Purple Tree Labs
Purple Tree Labs is a San Diego-based, privately held dietary supplement company that sells liposomal DHM and Glutathione post-celebration wellness pills, daily liver support, hydration packets, and energy mixes to social-drinking and health-conscious adult consumers via DTC e-commerce, Amazon, Walmart, TikTok Shop, BevMo, and Gopuff.
- Company typePrivate
- Founded2018
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Purple Tree Labs does
Purple Tree Labs, operating commercially as Purple Tree, is a privately held San Diego-based consumer wellness company founded in 2018 that develops and sells Post-Celebration Wellness™ and hydration supplements targeting adults who participate in social drinking occasions and want to support liver function, hydration, and next-day recovery. Its core product line is built around a proprietary liposomal delivery system that combines Dihydromyricetin (DHM, sourced from Hovenia dulcis) and Glutathione in a single formula to protect active ingredients through digestion and improve bioavailability; the company describes this dual-liposomal combination as one of the only such formulations in the category. The portfolio includes Post-Celebration Wellness Pills (the flagship best-seller priced at $27.95), Next Day Balance (a morning-after SKU), Happy Liver Daily (a daily liver-support SKU), organic electrolyte hydration packets in Pina Colada and Variety flavors, and an organic energy drink mix in Lemon Tea flavor. All products are manufactured in an FDA-registered, GMP-certified U.S. facility.
The business operates a hybrid direct-to-consumer and multi-channel retail model. Primary revenue is generated through pay-as-you-go unit sales (no subscription model disclosed) via the company's own e-commerce storefront at purpletree.com, supplemented by distribution through Amazon, Walmart, TikTok Shop, BevMo, Gopuff, and the Faire wholesale marketplace, with free shipping offered on DTC orders over $50. Marketing is driven by organic social on Facebook, Instagram, and TikTok, an email newsletter, an educational Science blog, and customer-review social proof (7,680+ verified reviews at a 4.8 average). The company claims 22 million+ doses sold, 500,000+ customers served, and 8,800+ verified reviews. The team is lean at 1-10 employees under CEO Monir Elias, with no disclosed external funding rounds, parent company, or institutional investors.
Purple Tree Labs firmographics
Firmographics- Name
- Purple Tree Labs
- Legal name
- Purple Tree Labs
- Website
- https://GotPurpleTree.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Purple Tree Labs is a San Diego-based, privately held dietary supplement company that sells liposomal DHM and Glutathione post-celebration wellness pills, daily liver support, hydration packets, and energy mixes to social-drinking and health-conscious adult consumers via DTC e-commerce, Amazon, Walmart, TikTok Shop, BevMo, and Gopuff.
- Ownership category
- akta.pro rank
Purple Tree Labs industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industry
- Sports Drinks & Hydration Beverages (CRADAHAK)
Keywords
Where Purple Tree Labs is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Purple Tree Labs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Dietary Supplement Sales: Revenue generated from direct sales of post-celebration wellness supplements, liver support products, hydration packets, and energy supplements through e-commerce and retail channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Next Day Morning After Wellness Supplement |
| Unit Pricing | Pay-as-you-go | Post-Celebration Wellness Pills |
| Unit Pricing | Pay-as-you-go | Hydration and Energy Products |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels4 records
Purple Tree Labs product offering
Product offeringCore offering
Purple Tree Labs develops, brands, and sells a line of Post-Celebration Wellness™ and hydration dietary supplements, including daily pills, recovery pills, liver-support capsules, hydration stick packets, and energy supplements. Its products are formulated using liposomal delivery technology that combines DHM and Glutathione, and are sold direct-to-consumer through its own website and through major online and brick-and-click retailers.
Product overview
Purple Tree Labs offers a suite of post-celebration wellness supplements centered around liposomal delivery technology. The core portfolio includes Post-Celebration Wellness Pills (best-seller for use before, during, or after drinking), Next Day Balance (morning-after support), and Happy Liver Daily (everyday liver support). These are complemented by organic electrolyte hydration packets in Pina Colada and Variety flavors, and an organic energy drink mix in Lemon Tea flavor. The company differentiates through its proprietary combination of Liposomal DHM and Liposomal Glutathione in single formulas, designed to support ingredient absorption through digestion.
Differentiator
Problem solved
Functional benefit
Products and services
- Post-Celebration Wellness Pills Branded dietary supplement pills formulated with the company's liposomal DHM and Glutathione blend, marketed for use before, during, or after celebrations to support recovery and wellness for adult consumers.
- Next Day Balance Recovery and balance supplement pill positioned as the flagship Post-Celebration Wellness™ SKU, sold at $27.95 per unit and marketed to social drinkers who want next-day wellness support.
