R.R. Floody Company

What R.R. Floody Company does

R.R. Floody Company, Inc. is a Rockford, Illinois-based industrial automation distributor and systems integrator founded in 1956, serving manufacturing customers across the Chicago and Northern Illinois region. The company distributes equipment from a portfolio of major automation OEMs, including Cognex (machine vision), Universal Robots (collaborative robots), Mitsubishi Electric (PLCs, variable frequency drives, servo systems, industrial robots), MiR (autonomous mobile robots), Dorner (conveyors), and IAI Intelligent Actuator (electric cylinders, SCARA robots, grippers), and complements distribution with engineering integration, training, and a Machine Vision Lab for pre-deployment validation. Core technology offerings span machine vision, robotics and motion control, product ID and traceability, material handling, flexible feeding, machine control, and Industry 4.0 / IIoT connectivity.

Beyond pure distribution, R.R. Floody has productized integration into turnkey cobot systems: the FC-Series machine tending kits developed with Fusion OEM are priced at $68,000-$89,900 and deliver within ten business days, while the MPS modular palletizing solution developed with Custom ID Solutions is priced at $92,000. Revenue is generated across three streams: (1) hardware distribution via direct field sales, an e-commerce storefront, and a request-a-quote funnel; (2) engineering services for custom system design and integration; and (3) formal training services, with 250+ classes delivered to customers.

The company serves over 1,000 active manufacturing customers and reports 11,000+ solved applications across use cases including CNC machine tending, palletizing, inspection, assembly, material handling, and traceability. The customer base is horizontally segmented across manufacturers of varying sizes in the Midwest US, with no public anchor customers disclosed. Operational signals including a career page hosted on Applied Industrial Technologies' job board and shared terms-of-sale documents with Applied.com indicate an organizational linkage to the larger Applied Industrial Technologies distribution platform.

Name

R.R. Floody Company

Legal name

R.R.Floody Company, Inc.

Website

https://rrfloody.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

R.R. Floody Company is a Rockford, Illinois-based industrial automation distributor and systems integrator founded in 1956, serving over 1,000 manufacturing customers in the Midwest with machine vision, robotics, motion control, material handling, and turnkey cobot solutions.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution and Integration

NAICS

Packaging Machinery Manufacturing (333993), Conveyor and Conveying Equipment Manufacturing (333922), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

akta.pro secondary industries

End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Packaging Machinery Parts, Tooling & Changeover Kits (IMAHAOAO)

Keywords

• Industrial automation distribution
• Machine vision systems
• Collaborative robot integration
• Material handling equipment
• Turnkey automation solutions

Headquarters

HQ city

Rockford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automation Equipment Distribution: Distribution of automation equipment from manufacturer partners including machine vision systems, robots, conveyors, PLCs, drives, and other industrial automation components.
2. Engineering Services: Technical integration, programming, and customization services for automation systems including machine vision, robotics, and material handling solutions.
3. Training Services: Formal training classes and customer education programs on automation technologies and equipment operation.
4. Turnkey System Sales: Sale of pre-configured turnkey automation systems including FC-Series cobot machine tending systems ($68,000-$89,900) and MPS palletizing solutions ($92,000), including hardware, integration, installation, and training.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

R.R. Floody Company is an industrial automation distributor and systems integrator that resells automation equipment from brands such as Cognex, Universal Robots, Mitsubishi Electric, MiR, Dorner, and IAI, and combines these products with engineering services, training, and pre-engineered turnkey cobot systems for manufacturing customers in the Chicago and Northern Illinois region. The company's core offerings span machine vision, robotics and motion control, product ID and traceability, material handling, flexible feeding, machine control, Industry 4.0 connectivity, and turnkey machine tending and palletizing solutions.

Product overview

R.R. Floody Company is an automation distributor and systems integrator offering a comprehensive portfolio of industrial automation products and turnkey solutions. The company distributes automation equipment from multiple manufacturers including Cognex (machine vision), Mitsubishi Electric (PLCs, drives, robots, HMIs), Universal Robots (collaborative robots), MiR (autonomous mobile robots), Dorner (conveyors), and IAI Intelligent Actuator (linear actuators, SCARA robots, grippers). Beyond product distribution, the company provides engineering services, a Machine Vision Lab for testing, and turnkey solutions including FC-Series machine tending systems and MPS modular palletizing systems. Core offerings span machine vision, robotics & motion control, product ID/traceability, material handling, flexible feeding, machine control, and Industry 4.0 solutions. The company serves over 1,000 active customers and has solved more than 11,000 applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Machine Vision

