What Earthmark does

Earthmark (legal entity: Earthmark Solutions Limited) is a UK-based environmental scoring platform founded in 2020 and headquartered in Thame, Oxfordshire. It assigns brands a 1–5 environmental performance score ("Earthmark") derived from publicly available data sources such as company disclosures, SBTi, and B Corp, rather than self-reported inputs, and publishes these scores in a public Brand Directory covering 27,425 brands. The platform serves two primary customer segments: brands seeking to communicate and benchmark their sustainability performance, and marketplaces seeking to embed environmental scores into consumer shopping experiences through API, XLS, or widget integrations.

Earthmark's product surface is organized into a free Starter tier (brand page, basic widget, data submission) and a bespoke-priced Pro tier (insights, trends, competitor analysis), with embeddable widgets (PNG or iFrame) and a REST API extending distribution into third-party platforms. Named integrations include the flagship VoucherCodes partnership, which the company reports has reached 8M users across 200+ retailers and driven a 186% increase in page visits and 30% average order value uplift. The platform also lists large scored brands such as Panasonic, Barclays, Publicis Groupe, Electrolux/AEG, and Unibail-Rodamco-Westfield, alongside an "AI-optimised content" feature for sustainability communications.

The company is privately held with 1–10 employees and no disclosed funding rounds or institutional investors in the available data. It pursues a hybrid GTM: product-led growth via the freemium Starter tier and public directory, combined with enterprise field sales (30-minute demos, bespoke Pro pricing) for large brands and marketplace partners. Distribution channels include a self-serve signup, direct sales outreach, API integrations, and white-label widget embedding across web properties globally.

Name

Earthmark

Legal name

Earthmark Solutions Limited

Website

https://earthmark.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Earthmark is a UK-based platform that assigns brands a 1–5 environmental performance score using verified public data (SBTi, B Corp, company disclosures). It serves brands and marketplaces through a freemium directory, a Pro subscription tier, and API/widget integrations.

Ownership category

akta.pro rank

Product category

Sustainability Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Testing Laboratories and Services (54138)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)

akta.pro secondary industries

Carbon Credit Ratings & Due Diligence (Quality Scoring, Integrity Assessments) (EUABADAF), Climate Target-Setting, Transition Planning & Performance Management Platforms (EUABAEAF)

Keywords

• Environmental scoring platform
• Sustainability ratings
• ESG benchmarking
• Brand sustainability scores
• Climate performance metrics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Starter Tier (Free): Free tier providing dedicated brand page, brand information editing, branding control, data submission for review, and free widget usage. Generates value through brand awareness and network effects.
2. Pro Tier (Bespoke): Bespoke pricing for advanced features including insights, trend analysis, and competitor analysis to help brands refine environmental strategy. Revenue generated through subscription fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Earthmark operates an environmental performance scoring platform that rates brands on a 1-5 scale based on verified public data from sources including SBTi, B Corp, and company disclosures. The platform delivers scores to brands through dedicated brand pages, competitor benchmarking, and embeddable widgets, and to e-commerce marketplaces via REST API, XLS feeds, and AI-optimized sustainability content. Earthmark monetizes through a freemium model for brands and bespoke subscription pricing for advanced Pro-tier insights and marketplace integrations.

