OrthoBethesda
OrthoBethesda is a private, multi-site orthopedic medical practice in the Washington D.C. metro area operating six clinic locations across six subspecialty centers of excellence, serving individual patients with surgical, imaging, and rehabilitation services using robotic-assisted and minimally invasive techniques.
- Company typePrivate
- Founded1970
- HeadquartersBethesda, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What OrthoBethesda does
OrthoBethesda is a private, multi-site orthopedic medical practice headquartered in Bethesda, Maryland, serving the Washington D.C. metropolitan area (DMV) across six clinical locations in Bethesda, Rockville, Germantown, Arlington, McLean/Tysons, and Washington D.C. The practice organizes care around six branded "Centers of Excellence" — Washington Joint Institute, Washington Shoulder Institute, Washington Spine & Scoliosis Institute, Washington Sports Medicine Institute, OrthoTraumaBethesda, and Physical Therapy (operating as Aligned Orthopedic and Sports Therapy) — supported by on-site diagnostic imaging (X-ray, ultrasound) and orthobiologics including PRP therapy.
The clinical model centers on board-certified, fellowship-trained surgeons performing minimally invasive and arthroscopic procedures, with adoption of robotic and navigation-assisted platforms such as the ROSA Knee system, Mazor Robotics for spine, and a mixed-reality navigation system for hip replacement. Patient access is enabled via physician referrals, direct self-referrals, sports-medicine partnerships, and a digitized front door (Phreesia self-scheduling, FollowMyHealth patient portal, online bill pay).
Revenue is generated entirely from professional medical services — consultations, imaging, surgical procedures, and physical therapy — billed through insurance or patient self-pay. The practice distributes via its own clinics (direct sales to individual patients) with physician referrals acting as the primary demand-generation channel. Strategic activity in recent years has centered on consolidation, including the January 2022 acquisition of WOSM (Washington Orthopaedic and Sports Medicine) backed by an ambulatory surgery center partnership, alongside ongoing adoption of advanced surgical technology and expansion of integrated physical therapy.
OrthoBethesda firmographics
Firmographics- Name
- OrthoBethesda
- Legal name
- OrthoBethesda
- Website
- https://orthobethesda.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OrthoBethesda is a private, multi-site orthopedic medical practice in the Washington D.C. metro area operating six clinic locations across six subspecialty centers of excellence, serving individual patients with surgical, imaging, and rehabilitation services using robotic-assisted and minimally invasive techniques.
- Ownership category
- akta.pro rank
OrthoBethesda industry classification
Industry- Product category
- Orthopedic Healthcare Services
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- General Orthopedics (HLAKALAA)
- akta.pro secondary industries
- Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Orthopedic Trauma (HLAKALAD), Spine (Orthopedic Spine) (HLAKALAE), Foot & Ankle (HLAKALAG)
Keywords
Where OrthoBethesda is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
OrthoBethesda business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Patient Medical Services: Revenue generated from providing orthopedic medical services including consultations, diagnostic imaging (X-Ray & Ultrasound), surgical procedures, and follow-up care. Billed through insurance or patient directly based on coverage.
- Physical Therapy Services: Revenue from physical therapy and rehabilitation services provided at multiple locations including Aligned Orthopedic and Sports Therapy brand.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
OrthoBethesda product offering
Product offeringCore offering
OrthoBethesda is a multi-specialty orthopedic medical practice that diagnoses, treats, and rehabilitates musculoskeletal conditions across six centers of excellence covering joint replacement, shoulder, spine and scoliosis, sports medicine, orthopedic trauma, and physical therapy. It serves patients in the Washington D.C., Maryland, and Virginia (DMV) metropolitan area through six physical clinic locations, supported by on-site diagnostic imaging (X-ray and ultrasound) and regenerative medicine (PRP) services, with advanced surgical capabilities including robotic-assisted and minimally invasive procedures.
Product overview
OrthoBethesda is an orthopedic medical practice providing comprehensive musculoskeletal care through a multi-specialty, center-of-excellence model. The practice operates six specialized centers: Washington Joint Institute (joint replacement), Washington Shoulder Institute, Washington Spine & Scoliosis Institute, Washington Sports Medicine Institute, OrthoTraumaBethesda (trauma care), and Physical Therapy Services. These centers are supported by diagnostic imaging and regenerative medicine (PRP) services. The practice serves the DMV area (DC, Maryland, Virginia) with multiple locations, providing care from diagnosis through treatment and rehabilitation.
Differentiator
Problem solved
Functional benefit
Brands
- Washington Joint Institute: Center of excellence specializing in hip and knee joint replacement procedures
- Washington Shoulder Institute
- Washington Spine & Scoliosis Institute
- Washington Sports Medicine Institute
- OrthoTraumaBethesda
- Aligned Orthopedic and Sports Therapy
Products and services
- Washington Joint Institute Specialized center focused on joint replacement and reconstruction, including hip, knee, and shoulder joint procedures delivered by board-certified orthopedic surgeons.
- Washington Shoulder Institute Specialized center for shoulder conditions, treatments, and surgeries including rotator cuff repair, shoulder replacement, and stabilization procedures.
- Washington Spine & Scoliosis Institute Specialized center for spine conditions including artificial disc replacement, spinal fusion, decompression surgery, and scoliosis treatment.
- Washington Sports Medicine Institute Specialized center for sports-related injuries and conditions, providing treatment for athletes and active individuals across all experience levels.
- OrthoTraumaBethesda Specialized trauma center providing emergency orthopedic care for fractures, traumatic injuries, and complex reconstructive problems.
