Aspen Tree Service

What Aspen Tree Service does

Aspen Tree Service, Inc. is a privately held arboricultural services company founded in 1982 and headquartered in Carbondale, Colorado. The firm provides tree care, plant health care, lawn care, fire and forest management, and — through its Lightscapes division — holiday, outdoor, string, and event lighting services to residential homeowners, HOAs, resorts, and municipalities across Colorado mountain communities including Aspen, Basalt, Carbondale, Glenwood Springs, Telluride, Ridgway, and Steamboat Springs. Operations are delivered by a credentialed workforce that includes 20+ ISA Certified Arborists and Board Certified Master Arborists, supported by specialized equipment such as a 94-inch tree spade and an in-house web-based tree inventory management application (Urforian Manager). The business is TCIA-accredited (one of only 22 such companies in Colorado) and BBB-accredited.

Revenue is generated primarily through project-based professional service fees for tree pruning, removal, planting, plant health care, and forest management, with additional transactional revenue from lawn care and a separate managed-services revenue stream from multi-year holiday and outdoor lighting contracts (typically starting at $750-$1,500). Go-to-market is direct, relying on phone-based intake, on-site arborist consultations, and tailored proposals for both residential and commercial clients. Tree and plant installations require a 50% deposit to cover materials, while lighting services are sold under one- to three-year contracts that produce recurring seasonal revenue.

The company operates from three offices (Carbondale HQ, Ridgway, Steamboat Springs), expanded into the Steamboat market via the 2021 merger with Steamboat Lightscapes, and in 2023 announced a merger with SavATree — a national tree care operator — making SavATree the parent company. Co-owners David Deyarmond (since 1993) and Jason Jones (since 2005) have led the company since purchasing it from founder Paul Mansolilli in 2017.

Name

Aspen Tree Service

Legal name

Aspen Tree Service, Inc.

Website

https://myaspentree.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Aspen Tree Service is a TCIA-accredited arboricultural services firm founded in 1982, providing tree care, plant health care, lawn care, fire mitigation, and lighting services to residential, commercial, and municipal clients across Colorado mountain communities, now operating as part of SavATree.

Ownership category

akta.pro rank

Product category

Arboricultural Services

NAICS

Landscaping Services (561730), Support Activities for Agriculture and Forestry (115)

SIC

Agricultural Services (700), Forestry (800)

akta.pro primary industry

Tree Pruning & Crown Management (HSAIADAA)

akta.pro secondary industries

Tree Removal & Dismantling (HSAIADAB), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Tree Preservation & Construction Site Tree Protection (HSAIADAL), Tree Care & Arborist Services (BPABADAD)

Keywords

• Tree care services
• Plant health care
• Wildfire mitigation
• Holiday lighting installation
• Arborist consulting

Headquarters

HQ city

Carbondale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tree Services: Core tree care services including pruning, removal, stump removal, emergency tree services, and land clearing. Revenue generated through service fees per project.
2. Plant Health Care: Pest and disease control, soil health treatments, fertilization, and tree protection services. Includes trunk injections and soil injections.
3. Tree Planting and Relocation: Tree installation and relocation services with quality plant material sourcing and proper installation. Requires 50% deposit for plant and tree installations.
4. Lawn Care: Environmentally sound lawn care programs including organic and traditional fertilizing and weed control, custom suited to landscape needs.
5. Forest Management and Fire Mitigation: Forest management practices including thinning, sanitation, pest control, and wildfire mitigation services for property owners and communities.
6. Holiday Lighting Services: All-inclusive seasonal LED lighting services including custom design, professional installation, maintenance, repair, and take-down. Multi-year contract model (1-3 years).
7. Outdoor and Event Lighting: Year-round outdoor lighting services for commercial spaces including restaurants, retail, and public areas. Festival and suspended overhead lighting.
8. Consulting Services: Arboricultural consulting including tree health assessments, tree risk assessments, tree inventory services, and permit application assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Aspen Tree Service delivers professional arboricultural and landscape services including tree pruning, removal, stump clearing, emergency services, land clearing, tree planting and relocation, plant health care, lawn care, fire mitigation and forest management, arboricultural consulting, and seasonal/year-round LED lighting installation through its Lightscapes division. Services are performed by ISA Certified Arborists and Board Certified Master Arborists and are sold to residential homeowners, HOAs, resorts, retail centers, and municipalities across Colorado mountain communities.

Product overview

Aspen Tree Service is a tree care and landscape services company operating as a unified service offering rather than a software platform. The core product portfolio centers on tree services (pruning, removal, planting, fire mitigation), plant health care, and lawn care, supplemented by commercial/forest management and consulting services. The company has expanded into lighting services through its Lightscapes division, which includes holiday lighting, outdoor lighting, string lighting, and event lighting for residential and commercial clients. Additional offerings include tree inventory management software (Urforian Manager) and ProPeat fertilizer products. All services are delivered by ISA-certified arborists and Board Certified Master Arborists.

