The Snip-its Franchise Company

What The Snip-its Franchise Company does

The Snip-its Franchise Company (The Snip-its Franchise Co., LLC) is a Minnesota-incorporated franchisor of children's hair salons, founded in 1994 and headquartered in Burnsville, MN. The company licenses the Snip-its brand and operating system to independent franchisees who operate retail salon locations primarily across the United States, with the network's geographic reach expanding into Canada following its October 2025 acquisition by Cookie Cutters Haircuts for Kids.

Snip-its' core offering is a structured four-part 'Haircut Adventure' (Adventure Club pass welcome, style consultation, haircut with kid-centric entertainment, and Magic Box prize) targeting children from 6 months to 12 years old. The service portfolio extends beyond the core haircut into specialty styling (braiding, color streaks, tinsel), spa services (mini-mani, mini-pedi, facials, Mommy & Me), ear piercing, birthday party packages (Glamour and Spa themes), and a proprietary line of kid-friendly haircare products sold via products.snipits.com. Underlying technology is largely commodity SaaS: a consumer-facing web platform at snipits.com powered by the Zenoti salon management system for online booking and same-day check-in, an e-commerce storefront for the proprietary product line, and franchisee marketing/information assets at snipitsfranchise.com. Proprietary differentiators are predominantly brand and training assets — the 'We Speak Kid' trademark, the Snip-its Gang character IP, the Legends Club stylist certification (10,000+ kids' haircuts), and a first-of-kind autism support training program developed in collaboration with Autism Speaks.

The company makes money primarily through franchise fees and ongoing royalties on the franchisee-operated network, with ancillary revenue from margins on the proprietary haircare product line, gift card sales, and cause-marketing campaigns (notably an annual St. Jude donation drive). Pricing is set locally by individual franchisees and is not uniformly published; promotional entry pricing as low as $19.99 at new location openings has been used, with add-on services (e.g., $7–$15 themed styling) layered on the base haircut. The customer base is structurally long-tail — families with young children served through individual franchisee locations — with franchisees themselves constituting a parallel B2B customer segment. Post-acquisition, the Snip-its brand operates within Cookie Cutters' multi-brand platform of 159 locations across the US and Canada, though the franchisor entity itself remains small (1–10 corporate employees).

Name

The Snip-its Franchise Company

Legal name

The Snip-its Franchise Co., LLC

Website

https://www.snipits.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

The Snip-its Franchise Company is a Minnesota-based franchisor founded in 1994 that licenses the Snip-its children's hair salon brand to independent franchisees operating across the United States (and, post-October 2025 acquisition by Cookie Cutters, into Canada). It generates revenue via franchise fees, royalties, and proprietary product sales serving families with children aged 6 months to 12 years.

Ownership category

akta.pro rank

Product category

Children's Hair Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Kids' Haircut Services (HSALAAAM)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Haircutting & Styling Services (HSALAAAD)

Keywords

• Children's haircut services
• Kids salon franchise
• Haircare product line
• Franchise licensing
• Birthday party packages

Headquarters

HQ city

Burnsville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Haircut and Salon Services: Core revenue from providing children's haircuts, styling, and salon services. Services include boys' and girls' cuts, first haircut packages, add-ons (shampoo, blow dry, braiding, tinsel, color streaks), and parent cuts. Pricing is location-specific and not uniformly publicly disclosed.
2. Spa and Specialty Services: Additional services including mini-mani, mini-pedi, facials, mommy & me spa packages, ear piercing, swimmer treatments, and party styling (braiding, up-dos). These upsell services drive incremental revenue per visit.
3. Birthday Parties and Events: Snip-its hosts themed birthday parties (Glamour Party, Spa Party) providing dedicated event space, party styling, makeup, and entertainment. Revenue generated through party package bookings at individual franchise locations.
4. Haircare Product Sales: Snip-its sells a proprietary line of kid-friendly haircare products including shampoos, conditioners, detanglers, styling gels, hairsprays, and styling sprays, available both in-salon and through the online storefront at products.snipits.com. Products are salon-quality, made with natural/plant-based ingredients, and come with a 100% satisfaction guarantee.
5. Gift Cards: Physical gift cards sold in salons and digital gift cards sold online in various denominations. Gift cards serve as both a revenue advance and a customer acquisition/referral mechanism.
6. Franchise Fees and Royalty Income: Snip-its generates franchise fees and ongoing royalties from its network of independently owned and operated franchise salons. Franchise opportunities are marketed via snipitsfranchise.com, targeting entrepreneurs seeking to invest in the children's haircare industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Snip-its Franchise Company is a franchisor of children's hair salons offering the signature Haircut Adventure — a four-step kids' haircut experience combined with specialty services (braiding, ear piercing, swimmer treatment), spa services (mini-mani, mini-pedi, facials, Mommy & Me), themed birthday party packages, and a proprietary kid-friendly haircare product line. The company licenses franchisees to operate independently owned salons under the Snip-its trademark, generating revenue through service fees, product sales, gift cards, and franchise fees/royalties.

