Park Properties Management

What Park Properties Management does

Park Properties Management Company, LLC is a privately held, full-service property management firm founded in 1989 and headquartered in Charlottesville, Virginia. The company manages a diversified portfolio of 40+ residential and commercial communities spanning Virginia and one West Virginia asset (Washington Landing in Charles Town), with reported annual gross income exceeding $17 million USD. Its residential portfolio spans the income spectrum - luxury communities (Big Sky, Windigrove, The Local, The Vue, The Highlands), affordable housing (Brookdale, Mountain Run, Brunswick Village, Fieldstone, Cannery Row, Maple Manor), and senior living (Gateway Senior Living, Moffett Manor, Poplar Forest and Parc Crest) - alongside commercial assets including mixed-use developments (Colonnade at Rocktown, Wilsondale), light industrial (Pinnacle Place on Avon), and a government-leased office (USDA-FSA Mecklenburg County).

Revenue is generated primarily through recurring monthly rental income across residential and commercial tenants, with pricing ranging from under $1,000 for income-restricted units to over $2,000 for luxury units. The company operates a direct-to-consumer go-to-market model with online application submission, an Interactive Property Map search tool on the company website, and on-site leasing teams at each property. Distribution is regional, leveraging 90+ employees across property locations. A strategic partnership with Pinnacle Construction provides vertical integration for development and construction.

The technology platform centers on a WordPress-based website with interactive map search, online rental applications, and a resident portal for payments and maintenance requests. AI-powered customer service bots handle tenant inquiries, and the company integrates Google Maps Platform APIs and Google Analytics. The company has earned 2026 Grace Hill Excellence Awards across 16 communities, NAHMA Community of Quality Corporate Partner designation, and Best Place to Work Multifamily recognition.

Name

Park Properties Management

Legal name

Park Properties Management Company, LLC

Website

https://goparkproperties.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Park Properties Management is a Charlottesville-based, privately held property management company operating 40+ residential and commercial communities across Virginia and West Virginia, serving luxury, affordable, senior, and commercial tenants since 1989.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Mixed-Use Property Management (BPAJAGAE)

Keywords

• Property management services
• Multifamily housing
• Residential property leasing
• Commercial property leasing
• Senior living management

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Rental Income: Monthly rental payments from residential tenants across luxury apartments, affordable housing, and senior living communities
2. Commercial Leasing: Rental income from commercial tenants including retail spaces, office spaces, and light industrial properties
3. Property Management Services: Full-service property management including maintenance, tenant relations, and community operations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Park Properties Management Company operates as a full-service property management firm that leases and manages a diversified portfolio of residential and commercial real estate across Virginia and West Virginia. The company oversees more than 40 communities including luxury apartments, affordable housing, senior living residences, mixed-use developments, historic properties, and commercial/office/industrial spaces, providing leasing, maintenance, tenant relations, and resident portal services.

Product overview

Park Properties Management Company operates a diversified property management portfolio spanning residential and commercial real estate across Virginia and West Virginia. The company manages over 35 entities including luxury apartment communities (Big Sky, Windigrove, The Local, Preston Lake, The Vistas, The Highlands, The Vue), affordable housing properties (Brookdale, Mountain Run, Brunswick Village, Fieldstone), senior living communities (Gateway Senior Living, Moffett Manor, Poplar Forest and Parc Crest), historic properties (Cannery Row, Maple Manor), and mixed-use developments (Colonnade at Rocktown, Wilsondale). Commercial offerings include retail/commercial spaces at Colonnade, Pinnacle Place on Avon, Wilsondale Commercial, and a government office building (USDA-FSA Mecklenburg County Office). The portfolio also includes an Interactive Property Map digital service for property search. The company positions itself as a full-service property management firm established in 1989 with a focus on multifamily housing.

