays/Lowbays (Canolite, Enerbay ECO, Falcon, HiLux, Park King Low Bay, Prismalite, UniGlow), Panels (Baklite, Baklite Plus Pro, Destiny Plus series, LuxAir, UltraClean Essential, UltraClean Pro, Veneto), Lamps & Tubes (Heat Lamp, LED Filament Globes, LED Globes, LED PC Tubes, PAR38, T5 Glass Tubes, T8 Safety Glass Tubes), Sports Lighting (Pole-Star), Wall & Ceiling lights (Bunkers, Como V, Decoratives, Oysters, Wall Pack, Wall Washer), and Wearable Lighting. The company also distributes the Nordlux Australia brand and operates the Energetic Rewards loyalty program. The products are backed by parent company Yankon Lighting's 50+ years of experience, 400,000 square meters of manufacturing space, and annual production exceeding 500 million fixtures.
Differentiator
Problem solved
Functional benefit
Products and services
- Milano Post Top Commercial outdoor area light designed for urban areas and residential walkways.
- Roma Bollard Residential and commercial outdoor lighting for gardens, walkways, and area lighting applications.
- Storm Type-3, IP66 area lighting designed for parking lots and large urban spaces.
- Storm Mini IP66 and IK08 rated area light with multi-watt options delivering up to 7500 lumens.
- ArmourLed Vandal-proof IP66 batten with five-colour multi-watt options.
- Stellar Batten Series IP20 batten range available in multiple sizes with tri-colour multi-watt and emergency options for commercial installations.
- Tempest V Pro IP65 wide weatherproof batten in 2FT and 4FT with five-colour multi-watt options, emergency and sensor options.
- Florence Downlight High-performance gimbal downlight with CRI≥90 for colour accuracy.
- Rimini Downlight Low-glare UGR<19 downlight with CRI≥90 for colour accuracy and vibrancy.
- Rimini G2 Downlight Green Star compliant downlight, second generation.
- Legolite Downlight High efficiency commercial downlight with tri-colour, multi-watt, and UGR<19 options.
- Emergency Downlights Emergency lighting downlights for power outage situations.
- Emergency Exits Emergency exit signage lighting.
- Twin Spot Twin spot emergency lighting for wide area illumination during power failures.
- MarVelite V Floodlight IP65 floodlight with five-colour options.
- LiteW8 Floodlight IP65 residential floodlight at 5000K with optional sensor.
- Falcon Highbay IP65 highbay luminaire for industrial and warehouse applications.
- HiLux Highbay Tri-colour multi-watt highbay at 5000K.
- Destiny Plus Panel Tri-colour edge-lit panel slim at 15mm thickness.
- Destiny Plus Cyanosis Panel High CRI≥90 panel with UGR<19 designed for medical environments requiring cyanosis recognition.
- UltraClean Pro Panel Cyanosis cleanroom IP65 troffer with CRI≥90 and COI<3 compliance.
- LuxAir Panel Low-glare UGR<19 air handling panel with multi-watt options.
- LED Filament Globes LED filament globes combining aesthetic appeal with energy efficiency.
- LED Globes Standard LED globes for general lighting applications.
- Pole-Star Sports Light High output, high efficiency commercial grade area flood light for sporting facilities, factories, and loading docks, available in 250W to 1250W with DALI option.
- Wall Washer Wall washer luminaires for illuminating vertical surfaces and architectural features.
- Wall Pack Wall pack lights for outdoor perimeter and security lighting.
- Ultrasmart Smart Light Range Complete smart light range featuring intelligent lighting controls and connectivity for smart building integration.
- Nordlux Decorative Lighting Danish Nordlux branded decorative interior and exterior lighting products distributed in Australia, including indoor, garden, solar, portable, and seaside outdoor solutions.
Quantifiable outcome
- Over 500 million LED fixtures and lamps produced annually
- +2 more outcomes
Companies that use Energetic Lighting
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Energetic Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Energetic Lighting partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, regional and project-based.
- YANKON Lighting GroupcoreYANKON Lighting Group is the parent company of Energetic Lighting, established in 1975 as Lidong Bulb Factory. With over 50 years of experience, YANKON is a global leader in lighting manufacturing with operations across Asia, Europe, Middle East, Africa, North & South America, Japan, Australia and New Zealand. YANKON provides Energetic Lighting with state-of-the-art manufacturing facilities, R&D capabilities, and production capacity of 500M+ fixtures annually.
- NordluxcoreNordlux is a Danish lighting brand whose products are distributed by Energetic Lighting in Australia. The partnership extends Energetic Lighting's product portfolio to include decorative interior and exterior lighting, solar & portable lights, and seaside/outdoor solutions. Nordlux products are available through the same electrical wholesale network and loyalty rewards program.
- Pro Lighting SolutionsregionalAuthorized agent for Energetic Lighting in Western Australia, providing sales and support services to customers in the WA region.