Product overview

Snip-its is a children's haircut franchise offering a unified salon experience centered around its core Haircut Adventure service. The flagship haircut product includes a 4-part adventure (welcome pass, consultation, haircut with entertainment, Magic Box prize). Beyond the core service, the portfolio includes specialty add-on services (braiding, ear piercing, swimmer treatment), spa services (mini-mani, mini-pedi, facials, Mommy & Me Package), birthday party packages (Glamour Party, Spa Party), a proprietary haircare product line (shampoos, conditioners, styling products), gift cards, and the First Haircut Photo Package. The company operates on a franchise model with 159 locations across the US and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Snip-its Haircuts for Kids The flagship Snip-its haircut service featuring the proprietary 4-part Haircut Adventure: (1) welcome with a Snip-its Adventure Club pass, (2) style consultation, (3) haircut with kid-centric distractions and entertainment, and (4) closure at the Snip-its Magic Box with a special prize. Targeted at children ages 6 months to 12 years and their families, delivered by specially trained stylists in kid-sized chairs within a character-driven salon environment.
• Specialty Services Additional salon services including trendy braiding (French, Dutch, colored tinsel), party styles and up-dos, ear piercing for kids, and swimmer treatment shampoo. Targeted at families seeking enhanced styling or specialty services beyond a basic haircut.
• Spa Services Age-appropriate spa services for kids at select locations including mini-mani, mini-pedi, facials, and Mommy & Me Package spa experiences. Targeted at families seeking upscale pampering experiences for children and parent-child bonding activities.
• Birthday Party Packages Birthday party packages including Glamour Party (hairdos, makeup, catwalk) and Spa Party (manicures, pedicures, facials) with free online invitations via Punchbowl. Targeted at parents seeking a turnkey, themed party venue for children's birthday celebrations.
• Snip-its Haircare Products Kid-friendly, salon-quality haircare product line including 3 shampoos, 3 conditioners, and 7 styling products made with natural, plant-based, irritant- and allergen-free ingredients in fun kid-friendly scents. Made in the USA with a 100% satisfaction guarantee. Sold in-salon and through the products.snipits.com e-commerce storefront. Targeted at parents seeking at-home haircare products formulated specifically for children.
• Gift Cards Physical and digital gift cards available in various denominations for salon services, products, and online purchases. Serve as both a revenue advance and customer acquisition/referral mechanism for Snip-its.
• First Haircut Photo Package A keepsake package offered for first haircuts, including a certificate, picture, and lock of hair to celebrate the milestone moment. Targeted at parents of infants and toddlers experiencing their child's first haircut.
• Ear Piercing Basic earlobe piercing service for kids at select salons, including silver or gold stud starter kits, cleaner, and aftercare instructions. Targeted at parents seeking a kid-friendly ear piercing experience.