Differentiator

Problem solved

Functional benefit

Products and services

• Big Sky Apartments Luxury apartment community offering panoramic views of the Shenandoah Valley in Staunton, VA, featuring a state-of-the-art fitness center and clubhouse.
• Brookdale Apartments Affordable apartment community in Charlottesville, VA offering housing options for low- to moderate-income residents with modern amenities.
• Brunswick Village Affordable housing community in Lawrenceville, VA catering to families and elderly residents with income-based restrictions.
• Cannery Row Historic apartment community listed on the National Register of Historic Places in Chase City, VA, offering one and two-bedroom units with modern amenities.
• Colonnade at Rocktown – Residential Mixed-use urban living community in Harrisonburg, VA featuring luxury apartments with state-of-the-art amenities and commercial space.
• Colonnade at Rocktown – Commercial Mixed-use commercial development in Harrisonburg, VA featuring retail/commercial space and luxury apartments with eco-friendly construction practices.
• The Coves at Monticello Affordable housing community near Lake Monticello, VA featuring 124 garden-style apartments with pool, clubhouse, and fitness center within a master-planned site.
• Fieldstone Apartments Affordable senior housing community in Blacksburg, VA offering income-restricted senior units and Tax-Exempt Bond units for seniors.
• Gateway Senior Living Affordable senior living community in Fishersville, VA with 80 one and two-bedroom apartments using innovative modular construction.
• The Highlands at Huckleberry Ridge Luxury apartment community in Blacksburg, VA with breathtaking Blue Ridge Mountains views, fitness center, heated pool, and extensive outdoor activities.
• The Landings at Weyer's Cave Residential community in Weyers Cave, VA offering stunning valley views with 2 and 3 bedroom homes, community center, and proximity to Interstate 81.
• The Local Luxury apartment community in Winchester, VA with 198 units featuring 2 to 4-bedroom floor plans, pool, fitness center, and work/study rooms.
• The Lofts at Jubal Square Modern apartment community in Winchester, VA offering contemporary design and luxury amenities in a historic area.
• The Lofts at Meadowcreek Luxury apartment community in Charlottesville, VA with 1 and 2 bedroom options including lofts and dens, featuring large windows and modern kitchens.
• Maple Manor Apartments Historic property in Chase City, VA listed on the National Register of Historic Places, offering unique living experience for elderly and disabled residents.
• Moffett Manor Apartments Independent senior living community in Warrenton, VA for residents 55 and better with washer/dryers in each unit and 24-hour emergency maintenance.
• Mountain Run Apartments Affordable housing community in Culpeper, VA for low-income residents offering family-friendly units and specially designed units for elderly and disabled.
• Poplar Forest and Parc Crest Garden and cottage-style senior living community in Farmville, VA for residents 55 and better, built with high-efficiency Earthcraft materials.
• Preston Lake Apartments Luxury pet-friendly apartment community in Harrisonburg, VA redefining luxury living with fitness center, swimming pool, and central location.
• Round Hill Meadows & Round Hill Meadow Place Dual-community property in Orange, VA offering one, two, and three-bedroom apartments with suburban comfort and easy urban access.
• Treesdale Apartments Apartment community in Charlottesville, VA offering 2 and 3 bedroom homes with community center, close to shopping, schools, and parks.
• The Vistas and Grand Vistas at Dreaming Creek Luxury apartment community in Lynchburg, VA with mountain views, fitness center, community pool, and proximity to amenities.
• The Vue Apartments Luxury pet-friendly apartment community in Crozet, VA offering countryside serenity with modern living in scenic Blue Ridge foothills.
• Washington Landing Modern apartment community in Charles Town, WV with 192 one, two, and three-bedroom homes featuring fitness center and swimming pool.
• Wilsondale Apartments – Residential Mixed-use community in Hampton, VA featuring 150 workforce housing apartments and market-rate units with fitness center, pool, and playground.
• Wilsondale Apartments – Commercial Commercial component of Wilsondale mixed-use development offering 29,240 square feet of retail/commercial space with sustainable practices.
• Windigrove Apartments High-end luxury apartment community in Waynesboro, VA featuring unique architectural design, fitness center, clubhouse, and landscaped gardens.
• Pinnacle Place on Avon Versatile commercial and light industrial space in Charlottesville, VA offering 15,000 square feet across four distinct spaces with abundant parking.
• USDA-FSA Mecklenburg County Office Government office space in Boydton, VA built exclusively for the U.S. Department of Agricultural Farm Services Agency with 5,800+ square feet.

Quantifiable outcome

• 16 communities honored as 2026 Grace Hill Excellence Award winners for resident satisfaction exceeding Kingsley Index benchmarks
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• Pinnacle ConstructioncoreStrategic or Co-development PartnerStrategic partnership with Pinnacle Construction for developing and constructing quality residential and commercial spaces. Pinnacle Construction serves as a key partner in developing and constructing properties managed by Park Properties, providing vertical integration in the development and construction process.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greystar Real Estate Partners: Largest multifamily property manager and operator in the U.S., managing luxury, conventional, and affordable housing across hundreds of markets. Directly comparable to PPMC in service offering (multifamily + affordable management), though operating at vastly greater scale and geographic breadth.
• RPM Living: Multifamily property management firm managing conventional, affordable, and student housing across multiple U.S. regions. Direct comparator for PPMC's full-service residential management and resident-experience focus.
• Asset Living: Multifamily property management firm with strong affordable housing and conventional portfolios. Closely mirrors PPMC's mix of conventional, affordable, and senior housing management and offers a comparable full-service management model.
• The Bozzuto Group: Multifamily developer, owner, and manager operating luxury and market-rate apartments primarily along the East Coast. Comparable to PPMC in residential property management plus vertical development integration, with geographic overlap in the Mid-Atlantic.
• WinnCompanies: National multifamily developer and manager with deep affordable housing and mixed-income expertise. Direct peer to PPMC in affordable and conventional property management, with shared exposure to LIHTC, tax-exempt bond, and mixed-income communities.
• RangeWater Real Estate: Multifamily acquirer, developer, and third-party manager with a footprint in the Southeast and Mid-Atlantic. Comparable to PPMC in integrated development + management and in geographic market overlap.
• BH Management Services: Multifamily property manager operating conventional and affordable communities nationwide with significant Mid-Atlantic footprint. Comparable in property management services, technology enablement, and affordable portfolio scale.

Broad incumbents

• AvalonBay Communities: Public REIT that develops, owns, and operates multifamily housing, including a significant Mid-Atlantic portfolio. Comparable as a vertically integrated multifamily owner-operator, though primarily focused on luxury/market-rate rather than affordable.

Others

• Pinnacle Construction (partner): Strategic construction and development partner that builds many of PPMC's managed communities. Listed as OTHERS because it is an enabler/affiliate rather than a direct competitor, but highly relevant given the vertical integration moat.

Regional players

• Halle Properties Management: Virginia-based multifamily and commercial property management firm. Comparable to PPMC in regional Virginia focus, conventional and affordable residential management, and property management technology emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ParkPropertiesMgmtCo
• LinkedInlinkedin.com/company/park-properties-management-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Properties Management