- Global Lighting SolutionsregionalAuthorized agent for Energetic Lighting in Northern Territory, providing regional sales and customer support.
- Gordon Wood & Co.regionalAuthorized agent for Energetic Lighting in Tasmania, providing regional sales and distribution services.
- Allphase Electricalproject-basedElectrical contractor that collaborated with Energetic Lighting on the Goyder Pavilion lighting transformation project at Wayville Showgrounds, South Australia.
- CNW Electricalproject-basedElectrical wholesaler that partnered with Allphase Electrical on the Goyder Pavilion project, distributing Energetic Lighting products.
- Trinamic Consultantsproject-basedConsulting firm in Adelaide that specified Energetic Storm range for Norwood Foodland rooftop carpark upgrade project.
- HJR Lightingproject-basedLighting design consultancy that collaborated with Energetic Lighting on the TJX Australia Processing Centre project at Marsden Park, Sydney.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Energetic Lighting competitors and assessment
Company assessmentBroad incumbents
- ams OSRAM: Global lighting and semiconductor company (OSRAM brand) supplying LED components and finished luminaires. Competes with Energetic across commercial and specialty lighting applications in Australia through its broader portfolio.
- Schneider Electric: Global energy management and automation company with a substantial lighting and controls business. Competes with Energetic on smart-building projects, DALI controls integration, and energy-efficiency specification work in commercial real estate.
- Signify (Philips Lighting): Global lighting leader (formerly Philips Lighting) with extensive Australian presence across professional and consumer lighting. Competes with Energetic on connected lighting, controls, and specification-grade commercial projects as part of a much broader portfolio.
- Zumtobel Group: Austrian-listed European lighting specialist with Australian distribution. Overlaps with Energetic in commercial and architectural lighting, with stronger presence in premium office and architectural specification segments.
- Fagerhult Group: Swedish-listed global lighting group with premium commercial and architectural brands. Competes with Energetic in specification-grade office, education, and outdoor lighting projects in Australia.
Direct peers
- Haneco Lighting: Australia-based LED lighting manufacturer and wholesaler serving commercial, industrial, and residential markets. Competes head-to-head with Energetic across downlights, battens, panels, and highbays distributed via electrical wholesalers.
- Pierlite Australia: Australian LED lighting manufacturer and distributor focused on commercial, industrial, and infrastructure applications. Direct competitor offering commercial luminaires, emergency lighting, and outdoor area lights through electrical wholesalers in Australia.
- Robus Lighting: Ireland-headquartered LED lighting brand with strong presence in Australia and New Zealand. Competes directly with Energetic in commercial and residential LED fixtures sold through electrical wholesalers.
- Crompton Lighting: Established Australian lighting distributor with broad LED product range across residential, commercial, and industrial segments. Competes via similar electrical wholesaler channels and contractor relationships.
Others
- Nordlux: Danish decorative lighting brand whose Australian products Energetic distributes. Connected as a partner/brand principal rather than direct competitor, but represents the European decorative aesthetic Energetic promotes to architects and designers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Energetic Lighting social profiles
Digital presenceEnergetic Lighting compliance and trust
Trust signalCompliance8 records
Energetic Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Energetic Lighting leadership team
Management profileNumber of profiles
Profiles2 records
Energetic Lighting subsidiaries and ownership
Company hierarchySubsidiaries1 record
Energetic Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Energetic Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Energetic Lighting
What does Energetic Lighting do?
Energetic Lighting manufactures and distributes LED lighting products across Australia for commercial, industrial, and residential applications. The portfolio spans area lights, battens, downlights, emergency lighting, floodlights, highbays/lowbays, panels, lamps and tubes, sports lighting, and wall and ceiling fixtures. Products are sold primarily through electrical wholesalers and authorized regional agents, supported by the Energetic Rewards loyalty program for licensed contractors.
Is Energetic Lighting a public or private company?
Energetic Lighting is a private company. It is classified as corporate owned and is currently operating.
When was Energetic Lighting founded?
Energetic Lighting was founded in 2014. It employs 11 to 50 people.
Where is Energetic Lighting based?
Energetic Lighting is headquartered in Sydney, Australia, in the Oceania region.
How does Energetic Lighting make money?
Three revenue lines are on record. LED Lighting Products Sales are the primary driver. The others are nordlux Products Distribution and loyalty Program Points Redemption.
Who are Energetic Lighting's main competitors?
Broad incumbents on record are ams OSRAM, Schneider Electric, Signify (Philips Lighting), Zumtobel Group and Fagerhult Group. Direct peers are Haneco Lighting, Pierlite Australia, Robus Lighting and Crompton Lighting. Nordlux is listed as an others.
Does Energetic Lighting have an API?
No public API is recorded for Energetic Lighting.
What industry is Energetic Lighting in?
Energetic Lighting's product category is Commercial & Industrial LED Lighting. Its primary akta.pro industry code is IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior), with a secondary code of IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights). Its NAICS code is 335132 and its SIC code is 3640.