Center Stage Productions

What Center Stage Productions does

Center Stage Productions is a privately held experiential design and build company founded in 1984 and headquartered in Fair Lawn, New Jersey. The firm designs, fabricates, and installs custom commercial environments including seasonal decor and holiday lighting, soft play parks, temporary wall systems, large format graphics, custom signage, and immersive photo environments. It serves enterprise clients across shopping malls, retail centers, hotels, resorts, corporate campuses, airports, and mixed-use developments, with marquee installations at Hudson Yards, Westfield Garden State Plaza, The Shops at Columbus Circle, City Point Brooklyn, and Brookfield Place.

The business operates a fully integrated in-house model covering design development, custom fabrication, logistics, installation, removal, and off-site seasonal storage. It holds a patented interlocking wall panel system engineered for dust and noise containment in occupied commercial environments and is prequalified with the Port Authority of New York and New Jersey for infrastructure projects. The firm maintains a strategic collaboration with Blachere Illumination for large-scale lighting installations and delivers projects through direct enterprise sales with quote-based pricing tied to scale, materials, and complexity. Multi-year seasonal reinstallation contracts and nationwide logistics capability underpin the recurring revenue model.

Revenue is generated through custom project quotes rather than standardized pricing, with booking lead times of 3-12 months depending on program scope. The company is founder-led by Michael DeZaio, with 51-100 employees and no disclosed external funding, consistent with a closely held, cash-generative operator.

Name

Center Stage Productions

Legal name

Center Stage Productions

Website

https://cspdisplay.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Center Stage Productions is a privately held experiential design and build firm that designs, fabricates, and installs custom seasonal decor, lighting, soft play parks, barricades, signage, and immersive environments for enterprise clients including shopping malls, hotels, corporate campuses, and airports nationwide.

Ownership category

akta.pro rank

Product category

Experiential Environment Design & Installation Services

akta.pro primary industry

Dance Floor, Staging & Platform Rentals (HSACAFAD)

akta.pro secondary industry

Event Tablescapes & Centerpiece Styling (HSACAOAF)

Keywords

• Experiential environment design
• Seasonal decor installation
• Commercial lighting fabrication
• Custom signage displays
• Soft play park design

Headquarters

HQ city

Fair Lawn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Experiential Installation Services: Project-based revenue from designing, building, and installing custom experiential environments including seasonal decor and lighting installations, soft play parks, temporary wall systems, large format graphics, custom signage, and immersive installations. The company provides full-service project management from concept through completion, including off-site storage and reinstallation services for seasonal programs. Revenue is generated through custom project quotes based on scale, materials, complexity, and timeline.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Center Stage Productions is a full-service custom design, fabrication, and installation company that creates experiential environments for commercial spaces. The company designs, builds, and installs seasonal holiday decor and lighting, soft play parks, temporary wall systems with branded graphics, large format building wraps, custom signage, and immersive photo environments for shopping centers, malls, hotels, resorts, corporate campuses, and airports.

Product overview

Center Stage Productions is a physical experiential environment design and installation company offering six core service categories: Seasonal Decor & Lighting Installations, Soft Play Parks, Temporary Wall Systems & Branded Design, Large Format Graphics & Building Wraps, Custom Signage & Brand Displays, and Immersive Installations & Photo Environments. All services are delivered through an in-house team handling design, fabrication, logistics, and installation nationwide. The company specializes in transforming commercial spaces such as shopping centers, malls, hotels, airports, and corporate campuses into engaging experiential destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Seasonal Decor & Lighting Installations Custom design, build, and installation of seasonal holiday decor and commercial lighting for shopping centers, malls, hotels, corporate campuses, airports, and public spaces. Includes illuminated stars, garlands, Christmas trees, and architectural LED lighting installations.
• Soft Play Parks Custom indoor and outdoor soft play areas for children featuring hand-carved, sculpted foam structures with antimicrobial coatings. Includes slides, crawl-throughs, climb-ons, and ride-ins with ASTM-compliant safety surfacing for shopping malls and family entertainment venues.
• Temporary Wall Systems & Branded Design Patented interlocking wall panel system for construction barricades with custom graphics. Features dust and noise control, fire-rated materials, and high-impact resistance for mall and commercial environments undergoing renovation.
• Large Format Graphics & Building Wraps Large format printing and installation services for barricade walls, building facade wraps, construction fence banners, window graphics, floor graphics, lamppost banners, and wall murals.
• Custom Signage & Brand Displays Custom fabricated dimensional signage and retail displays including LED signs, mall signs, commercial digital signage, and bespoke event settings using various substrates and materials.
• Immersive Installations & Photo Environments Dimensional photo environments and immersive brand activations featuring custom backdrops, interactive elements, and social-media-optimized installations for shopping malls, theme parks, and brand events.

