Homebuyers Centre

What Homebuyers Centre does

Homebuyers Centre is an Australian residential home builder specialising in first home buyers, operating under ABN Group (Vic) Pty Ltd with regional headquarters in Melbourne (Victoria) and Perth (Western Australia). The company sells fixed-price house and land packages across Melbourne's northern, western and south-eastern growth corridors plus regional Victoria (Geelong, Ballarat, Bendigo, Gippsland), supplemented by a turnkey townhouse product line in masterplanned estates. Since its founding in 1991, the business claims to have helped more than 30,000 customers achieve home ownership and serves as the dedicated first-home-buyer brand within the broader ABN Group conglomerate alongside Webb & Brown-Neaves, Dale Alcock Homes, Celebration Homes, Boutique Homes, Resolve Finance, Parcel Property, PACT and The Maker.

The company's core products are house and land packages built on blocks sourced via partnerships with major land developers including Villawood (Armstrong Estate, Coridale), Newland (Warralily) and Stockland (Highlands), supported by an inventory of 42+ floorplan variations with over 200 customisation options and a Colour Collection system. Technical differentiation is concentrated in the townhouse line, which uses Hebel Low Rise Multi-Residential Party Walls to exceed BCA acoustic and fire performance requirements; standard detached builds include Westinghouse kitchen appliances, Colorbond garage doors, Dulux wash-and-wear paint and 20mm crystalline silica-free benchtops. Distributed sales is anchored by a network of physical display homes across Victorian growth corridors, a 131 751 phone line, online enquiry forms, and a field team of New Homes Consultants running private appointments.

The revenue model is a one-time transaction (house and land or townhouse sale) layered with professional-services economics through Resolve Finance, the in-house mortgage brokerage established in 1997 which has supported over 36,000 loan originations. Pricing for packages ranges from approximately AUD $518,300 at entry level (Armstrong Creek Maple 12) to over AUD $963,400 at the premium end (Wollert Empire 29), with weekly repayment calculators anchored to a 6.71% variable rate and 20% deposit assumption; a parallel $5,000 deposit pathway is offered in partnership with Resolve Finance. The customer base is dominated by aspirational first home buyers navigating the First Home Owner Grant ($10,000), stamp duty concessions, and the federal 5% Deposit Scheme, with adjacent demand from single parents (Family Home Guarantee), regional buyers, and yield-focused investors in Bendigo-class markets. Warranty coverage of 12 months maintenance plus 25 years structural underpins the proposition.

Name

Homebuyers Centre

Legal name

ABN Group (Vic) Pty Ltd

Website

https://homebuyers.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Homebuyers Centre is an Australian volume home builder specialising in fixed-price house and land packages and turnkey townhouses for first home buyers across Melbourne, regional Victoria and Perth, operating as a brand within the ABN Group conglomerate with integrated finance via Resolve Finance.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

Keywords

• House and land packages
• First home builder
• Townhouse construction
• Residential home building
• Property development

Headquarters

HQ city

Osborne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. House and Land Package Sales: Homebuyers Centre generates revenue through the sale of house and land packages where customers purchase land from developers and a separate building contract with Homebuyers Centre for construction of the home. Revenue is generated from both components with progress payments made at each stage of construction for building contracts.
2. Townhouse Development Sales: Sale of townhouse units within masterplanned estates, offering turnkey solutions where customers receive complete homes ready for occupancy. Revenue from townhouse sales across Melbourne's North, West, South-East and Geelong locations.
3. Finance Partnership Referrals: Referrals to Resolve Finance for mortgage and construction loan services, supporting customers through the finance side of building a new home. Resolve Finance is an in-house finance partner established in 1997.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Homebuyers Centre designs and builds fixed-price house and land packages and turnkey townhouses primarily for first home buyers across Victoria and Western Australia. Customers can purchase land from developer partners while Homebuyers Centre handles the home construction under a fixed-price building contract with progress payments. The offering includes over 42 floorplan variations, comprehensive build inclusions, finance support via in-house partner Resolve Finance, and government grant navigation assistance.

Product overview

Homebuyers Centre is a first home buyer specialist offering a comprehensive range of home building products and services across Victoria and Western Australia. The core offering consists of House & Land Packages combining land purchase with fixed-price home construction, alongside premium Townhouse developments available in Melbourne's North, West, South-East and Geelong regions. Supporting the main building products are Home Designs (over 42 floorplan variations), Display Homes for viewing, Colour Collection for personalisation, and Build Inclusions packages covering standard and optional features. Financial support is provided through partnership with Resolve Finance for mortgage and construction loan services, while dedicated assistance covers First Home Owner Grant applications, Family Home Guarantee pathways, and other government incentives. The company also offers Regional Victoria services across Ballarat, Bendigo, Gippsland and Geelong, plus warranty services backed by a 25-year structural guarantee and 12-month maintenance warranty. Additional tools include the Rent Converter calculator and Early Bird Club for priority access to releases.

Differentiator

Problem solved

Functional benefit

Brands

• Resolve Finance: Trusted finance partner providing construction finance, mortgage broking, and home loan services for homebuyers. Established in 1997 as part of ABN Group.

