ProMD Health

What ProMD Health does

ProMD Health is a privately held, multi-location medical aesthetics and wellness practice founded in 2011 and headquartered in Annapolis, Maryland. The company operates a network of 17 practice locations across Maryland, Virginia, Florida, Texas, Colorado, Delaware, and Washington DC, delivering a comprehensive portfolio of non-surgical aesthetic treatments and integrated wellness services to cash-pay consumers. Core offerings include injectable neurotoxins (Botox, Dysport, Daxxify) and dermal fillers (hyaluronic acid, Sculptra, Kybella), energy-based devices (LightPod Neo laser, Emsculpt NEO), regenerative medicine (PRP, microneedling, ADSCG/SVF fat grafting, peptide therapy), and wellness services spanning weight management, hormone optimization, longevity/functional medicine, and menopause management. Supporting sub-brands include The Spa by ProMD Health (results-driven spa services), The Skin Shoppe (Shopify-based medical-grade skincare e-commerce), ProMD Connect (virtual wellness platform for telehealth-based weight loss, hormone, and peptide therapy with prescription delivery), and ProMD Tox Bar (specialized neurotoxin treatment location), as well as a mobile Botox Party event service.

Underlying technology includes the LightPod Neo aesthetic laser (water/hemoglobin/melanin targeting), Emsculpt NEO (HIFEM + radiofrequency body contouring), RF microneedling, PRP systems, and the third-party AI Simulator from Entity Med for personalized treatment outcome visualization. Revenue is generated primarily through fee-for-service aesthetic procedures priced per treatment, syringe, or session, supplemented by medical-grade skincare product sales, gift cards and promotional packages, and emerging recurring virtual wellness subscriptions. Distribution is direct-to-consumer across the 17 physical clinics, the virtual ProMD Connect platform, online booking, phone scheduling, SMS-driven appointment management, and community-based Botox Parties. The company has also positioned itself as a clinical evaluation partner for aesthetics brands, exemplified by its participation in Obagi Medical's ALOHA Program for real-world evidence generation across the network. ProMD Health is led by President and CEO Scott Melamed, who holds a biotechnology background from Johns Hopkins University.

Name

ProMD Health

Legal name

ProMD Health

Website

https://promdhealth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

ProMD Health is a privately held, multi-location medical aesthetics and wellness practice operating 17 clinics across seven U.S. states, delivering cash-pay non-surgical aesthetic treatments, regenerative medicine, hormone therapy, weight management, and virtual wellness services to individual consumers.

Ownership category

akta.pro rank

Product category

Medical Aesthetics and Wellness Services

NAICS

Offices of Physicians (6211), Other Personal Care Services (81219), Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Home Health Care Services (8082), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK), HydraFacial / Hydrodermabrasion Treatments (HSALADAM), Mobile Skincare & Facials (HSALAMAE), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

Keywords

• Medical aesthetics services
• Non-surgical cosmetic procedures
• Weight management programs
• Hormone optimization therapy
• Regenerative aesthetic medicine

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Aesthetic Medical Services: ProMD Health generates revenue through fee-for-service medical aesthetic treatments including neurotoxins (Botox, Dysport, Daxi), dermal fillers, laser treatments, body contouring (Emsculpt NEO), regenerative procedures (PRP, stem cell), and wellness services. Services are priced per treatment, syringe, or session with no insurance coverage (cash-pay practice).
2. Medical-Grade Skincare Products: Revenue from The Skin Shoppe, ProMD's provider-curated medical-grade skincare online store offering products selected for specific skin concerns delivered directly to patients.
3. Gift Cards and Packages: Sale of gift cards and promotional packages such as Obagi MagIQ Filler Package, Tox Tuesdays, and Emsculpt Summer Package.
4. Virtual Wellness Subscriptions: Ongoing wellness services through ProMD Connect platform including weight loss programs, hormone therapy, and peptide treatments with prescription options delivered to patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ProMD Health is a multi-location medical aesthetics and wellness practice that delivers non-surgical facial rejuvenation, body contouring, and integrated wellness services through 17 clinic locations across the United States and a virtual telehealth platform. Its core services span injectable neuromodulators and dermal fillers, energy-based laser and Emsculpt NEO treatments, regenerative procedures such as PRP therapy and stem-cell volume restoration, and wellness programs covering weight management, hormone optimization, peptide therapy, longevity care, and menopause management. All services are offered on a cash-pay basis with per-treatment unit pricing, and the practice also sells provider-curated medical-grade skincare and gift cards through its own e-commerce storefront.