- Physical Therapy Services Comprehensive rehabilitation services including manual therapy, exercise programs, aquatic therapy, balance training, and post-surgical rehabilitation offered across multiple clinic locations.
- Diagnostic Imaging On-site diagnostic imaging services including X-ray and ultrasound for accurate diagnosis of orthopedic conditions.
- Regenerative Medicine Orthobiologics treatments including Platelet-Rich Plasma (PRP) therapy for arthritis and soft tissue injuries, offered as conservative treatment options.
Companies that use OrthoBethesda
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
OrthoBethesda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
OrthoBethesda partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WebFXminorWebFX is credited for providing Internet marketing services and website redesign for OrthoBethesda's website. WebFX is a leading Internet marketing services agency located in Harrisburg, PA.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
OrthoBethesda competitors and assessment
Company assessmentDirect peers
- OrthoVirginia: Virginia-based independent orthopedic group with multiple clinic and surgery locations offering joint, spine, sports medicine, and physical therapy — directly comparable multi-site specialty model, partially overlapping with the OrthoBethesda footprint.
- Rothman Orthopaedic Institute: Large independent, multi-subspecialty orthopedic group operating dozens of locations in the Mid-Atlantic and Southeast — comparable in scale, subspecialty Centers-of-Excellence structure, and growth-via-acquisition playbook.
- Resurgens Orthopaedics: Independent multi-specialty orthopedic group with numerous clinic locations across the Atlanta metro area offering joint, spine, sports medicine, hand, and physical therapy — directly comparable multi-site specialty delivery model.
- Centers for Advanced Orthopaedics: Large independent multi-specialty orthopedic group operating across the DMV region with multiple Centers of Excellence — the closest direct competitor to OrthoBethesda on geography, scale, and center-based delivery model.
Broad incumbents
- Hospital for Special Surgery (HSS): National orthopedic specialty hospital and care network — broad incumbent benchmark for orthopedic brand equity, sub-specialization, and robotic/mixed-reality surgical adoption that OrthoBethesda emulates at regional scale.
- Johns Hopkins Orthopaedic Surgery: Academic orthopedic department within Johns Hopkins Medicine serving the greater Baltimore/Washington corridor — broad incumbent with deep subspecialty depth and integrated hospital infrastructure competing for similar patients.
- Georgetown University Orthopaedics / MedStar Georgetown: Academic orthopedic service line serving the DC market through MedStar Georgetown University Hospital — broader incumbent competing for spine, sports medicine, and joint replacement patients in OrthoBethesda's primary geography.
- MedStar Orthopaedic Institute: Orthopedic service line of the MedStar Health regional health system covering the DMV — broader incumbent competing with OrthoBethesda across joint, spine, sports, and hand orthopedics with integrated hospital-based delivery.
Regional players
- Nirschl Orthopaedic Center: Arlington, VA-based independent orthopedic and sports medicine practice — regional peer operating from the same Northern Virginia footprint as OrthoBethesda's Arlington location.
- Anderson Orthopaedic Clinic: Long-established independent orthopedic practice headquartered in Sterling/Centreville, Virginia with subspecialty clinics — regional peer in the Northern Virginia corridor that overlaps with OrthoBethesda's Arlington and Tysons locations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OrthoBethesda social profiles
Digital presenceOrthoBethesda financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrthoBethesda leadership team
Management profileNumber of profiles
OrthoBethesda subsidiaries and ownership
Company hierarchySubsidiaries1 record
OrthoBethesda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrthoBethesda M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrthoBethesda
What does OrthoBethesda do?
OrthoBethesda is a multi-specialty orthopedic medical practice that diagnoses, treats, and rehabilitates musculoskeletal conditions across six centers of excellence covering joint replacement, shoulder, spine and scoliosis, sports medicine, orthopedic trauma, and physical therapy. It serves patients in the Washington D.C., Maryland, and Virginia (DMV) metropolitan area through six physical clinic locations, supported by on-site diagnostic imaging (X-ray and ultrasound) and regenerative medicine (PRP) services, with advanced surgical capabilities including robotic-assisted and minimally invasive procedures.
Is OrthoBethesda a public or private company?
OrthoBethesda is a private company. It is classified as management employee owned and is currently operating.
When was OrthoBethesda founded?
OrthoBethesda was founded in 1970. It employs 11 to 50 people.
Where is OrthoBethesda based?
OrthoBethesda is headquartered in Bethesda, United States, in the North America region.
How does OrthoBethesda make money?
Two revenue lines are on record. Patient Medical Services are the primary driver. The others are physical Therapy Services.
Who are OrthoBethesda's main competitors?
Direct peers on record are OrthoVirginia, Rothman Orthopaedic Institute, Resurgens Orthopaedics and Centers for Advanced Orthopaedics. Broad incumbents are Hospital for Special Surgery (HSS), Johns Hopkins Orthopaedic Surgery, Georgetown University Orthopaedics / MedStar Georgetown and MedStar Orthopaedic Institute. Regional players are Nirschl Orthopaedic Center and Anderson Orthopaedic Clinic.
Does OrthoBethesda have an API?
No public API is recorded for OrthoBethesda.
What industry is OrthoBethesda in?
OrthoBethesda's product category is Orthopedic Healthcare Services. Its primary akta.pro industry code is HLAKALAA, General Orthopedics, with a secondary code of HLAKALAC, Orthopedic Surgery (Operative Orthopedics). Its NAICS code is 6211 and its SIC code is 8011.