Presbyterian Manor

What Presbyterian Manor does

Presbyterian Manor is a private, non-profit 501(c)(3) Life Plan Community (Continuing Care Retirement Community) operating on a 12.5-acre campus in Wichita Falls, Texas. Founded in 1980 and governed by a local volunteer board, it serves seniors aged 62 and above across a full continuum of care delivered on a single site: independent living (apartments and cottages), licensed skilled nursing at the Perkins-Prothro Health Care Center (56 private rooms), and Alzheimer's and dementia care at the House of Hope (75 private rooms across five specialized wings, opened in 2007). The community also offers on-site amenities including restaurant-style dining, a 12-seat theater, an activity center, a library, an on-site physician, a beauty salon, and a chapel.

The underlying operating model is real-estate-and-care intensive rather than technology-intensive. Physical infrastructure — the campus, private rooms, amenities, and clinical staffing — is the core asset. The organization operates three organized product lines (independent living, skilled nursing, memory care) plus ancillary dining, activities, and volunteer programs, with no disclosed software platform or proprietary technology. Staffing ratios materially exceed Texas state minimums (1:5 in skilled nursing, 16 hours/day RN supervision), which is positioned as a primary differentiator.

Commercially, Presbyterian Manor is a direct-to-consumer, private-pay provider. Revenue is generated from monthly independent living rents starting at $2,300, $300/day skilled nursing rates at Perkins-Prothro, and $300/day memory care rates at House of Hope, supplemented by donations (tribute gifts, monthly Coffee Club gifts, legacy/bequests). The go-to-market is sales-led: prospective residents request application packets (with a $50 non-refundable fee), schedule personal tours handled by the in-house Director of Marketing (Jerri Thomas), and may join waiting lists. Marketing channels are the corporate website, Facebook, YouTube, word-of-mouth, community outreach, and the Alzheimer's Association support group partnership. The organization employs 101–250 people and is led by CEO Kris Awtrey (since 2015) and CFO Wayne Whisnand (since 2017).

Name

Presbyterian Manor

Legal name

Presbyterian Manor

Website

https://presmanor.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Presbyterian Manor is a non-profit Life Plan Community in Wichita Falls, Texas, providing independent living, skilled nursing, and Alzheimer's/dementia care to seniors 62+ on a single 12.5-acre private-pay campus operated continuously since 1980.

Ownership category

akta.pro rank

Product category

Senior Living and Long-Term Care Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Affordable / Middle-Market CCRCs (HLADAEAJ), Nonprofit / Faith-Based CCRCs (HLADAEAC), Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Senior living services
• Independent living community
• Skilled nursing care
• Memory care facility
• Continuing care retirement

Headquarters

HQ city

Wichita Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Independent Living - Monthly Rent: Residents pay monthly rent for apartments or cottages. Independent living starts at $2,300/month. This is the primary recurring revenue stream for the community.
2. Memory Care - Daily Rate: House of Hope provides specialized Alzheimer's and dementia care at $300/day. Revenue is generated through daily care rates for private rooms.
3. Skilled Nursing - Daily Rate: Perkins-Prothro Health Care Center provides 24-hour licensed nursing care at $300/day for short-term and long-term residents. All payments are on a private-pay basis, though long-term care policies may reimburse a portion.
4. Donations and Charitable Giving: The community accepts tribute gifts, monthly recurring gifts, and legacy gifts (bequests). The Cuppa Compassion Coffee Club accepts monthly gifts of $25 or more to the Good Samaritan Fund. 100% of donation funds directly benefit residents in need.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Presbyterian Manor is a Life Plan Community (Continuing Care Retirement Community) that delivers private-pay senior living services on a 12½-acre Wichita Falls, Texas campus. Its core offerings include independent living in private apartments and cottages (starting at $2,300/month), 24-hour licensed nursing care at the 56-room Perkins-Prothro Health Care Center ($300/day), and specialized Alzheimer's and dementia care at the five-wing, 75-room House of Hope facility ($300/day). Residents receive priority placement for higher-acuity care as needs change.

