ALL Family of Companies

Name

ALL Family of Companies

Legal name

ALL Erection & Crane Rental Corp.

Website

https://altsales.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ALL Family of Companies is North America's largest privately-owned heavy lift rental and sales enterprise, operating 33 branches across the US and Canada with 1,500+ employees, offering boom trucks, cranes, custom builds, rentals, maintenance, and parts to construction, utility, and forestry customers.

Ownership category

akta.pro rank

Product category

Heavy Equipment Rental and Sales

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Tow & Recovery Truck Leasing & Rental (TLABABAI)

Keywords

• Heavy lift equipment rental
• Boom truck sales
• Crane rental services
• Industrial equipment leasing
• Heavy equipment maintenance

Headquarters

HQ city

Independence

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new and used boom trucks, articulating boom trucks, service trucks, tractors, trailers, and other heavy lift equipment. Also offers custom-built boom trucks to customer specifications. Authorized retailer for National Crane, Manitex, Manac, MAC, Landoll, Fassi, and other manufacturers.
2. Equipment Rental: Short-term and long-term rental of boom trucks, knuckle trucks, and articulating crane trucks ranging from 8 to 80 USt capacity. Rental fleet available across 33 branches in US and Canada with specialized transport and hauling services.
3. Maintenance and Repair Services: Factory-trained technicians provide 14-point inspections, repairs, parts replacement, and custom fabrication. Services available 24/7 for customer fleets regardless of original purchase source. Includes hydraulic hose fabrication up to 5000 PSI.
4. Parts Sales: Parts department with more than 100,000 parts on shelf and additional inventory in yards. Parts for boom trucks, trailers, and related equipment. New and used parts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ALL Family of Companies is North America's largest privately-owned heavy lift rental and sales enterprise, operating through 33 branches across the US and Canada. Through its subsidiaries (including ALT Sales Corp., Dawes Rigging & Crane Rental, ALL Tower Crane, and Central Rent-A-Crane), it sells, rents, and services boom trucks, knuckle booms, cranes, service trucks, trailers, and aerial lifts ranging from 8 to 80 USt capacity, with hydraulic booms up to 155 feet (and optional jibs up to 202 feet). It also provides custom boom truck fabrication, 24/7 maintenance and repair services, parts sales (100,000+ parts on shelf), specialized transport/hauling, and financing options.

Product overview

ALL Family of Companies, through its ALT Sales subsidiary, operates as North America's largest privately-owned heavy lift rental and sales enterprise, offering a comprehensive portfolio of boom trucks, cranes, and heavy lift equipment. The core product lineup includes boom trucks (10-80 ton capacities with up to 155 ft hydraulic boom), knuckle boom trucks, articulating cranes, service trucks, trailers, and various crane types (all terrain, carry deck, crawler, tower, rough terrain). Services include equipment rental with purchase options, new and used sales, custom boom truck fabrication, 14-point maintenance inspections, specialized transport hauling, and a shared equipment program for general contractors. The company maintains authorized dealer relationships with major manufacturers including National Crane (Manitowoc) - as an Elite Dealer - Manitex, MAC, Fassi, Landoll, and Manac. With 33 branches across the US and Canada, the company supports industries including construction, utilities, forestry, telecommunications, and road/bridge construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Boom Trucks New and used heavy lift boom trucks with telescoping or articulating booms ranging from 10-ton to 80-ton capacities, with up to 155 feet of hydraulic boom and optional jibs up to 202 feet of working height. Authorized retailer for National Crane, Manitex, MAC, and other manufacturers.
• Knuckle Boom Trucks
• Cranes
• Service Trucks and Tractors
• Trailers
• Aerial Lifts
• Material Handlers
• Custom Boom Truck Builds
• Equipment Rental
• Rental Purchase Options
• Shared Equipment Program (SEP)
• Specialized Transport and Hauling
• Maintenance and Repair Services
• Boom Truck Parts
• Equipment Financing