- Happy Liver Daily Daily liver-support supplement capsule formulated with the brand's liposomal blend, marketed for ongoing liver health support for health-conscious adult consumers.
- Hydration Packets Single-serve hydration stick packets designed for convenient on-the-go electrolyte and hydration support, targeted at consumers recovering from celebrations or daily activity.
- Energy Boost Energy-support supplement positioned as a complement to the recovery and hydration products, intended for adult consumers seeking an energy boost aligned with the brand's wellness positioning.
Quantifiable outcome
- 22 million+ doses sold
- +2 more outcomes
Companies that use Purple Tree Labs
Customer profileSegments3 records
Ideal customer profiles2 records
Purple Tree Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Purple Tree Labs partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AmazoncoreMajor e-commerce marketplace distribution partner for Purple Tree supplements, providing access to broad consumer base and Prime shipping capabilities
- WalmartcoreMajor retail chain distribution partner offering both in-store and online purchase options for Purple Tree products
- TikTok ShopcoreSocial commerce marketplace partner leveraging TikTok's platform for viral marketing and direct purchase capabilities
- BevMominorSpecialty beverage and supplement retailer for Purple Tree post-celebration wellness products
- GopuffminorConvenience delivery partner for immediate purchase and delivery of Purple Tree products
- FaireminorWholesale marketplace partner enabling smaller retailers to purchase and stock Purple Tree products
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Purple Tree Labs competitors and assessment
Company assessmentBroad incumbents
- Cure Hydration: Premium electrolyte hydration brand competing with Purple Tree's hydration packets in natural/specialty retail and D2C.
- Moon Juice: Adaptogen and botanical-focused supplement and 'functional beauty' brand; comparable on the herbal/botanical + adaptogen ingredient positioning used in Purple Tree's DHM-based formula.
- Ritual: D2C supplement brand with multi-category extensions and strong retail (Target, Amazon) presence; comparable as a peer-channel-driven wellness brand with similar GMP/quality positioning.
- Athletic Greens / AG1: Premium daily-wellness supplement with a strong D2C subscription model and broad retail footprint; representative of where Purple Tree could compete if it extends beyond the alcohol-recovery occasion.
- Liquid I.V. Larger hydration-powder brand (electrolyte drink mixes) competing directly with Purple Tree's Hydration line and pulling from the same retail and online channels.
Emerging players
- Hydrant: D2C hydration mix brand with comparable functional hydration positioning and rapid e-commerce scaling, overlapping on the daily hydration occasion.
Direct peers
- Morning Recovery (Joyus): Direct DHM-based hangover-recovery supplement competitor with overlapping liposomal/encapsulation claims and the same post-celebration target use case as Purple Tree's core product.
- Cheers (Thrive+, now Cheers Health): D2C supplement brand built around alcohol-recovery support, targeting the same social-drinker segment with similar before/after drinking positioning.
- Blowfish: Hangover remedy brand sold as effervescent tablets at retail and online, directly comparable to Purple Tree on the morning-after recovery occasion.
- Flyby: Hangover and liver-support supplement brand featuring DHM and other recovery ingredients, competing in the same niche with similar claims.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Purple Tree Labs social profiles
Digital presencePurple Tree Labs compliance and trust
Trust signalCompliance2 records
Purple Tree Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purple Tree Labs leadership team
Management profileNumber of profiles
Profiles1 record
Purple Tree Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purple Tree Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purple Tree Labs
What does Purple Tree Labs do?
Purple Tree Labs develops, brands, and sells a line of Post-Celebration Wellness™ and hydration dietary supplements, including daily pills, recovery pills, liver-support capsules, hydration stick packets, and energy supplements. Its products are formulated using liposomal delivery technology that combines DHM and Glutathione, and are sold direct-to-consumer through its own website and through major online and brick-and-click retailers.
Is Purple Tree Labs a public or private company?
Purple Tree Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purple Tree Labs founded?
Purple Tree Labs was founded in 2018. It employs 1 to 10 people.
Where is Purple Tree Labs based?
Purple Tree Labs is headquartered in San Diego, United States, in the North America region.
How does Purple Tree Labs make money?
One revenue line is on record: dietary Supplement Sales.
Who are Purple Tree Labs's main competitors?
Broad incumbents on record are Cure Hydration, Moon Juice, Ritual, Athletic Greens / AG1 and Liquid I.V.. Hydrant is listed as an emerging player. Direct peers are Morning Recovery (Joyus), Cheers (Thrive+, now Cheers Health), Blowfish and Flyby.
Does Purple Tree Labs have an API?
No public API is recorded for Purple Tree Labs.
What industry is Purple Tree Labs in?
Purple Tree Labs's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRADAHAK, Sports Drinks & Hydration Beverages. Its NAICS code is 456191 and its SIC code is 2833.