Office Images

What Office Images does

Office Images Inc. is a full-service commercial furniture dealership and workplace design consultancy headquartered in Roswell, Georgia (Atlanta metro), with additional regional offices in Jacksonville, Florida and Nashville, Tennessee. Founded in 1985, the company holds a decades-long "Best in Class" dealership partnership with Haworth — one of the largest Haworth dealerships in the country per public company disclosures — and operates against a network of more than 200 vendor partners including Holoform (exclusive Georgia dealer for demountable walls) and 3form (authorized Georgia dealer for architectural products). Office Images provides a vertically integrated service stack: workspace strategy and change management, space planning and conceptual/3D design, furniture procurement, project management, in-house delivery and installation, and post-occupancy support, executing projects across 49 states.

The company's revenue model is a hybrid of furniture resale (one-time, quote-based B2B sales of Haworth and partner-brand products such as workstations, seating, tables, and architectural solutions) plus project-based professional services (design, installation, project management, warehousing/rental, and asset brokering). Pricing is not publicly disclosed; engagements are quote-driven and tailored to client specifications. Go-to-market is enterprise field sales, with workplace consultants, account managers, and business development personnel at each of the three offices targeting Fortune 500 and large-organization buyers in commercial/corporate, government, healthcare, education, and hospitality verticals. The customer base spans large enterprise logos including the Jacksonville Jaguars and Jumbo Shrimp (sports/hospitality), FIS (financial services/tech), Bass Berry & Sims (legal), Newell Brands (consumer goods HQ), Emory University (education), and the Carter Center (nonprofit).

Operationally, Office Images runs a 100,000 square foot Roswell showroom and warehouse facility built in the late 1990s, acquired Jacksonville competitor OE&S in January 2022, completed a full Jacksonville rebrand in August 2024, and was recognized as a Georgia Fast 40 honoree in 2023 for revenue and employment growth. Ownership is concentrated: Bryan Roberts (CEO) and Jim Staiti (President) co-own the firm; the company has no disclosed institutional funding, no public listing, and operates as a privately held corporation.

Name

Office Images

Legal name

Office Images Inc.

Website

https://officeimagesinc.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Office Images is a full-service commercial furniture dealership and workplace design consultancy operating as one of the largest Haworth dealerships in the country. It serves enterprise clients in commercial, government, healthcare, education, and hospitality segments across the United States from offices in Atlanta, Jacksonville, and Nashville.

Ownership category

akta.pro rank

Product category

Commercial Furniture Dealership

NAICS

Office Equipment Merchant Wholesalers (42342)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industries

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)

Keywords

• Commercial furniture dealership
• Workplace design services
• Office furniture procurement
• Space planning consulting
• Contract furniture sales

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture Sales and Procurement: Primary revenue stream from selling and procuring commercial office furniture, architectural products, and workspace solutions. Revenue is generated through the sale of furniture products including workstations, seating, tables, storage, and related office furnishings from manufacturer partners including Haworth and 200+ other vendor partners.
2. Design and Consulting Services: Revenue from professional services including space planning, design consultation, change management, workplace strategy, and project management. Services are provided in-house through their own design, delivery, service, and installation crews.
3. Installation and Project Management: Revenue from professional delivery, installation, and reconfiguration services. The company oversees projects in 49 states with boots-on-the-ground customer support.
4. Warehousing and Storage Services: Furniture rental and warehousing/storage services offered as part of their comprehensive workspace solutions.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Office Images is a full-service commercial furniture dealership and workplace design consultancy that procures, designs, delivers, and installs office furniture and architectural products for enterprise clients. As a Haworth Best in Class Dealer with 200+ vendor partners, the company sells workstations, seating, tables, storage, demountable walls, and architectural products, and provides integrated design, space planning, project management, and post-occupancy services across 49 states.

Product overview

Office Images is a full-service commercial furniture dealership operating as a Haworth Best in Class Dealer. The company offers an integrated portfolio combining Haworth furniture products (workstations, seating, tables, architectural solutions) with comprehensive workspace design consulting services. As an authorized dealer for Holoform interior demountable walls (exclusive in Georgia) and 3form architectural/acoustic products, Office Images delivers turnkey workspace solutions spanning the entire project lifecycle: Prelease strategy, design, furniture procurement, installation, change management, and post-occupancy support. The company serves commercial, government, education, healthcare, and hospitality markets across Atlanta, Jacksonville, and Nashville.

