Hyleys
Hyleys is a US-headquartered tea brand operating under Mekor, LLC that produces and sells premium herbal, wellness, and weight-management teas via DTC e-commerce, Amazon, iHerb, and wholesale channels, manufactured in a 90,000 sq ft Sri Lanka facility and exported to 28+ countries.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hyleys does
Hyleys is a US-headquartered tea brand, operated under Mekor, LLC and headquartered at One Rockefeller Plaza in New York, that produces, packages, and distributes premium herbal, wellness, and weight-management teas. Its portfolio spans Slim Tea (over 5 million units sold cumulatively), Garcinia Cambogia, Detox, Colon Cleanse, Matcha, Organic Green Tea, Wellness, Green, Black, and Sleep teas, plus bundled 14- and 28-day cleanse/detox/weight-loss kits, with sub-brands including Lakma, Nature's Harmony, Gold Collection, and Travellers Collection. Manufacturing is anchored by a 90,000-square-foot GFSI-compliant, ISO 22000/FSSC 22000 and HACCP-certified facility in Sri Lanka producing 3,500 metric tons annually and 2.75 million tea bags per day under a proprietary staple-free tea-bagging process and a professional tea-tasting QC operation grading 8,000+ lots per week.
The company monetizes through a multi-channel go-to-market: direct-to-consumer via its own e-commerce store (hyleysteaonline.com) with an Autoship subscription program, marketplace sales through Amazon (with Subscribe & Save) and iHerb for international buyers, and wholesale distribution to retail stores, cafes, salons, and restaurants. It exports to 28+ countries with primary strength in North America and Eastern Europe, and ships DTC orders to 70+ countries via DHL and USPS (free US shipping on 2+ items). Pricing is unit-based, ranging from about $3.99 for entry SKUs to $25.99 for premium assortments, with subscription and wholesale tiers.
Hyleys markets through TV appearances on CBS, NBC, ABC, and FOX, a content-marketing blog, active social channels, and trade shows (FOODEX, Anuga, ProdExpo, Warsaw Food Expo). It holds multiple international trade awards including Anuga Top Innovation (2003) and Anuga Most Innovative Product (2017). The company is privately held with no disclosed funding rounds and is owner-operated.
Hyleys firmographics
Firmographics- Name
- Hyleys
- Legal name
- Mekor,LLC
- Website
- https://hyleysteaonline.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hyleys is a US-headquartered tea brand operating under Mekor, LLC that produces and sells premium herbal, wellness, and weight-management teas via DTC e-commerce, Amazon, iHerb, and wholesale channels, manufactured in a 90,000 sq ft Sri Lanka facility and exported to 28+ countries.
- Ownership category
- akta.pro rank
Hyleys industry classification
Industry- Product category
- Specialty Tea and Herbal Beverages
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- akta.pro primary industry
- Tea Blending & Flavoring (AFAFADAG)
- akta.pro secondary industries
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
Keywords
Where Hyleys is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hyleys business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct Tea Product Sales: Revenue from direct sales of tea products through company e-commerce website hyleysteaonline.com and Amazon storefront. Products include various tea types (Slim Tea, Garcinia Cambogia, Green Tea, Black Tea, Herbal Tea, Matcha, Organic) and wellness kits.
- Autoship Subscription Program: Recurring revenue through Autoship program offering discounted prices on regular subscription orders, providing predictable revenue stream and customer retention.
- Wholesale/B2B Tea Sales: Revenue from bulk wholesale orders to retail stores, cafes, salons, restaurants, and other businesses. Wholesale inquiries directed to Mekor Corp.
- Marketplace Sales: Revenue through Amazon marketplace listings and iHerb for international customers, leveraging third-party retail platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Individual Tea Products |
| Unit Pricing | Pay-as-you-go | Detox/Wellness Kits |
| Subscription | Monthly | Autoship Subscription Program |
| Unit Pricing | Pay-as-you-go | Premium Tea Collections |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Hyleys product offering
Product offeringCore offering
Hyleys Tea manufactures and sells a portfolio of 100+ premium herbal, green, black, matcha, and wellness teas, including weight loss (Slim Tea, Garcinia Cambogia), detox/cleanse (Liver Detox, Colon Cleanse), sleep, immune support, and energy blends, plus bundled 14-day and 28-day cleanse/detox/weight loss kits. Products are produced at a 90,000 sq ft ISO 22000 and HACCP-certified facility in Sri Lanka with staple-free tea bag technology and distributed globally via D2C e-commerce, Amazon, iHerb, and wholesale channels.
Product overview
Hyleys Tea is a multi-product portfolio of premium herbal and specialty teas marketed as 'luxury in a cup,' organized into distinct product collections. The core offerings include Slim Tea (weight loss, over 5 million units sold), Garcinia Cambogia Tea (metabolism/appetite control), Detox Tea, Colon Cleanse Tea, Matcha Tea, Organic Green Tea, Wellness Tea, Green Tea, Black Tea, and Sleep Tea. The Lakma sub-brand offers premium exotic teas in unique flavors. The company also markets bundled program kits (14-day and 28-day Cleanse, Detox, and Weight Loss kits, plus the Ultimate Detox Pack). Complementary sub-brands include Nature's Harmony (award-winning quality line), Gold Collection (master-curated premium teas), and the Travellers Collection (loose leaf in tin packaging). Products are positioned as 100% natural, Non-GMO, and caffeine-free options are available. The company exports to over 28 countries with primary markets in North America and Eastern Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Lakma: Premium tea collection with fruit flavors and specialty blends including Tropical Mango, Pomegranate Party, and other variations in both green and black tea bases.