Quantifiable outcome

• Snip-its stylists report earning competitive wages with above-average tips, with some stylists earning as much or more than at adult salons due to high customer volume (haircut every ~15 minutes).
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Cookie Cutters Haircuts for KidscoreOthers · 1 October 2025Cookie Cutters Haircuts for Kids, an established children's salon franchise, acquired Snip-its Franchising in October 2025. The acquisition created the nation's largest multi-brand children's salon platform with 159 combined locations across the US and Canada. The deal added 38 Snip-its salons and 15 franchisees to Cookie Cutters' existing platform. The stated goal is to leverage shared systems, drive operational efficiency, and support franchisee success across both brands. Post-acquisition, Snip-its operates as a brand within the Cookie Cutters portfolio.
• DreamWorks Animation (Trolls)minorGTM or Marketing Partner · 1 July 2024Snip-its ran a promotional campaign (July-August 2024) featuring DreamWorks Trolls-inspired hairstyles and add-on services (Trolls Color Spikes at $10, Trolls Poppy Braid at $15). The campaign included a Family Adventure Sweepstakes with a trip to Universal Orlando Resort and DreamWorks Land. The partnership leveraged entertainment brand licensing to drive customer engagement and social media buzz.
• Universal Orlando ResortminorGTM or Marketing Partner · 1 July 2024Snip-its partnered with Universal Orlando Resort for the Family Adventure Sweepstakes (July 1 – August 16, 2024), offering one winner a 3-night trip for four to Universal Orlando Resort including airfare, accommodations at Universal's Cabana Bay Beach Resort, and admission to Universal Studios Florida, Universal Islands of Adventure, and Universal Volcano Bay (total ARV: $4,788.30). The sweepstakes was used as a promotional tool to drive customer engagement and brand awareness, with no purchase necessary to enter.
• DreamWorks Animation (Gabby's Dollhouse)minorGTM or Marketing Partner · 1 December 2023Snip-its offered a limited-time promotional add-on service (available through January 2024) inspired by DreamWorks Gabby's Dollhouse. The $7 add-on included tinsel or color streaks with a furry cat ear headband. The promotion was featured on social media with a dedicated sweepstakes, driving engagement with the Netflix streaming show's audience.
• St. Jude Children's Research HospitalcoreOthers · 1 July 2023Snip-its partners with St. Jude Children's Research Hospital in an annual donation add-on campaign running July through September. Customers can add a donation to their haircut, service, or purchase at the salon pin pad, via QR codes on displays, or through the online check-in system. 100% of donations go directly to St. Jude. The partnership supports St. Jude's mission of finding cures and saving children with cancer, and aligns with Snip-its' community-focused brand values. The campaign includes Childhood Cancer Awareness Month activities in September.
• Autism SpeakscoreStrategic or Co-development Partner · 1 May 2016Snip-its collaborated with Autism Speaks to develop the first-ever specialized salon autism training program for children's hair stylists. The partnership produced a published 'Snip-its Haircut Training Guide' (available as a PDF download) with tips and information to help children with autism feel comfortable during salon visits. The training is integrated into Snip-its' stylist onboarding and continuing education programs. This collaboration established Snip-its as a pioneer in serving the autism community and continues to inform its ongoing training curriculum.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Others

• Ulta Beauty: Largest US beauty retailer selling haircare products (including kids' lines) and salon services; relevant adjacent comparison for Snip-its' branded product retail strategy and salon service positioning, but does not directly compete in dedicated children's haircut salons.

Broad incumbents

• Great Clips: Largest US haircut franchise chain; serves the entire family including children. Overlaps in walk-in haircut service but does not specialize in the kids' entertainment-driven niche.
• Sport Clips: Men's and boys' haircut franchise with a sports-themed salon experience. Overlaps in haircutting service delivery and franchise economics but targets a broader (primarily male) demographic.
• Regis Corporation: Public parent company of multiple salon brands (Supercuts, Cost Cutters, SmartStyle); operates large-scale franchise and corporate salon platforms that compete for the same family-visit hair-care occasions.
• Floyd's 99 Barbershop: Full-service barbershop franchise; competes for the same household hair-care budget and offers walk-in haircut service, though it does not specialize in children's entertainment.

Direct peers

• Cool Cuts 4 Kids: Children's haircut salon chain competing in the same niche, offering kid-friendly styling environments, entertainment, and themed add-ons — directly comparable in concept and customer base.
• Pigtails & Crewcuts: Direct competitor in children's hair salon franchising with a similar kid-entertainment-driven experience, birthday parties, and branded products. Closely comparable in target customer and service menu.
• Sharkey's Cuts for Kids: Children's haircut franchise with a similar entertainment-led salon experience, family-focused service menu, and franchise growth model — directly comparable in offering and GTM.
• Sweet & Sassy: Kids' salon and spa franchise combining haircuts, mini-spa services, birthday parties, and glam experiences — directly comparable in service mix and target demographic.
• Cookie Cutters Haircuts for Kids: The largest US children's hair salon franchise; acquired Snip-its in October 2025 to form a 159-location multi-brand platform. Directly comparable in customer (kids), service (haircuts + specialty), and franchise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SnipitsSalons
• YouTubeyoutube.com/user/SnipitsSalons
• Facebookfacebook.com/SnipitsSalons
• Instagraminstagram.com/snipitssalons
• Pinterestpinterest.com/snipitssalons
• LinkedInlinkedin.com/company/the-snip-its-franchise-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Snip-its Franchise Company