Sun City Texas

What Sun City Texas does

Sun City Texas Community Association is a private, non-profit homeowners association (HOA) that operates and governs a master-planned active adult community (55+) located in Georgetown, Texas, within the greater Austin metropolitan area. The community was launched in 1994 when the Del Webb Company purchased more than 7,000 acres of ranch land, making it the first Del Webb active adult community in Texas; first residents moved in by spring 1996, and the community has grown to 17,000+ residents across 70+ neighborhoods. The Association delivers amenity and lifestyle services to its resident-members through a member-owned operational model, including three championship golf courses (Legacy Hills, White Wing, and Cowan Creek), four fitness centers with combined weekly attendance of approximately 9,774, eight swimming pools, 12 tennis courts, 26 pickleball courts, and 26+ miles of walking trails.

Core offerings center on HOA membership privileges rather than discrete technology products. The Association's technology stack is built on the third-party MembersFirst website platform, which provides resident management, member login, event registration, facility booking, electronic bulletin boards, and a Welcome Home Portal for new homeowners. Sun Rays, a monthly magazine reaching 8,200+ homes and 17,000+ online readers, functions as the primary owned-media channel alongside weekly email e-blasts, social media (Facebook, Twitter, Instagram), and a busy calendar of community events. The Association does not develop proprietary AI, APIs, or software products.

Revenue is generated through three principal streams: recurring HOA membership dues on a subscription basis covering community maintenance, amenities, and services; transaction-based event ticket sales for dances, performances, movies, and community events; and advertising revenue from Sun Rays classifieds (starting at $40 for a 25-word ad, with multi-month prepay discounts). Go-to-market is direct-to-resident through the Member Services Office at 2 Texas Drive, with no resellers or external distribution; new prospects are primarily generated through Del Webb home sales and community reputation. Management is delegated to an Executive Director and a Board of Directors, with operating departments including Lifestyle & Activities, Fitness, Golf, Communications, and Member Services.

Name

Sun City Texas

Legal name

Sun City Texas Community Association

Website

https://sctexas.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun City Texas Community Association is a non-profit HOA operating a master-planned Del Webb active adult (55+) community of 17,000+ residents in Georgetown, Texas, providing recreation, fitness, golf, and social amenities funded by HOA dues.

Ownership category

akta.pro rank

Product category

Active Adult Community Association Services

NAICS

Fitness and Recreational Sports Centers (713940), Golf Courses and Country Clubs (71391), Landscaping Services (561730)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Active Adult / Senior Community Association Management (BPAJAHAJ)

akta.pro secondary industries

Master-Planned Community & POA Management (BPAJAHAD), Homeowners Association (HOA) Management (BPAJAHAB), Active Adult (55+) Independent Living Communities (HLADAAAD)

Keywords

• Active adult community
• Homeowner association services
• Recreational amenities
• Senior lifestyle community
• Community association management

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. HOA Membership Dues: Annual homeowner association dues from all residents covering community maintenance, amenities, and services
2. Event Tickets: Revenue from ticket sales for dances, performances, movies, and other community events
3. Classified Advertising: Classified ad revenue in Sun Rays magazine reaching 17,000+ readers per issue

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sun City Texas Community Association operates a 7,000+ acre active adult (55+) residential community in Georgetown, Texas, providing residents with recreational amenities, lifestyle programming, and HOA-governed services. Its core offerings include three championship golf courses, four fitness centers, eight swimming pools, sports courts, 85+ chartered clubs, lifestyle and travel activities, and resident communications including the Sun Rays magazine. Services are funded primarily through annual HOA membership dues paid by community homeowners.

Product overview

Sun City Texas Community Association is a residential active-adult community (55+) website offering member-facing services including community information, event management, club registrations, fitness center access, golf course tee times, travel services, resident communications (Sun Rays magazine, e-blasts), and member services such as photo ID issuance and payment processing. The website is built on the MembersFirst platform and does not represent a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• HOA Membership (Annual Homeowner Dues)
• Golf Memberships and Tee Times
• Fitness Center Access
• Lifestyle & Activities Programs
• Travel Services
• Sun Rays Magazine Classified Advertising
• Community Event Tickets
• Landscape Maintenance Services

Quantifiable outcome

• 17,000+ residents served
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Doering Insurance and Financial ServicesminorOthersLocal business sponsor with logo displayed on community website sponsorship section
• Double TeamminorOthersLocal business sponsor with logo displayed on community website sponsorship section
• Granite RadianceminorOthersLocal business sponsor with logo displayed on community website sponsorship section
• InCharge Electrical ServicesminorOthersLocal business sponsor with logo displayed on community website sponsorship section
• Eye Associate of Central TexasminorOthersLocal business sponsor with logo displayed on community website sponsorship section
• Georgetown Fence & DeckminorOthersLocal business sponsor with logo displayed on community website sponsorship section
• The Door CompanyminorOthersLocal business sponsor with logo displayed on community website sponsorship section
• Roger StuthminorOthersLocal business sponsor with logo displayed on community website sponsorship section
• ABC Home & CommercialminorOthersLocal business sponsor with logo displayed on community website sponsorship section
• All State Pest ControlminorOthersLocal business sponsor with logo displayed on community website sponsorship section

Scale indicators11 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Sun City Grand: Large Del Webb active-adult community in Surprise, AZ offering golf courses, recreation centers, and chartered clubs for residents 55+. Highly comparable HOA governance and amenity economics to Sun City Texas.
• Sun City Hilton Head: Del Webb active-adult community in Bluffton, SC, comparable in master-planned scale, amenity mix, and HOA governance structure to Sun City Texas.
• Heritage Ranch: Gated 55+ active-adult community in Fairview, TX (near Dallas) with a homeowners association managing amenities, clubs, and recreation. Direct Texas competitor in the same demographic and HOA model.
• Robson Ranch Texas: Active-adult resort community in Denton, TX (north of DFW) operated by Robson Communities, offering golf, fitness, and club programming for 55+ residents. Closest Texas competitor to Sun City Texas.
• Sun City Anthem: Del Webb–developed active-adult community in Henderson, NV with comparable HOA structure, championship golf, fitness centers, and lifestyle programming for 55+ residents. Operates the same membership/amenity model as Sun City Texas.

Emerging players

• Latitude Margaritaville: Margaritaville-branded active-adult communities (e.g., Daytona Beach, Lake Texoma) targeting the 55+ demographic with strong lifestyle branding. Indirect competitor to Sun City Texas for boomer relocation decisions.
• Kissing Tree: Newer Texas active-adult community in San Marcos, TX positioned between Austin and San Antonio. Competes for the same boomer relocation pool as Sun City Texas with modern amenities.

Regional players

• Pecan Plantation: Master-planned community near Granbury, TX offering golf, equestrian, and country-club amenities with HOA governance. Comparable in scale and Texas geographic footprint to Sun City Texas.
• Trilogy at The Vineyards: Shea Homes 55+ active-adult community in Brentwood, CA with resort-style amenities, golf, and lifestyle programming. Comparable in amenity and HOA model, though serving a different regional market.

Broad incumbents

• PulteGroup / Del Webb: Parent operator of the Del Webb active-adult brand; developed and originally launched Sun City Texas in 1994. Provides brand standards, comparable community benchmarks, and the broader 55+ development pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SunCityTexasCA
• Facebookfacebook.com/SunCityTexasCommunityAssociation
• Instagraminstagram.com/suncitytexasphotos
• LinkedInlinkedin.com/company/sun-city-texas-community-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun City Texas