Quantifiable outcome

• Shared Equipment Program can save up to 30% on construction costs and accelerate project completion dates
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• National Crane by ManitowocflagshipChannel Partner/ Reseller/ Distributor · 1 January 2019ALT Sales Corp. earned Elite Dealer status from National Crane by Manitowoc in 2019, a prestigious designation achieved by only about two dozen dealers in North America. The status recognizes preparation and practices that demonstrably benefit customers through increased machine uptime.
• ManitexcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Manitex boom trucks, offering new and used equipment as well as service support for Manitex products.
• ManaccoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Manac trailers and equipment.
• MAC (Manitex)coreChannel Partner/ Reseller/ DistributorAuthorized retailer for MAC (Manitex) boom trucks and articulating cranes.
• LandollcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Landoll trailers and equipment. ALT also serves as preferred service center for Landoll trailers.
• FassicoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Fassi cranes and articulating boom trucks.
• MaedaminorChannel Partner/ Reseller/ DistributorAuthorized retailer for Maeda equipment.
• Dawes Rigging & Crane RentalcoreStrategic or Co-development PartnerDawes is a member of the ALL Erection & Crane Rental Corp. family of companies, providing crane rental and sales services from four Wisconsin locations. Certified dealer for multiple equipment manufacturers including Broderson, Elliott, Genie, Gradall, JLG, Link-Belt, Lull, National Boom Trucks, Peiner, Potain, Skyjack, Sky Trak, Snorkel, Shuttlelift, and Terex.
• Jeffers Crane ServicecoreStrategic or Co-development PartnerJeffers Crane Service is a member of the ALL Family of Companies, providing crane rental services. Collaborated with ALL Tower Crane on the Book Tower project in Detroit.
• ALL Tower CranecoreStrategic or Co-development PartnerDedicated tower crane division of the ALL Family of Companies. Provides specialized tower crane expertise, engineering support, and equipment for complex projects including bridge rehabilitation and high-rise construction.
• ALL Canada Crane RentalcoreStrategic or Co-development PartnerMember of ALL Family of Companies providing crane rental and sales services in Canada. Handles specialized projects including bridge demolition and underwater pipeline work.
• Central Rent-A-CranecoreStrategic or Co-development PartnerIndiana division of ALL Family of Companies, specializing in power plant modernization work with crawler cranes. Provides crane rental and sales services including equipment for cold box installations and bridge projects.
• ALL Sunshine Crane RentalcoreStrategic or Co-development PartnerFlorida branch of ALL Family of Companies providing crane rental services in Orlando and Tampa areas. Manages regional trucking fleet and equipment logistics.
• ALL Crane Rental of GeorgiacoreStrategic or Co-development PartnerGeorgia branch of ALL Family of Companies providing crane rental and emergency response services including tower crane rescue operations.
• ALL Crane Rental of LouisianacoreStrategic or Co-development PartnerLouisiana branch of ALL Family of Companies specializing in cell tower work and emergency repairs. Provided critical infrastructure recovery after Hurricane Ida.
• ALL Crane Rental of PennsylvaniacoreStrategic or Co-development PartnerPennsylvania branch providing crane rental services including equipment for Southern Beltway highway construction project with combined 1,300-ton crane capacity.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Maxim Crane Works: One of the largest crane rental companies in North America operating a deep fleet of crawler, all-terrain, and boom trucks. Direct competitor to ALL in the heavy lift rental market across utility, construction, and industrial end markets.
• Bigge Crane and Rigging Co. Privately-held crane rental and rigging company serving heavy lift customers across the US with crawler cranes, all-terrains, and boom trucks. Closest privately-held scale competitor to ALL.
• Barnhart Crane & Rigging: Heavy lift and rigging services company offering crane rental, rigging, and heavy hauling. Overlaps with ALL on crane rental and specialized transport services for industrial and infrastructure customers.
• TNT Crane & Rigging: Major North American crane rental and rigging provider with significant crawler and hydraulic crane fleet. Competes with ALL for industrial, energy, and infrastructure heavy lift projects.
• BrandSafway: Industrial services and access company providing scaffolding, forming, shoring, and specialty lifting/rigging. Comparable to ALL in serving industrial maintenance and infrastructure end markets.

Broad incumbents

• United Rentals: Largest equipment rental company in the world with broad aerial, earthmoving, and material handling fleet. Overlaps with ALL's aerial lifts and broader industrial equipment categories though not specialized in heavy lift cranes.
• Herc Rentals: Public equipment rental company with broad fleet including aerial, material handling, and industrial equipment. Larger and more diversified than ALL but lighter in pure heavy-lift crane focus.
• Sunbelt Rentals: Largest aerial rental fleet in North America and broad industrial rental provider. Overlaps with ALL on aerial lifts and general construction equipment but is not a focused heavy-lift crane specialist.
• Manitowoc Company: OEM manufacturer of cranes including National Crane, Potain, and Grove brands. ALL is an Elite Dealer for National Crane; comparable as upstream equipment supplier whose products ALL distributes and services.

Regional players

• Sterling Crane (Brand Energy): Canada-based crane rental company operating across Canadian provinces. Regional peer to ALL Canada Crane Rental with comparable offerings but more limited US presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ALLErectionCrane
• Facebookfacebook.com/allcrane.familyofcompanies
• LinkedInlinkedin.com/company/3993016?trk=tyah&trkInfo=tarId%3A1411760527769%2Ctas%3AALL%20Family%20of%20Companies%2Cidx%3A1-1-1
• Instagraminstagram.com/allfamilyofcompanies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALL Family of Companies