What Colorado Barricade does

Colorado Barricade is a privately held Colorado-based infrastructure services company that has operated for approximately five decades in traffic control, work zone safety, signage, and pavement marking. Founded in 1974 and headquartered in Denver with additional yards in Aurora and Fountain/Colorado Springs, the firm serves construction contractors, municipal governments, event organizers, and private property owners across the state. Its offering is structured as seven interconnected service lines: Traffic Control (plans, equipment rental, flagging, 24/7 emergency response), Sign Installation (permanent and temporary), Pavement Marking/Striping (paint, epoxy, pre-formed thermoplastic, cold tape, reflective), Sign Manufacturing (MUTCD-compliant regulatory, custom, and safety signs), Safety Gear and Equipment (cones, barricades, attenuators, message and arrow boards), Special Events, and Temporary Fence.

The underlying technology is industrial rather than digital: a state-of-the-art sign manufacturing facility producing MUTCD-compliant signage, applied pavement marking using durable thermoplastic, epoxy, paint, and cold-tape systems with reflective capabilities, and a fleet of rented traffic control assets. The competitive position rests on certified traffic control supervisors and MUTCD-trained flaggers, regulatory compliance expertise, and physical coverage of the Colorado market through three distributed yards.

The business model is services-led and project-based, monetized through three channels: usage-based equipment rental (daily and long-term), professional services (flagging, installation, striping, on-site event management, emergency response), and hardware sales of custom-manufactured signs. Pricing is quote-driven and not publicly disclosed. Customer acquisition runs through direct phone sales, website quote requests, and referral partnerships with industry trade associations including ATSSA, AGC Colorado, CAPA, CCA, CML, and the Downtown Denver Partnership. In 2022 the company acquired Pavement Surface Control to bolster its pavement marking capability. There is no public indication of outside investment, and the firm remains independent.

Name

Colorado Barricade

Legal name

Colorado Barricade

Website

https://coloradobarricade.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Colorado Barricade is a Colorado-based infrastructure services firm providing traffic control, MUTCD-compliant sign manufacturing and installation, pavement marking, safety equipment rental, and event crowd management to construction firms, municipalities, and event organizers statewide.

Ownership category

akta.pro rank

Product category

Traffic Control and Work Zone Safety Services

NAICS

Highway, Street, and Bridge Construction (237310), Security Guards and Patrol Services (561612)

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB)

akta.pro secondary industries

Temporary Traffic Control (TTC) Planning, Design & Engineering (MOT/TCP Plans) (TLAJALAA), Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures) (TLAJALAG), Temporary Pavement Markings & Delineation (Tape, Temporary Striping, Raised Markers) (TLAJALAE)

Keywords

• Traffic control services
• Work zone safety
• Sign manufacturing
• Pavement marking
• Equipment rental

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Equipment Rental: Daily and long-term rental of traffic control equipment including barricades, signs, electronic message boards, attenuators, cones, barrels, message and arrow boards, and temporary fencing
2. Professional Services: Traffic control services (flagging operations, emergency 24/7 response), sign installation (permanent and temporary), pavement marking/striping, event traffic management, and on-site management
3. Sign Manufacturing and Sales: Custom sign manufacturing for road signs, regulatory MUTCD signs, safety signs, informational signs, directional signs, custom street blades, and custom stickers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Colorado Barricade provides professional traffic control, sign manufacturing and installation, pavement marking/striping, and safety equipment rental for roadway construction, work zones, and special events across Colorado. The company designs MUTCD-compliant traffic control plans, manufactures regulatory and custom signs, applies durable pavement markings (thermoplastic, epoxy, paint), and operates 24/7 emergency response for traffic management needs.