Products and services

• House & Land Packages Combined land and home construction packages offered with fixed pricing across Victoria and Western Australia. Customers purchase a land block and contract Homebuyers Centre to build the home with upfront inclusions, estimated site requirements, and staged progress payments. Packages range from approximately $518,300 to over $963,400.
• Townhouses Turnkey townhouse developments in masterplanned estates across Melbourne's North, West, South-East and Geelong regions, available as double storey, narrow lot, reverse living and single storey designs with move-in ready inclusions such as 20mm crystalline silica-free benchtops, split system heating/cooling, roller blinds, and 2100mm tiled showers.
• Display Homes Completed display homes across Victoria in Armstrong Creek, Lara, Mount Duneed, Wollert, Craigieburn, Mickleham, Kalkallo, Tarneit, Werribee, Sunbury, and Truganina. Some display homes are available for sale (Display homes for sale) and customers can book private appointments with New Homes Consultants to experience designs, finishes, and quality in person.
• Home Designs (Floorplans) Floorplan catalogue with over 42 different variations and four to five design options each, spanning home sizes from compact to large family homes. Customers can select from a range of facades, colour schemes, and inclusions to configure their home.
• Finance Support via Resolve Finance In-house mortgage and construction finance service delivered through ABN Group partner Resolve Finance (established 1997). Provides construction finance guidance, home loan structuring, progress payment coordination, and access to government grants and incentives including the $5K deposit pathway for eligible first home buyers. Resolve Finance has helped over 36,000 families build their dream homes.
• Regional Victoria Home Building Services Home building services covering regional Victorian areas including Ballarat, Bendigo, Gippsland, and Geelong. Includes display homes, house and land packages, and access to Regional First Home Owner Grant benefits for eligible buyers.
• Home Care Warranty Services Post-handover warranty services covering all new homes built by Homebuyers Centre, including a 12-month maintenance warranty and a 25-year structural guarantee.

Quantifiable outcome

• Over 30,000 people have achieved home ownership through Homebuyers Centre
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major, flagship and minor.

• Villawood PropertiescoreStrategic or Co-development PartnerVillawood Properties is a land developer partner providing land estates for house and land packages. Homebuyers Centre offers exclusive packages in Villawood developments including Armstrong Estate in Mount Duneed. Villawood's Coridale development in Lara includes a neighbourhood activity centre, kindergarten, and parkland.
• NewlandcoreStrategic or Co-development PartnerNewland is a land developer partner providing masterplanned communities including Warralily Estate in Armstrong Creek. Warralily developments offer premium facilities, schools, shopping, and recreational amenities set in stunning landscapes.
• StocklandmajorStrategic or Co-development PartnerStockland is a land developer partner with masterplanned communities including Highlands in Mickleham, an award-winning community offering modern living with village community feel. Homebuyers Centre offers townhouses in Stockland developments.
• ABN GroupflagshipStrategic or Co-development PartnerABN Group is Australia's leader in construction, property and finance. Homebuyers Centre is proudly part of ABN Group (ABN Group (Vic) Pty Ltd, CDB-U 49215). ABN Group encompasses multiple home building brands including Webb & Brown-Neaves, Dale Alcock Homes, Celebration Homes, Boutique Homes, and finance brand Resolve Finance.
• Webb & Brown-NeavesminorOthersPart of ABN Group family of home building brands, offering a network of housing options across Australia.
• Dale Alcock HomesminorOthersPart of ABN Group family of home building brands operating in Western Australia and other regions.
• Celebration HomesminorOthersPart of ABN Group family of home building brands.
• Boutique HomesminorOthersPart of ABN Group family of home building brands.
• Parcel PropertyminorOthersPart of ABN Group family of property services brands.
• PACTminorOthersPart of ABN Group construction services.
• The MakerminorOthersPart of ABN Group family of brands.
• State Revenue Office VictoriacoreStrategic or Co-development PartnerGovernment body administering the First Home Owner Grant (FHOG) of $10,000 for eligible first home buyers purchasing or building new homes valued at $750,000 or less in Victoria.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Stockland: ASX-listed masterplanned community developer and homebuilder partner of Homebuyers Centre across Highlands (Mickleham) and other estates. Provides land supply within the homebuilder's package offering while also operating competing builder relationships.
• Villawood Properties: Private Australian residential land developer and strategic estate partner of Homebuyers Centre across Armstrong and Coridale estates. Provides land supply and masterplanned community infrastructure that underpins the homebuilder's house-and-land packages.

Direct peers

• Simonds Homes: ASX-listed Victorian volume builder with strong first-home-buyer positioning, display home network across Melbourne growth corridors, and similar house-and-land package and townhouse product offering. Direct competitor in the same metro and regional Victorian catchments.
• Henley Properties: Victorian-headquartered volume builder with comparable house-and-land packages, townhouse offerings, and first-home-buyer customer segment. Significant overlap in display home locations across Melbourne's growth corridors.
• Metricon Homes: Australia's largest volume homebuilder, with significant share of first-home-buyer and house-and-land package demand across Victoria, New South Wales, Queensland, and South Australia. Directly comparable product mix, customer segment, and house-and-land go-to-market model.
• GJ Gardner Homes: Franchise-based homebuilder with strong Victorian presence targeting first-home-buyer and house-and-land package demand. Comparable product offering, customer segment, and display home-driven sales model.
• Carlisle Homes: Melbourne-focused volume builder with a strong first-home-buyer and family segment focus. Comparable fixed-price house-and-land packages, display home network across Melbourne's growth corridors, and townhouse product offering.
• Porter Davis Homes: National volume builder historically strong in Victorian house-and-land packages for first home buyers. Direct competitor in product, customer segment, and growth-corridor distribution.
• Boutique Homes: Sister brand within ABN Group, offering a comparable house-and-land package model across Victorian growth corridors. Shares ABN Group procurement, supplier relationships, and operational infrastructure with Homebuyers Centre.

Broad incumbents

• AVJennings: ASX-listed residential land developer and homebuilder with significant Victorian presence. Comparable land-and-built-form product offering with broader portfolio spanning land development through to home construction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/homebuyerscentrevic
• Facebookfacebook.com/HomebuyersCentreVictoria
• Instagraminstagram.com/homebuyerscentrevic
• TikToktiktok.com/@homebuyersvic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homebuyers Centre