Product overview

Presbyterian Manor is a Life Plan Community (Continuing Care Retirement Community) providing multiple levels of senior care on one campus. The portfolio consists of Independent Living (private apartments and cottages), the Perkins-Prothro Health Care Center (56 private room licensed nursing facility), and House of Hope (dedicated Alzheimer's and dementia care with five specialized wings). Additional offerings include dining venues (Trellis Dining Room, New Day Cafe, Common Grounds), amenities (theater, library, activity center, fountain lounge), and access to on-site physician, beauty shop, and chapel services. Residents receive priority placement for nursing care and can transition seamlessly between care levels as needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free residential living for active seniors aged 62 and older in private apartments and cottages, including one daily meal, weekly housekeeping, laundry, cable, utilities, social activities, and access to campus amenities. Starting at $2,300/month, private-pay.
• Perkins-Prothro Health Care Center (Skilled Nursing) Licensed 24-hour skilled nursing care in 56 private rooms with private baths, three meals plus snacks daily, housekeeping, laundry, and utilities. Serves short-term rehabilitation, long-term care, and palliative care residents. $300/day, private-pay, with long-term care insurance reimbursement possible. Staffing ratios exceed state requirements.
• House of Hope (Alzheimer's and Dementia Care) Specialized Alzheimer's and dementia care across five wings (Azalea, Bluebonnet, Crepe Myrtle for dementia care; Daffodil, Evergreen for licensed nursing care), totaling 75 private resident rooms with private bathrooms, three daily meals plus snacks, and 24-hour nursing. $300/day, private-pay.
• Senior Living Cottages (Luxury and Traditional) Independent living cottages available in Luxury (granite countertops, designer bathroom fixtures, ceramic tile backsplash, additional half-bath, open-concept living) and Traditional (two-bedroom, easy independent living) floor plans.
• Senior Living Apartments (Luxury) Private independent living apartments available in studio, efficiency, and one-bedroom configurations with full kitchen amenities.

Quantifiable outcome

• Staff-to-resident ratio of 1 to 5 - above state requirements
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alzheimer's AssociationcoreStrategic or Co-development PartnerThe House of Hope facilitates community support groups sponsored by the Alzheimer's Association to help family members who are caring for loved ones with dementia. The support group meets monthly (last Tuesday of each month) and provides a safe environment for sharing challenges and concerns, with programs including open discussion, videos, and guest speakers.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• National Church Residences: Nonprofit provider of senior housing and services including CCRCs, assisted living, and skilled nursing. Comparable mission-driven nonprofit model serving older adults across the care continuum.
• Touchmark: Operator of full-service retirement communities including IL, assisted living, memory care, and skilled nursing. Comparable continuum-of-care offering to Presbyterian Manor, though on multiple campuses rather than a single site.
• Acts Retirement-Life Communities: Nonprofit operator of multiple Life Plan Communities offering IL, assisted living, skilled nursing, and memory care on campus. Closely comparable to Presbyterian Manor's mission-driven, faith-rooted, single-organization CCRC model.
• Covenant Living: Faith-based nonprofit CCRC operator offering a full continuum of IL, assisted living, skilled nursing, and memory care. Highly comparable to Presbyterian Manor's nonprofit, faith-rooted Life Plan Community structure.

Emerging players

• Sonida Senior Living: Owner/operator of senior living communities offering independent living, assisted living, and memory care. Comparable community-based care model to Presbyterian Manor, though for-profit and concentrated in different geographies.

Broad incumbents

• Five Star Senior Living: Senior living operator and manager of IL, assisted living, and memory care communities across the U.S. Comparable product mix to Presbyterian Manor, though primarily a management company serving for-profit owners.
• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Directly comparable to Presbyterian Manor's continuum-of-care model, but at national scale rather than a single campus.
• Atria Senior Living: Major for-profit senior living operator offering IL, assisted living, and memory care in hundreds of U.S. communities. Comparable product portfolio to Presbyterian Manor's IL and memory care offerings, though without the skilled nursing depth.
• Life Care Services (LCS): Manages a large portfolio of Life Plan Communities (CCRCs), including faith-based and nonprofit communities. Closely comparable to Presbyterian Manor's Life Plan Community positioning and nonprofit orientation, though operating as a third-party manager rather than an owner.

Regional players

• Buckner Retirement Services: Texas-based nonprofit operator of senior living communities, including Life Plan Communities in the Dallas/Fort Worth area. Comparable to Presbyterian Manor as a Texas nonprofit CCRC, though operating at a larger scale and in adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@presbyterianmanorinc.1560
• Facebookfacebook.com/PresbyterianManor
• LinkedInlinkedin.com/company/presbyterian-manor-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presbyterian Manor