- Gold Collection
- Nature's Harmony
Products and services
- Slim Tea
- Garcinia Cambogia Tea
- Detox Tea
- Colon Cleanse Tea
- Matcha Tea
- Organic Green Tea
- Sleep Tea
- Wellness Tea
- Green Tea
- Black Tea
- Lakma Tea
- 14 Day Cleanse Tea Kit
- 14 Day Detox Kit
- 28 Days Detox Kit
- 14 Day Weight Loss Tea Kit
- Ultimate Detox Pack
- Nature's Harmony
- Gold Collection
- Travellers Collection
- Keto Iced Matcha Green Tea
Quantifiable outcome
- Over 5 million Slim Tea units sold
- +3 more outcomes
Companies that use Hyleys
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Hyleys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hyleys partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- DHLcoreDHL is used as the primary international shipping carrier for Hyleys products, enabling delivery to over 70 countries and territories worldwide. This partnership supports Hyleys' global distribution strategy.
- USPScoreUSPS is used for domestic US shipping, including Standard shipping (free on 2+ items), Priority Mail, and shipments to APO/FPO military addresses. Partnership enables broad US domestic coverage.
- AmazoncoreAmazon serves as a major marketplace channel for Hyleys products with dedicated Hyleys Amazon Store, Subscribe & Save integration, and broad product availability. Products are available for purchase directly through Amazon.
- iHerbminoriHerb serves as an additional marketplace channel for international orders, particularly targeting health-conscious consumers who shop on the iHerb platform for natural products.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Hyleys competitors and assessment
Company assessmentDirect peers
- Bigelow Tea: Family-owned US tea packer producing bagged black, green, herbal, and specialty teas. Comparable as a multi-SKU bagged tea CPG brand with broad retail and foodservice distribution.
- Traditional Medicinals: Leading US herbal wellness tea brand with bagged teas positioned around specific health benefits (sleep, digestion, detox, women's health). Closely comparable to Hyleys in functional positioning, bagged format, and wellness-segment merchandising.
- Yogi Tea: Bagged herbal and functional tea brand focused on wellness benefits (stress, sleep, detox, energy). Overlaps directly with Hyleys on benefit-led merchandising, DTC + Amazon channels, and bagged SKU format.
- Celestial Seasonings: Iconic US herbal and specialty tea brand under Hain Celestial. Comparable bagged herbal teas, wellness positioning, and mass-retail distribution, with deeper US grocery penetration than Hyleys.
- Republic of Tea: Premium US bagged tea brand with curated wellness and lifestyle collections. Comparable on premium pricing tier, benefit-led collection structure (similar to Hyleys' Gold Collection and Nature's Harmony), and DTC emphasis.
- Numi Tea: Premium organic tea brand offering bagged and loose-leaf wellness, herbal, and specialty teas. Comparable on premium positioning, organic/Non-GMO messaging, and gift/curated collection merchandising.
- Stash Tea: US bagged tea brand with broad specialty, herbal, and flavored tea portfolio. Comparable on bagged CPG tea positioning, US retail distribution, and specialty/flavor extension strategy.
- Pukka Herbs: UK-based organic herbal wellness tea brand owned by Unilever. Closely comparable on organic, herbal, Ayurvedic-inspired wellness blends and bagged premium positioning.
Broad incumbents
- Twinings: Global heritage tea brand owned by Associated British Foods with broad black, green, herbal, and wellness ranges. Broader portfolio and deeper distribution than Hyleys but overlaps in bagged specialty and wellness teas.
- Lipton (Unilever): Mass-market global tea brand with green, black, and wellness lines. A much larger incumbent operating across the same core categories Hyleys competes in, with vastly superior scale and shelf presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hyleys social profiles
Digital presenceHyleys compliance and trust
Trust signalCompliance1 record
Hyleys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hyleys leadership team
Management profileNumber of profiles
Hyleys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hyleys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hyleys
What does Hyleys do?
Hyleys Tea manufactures and sells a portfolio of 100+ premium herbal, green, black, matcha, and wellness teas, including weight loss (Slim Tea, Garcinia Cambogia), detox/cleanse (Liver Detox, Colon Cleanse), sleep, immune support, and energy blends, plus bundled 14-day and 28-day cleanse/detox/weight loss kits. Products are produced at a 90,000 sq ft ISO 22000 and HACCP-certified facility in Sri Lanka with staple-free tea bag technology and distributed globally via D2C e-commerce, Amazon, iHerb, and wholesale channels.
Is Hyleys a public or private company?
Hyleys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hyleys founded?
Hyleys was founded in 1997. It employs 1 to 10 people.
Where is Hyleys based?
Hyleys is headquartered in New York, United States, in the North America region.
How does Hyleys make money?
Four revenue lines are on record. Direct Tea Product Sales are the primary driver. The others are autoship Subscription Program, wholesale/B2B Tea Sales and marketplace Sales.
Who are Hyleys's main competitors?
Direct peers on record are Bigelow Tea, Traditional Medicinals, Yogi Tea, Celestial Seasonings, Republic of Tea, Numi Tea, Stash Tea and Pukka Herbs. Broad incumbents are Twinings and Lipton (Unilever).
Does Hyleys have an API?
No public API is recorded for Hyleys.
What industry is Hyleys in?
Hyleys's product category is Specialty Tea and Herbal Beverages. Its primary akta.pro industry code is AFAFADAG, Tea Blending & Flavoring, with a secondary code of CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates). Its NAICS code is 311920.