Flick Anticimex
- Company typePrivate
- Founded1918
- HeadquartersSydney, Australia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Flick Anticimex firmographics
Firmographics- Name
- Flick Anticimex
- Legal name
- Flick Pest Control
- Website
- https://flick.com.au
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Flick Anticimex industry classification
Industry- Product category
- Pest Control Services
- NAICS
- Exterminating and Pest Control Services (561710)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Agricultural Chemicals (2870)
- akta.pro primary industry
- Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH)
- akta.pro secondary industries
- Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Residential Pest Control (IMAIAHAC), Rodent Control Products (Baits, Traps, Stations) (CRAJAHAF)
Keywords
Where Flick Anticimex is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
Flick Anticimex business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Home Protection Subscription Plans: Year-round residential pest control subscriptions offered in Gold, Silver, and Bronze tiers with affordable monthly payments. Plans include scheduled inspections, preventative treatments, and 12-month warranties. SMART Digital Rodent Monitoring included in Gold plan.
- One-time Treatment Services: Per-visit pest control treatments for both residential and commercial properties covering specific pest issues such as termite treatments, rodent control, cockroach elimination, ant control, spider treatments, and wasp nest removal.
- Commercial Pest Management: Integrated pest management programs for businesses with 24/7 digital monitoring, scheduled inspections, preventative treatments, and audit documentation meeting HACCP and industry standards.
- Washroom Hygiene Services: Commercial washroom and hygiene solutions including soap dispensers, odour control, hand dryers, and maintenance services for workplaces.
- Disinfection Services: Professional disinfection and mould treatment services for residential and commercial properties using low-toxic, environmentally friendly solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home Protection Gold Plan - Comprehensive year-round protection with SMART Digital Rodent Monitoring included |
| Subscription | Monthly | Home Protection Silver Plan - Mid-tier year-round protection with SMART add-on option |
| Subscription | Monthly | Home Protection Bronze Plan - Entry-level year-round protection with SMART add-on option |
| Other | Pay-as-you-go | Commercial Pest Control Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Flick Anticimex product offering
Product offeringCore offering
Flick Anticimex provides pest control, termite management, and hygiene services for residential and commercial customers across Australia. Its core offerings include the SMART Digital Pest Control platform with 24/7 IoT rodent monitoring, recurring Home Protection subscription plans, integrated commercial pest management programs, washroom hygiene services, and disinfection treatments delivered by more than 1,000 technicians from 51 branch locations.
Product overview
Flick Anticimex is a pest control and hygiene service provider offering a comprehensive portfolio of products and services for both residential and commercial customers across Australia. The core offering includes SMART Digital Pest Control, an intelligent 24/7 monitoring system for rodent detection, complemented by Home Protection subscription plans (Gold, Silver, Bronze tiers) that provide year-round pest protection. The company delivers specialized services including Termite Solutions, Washroom & Hygiene Services, Residential and Commercial Pest Control, Disinfection Services, and Mould Treatments. Specialized offerings target specific pests (ants, cockroaches, spiders, rodents, bed bugs, birds, wasps) with tailored treatment approaches including heat treatments for bed bugs and non-toxic SMART monitoring. The portfolio is unified by the SMART digital platform which powers both residential and commercial solutions, enabling proactive pest prevention rather than reactive treatment.
Differentiator
Problem solved
Functional benefit
Products and services
- SMART Digital Pest Control
Quantifiable outcome
- Termite inspections find 1 in 3 Australian properties affected by termites causing greater damage than fires, storms, and floods combined
- +2 more outcomes
Companies that use Flick Anticimex
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles2 records
Flick Anticimex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Flick Anticimex partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Ronald McDonald House CharitiesminorFlick proudly supports Ronald McDonald House Charities across Australia, providing safe and welcoming environments for families during challenging times.
- Pestrid Pest ControlcoreMerger with Pestrid Pest Control expanded Flick's service capabilities in Sydney region, increasing ability to provide premier treatment solutions to residential, commercial, strata, and industrial properties.
- Dawson's Australia and Integrity Pest ControlcoreMerger expanded Melbourne service capabilities, increasing ability to provide premier treatment solutions to residential, commercial, and industrial properties.