Quantifiable outcome

• Westfield Garden State Plaza's Big Santa Lighting celebration draws more than 10,000 attendees annually
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Blachere IlluminationcoreStrategic or Co-development PartnerCenter Stage Productions collaborates with Blachere Illumination on large-scale commercial lighting installations. Notable joint projects include Holiday Under The Stars at The Shops at Columbus Circle featuring 300,000 twinkling lights and 44 custom illuminated stars, and Shine Bright holiday installation at Hudson Yards featuring over 2 million lights. The partnership combines Center Stage's custom fabrication and installation expertise with Blachere's illumination technology.
• Port Authority of NY and NJcoreStrategic or Co-development PartnerCenter Stage Productions is prequalified with the Port Authority of NY and NJ for airports, bridges, and tunnels. This prequalification enables the company to provide temporary wall systems and branded installations at major transportation infrastructure projects in the New York metropolitan area.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Christmas Decor: A franchise-based holiday and event lighting installation company serving commercial and residential customers across the US. Closely comparable to CSP in offering turn-key seasonal lighting installation services to property owners and commercial venues.
• Hill & Partners: Designs and builds branded environments for trade shows, retail, and corporate properties, with capabilities in custom fabrication and installation. Comparable to CSP in delivering custom experiential installations for commercial real estate clients.
• Trimlight: Provider of permanent architectural and holiday lighting systems for residential and commercial properties. Comparable to CSP in commercial decorative lighting installation services, though focused on permanent rather than seasonal programs.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency designing events, exhibits, and immersive environments for major brands. Overlaps with CSP in custom-built branded environments and experiential installations but operates at much larger scale across broader customer set.
• Sparks: Global experience agency producing brand activations, pop-ups, and immersive environments. Comparable to CSP in building custom experiential installations for commercial and brand clients, though with broader event and digital capabilities.
• Mosaic: Experiential marketing agency specializing in retail and shopper marketing environments. Directly comparable to CSP in creating in-mall and retail-center activations, branded environments, and seasonal installations for major retail clients.
• George P. Johnson Experience Marketing: Large-scale experiential marketing agency producing brand experiences, exhibits, and events. Overlaps with CSP in custom-built experiential installations for enterprise clients, though with broader event and conference focus.
• Encore Global: Event technology and production services provider serving hotels, conventions, and live events. Overlaps with CSP in providing staging, lighting, and production services to commercial properties and venues, but with a much broader event-tech portfolio.

Others

• Production Resource Group (PRG): Entertainment technology and production services company supplying lighting, rigging, and AV to live events. Adjacent to CSP as an enabling technology and rental partner rather than a direct competitor in seasonal decor installations.
• Cort Event Furnishings: National event furniture and furnishings rental company serving corporate events, weddings, and trade shows. Adjacent to CSP as an enabling rental provider rather than a direct competitor in custom decor fabrication and installation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cspdisplay
• YouTubeyoutube.com/c/cspdisplay
• Facebookfacebook.com/CenterStageDisplayProductions
• Instagraminstagram.com/cspdisplay/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center Stage Productions