The Produce Mom

What The Produce Mom does

The Produce Moms is a privately held content and media company founded in 2014 and headquartered in Indianapolis, Indiana. Its legal entity is The Produce Moms LLC (TPM, Inc.), governed by Indiana law and led by founder and CEO Lori Taylor, who previously spent a decade selling fresh produce to more than 300 U.S. grocery stores. The company operates a produce-education blog (theproducemoms.com), a podcast with more than 400 episodes featuring agricultural industry leaders, and a monthly community program called The Produce Challenge® that encourages consumers to eat a different produce item daily. It also publishes educator resources such as activity sheets, eBooks, and the Eat Like An Animal program targeting schools and families.

The business generates revenue primarily through brand partnerships and sponsorships with produce suppliers (including Wada Farms, Crunch Pak, and Naturipe Farms), yielding co-branded physical products distributed in grocery stores nationwide (including Wal-Mart) with QR codes linking back to digital content. Secondary revenue streams include affiliate referral commissions on product and recipe content and freemium digital content such as downloadable eBooks gated by email newsletter subscription. The Produce Moms Approved™ Seal functions as a certification/endorsement program that monetizes brand partnerships. The underlying technology is a conventional content management system and blog platform; there are no proprietary AI capabilities, apps, or APIs disclosed. The company is a Certified B Corporation and holds registered trademarks on The Produce Moms®, The Produce Challenge®, and the Approved™ Seal.

The go-to-market motion is content-led: top-of-funnel awareness is generated through blog SEO, podcast distribution, organic social media, and the Produce Challenge, while mid-funnel conversion happens via email newsletter capture, and bottom-of-funnel monetization occurs through brand partnerships, sponsored content, and co-branded retail products. Customer segments include families with children (primary consumer segment), produce industry professionals (B2B partner and podcast guest segment), and educators (institutional segment).

Name

The Produce Mom

Legal name

The Produce Moms LLC

Website

https://theproducemoms.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Produce Moms is a content-driven media company that educates consumers on selecting, storing, and serving fresh produce through a blog, podcast, and monthly Produce Challenge, while monetizing via brand partnerships and co-branded retail products with major produce suppliers.

Ownership category

akta.pro rank

Product category

Produce Media & Education

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

akta.pro secondary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

Keywords

• Produce education
• Food blog content
• Brand partnerships
• Recipe publishing
• Kids nutrition media

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Brand Partnerships & Sponsorships: Sponsored content and brand partnership opportunities through the website, podcast, and media kit. Companies like Wada Farms, Crunch Pak, and Naturipe pay for co-branded product placement and content creation.
2. Affiliate Product Sales: Commission-based sales through affiliate links on products and recipe content
3. Digital Content & eBooks: Free email newsletter with downloadable content like eBooks (e.g., '6 Easy Tomato Salad Recipes eBook') to build audience

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Produce Moms is a digital media company that produces produce-education content (blog posts, recipes, podcasts, activity sheets) aimed at helping families select, store, and serve fresh fruits and vegetables. It also operates a monthly Produce Challenge® community program and partners with produce suppliers on co-branded consumer products (e.g., Easy-Baker Potatoes with Wada Farms, Crunch Pak Apple Slices, Naturipe Berry Buddies) distributed in grocery stores nationwide.

Product overview

The Produce Moms is a content-driven media company operating primarily as a blog and podcast. Its core offerings include a produce-focused blog with recipes and selection guides, the Produce Moms Podcast featuring agricultural industry interviews, and The Produce Challenge community program. The company generates revenue through co-branded consumer products including Easy-Baker Potatoes (with Wada Farms), Crunch Pak Apple Slices + Baking Kits, and Naturipe Berry Buddies. Additional offerings include educator resources for children, The Produce Moms Approved Seal certification program for partner products, and sponsored content partnerships with agricultural brands. The portfolio is unified under a consumer education and produce consumption mission, with products serving as both revenue streams and extensions of the educational content.

Differentiator

Problem solved

Functional benefit

Brands

• The Produce Challenge®: Monthly challenge program encouraging consumers to eat a different produce item every day.
• The Produce Moms Approved™ Seal
• The Produce Moms Podcast

Products and services

• The Produce Moms Blog Food and lifestyle blog offering recipes, produce selection and storage guides, food art for kids, and educational content about fruits and vegetables for families.
• The Produce Moms Podcast

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Wada FarmscoreStrategic or Co-development PartnerCo-branded Easy-Baker Potatoes - microwavable potatoes featuring The Produce Moms digital content accessed via QR code. Wada Farms has been farming since 1943 and is one of America's largest suppliers of fresh potatoes, sweet potatoes, and onions. The partnership enables The Produce Moms to fulfill its mission of helping families incorporate more fresh produce into their diets.
• Crunch PakminorChannel Partner/ Reseller/ DistributorCrunch Pak Apple Slices + Baking Kits featuring The Produce Moms brand. Crunch Pak provides pre-sliced apple products and The Produce Moms provides brand endorsement and recipe content.
• Naturipe FarmsminorChannel Partner/ Reseller/ DistributorNaturipe Berry Buddies snack products featuring The Produce Moms brand. Naturipe is a berry producer and The Produce Moms provides brand endorsement and content for the product line.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Food52: Food52 operates a food media brand combined with commerce (cookware, pantry, kitchen) and brand partnerships. It shares TPM's model of monetizing a content audience through sponsored collaborations and curated product endorsement, though at a larger scale and premium positioning.
• The FeedFeed: The FeedFeed is a food content community that connects creators with brand partnerships and sponsored content opportunities. It is directly comparable to TPM's content-led, brand-partnership-driven monetization approach in the food media space.
• Love & Lemons: Love & Lemons is a food blog and cookbook brand built around produce-forward recipes with established brand partnerships and sponsored content. It mirrors TPM's produce-education focus and content-plus-partnerships business model.

Broad incumbents

• Allrecipes: Allrecipes is a mass-market food media platform owned by Dotdash Meredith with an enormous recipe library and advertising-driven monetization. It operates in the same content-led food media category as TPM but at significantly greater scale and broader scope.
• EatingWell: EatingWell is an established food and nutrition media brand covering healthy eating with editorial content and brand sponsorships. It overlaps with TPM's produce-and-nutrition editorial focus but operates as part of a larger media portfolio.
• The Kitchn: The Kitchn is a long-standing food media brand covering recipes, cooking, and kitchen living under Apartment Therapy Media. It competes for the same advertising and sponsorship budgets as TPM within the food-content category, but at broader lifestyle scope.

Emerging players

• Smitten Kitchen: Smitten Kitchen is an influential independent food blog with cookbook extensions and brand partnerships. It overlaps with TPM's recipe-led content model and similar audience demographics, though it lacks TPM's produce-supply-chain focus and co-branded grocery SKUs.
• Cookie and Kate: Cookie and Kate is a recipe-focused food blog with brand partnerships and a cookbook. It is comparable to TPM as a content-led food brand monetized through sponsorships and affiliate links, though with a broader recipe focus rather than produce education.
• Yummly: Yummly is a digital food platform combining recipes, smart kitchen tools, and brand integrations. It addresses the same food-media-meets-commerce category as TPM but with a stronger technology and personalization angle.

Others

• Parents: Parents is a long-running parenting media brand covering family life including food and nutrition content. It overlaps with TPM's target audience (moms and families) but addresses a much broader parenting content scope beyond produce and food education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/lorijeantaylor
• Xx.com/TheProduceMoms
• Facebookfacebook.com/TheProduceMoms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Produce Mom