Differentiator

Problem solved

Functional benefit

Products and services

• Workspace Design and Consulting Services Comprehensive workspace transformation services covering the full project lifecycle: prelease (preliminary programming, conceptual design, 3D modeling), strategy (brand strategy, change management), design (space planning, furniture specification), furniture procurement and installation, and post-occupancy support. Designed for enterprise corporate, government, healthcare, education, and hospitality clients.
• Haworth Commercial Furniture Full portfolio of Haworth commercial office furniture including workstations, seating, tables, storage, and architectural products, sold through Office Images as a Haworth Best in Class Dealer. The offering also includes the broader Haworth brand family such as Ferns, BuzziSpace, Cappellini, Cassina, Emeco, Ergotron, GAN, Hushoffice, Janus et Cie, Kvadrat, Tuohy, Mater, Pablo, Poltrona Frau, and StruXure.
• Holoform Interior Demountable Walls Interior demountable wall system from Holoform (an Oldcastle BuildingEnvelope brand), sold exclusively through Office Images in Georgia. Proprietary design features expedite installation and improve project completion times by 20-25%. Targeted at commercial, healthcare, and corporate clients seeking flexible space division.
• 3form Architectural and Acoustic Products Sustainable architectural, building, and acoustic products from 3form including partitions, materials, and FF&E solutions. Office Images is the authorized Georgia dealer for the 3form Dealer Portfolio, serving retail, corporate offices, healthcare, hospitality, and co-working spaces.
• Fern Chair (Haworth) The world's first chair designed with edgeless comfort, featuring the Wave Suspension system, responsive motion from a centralized Stem, and a residential aesthetic with integrated mechanics. Marketed for executive offices, board rooms, and premium workplace settings.
• Haworth Atwell Collection Healthcare-focused seating and tables collection featuring guest chairs, lounge seating, and occasional tables designed for healing and wellness environments. Includes organic wood-framed shapes targeted at patient rooms, waiting areas, and clinical settings.
• GAN Rugs Collection Handmade rugs created in India using natural fibers such as cotton and wool, featuring exclusive designs by Patricia Urquiola and offered through the Haworth partnership. Targeted at premium commercial interiors and hospitality spaces.
• Installation, Delivery, and Project Management Services In-house delivery, installation, reconfiguration, and project management services performed by Office Images' own crews across 49 states. Provides accountability from project kickoff through completion, including post-occupancy support. Targeted at enterprise clients requiring large-scale, multi-site rollouts.
• Furniture Rental and Warehousing Services Furniture rental, warehousing, and used-asset brokering services offered as part of the firm's comprehensive workspace solutions. Supports clients with temporary furniture needs, asset storage between phases, and disposition of surplus furniture.

Quantifiable outcome

• 40+ years of industry leadership and experience
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• HaworthcoreChannel Partner/ Reseller/ DistributorDecades-long partnership as a Haworth Best in Class Dealer. Office Images is one of the largest Haworth dealerships in the country. Haworth is a global leader in furniture design known for creating adaptable, innovative spaces. The partnership provides access to Haworth's portfolio of brands including Ferns, BuzziSpace, Cappellini, Cassina, Emeco, Ergotron, GAN, Hushoffice, Janus et Cie, Kvadrat, Tuohy, Mater, Pablo, Poltrona Frau, and StruXure.
• 200+ Vendor PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of over 200 trusted vendor partners providing access to innovative, high-quality products and smart, cost-effective solutions for workspaces. Partners include 9to5 Seating, AIS, Allermuir, Andreu World, Bernhardt, Darran, Davis, Enwork, Fellowes Brands, Global Industrial, Global Total Office, Groupe Lacasse, HAT Contract, HON, Humanscale, Hushoffice, JSI-Jasper Group, Keilhauer, Kimball International, Krug, Logiflex, Nucraft, Sit-On-It, Source International, Tuohy, Wieland, Workrite Ergonomics, and many others.
• Perkins&WillminorStrategic or Co-development PartnerArchitecture and design firm that served as Design Architect for the Confidential Financial Services Client project in New York City, working with Office Images on workspace design and photography by Garrett Rowland.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Steelcase: Global office furniture manufacturer offering the full range of contract furniture products that Office Images distributes competing alternatives to. Comparable as a manufacturer whose dealer network overlaps with Office Images' market.
• Kimball International: US-based commercial furniture manufacturer whose products are distributed through Office Images' 200+ vendor partner network. Comparable as a furniture manufacturer whose products compete in the same enterprise bid environment.
• Haworth: Global office furniture manufacturer and Office Images' core strategic partner. Operates its own dealer network including Best in Class partners like Office Images. Indirectly comparable as the upstream supplier whose channel strategy shapes Office Images' economics.
• MillerKnoll: Parent of Herman Miller and Knoll, the largest US office furniture manufacturer group. Competes at the product level against the Haworth portfolio Office Images distributes, and operates its own global dealer network serving the same enterprise accounts.

Direct peers

• Office Pavilion: Commercial office furniture dealership with showrooms, design services, and installation capabilities serving enterprise clients in multiple US regions. Operates with the same combined dealership-consultancy model targeting corporate, government, and healthcare verticals.
• Tangram Interiors: Multi-location commercial furniture dealership and workplace design consultancy serving enterprise clients in the Western US. Directly comparable business model: dealership + design + installation across multiple verticals, with manufacturer partner relationships similar to Office Images' Haworth relationship.
• CFI (Commercial Furniture Interiors): Commercial office furniture dealership providing design, space planning, and installation services across multiple US markets. Operates with the same dealership-plus-design model and competes for the same enterprise furniture procurement contracts as Office Images.
• EvensonBest: Northeast US-based commercial furniture dealer offering workspace design, furniture specification, and project management for enterprise clients. Comparable full-service model and target customer base to Office Images.
• Arbee Associates: Mid-Atlantic commercial furniture dealership offering workplace solutions, design services, and project management for enterprise clients. Closely comparable dealership-plus-design business model targeting the same Fortune 500 customer segment.

Emerging players

• Workplace Elements: Growing commercial furniture dealership serving mid-Atlantic and Southeast enterprise clients. Comparable dealership-plus-design business model but smaller scale and earlier growth stage than Office Images' 40-year, three-office operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/officeimages
• LinkedInlinkedin.com/company/office-images
• Instagraminstagram.com/officeimages

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office Images