Product overview

Colorado Barricade is a service-based provider of infrastructure and road safety solutions offering seven interconnected service offerings. The core portfolio centers on Traffic Control services (traffic control plans, equipment rental, flagging operations, emergency services), supported by Sign Installation, Pavement Marking/Striping, and Sign Manufacturing for permanent infrastructure. Safety Gear and Equipment provides essential work zone products (cones, barricades, attenuators, message boards), while Special Events and Temporary Fence extend these capabilities to event management and crowd control applications. All services operate from a unified service delivery model with three Colorado locations serving the Rocky Mountain region.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Control Professional traffic management services for construction zones and special events, including customized traffic control plans meeting local, state, and federal regulations, equipment rental (barricades, signs, electronic message boards, attenuators), flagging operations, and 24/7 emergency response.
• Sign Installation Professional sign installation services covering permanent ground-mounted and overhead signs for highways, streets, and private properties (including delineators, protected bike lanes, and pedestrian crossing beacons), temporary signage for construction zones and events, and ongoing sign maintenance.
• Pavement Marking/Striping Expert pavement marking services using latest technology and materials, including road markings (lane lines, crosswalks, stop bars), parking lot markings, thermoplastic markings, and reflective markings for nighttime visibility enhancement.
• Sign Manufacturing Custom sign manufacturing using state-of-the-art technology to produce MUTCD-compliant regulatory signs, custom road/informational/directional signs, and safety signs (warning, hazard, informational) meeting all local, state, and federal standards.
• Safety Gear and Equipment Comprehensive range of safety equipment including cones, barricades, temporary attenuators, and message/arrow boards designed to withstand demanding conditions and maintain work zone safety and compliance.
• Special Events Comprehensive traffic management and safety services for special events including event planning (marathons, parades, festivals, concerts, block parties), equipment rental (barricades, temporary fencing, signage), on-site traffic and crowd management, and crowd control solutions.
• Temporary Fence Temporary fence and barricade rental solutions including anti-climb standard temporary fence, wind protection options (sandbags, posts), bike rack and crowd control barriers, and vinyl banners for construction zone security, event crowd control, and privacy screening applications.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• American Traffic Safety Services Association (ATSSA)coreStrategic or Co-development PartnerATSSA is dedicated to advancing roadway safety. The collaboration ensures Colorado Barricade stays at the forefront of the latest traffic safety technologies and best practices.
• Associated General Contractors of Colorado (AGC)coreStrategic or Co-development PartnerAGC Colorado is a leading trade association for the construction industry. The partnership helps maintain high standards in projects and keeps the company connected with industry trends.
• Colorado Asphalt Pavement Association (CAPA)coreStrategic or Co-development PartnerCAPA represents the asphalt industry in Colorado and advocates for quality asphalt pavement projects. Through this partnership, Colorado Barricade contributes to safer, more durable roads across the state.
• Colorado Contractors Association (CCA)coreStrategic or Co-development PartnerCCA advocates for infrastructure investment and quality construction. Through this partnership, Colorado Barricade supports the development of critical infrastructure in Colorado.
• Colorado Construction & Design (CCD) MagazineminorGTM or Marketing PartnerAs Colorado's leading construction and design publication, the magazine keeps Colorado Barricade connected to the latest developments and innovations in the industry.
• Colorado Municipal League (CML)coreStrategic or Co-development PartnerCML represents municipal governments in Colorado. The partnership ensures alignment with the needs of local governments, providing the best services for community safety.
• Colorado Public Works JournalminorGTM or Marketing PartnerThis publication covers important topics and trends within public works in Colorado. The involvement helps Colorado Barricade stay informed and share insights on critical infrastructure projects.
• Downtown Denver Partnership (DDP)coreStrategic or Co-development PartnerFor more than 60 years, the Downtown Denver Partnership has convened, collaborated and led a bold vision to build an economically powerful center city. The partnership invests for tomorrow and executes for today.
• Women of AsphaltminorStrategic or Co-development PartnerAn organization dedicated to supporting women in the asphalt industry, Women of Asphalt aligns with Colorado Barricade's values of diversity and inclusion within their workforce and the broader industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RoadSafe Traffic Systems: National provider of traffic control, pavement marking, signage, and work zone safety products and services. Closely mirrors Colorado Barricade's end-to-end service offering including flagging, equipment rental, and pavement marking.
• AWP Safety (formerly Area Wide Protective): One of the largest North American traffic control and safety services providers, offering flagging, equipment rental, and traffic management plans for construction and events. Directly comparable to Colorado Barricade across core service lines, with broader geographic reach.
• Highway Traffic Control: Provides traffic control services, equipment rental, flagging, and pavement marking for highway and street construction projects. Operates as a direct competitor in Colorado Barricade's core work zone services market.
• Safety Zone Specialists: Traffic control and work zone safety services provider serving contractors and municipalities with flagging, lane closures, and equipment rental. Comparable offering and customer base to Colorado Barricade.
• All Phase Construction Services: Provides traffic control, pavement marking, and work zone safety services primarily to highway contractors. Comparable service portfolio and customer type to Colorado Barricade, with overlapping municipal and DOT contract work.

Emerging players

• Centerline Striping: Specializes in pavement marking and striping services for roads, parking lots, and runways using paint, thermoplastic, and epoxy. Directly comparable to Colorado Barricade's Pavement Marking/Striping service line, especially after the Pavement Surface Control acquisition.
• Safety Signs: Custom MUTCD-compliant sign manufacturer serving contractors, municipalities, and private property owners. Comparable to Colorado Barricade's Sign Manufacturing capability and competes for the same regulatory-driven buyer segment.

Regional players

• Saferack / Traffic Safety & Equipment Co. Regional supplier of traffic control devices, cones, barricades, and message boards for rental and sale. Comparable product mix to Colorado Barricade's Safety Gear and Equipment offering, though typically focused on different regional markets.
• ACM Traffic Control: Regional traffic control and flagging services provider serving construction and municipal clients. Directly comparable offering to Colorado Barricade's flagging and lane closure services, though operating in different geographies.

Broad incumbents

• United Rentals (Traffic Control Division): Largest equipment rental company in North America with a dedicated traffic control and work zone safety division offering barricades, message boards, and attenuators for rent. Overlaps with Colorado Barricade's equipment rental revenue stream but serves a broader customer set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coloradobarricade
• LinkedInlinkedin.com/company/colorado-barricade
• Xx.com/COBarricade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorado Barricade