Product overview

Earthmark is an environmental performance scoring platform that offers a unified portfolio of products and services for brands and marketplaces. The core Earthmark platform provides environmental scores (rated 1-5) based on verified public data, which are delivered through multiple channels: the Earthmarks for Brands platform enables companies to communicate and benchmark their sustainability performance; the Earthmarks for Marketplaces solution allows retail platforms to integrate scores into their shopping experience. Two pricing tiers structure access: Starter (free) provides brand pages and basic widgets, while Pro (bespoke) adds advanced insights, trends, and competitor analysis. The Earthmark Brand Directory serves as a public reference of over 8,000 rated brands. Integration options include API, XLS data export, and embeddable widgets. The platform also offers expert support services including consulting for measurement, reporting, and marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Earthmark Environmental Scoring Platform Core platform delivering 1-5 environmental performance scores for brands using verified public data from SBTi, B Corp, and company disclosures, integrated into online shopping experiences.
• Earthmarks for Brands Brand-facing solution enabling companies to communicate environmental performance via a dedicated brand page, access insights and trend analysis, and benchmark against sector competitors on emissions, waste, and net zero targets.
• Earthmarks for Marketplaces Marketplace-facing solution enabling e-commerce platforms to integrate Earthmark scores via API, XLS, or widget, helping shoppers evaluate brand environmental performance and supporting merchants in communicating sustainability progress.
• Earthmark Brand Directory Public directory of 27,425+ brands with Earthmark environmental scores, searchable by category and claimed status, providing a comprehensive sustainability benchmark database.
• Earthmark Widget Embeddable widget (PNG or iFrame) that brands and marketplaces can copy and embed in websites or campaigns to display Earthmark environmental scores.
• Earthmark API REST API for marketplace and brand integrations enabling seamless embedding of Earthmark scores into existing platforms and systems.

Quantifiable outcome

• 186% increase in page visits for marketplace partners
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• VoucherCodesflagshipGTM or Marketing PartnerVoucherCodes is a leading UK savings platform that integrated Earthmarks into their marketplace, enabling customers to understand brand environmental performance at a glance. This flagship partnership demonstrates measurable outcomes: 200+ retailers, 8M users reached, 186% increase in page visits, and 30% average order value uplift.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Good On You: Consumer-facing brand sustainability rating platform that scores fashion and lifestyle brands on environmental and ethical performance, very similar to Earthmark's 1-5 scoring model for brands and its directory/widget distribution approach.
• HowGood: Product- and brand-level sustainability scoring platform with a public database and integrations into retail/CPG channels. Highly comparable as a competing third-party environmental rating that partners with marketplaces and CPG brands, mirroring Earthmark's go-to-market.

Broad incumbents

• EcoVadis: Global B2B sustainability ratings provider scoring thousands of companies on environment, labour, ethics, and procurement. Much broader and more established than Earthmark, but overlaps in the core activity of converting public ESG data into comparable brand scores that enterprises use.
• Sustainalytics: Morningstar-owned ESG and climate research firm producing ESG risk ratings and company-level environmental scores for enterprises and investors. Comparable activity to Earthmark's scoring methodology, though Sustainalytics is B2B/financial and far larger.
• CDP (Carbon Disclosure Project): Not-for-profit running the global disclosure system for environmental reporting used by thousands of companies. Directly comparable as a standardised, public-data environmental scoring platform that Earthmark also draws on; CDP is a primary upstream data source.
• B Lab / B Corp: Certifies and scores companies on social and environmental performance. Earthmark explicitly uses B Corp data as a primary input, making B Lab both a data source and a parallel third-party sustainability scoring brand.
• MSCI ESG Research: Provides MSCI ESG Ratings for thousands of companies globally, focusing on investors and large enterprises. Comparable company-level environmental scoring infrastructure with a much broader data set and budget than Earthmark.

Emerging players

• Yuka: Consumer app that scores food and cosmetic products on health and environmental impact and is increasingly expanding to broader sustainability and brand ratings. Comparable as a public, score-driven consumer-brand rating interface though its primary category is food/product.
• Climate Neutral Certified: Non-profit certifying brand-level climate action and supplying verified, public carbon metrics. Comparable as an alternative third-party climate/brand credential using public data, which overlaps with Earthmark's value proposition for brands seeking credibility.
• Terrascope: Enterprise carbon accounting and emission management platform. Overlap is partial and B2B (vs. Earthmark's brand-facing score), but the underlying activity of collecting public environmental disclosures and turning them into company-level scores is the same.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weareearthmark
• Instagraminstagram.com/weareearthmark
• Xx.com/weareearthmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earthmark