Product overview

ProMD Health is a multi-location medical aesthetics and wellness practice offering a comprehensive portfolio of non-surgical aesthetic treatments and integrated wellness services. The core offering combines injectable treatments (neurotoxins, dermal fillers, Sculptra, Kybella), energy-based devices (lasers, Emsculpt NEO), and regenerative medicine (PRP, microneedling, ADSCG/SVF fat grafting, peptide therapy). The service model is organized around facial rejuvenation, body contouring, skin health, and holistic wellness (weight management, hormone optimization, longevity care). Remote care is delivered through ProMD Connect virtual platform, while retail skincare is offered through The Skin Shoppe. The practice operates 17 locations across multiple states and maintains a franchise-like ownership model.

Differentiator

Problem solved

Functional benefit

Brands

• The Spa by ProMD Health: A results-driven spa experience providing advanced skin therapies including facials, chemical peels, microdermabrasion, and Hydrafacial treatments.
• The Skin Shoppe
• ProMD Connect
• ProMD Tox Bar

Products and services

• Neurotoxin Treatments (Botox, Dysport, Daxxify) Neuromodulator injections that temporarily relax facial muscles to reduce dynamic wrinkles including forehead lines, frown lines, and crow's feet; available across ProMD's 17 clinic locations.
• Dermal Fillers Injectable treatments using hyaluronic acid and other fillers to restore facial volume, enhance lips, contour cheeks and jawline, and smooth nasolabial folds.
• Sculptra Biostimulatory Injections Poly-L-lactic acid biostimulatory injectable that triggers natural collagen production for gradual facial volumization and tissue support over time.
• Kybella Injectable Fat Reduction Injectable treatment using deoxycholic acid to reduce submental fat (double chin) for improved jawline contour.
• LightPod Neo Aesthetic Laser Treatments Advanced laser technology targeting water, hemoglobin, and melanin in skin tissue for versatile, efficient, and safe aesthetic treatments.
• General Aesthetic Laser Services Aesthetic laser services including Forever Young BBL, fractional CO2, and non-ablative 1,064nm Nd:YAG laser for skin rejuvenation, pigmentation, and acne scarring.
• Emsculpt NEO Body Contouring Non-invasive body contouring device using HIFEM and radiofrequency technology to reduce subcutaneous fat by 19-25% and build muscle tone over 4-6 sessions.
• Micro/Nano Fat Grafting Micro and nano fat grafting service using a patient's own adipose tissue for facial and body volume restoration.
• Laser Hair Removal Laser-based hair reduction treatment using selective photothermolysis to target hair follicles safely and effectively.
• Tattoo Removal Laser-based tattoo removal service offered at ProMD Health clinic locations.
• Vital Cell Volume Restoration A 2-3 hour procedure using a patient's own adipose-derived stem cells (ADSCG) and stromal vascular fraction (SVF) for permanent facial volume restoration with 70-85% graft retention lasting 2-4 years.
• Platelet-Rich Plasma (PRP) Therapy Autologous treatment using concentrated platelets from patient's own blood to stimulate tissue repair, collagen production, and healing for skin rejuvenation and hair restoration.
• Microneedling and Radiofrequency Microneedling Controlled micro-injury treatment that stimulates collagen remodeling, with RF option adding thermal energy for deeper tissue tightening and improved scarring.
• Peptide Therapy Prescribed peptide protocols for tissue support, recovery optimization, hair and skin adjunct protocols, and longevity programs.
• Low-Level Laser Therapy (LLLT) for Hair Restoration Red light therapy for hair restoration that supports cellular energy production and improves scalp conditions for healthier follicle function.
• Hair Loss Treatment Program Comprehensive hair loss treatment program offered through ProMD Health's wellness and regenerative service portfolio.
• Hormone Optimization Therapy Medically supervised hormone therapy using lab evaluation and bioidentical formulations to optimize estrogen, testosterone, thyroid, and cortisol levels for improved tissue quality and treatment responsiveness.
• Medically Supervised Weight Management Medically supervised weight loss programs combining prescription options, nutritional guidance, and ongoing monitoring for sustainable results.
• Longevity and Functional Medicine Program Comprehensive functional medicine approach addressing root causes of aging and disease through personalized treatment protocols.
• Menopause Management Program Specialized hormonal and symptomatic treatment programs for menopausal patients addressing skin changes, weight distribution, and quality of life.
• The Spa by ProMD Health Results-driven medical spa offering advanced skin therapies including facials, chemical peels, microdermabrasion, and HydraFacial treatments to complement aesthetic journeys.
• Scar Revision and Management Program Comprehensive scar treatment program using microneedling, laser therapy (Forever Young BBL, LightPod Neo), Silagen silicone system, and topical treatments.
• ProMD Connect Virtual Wellness Platform Virtual wellness platform offering remote access to weight loss programs, hormone optimization, peptide therapy, and prescription services delivered directly to patients.
• The Skin Shoppe E-commerce Storefront Provider-curated medical-grade skincare online shop offering products selected for individual skin concerns, shipped directly to patients.
• Botox Parties Mobile Treatment Service Mobile aesthetic treatment service where ProMD providers bring Botox treatments to private events at homes, businesses, or ProMD offices with personalized consultations.
• ProMD Tox Bar Specialized walk-in or appointment-based location focused on neurotoxin treatments (Botox, Dysport, Daxxify).
• Regenerative Medicine Service Line Comprehensive regenerative medicine offerings including PRP, microneedling, stem-cell based Vital Cell Volume Restoration, and peptide therapy.

