Redink Homes

What Redink Homes does

Redink Homes is a Western Australian residential home builder founded in 2006 by Scott Park and headquartered in Osborne Park, Perth. The company designs, constructs, and delivers custom-built homes across Perth Metro and the South West region, operating through a network of five display homes and direct sales and design consultants. Its product portfolio centres on two branded ranges — the Choice Range (dozens of floorplans for standard 7.5m–15m+ urban blocks) and the Farmhouse Range (designs for large rural and semi-rural blocks) — supplemented by House & Land Packages, a Demolish & Build service, and finance facilitation via Lets Finance and SPG Finance.

The underlying technology stack is conventional residential construction rather than software: customer-facing customisation is enabled through trained in-house drafters who modify floorplans, finishes, and inclusions (the company's 'red ink' philosophy). All homes include the MyPlace IQ smart home automation system as standard — an Australian-developed IoT platform controlling air conditioning (up to 10 zones), security, lighting, blinds, and garage doors via a single app — and meet mandatory 7-star NatHERS energy efficiency requirements. A client portal at portal.redinkhomes.com.au provides build documentation and progress tracking. Standard inclusions (stone benchtops, LED downlights, feature elevations) are bundled into a Choice Specification package, with a lifetime structural guarantee and 12-month build time commitment.

Revenue is generated through one-time Lump Sum Build Contracts for construction and site works, with separate land contracts arranged through partnered developers for house-and-land packages. Customers are primarily individual home buyers — families, couples, and first-home buyers — acquired through display home visits, digital content marketing, and a multi-channel social media presence. The company is privately held and became part of Sumitomo Forestry Co., Ltd. (founded 1691) in 2025, joining what is described as Australia's largest home building group; Scott Park Group remains involved in the corporate structure. Redink employs 101-250 people and has won over 21 industry service awards, including the 2019 HIA and 2017 Master Builder recognitions.

Name

Redink Homes

Legal name

Redink Homes

Website

https://redinkhomes.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Redink Homes is a Western Australian custom home builder (founded 2006, Perth) serving individual families and first-home buyers through two design ranges, display homes, house-and-land packages, and demolish-and-build services; it became part of Sumitomo Forestry in 2025.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Custom home building
• Residential construction
• House and land packages
• Demolish and build
• Home design

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Home Construction: One-time custom home building contracts where customers select or customise home designs and pay for construction. Revenue is generated through Lump Sum Build Contracts (LSBC) for construction and site works, with separate land contracts through partnered developers for house and land packages.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Redink Homes is a Western Australian residential home builder that designs and constructs custom new homes for individuals and families. It offers customisable home designs, house and land packages, demolish-and-build services, and finance support, with all homes including standard smart-home automation and quality inclusions.

Product overview

Redink Homes is a Western Australian residential home builder operating as part of Sumitomo Forestry Group. Its product portfolio spans two branded home design ranges — the Choice Range (suited to standard urban blocks with dozens of floor plans) and the Farmhouse Range (designed for large rural properties) — alongside complementary service offerings including House & Land Packages, Demolish & Build, and Finance services via Lets Finance/SPG Finance. All homes are sold with a Choice Specification standard inclusions package covering stone benchtops, LED downlights, external LED lighting, lifetime structural guarantee, and 6-month maintenance period. A key differentiator is the inclusion of the MyPlace IQ smart home system (air-conditioning, security, lighting, blinds, garage doors) as a standard feature across the entire product range. Redink also maintains a client portal for customer access to build documentation and progress. The company operates display homes across Perth Metro and South West regions.

Differentiator

Problem solved

Functional benefit

Brands

• Choice Range: Standard home design range with quality inclusions including feature front elevation, stone benchtops, and personalised interior design consultation.
• Farmhouse Range

Products and services

• Home Designs (Choice Range) A range of new home designs suited to standard urban blocks (7.5m-15m frontages), spanning single-storey and double-storey configurations across dozens of floor plans, for families and individuals building custom homes.
• Farmhouse Range A specialised range of home designs tailored for large rural and semi-rural blocks, featuring country-style aesthetics and flexible layouts for multi-generational living, aimed at rural property owners.
• House & Land Packages Bundled packages pairing Redink home designs with available land parcels across Perth Metro and South West WA, allowing buyers to purchase both home and land in a combined package with separate land and construction contracts.
• Demolish & Build A service enabling homeowners to demolish an existing home and rebuild a custom-designed home on land they already own.
• Finance Services (via Lets Finance / SPG Finance) Construction loan and financing services offered through Lets Finance and SPG Finance Pty Ltd (Australian Credit Licence No. 390261), covering first home owner grants, stamp duty concessions, and tailored loan products to fund home construction.
• Display Homes Physically completed display homes across Perth Metro and South West WA (including The Bremer Bay, The Karijini, The Le Grand, The Meelup, and The Montebello) that prospective buyers can visit to experience Redink's designs and craftsmanship firsthand.
• Client Portal An online portal at portal.redinkhomes.com.au providing existing customers with access to build documentation, progress tracking, and communications with Redink's team throughout construction.

Quantifiable outcome

• Over 21 service awards including Housing Industry Association award (2019) and Master Builder award (2017)
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MyPlace IQcoreTechnology or IntegrationSmart home technology partner providing home automation systems integrated into all Redink homes. Includes air conditioning control (10 zones), security, lighting, garage doors, and app-based management. Designed and developed in Australia specifically for Australian homes.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ABN Group: ABN Group is one of Western Australia's largest residential home builders, with multiple brands including Celebration Homes, Homebuyers Centre and Dale Alcock Homes. It competes directly with Redink in the Perth Metro market across custom and project home segments.
• Dale Alcock Homes: Dale Alcock Homes is a long-established WA custom and project home builder, part of ABN Group, with a comparable display-home-led sales model and customisation offering in the Perth market.
• Celebration Homes: Celebration Homes is a WA-based volume and custom home builder operating under ABN Group, directly competing with Redink across Perth Metro for first-home and family home buyers.
• Homebuyers Centre: Homebuyers Centre is a WA-focused home builder owned by ABN Group that targets first-home buyers with house-and-land packages and affordable build options — a directly comparable offering to Redink's mid-market positioning.
• BGC (Australia): BGC is a major Western Australian building and construction group with a residential home building division competing in the Perth and South West WA markets, offering similar house-and-land packages and custom builds.
• Shelford Homes: Shelford Homes is a WA-based custom home builder with a comparable mid-to-upper market positioning, design customisation focus and Perth Metro service area that directly competes with Redink.
• Ventura Homes: Ventura Homes is a Western Australian home builder with a comparable custom and project home offering across Perth Metro, directly competing with Redink for owner-builder and family home customers.
• New Generation Homes: New Generation Homes is a WA-focused residential builder offering customisable home designs and house-and-land packages in the Perth market, directly comparable in product range and target customer.

Broad incumbents

• Metricon Homes: Metricon is Australia's largest volume home builder, operating nationally with a broad portfolio of standard and customisable home designs. While not WA-specialist, Metricon competes with Redink in custom home design and project home offerings.
• Simonds Homes: Simonds is a long-established Australian residential home builder with national reach and a comparable custom and project home product range. Although headquartered in Victoria, its product breadth and design-led approach overlap with Redink's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RedInkHomesChannel
• Facebookfacebook.com/RedinkHomes
• LinkedInau.linkedin.com/company/redink-homes
• Instagraminstagram.com/redinkhomes/?hl=en
• Pinterestpinterest.com.au/redinkhomes
• TikToktiktok.com/@redinkhomes
• Xx.com/redink_homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redink Homes