Differentiator

Problem solved

Functional benefit

Brands

• Lightscapes: A division specializing in seasonal lighting services including holiday lighting, outdoor lighting, string lighting, and event lighting for residential and commercial properties.

Products and services

• Tree Services Complete tree care including pruning, removal, stump clearing, emergency tree services, land clearing, fire mitigation, forest management, and pest/disease management for residential and commercial properties across Colorado mountain communities.
• Plant Health Care Comprehensive plant health services including pest and disease control, soil health management, tree fertilization through trunk and soil injections, and root damage mitigation using air spade excavation techniques. Delivered by certified arborists under Colorado Department of Agriculture certifications.
• Tree Planting and Relocation Expert tree installation and relocation services using specialized equipment (a 94-inch diameter tree spade capable of moving 20-30 foot trees), including species selection assistance and proper planting techniques. Requires 50% deposit to cover materials.
• Lawn Care Environmentally sound, tree-friendly lawn care programs featuring organically-based or traditional fertilizing and weed control, custom-suited to landscape needs and objectives for residential and commercial clients.
• Forest Management and Fire Mitigation Forest management services including thinning, sanitation, pest control, and wildfire mitigation for HOA communities, retail centers, resorts, and municipalities. Includes bark beetle management and high-altitude forest stewardship.
• Arboricultural Consulting Arboricultural consulting services including advanced tree health assessments, tree risk assessments using ISA methodology, tree inventory with GPS coordinates, and tree removal permit application assistance for municipalities, golf courses, and property owners.
• Holiday Lighting Services All-inclusive seasonal LED lighting services for residential and commercial properties featuring custom design, professional C7 LED installation, maintenance, repair, takedown, and storage. Sold via 1–3 year annual contracts; packages start around $1,500.
• Outdoor and Event Lighting Year-round and event outdoor LED lighting services for Rocky Mountain properties and businesses (restaurants, retail, public areas), featuring magnetic roofline sockets, custom color schemes, and suspended overhead/festival lighting installations.
• Urforian Manager Tree Inventory Application Web-based tree inventory management application offered to customers and on a subscription basis to municipalities, golf courses, and other plant management entities to manage plant inventories with GPS coordinates and management data.
• ProPeat Carbon90Plus Fertilizer Carbon-based fertilizer product using organic peat as a carrier, requiring 70% less nitrogen per 1,000 sqft, available in 25 or 50 lb bags or bulk orders for turf and tree fertilization applications.

Quantifiable outcome

• 40 trees donated and planted in local communities as part of anniversary celebration
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SavATreeflagshipStrategic or Co-development Partner · 1 January 2021SavATree announced a merger with Aspen Tree Service, expanding its reach in Colorado. This strategic merger combines Aspen Tree Service's established presence in mountain communities with SavATree's broader network, creating expanded service capabilities for customers across Colorado.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Asplundh Tree Expert: Major utility vegetation management and tree care provider serving utility, residential, and commercial customers. Overlap is strongest in tree pruning, removal, and forest management services.
• Davey Tree Expert Co. Largest North American tree care company providing residential and commercial tree care, plant health care, and utility vegetation management. Comparable core services though operating at significantly greater national scale.
• Bartlett Tree Experts: Established national arboricultural services firm with ISA-certified arborists serving residential, commercial, and municipal clients. Comparable in offering depth, customer mix, and science-based approach.
• TruGreen: Largest U.S. residential lawn care provider with complementary plant health care offerings. Overlaps with Aspen's lawn care and pest/disease management lines.

Direct peers

• SavATree: Direct parent company and direct competitor offering the same residential and commercial tree care, plant health care, and lawn services across the Northeast, Mid-Atlantic, and increasingly the Mountain West — comparable offering, customer type, and delivery model.
• The Care of Trees: Residential and commercial tree and shrub care provider offering pruning, removal, plant health care, and consulting services. Direct competitor in residential arborist services and consulting.

Emerging players

• Monster Tree Service: Franchise-based tree service company offering residential and commercial tree care across multiple U.S. regions. Comparable service offering though lighter on plant health care and consulting depth.
• Joshua Tree Experts: Multi-location residential and commercial tree care company operating in the Mid-Atlantic with pruning, removal, and plant health care. Comparable service mix and target customer segments.

Others

• Aspen Environmental Group: Environmental consulting firm offering arborist consulting, tree inventory, and urban forestry planning services. Comparable in consulting services though focused on regulatory and planning work.
• Arbor Day Foundation: Non-profit tree planting and education organization. Adjacent ecosystem participant that drives consumer awareness of tree care and partners with arborist firms on reforestation initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aspentreeserviceinc
• Instagraminstagram.com/aspentreeservice
• Xx.com/aspentreeserv
• LinkedInlinkedin.com/company/aspen-tree-service-inc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspen Tree Service