Quantifiable outcome

• 60-80% improvement in texture and pigmentation within 3-6 months
• +4 more outcomes

Named customers1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Obagi MedicalcoreStrategic or Co-development Partner · 19 March 2026ProMD Health collaborates with Obagi Medical as part of the ALOHA (Aesthetics Leadership with Obagi's Hyaluronic Acid) Program to conduct real-world clinical evaluation of Obagi's saypha MagIQ hyaluronic acid dermal filler across ProMD's network of 17 multi-state practice locations. ProMD providers will collect standardized data on clinical efficacy and patient experience, combining Obagi's clinical education with ProMD's injector expertise to evaluate integrated skincare protocols and post-care outcomes, with findings contributing to real-world evidence supporting MagIQ's performance ahead of its market launch.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LaserAway: Multi-state medspa chain focused on laser hair removal, Botox, fillers, and body contouring with strong consumer branding. Competes head-to-head with ProMD on patient acquisition and per-treatment pricing.
• Restore Hyper Wellness: Multi-location wellness franchise offering IV therapy, cryotherapy, hormone optimization, and aesthetic services — direct overlap with ProMD's wellness-plus-aesthetics integration thesis.
• Heyday: Facial-focused medspa chain with standardized clinical protocols and a membership model. Overlaps with The Spa by ProMD Health and Skincare Clinic service mix.
• Skin Laundry: Medical-grade facial and laser clinic chain with membership-driven, cash-pay model. Comparable clinical-facial service line and repeat-visit economics.
• SkinSpirit: Medical aesthetics clinic chain offering injectables, laser, body contouring, and medical-grade skincare across multiple U.S. markets. Highly comparable service mix and physician-led positioning.
• Milan Laser: Largest U.S. laser hair removal specialist with 350+ locations and a cash-pay model. Comparable on multi-state clinic expansion strategy and device-driven service menu.
• Ideal Image: Largest U.S. cash-pay medspa chain offering Botox, fillers, laser hair removal, and body contouring across 150+ locations. Closest direct comparable to ProMD's multi-state, cash-pay aesthetic model.

Emerging players

• Clean Market: Wellness clinic chain offering IV therapy, hormone optimization, and aesthetics — comparable to ProMD's ProMD Connect and integrative wellness positioning.
• Ever/Body: Modern, digitally native medspa offering injectables, laser, and skin treatments with strong tech-forward brand. Comparable premium positioning and aesthetic-led service mix.

Broad incumbents

• Advanced Dermatology & Cosmetic Surgery: Large dermatology group practice offering injectables, lasers, body contouring, and medical-grade skincare at scale. Competes with ProMD in medical-grade aesthetics but with broader dermatology coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ProMDHealth
• Facebookfacebook.com/PromdHealth
• Instagraminstagram.com/promdhealth
• TikToktiktok.com/@promdhealth
• LinkedInlinkedin.com/company/promd-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProMD Health