Quantifiable outcome

• 11,000+ applications solved
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• CognexcoreChannel Partner/ Reseller/ DistributorR.R. Floody Company is an authorized Cognex distributor, offering DataMan barcode readers, In-Sight vision systems, and related machine vision products for industrial inspection and identification applications.
• Universal RobotscoreChannel Partner/ Reseller/ DistributorR.R. Floody Company is an authorized Universal Robots distributor and turnkey solution provider, offering UR cobots for machine tending, palletizing, and other collaborative automation applications.
• Mitsubishi ElectriccoreChannel Partner/ Reseller/ DistributorR.R. Floody Company is a Mitsubishi Electric Automation distributor serving the Chicago and Northern Illinois region, offering PLCs, HMIs, servo systems, variable frequency drives, and industrial robots.
• DornercoreChannel Partner/ Reseller/ DistributorR.R. Floody Company is a Dorner Conveyor distributor, offering conveyor systems including the 1100, 2200, 2700, and 3200 series, as well as AquaGard and AquaPruf food-grade conveyors.
• IAI - Intelligent ActuatorcoreChannel Partner/ Reseller/ DistributorR.R. Floody Company is an IAI - Intelligent Actuator distributor, offering ROBO Cylinders, ELECylinders, single-axis actuators, SCARA robots, servo presses, electric grippers, and rotary actuators.
• MiR (Mobile Industrial Robots)coreChannel Partner/ Reseller/ DistributorR.R. Floody Company is a MiR distributor, offering autonomous mobile robots including the MiR500 for heavy material transport and logistics automation.
• Fusion OEMcoreStrategic or Co-development PartnerCollaboration partner for FC-Series turnkey machine tending systems. Fusion OEM provides the cobot machine tending kit components that R.R. Floody integrates, installs, and supports for customers.
• Custom ID SolutionscoreStrategic or Co-development PartnerCollaboration partner for MPS (Modular Palletizing Solution). Custom ID Solutions provides the palletizing system that R.R. Floody integrates with Universal Robots for turnkey robotic palletizing.
• Coval Vacuum GrippersminorChannel Partner/ Reseller/ DistributorDistributor for Coval CVGC carbon vacuum grippers designed for collaborative robot applications.
• RobotiqminorChannel Partner/ Reseller/ DistributorDistributor for Robotiq grippers, sensors, and palletizing solutions for collaborative robots.
• AsyrilminorChannel Partner/ Reseller/ DistributorDistributor for Asyril flexible feeding systems including Asycube flexible part feeders.
• Epson RobotsminorChannel Partner/ Reseller/ DistributorDistributor for Epson Robots including SCARA and 6-axis articulated robots for automation applications.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AutomationDirect: Large direct/e-commerce industrial automation distributor selling PLCs, drives, motors, and sensors at low prices. Highly comparable to R.R. Floody's distribution business, though AutomationDirect competes primarily on price and self-service rather than integration services.
• Allied Electronics & Automation (RS Americas): Broadline industrial automation and electronic components distributor serving North America with a catalog and field sales force. Comparable to R.R. Floody in serving industrial customers with multi-brand automation products, though at much larger national scale.
• Cross Company: US-based automation and fluid power distributor and systems integrator with regional offices across the South and Midwest. Closely comparable to R.R. Floody as a multi-vendor integrator offering engineering, panel building, and turnkey automation solutions.
• Radwell International: Industrial automation distributor specializing in new, surplus, and repairable PLC, drives, and motion control components. Comparable to R.R. Floody's distribution and machine-control product line, particularly for Mitsubishi and other installed-base customers.
• Gibson Engineering & Associates: Northeast US regional automation distributor and systems integrator offering Cognex, Universal Robots, and other major brand lines. Closely comparable to R.R. Floody's distributor/integrator model with a similar brand portfolio and regional coverage strategy.
• Innovative Automation: Canadian systems integrator specializing in custom automation, robotics, and machine vision solutions for manufacturers. Comparable to R.R. Floody's engineering services and turnkey integration capabilities, particularly around Universal Robots and Cognex.
• Axis New England: Northeast US distributor and integrator of Cognex, Universal Robots, and other automation brands. Closely comparable to R.R. Floody as a regional multi-vendor automation partner with engineering services and turnkey capabilities.
• Kaman Industrial Technologies: Industrial automation and motion control distributor (now part of Motion Industries) with regional coverage across the US. Comparable to R.R. Floody in product breadth and regional integrator business model.

Broad incumbents

• Applied Industrial Technologies: Fortune 1000 industrial distributor (NYSE: AIT) with national coverage in bearings, power transmission, fluid power, and automation. The website cross-links suggest an affiliation; comparable as a broad incumbent whose automation segment overlaps R.R. Floody's portfolio at much larger scale.
• Festo: Global German manufacturer of pneumatic and electric automation components with direct US sales and an integrator network. Comparable as a broad incumbent whose products (and competitor integrator partners) overlap R.R. Floody's material handling and motion control offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rrfloody
• YouTubeyoutube.com/RRFloodycompany
• Facebookfacebook.com/rr-floody-company-inc-251162654934402
• LinkedInlinkedin.com/company/r.r.-floody-company-inc.
• Instagraminstagram.com/rr_floody/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R.R. Floody Company