- Amalgamated Pest ControlcoreMerger since 2016 expanded service capabilities across multiple regions, increasing ability to provide premier treatment solutions.
- Enviropest and The Termite MancoreMergers expanded Brisbane and Queensland service capabilities, increasing ability to provide comprehensive pest control and termite solutions.
- Stella Pest ManagementcoreMerger expanded Perth service capabilities, increasing ability to provide premier treatment solutions to residential, commercial, and industrial properties.
- Variety Special Children's Christmas PartyminorDarwin office proud supporter of Variety Special Children's Christmas Party annually since 2017.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Flick Anticimex competitors and assessment
Company assessmentBroad incumbents
- Rentokil Initial: Global leader in pest control and hygiene services following its Terminix acquisition. Operates the largest international pest control footprint and competes with Flick across commercial and residential segments, with growing IoT-enabled monitoring offerings.
- Rollins Inc. (Orkin): US-listed parent of Orkin, the world's largest pest control brand. Competes with Flick in commercial integrated pest management and is actively expanding digital monitoring capabilities globally.
- Ecolab: Global leader in water, hygiene, and infection prevention with a substantial pest elimination business serving food service, hospitality, and healthcare. Overlaps with Flick's commercial washroom hygiene and food-safety customer base.
Direct peers
- Anticimex: Flick's parent company and a Swedish-founded global pest control and hygiene group. Operates SMART Digital Pest Control technology in multiple regions, making it both the platform supplier to Flick and a direct operational peer in other geographies.
- Massey Services: Privately held US pest and termite control provider with integrated pest management programs for residential and commercial customers. Comparable to Flick in subscription-style service models and termite specialization.
- Orkin Australia: Australian arm of Orkin, the global pest control brand, providing residential and commercial pest services across major Australian cities. Direct competitor to Flick in termite, rodent, and general pest control.
- Jim's Pest Control: Australian franchise-based pest control network operating under the Jim's Group umbrella. Directly competes with Flick on residential pest services across Australia, leveraging a distributed local-operator model.
- Truly Nolen: Family-owned global pest control company operating in over 60 countries with a strong residential and commercial service offering. Comparable to Flick in branded local-service pest control with a long heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Flick Anticimex social profiles
Digital presenceFlick Anticimex compliance and trust
Trust signalCompliance2 records
Flick Anticimex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flick Anticimex leadership team
Management profileNumber of profiles
Flick Anticimex subsidiaries and ownership
Company hierarchySubsidiaries7 records
Flick Anticimex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flick Anticimex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flick Anticimex
What does Flick Anticimex do?
Flick Anticimex provides pest control, termite management, and hygiene services for residential and commercial customers across Australia. Its core offerings include the SMART Digital Pest Control platform with 24/7 IoT rodent monitoring, recurring Home Protection subscription plans, integrated commercial pest management programs, washroom hygiene services, and disinfection treatments delivered by more than 1,000 technicians from 51 branch locations.
Is Flick Anticimex a public or private company?
Flick Anticimex is a private company. It is classified as corporate owned and is currently operating.
When was Flick Anticimex founded?
Flick Anticimex was founded in 1918. It employs 1,001 to 5,000 people.
Where is Flick Anticimex based?
Flick Anticimex is headquartered in Sydney, Australia, in the Oceania region.
How does Flick Anticimex make money?
Five revenue lines are on record. Home Protection Subscription Plans are the primary driver. The others are one-time Treatment Services, commercial Pest Management, washroom Hygiene Services and disinfection Services.
Who are Flick Anticimex's main competitors?
Broad incumbents on record are Rentokil Initial, Rollins Inc. (Orkin) and Ecolab. Direct peers are Anticimex, Massey Services, Orkin Australia, Jim's Pest Control and Truly Nolen.
Does Flick Anticimex have an API?
No public API is recorded for Flick Anticimex.
What industry is Flick Anticimex in?
Flick Anticimex's product category is Pest Control Services. Its primary akta.pro industry code is HSAMAAAH, Sanitation, Monitoring & Trap/Station Programs (General), with a secondary code of HSAMAAAL, Commercial General Pest Control (Non-Specialty). Its NAICS code is 561710 and its SIC code is 3822.