What RE/MAX Türkiye does

RE/MAX Türkiye is the exclusive master franchisee of RE/MAX International for Turkey and Northern Cyprus, operating a real estate brokerage platform since 1997. The company runs a two-sided marketplace connecting individual property buyers, sellers, renters, and land/luxury clients with certified real estate consultants (Danışman) through a network of 313 independently owned and operated franchise offices spanning 40 Turkish provinces.

The technology stack centers on a web platform (remax.com.tr) with 36,130+ active residential and commercial listings, complemented by native iOS and Android mobile applications. Consultants manage their workflows through two parallel agent systems, MAXX Sistem and RAPP Sistem, and access listings and client tools via the MYRE/MAX portal. The platform integrates WhatsApp messaging for direct agent contact and offers an AI-powered virtual staging feature that applies generative decor to listing images. Sub-brands RE/MAX COLLECTION (luxury) and RE/MAX COMMERCIAL (commercial) address differentiated price tiers and asset classes. The company is KVKK-compliant for Turkish personal data protection and holds Great Place to Work certification.

The business model is a franchise structure: RE/MAX Türkiye generates revenue from franchise fees, technology and CRM platform licensing (MAXX/RAPP/MYRE/MAX), marketing co-op contributions, and brand-related services across its 313-office network. End-clients are served by independent consultants who earn commissions on completed residential, commercial, rental, and land transactions; commission rates are not publicly disclosed and are negotiated per engagement. Growth levers include continued franchise expansion across Turkish provinces, sub-brand penetration into luxury and commercial segments, and digital product enhancements such as AI staging.

Name

RE/MAX Türkiye

Legal name

RE/MAX Türkiye

Website

https://remax.com.tr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

RE/MAX Türkiye is the exclusive Turkish master franchisee of RE/MAX International, operating 313 independently owned brokerage offices across 40 provinces. It connects individual property buyers, sellers, and renters with certified consultants via a web platform, mobile apps, and sub-brands for luxury and commercial real estate.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Commercial property services
• Real estate franchise network
• Property rental brokerage
• Luxury property sales

Headquarters

HQ city

Kartal

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: RE/MAX brokers earn commissions on completed property sales and rental transactions. The franchise network facilitates buying, selling, and renting of residential and commercial properties across Turkey.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

RE/MAX Türkiye operates a real estate franchise brokerage in Turkey, holding exclusive brand rights for Turkey and Northern Cyprus (KKTC). It facilitates residential and commercial property buying, selling, and renting through a network of 313 independently owned franchise offices across 40 provinces, supported by a web platform, mobile apps, and an agent portal with over 36,130 active listings.

Product overview

RE/MAX Türkiye operates a real estate marketplace platform encompassing a web portal, mobile applications (iOS and Android), and a network of 313 franchise offices across 40 Turkish provinces. The core platform lists 36,130 properties for sale and rent. Agents use either the MAXX Sistem or RAPP Sistem for listing and client management. The product portfolio includes consumer-facing property search tools, the agent portal (MYRE/MAX), corporate services (RE/MAX Kurumsal) for buyers and sellers, franchise opportunities, and an AI-powered virtual staging feature applied to select listings. The network is organized around independently owned and operated franchise offices staffed by certified real estate consultants.

Differentiator

Problem solved

Functional benefit

Brands

• RE/MAX: Primary real estate brokerage brand offering residential and commercial property services
• RE/MAX COLLECTION
• RE/MAX COMMERCIAL
• RE/MAX BALLOON

Products and services

• Residential Property Brokerage (Sales and Rentals) Brokerage service for buying, selling, and renting residential properties including apartments, villas, and houses, delivered by independent RE/MAX consultants across 313 offices in 40 provinces.
• Commercial Property Brokerage Brokerage services for commercial property transactions including office spaces, retail locations, and investment properties for business owners and investors.
• Luxury Property Brokerage (RE/MAX COLLECTION) Specialized brokerage service for high-value luxury residential property transactions targeting high-net-worth individuals seeking premium and exclusive properties.
• RE/MAX Bana Ev Bulur (Property Search Assistance) Search assistance service under the RE/MAX Corporate umbrella where dedicated representatives help buyers identify and source properties matching their criteria.
• RE/MAX ile Satalım Kiralayalım (Property Sales and Rental Management) Management service under the RE/MAX Corporate brand assisting property owners in selling or renting their real estate through professional valuation and consultant support.
• RE/MAX Franchise Program Franchise opportunity program allowing entrepreneurs to open RE/MAX-branded real estate brokerage offices, including brand licensing rights, training, and ongoing operational support.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• RE/MAX InternationalcoreStrategic or Co-development PartnerGlobal franchise partnership with RE/MAX International. RE/MAX Türkiye holds exclusive rights for the RE/MAX brand in Turkey and Northern Cyprus (KKTC). The partnership provides access to global brand, training programs, and network best practices.
• RE/MAX EuropeminorStrategic or Co-development PartnerRegional European network partnership connecting RE/MAX Türkiye with other European RE/MAX franchises for cross-border referrals and best practice sharing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Century 21 Türkiye: Direct global franchise competitor operating a multi-office real estate brokerage network across Turkey. Very similar franchise model, residential and commercial brokerage focus, and consumer-facing listing platform.
• Coldwell Banker Türkiye: Global real estate franchise brand with a Turkish master franchise operating a multi-office brokerage network. Directly comparable in business model, brand-driven franchise structure, and service offering.
• Knight Frank Türkiye: Global real estate consultancy with a Turkish presence offering sales, leasing, and advisory services. Comparable in luxury and commercial real estate brokerage as well as cross-border investor services.
• TURYAP: One of Turkey's largest native real estate brokerage networks with a multi-office franchise model. Closely comparable in business model, office network structure, and residential brokerage focus.

Broad incumbents

• Sahibinden.com: Turkey's largest horizontal classifieds platform with dominant real estate listings vertical. Comparable as a major channel for property search and lead generation, though it operates as a platform rather than a broker.
• Hepsiemlak: Major Turkish online real estate listing platform offering property search across sale and rental categories. Comparable through shared inventory aggregation and consumer-facing search experience.
• Emlakjet: Leading Turkish real estate classifieds platform connecting buyers, sellers, and agents. Comparable as a competing digital surface for property discovery and agent lead generation.

Emerging players

• Zingat: Turkish online real estate brokerage that combines digital listings with agent services. Comparable as a hybrid platform-plus-brokerage model competing for the same buyers and sellers.

Regional players

• CBRE Türkiye: Global commercial real estate services firm operating in Turkey. Comparable in commercial brokerage and advisory, though with a heavier institutional focus versus RE/MAX Türkiye's residential-heavy mix.

Others

• EVA Gayrimenkul Değerleme: Turkish real estate valuation and advisory firm. Comparable as an adjacent real estate services player operating in the same transaction ecosystem in Turkey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/remaxturkiye
• YouTubeyoutube.com/user/RemaxTurkiye
• Facebookfacebook.com/RemaxTurkiye
• LinkedInlinkedin.com/company/remaxturkiye
• Instagraminstagram.com/remaxturkiye

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Türkiye