Conversion Factory
Conversion Factory is a subscription-based growth marketing and design agency serving SaaS companies across 30+ named verticals with on-demand senior marketers, designers and developers. Founded in 2023, it sells three subscription tiers ($6k-$12k/month) plus fixed-fee Brand Refresh and Website Rebuild projects and a whitelabel partner channel.
- Company typePrivate
- Founded2023
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Conversion Factory does
Conversion Factory is a privately held, subscription-based growth marketing and design agency founded in 2023 by Corey Haines (marketer), Zach Stevens (designer), and Nick Loudon (Webflow developer), operating from San Diego, USA with a distributed delivery team across at least nine countries. The firm sells an on-demand "Team in a Box" model structured as three subscription tiers (First Floor at $6,000/month, Second Floor at $9,000/month, Third Floor at $12,000/month, with stated Fourth and Fifth Floor tiers up to $18,000/month), where each tier provides 1-3 concurrent workstreams of marketing, design, and web development capacity. Service scope spans product marketing, SEO (including AI SEO), paid media, conversion rate optimization, email, brand identity, and custom-coded website builds on Next.js, Webflow, Framer, and WordPress. The firm also packages fixed-fee project deliverables — most notably Brand Refresh at $5,000 and Website Rebuild starting at $25,000 — and operates a Whitelabel Partner Program for agencies and fractional CMOs/CROs.
Underlying the delivery model is an AI-native tooling stack combined with internally developed playbooks: the Marketing Skills open-source GitHub repository (35.8k+ stars) packages marketing skills for AI agents via a CLI installer; the SwipeFiles newsletter (27.6k+ subscribers) and Pricing Pages reference library (1,000+ pages) feed the same teardowns used in client work; and multiple published ebooks (SaaS Marketing Ideas, SaaS CRO Playbook, SaaS Launch Playbook, Mental Models for Marketing) codify methodology. GTM is primarily direct sales through discovery calls supplemented by an offer-finder quiz, content-led inbound (newsletter, blog, GitHub), and a whitelabel channel. Customers cited include SavvyCal, Less Annoying CRM, KinectAir, Botable, SaberSim, Reform, DevStats, Gainbridge, FunnelEnvy, AudienceTap, HOALife, Join It, LyonQA, Sensible, Baremetrics, Evercast, Crazy Egg, and SparkLoop, with backing from investors including Y Combinator, TinySeed, Kleiner Perkins, Bessemer, and General Catalyst. Pricing for the core subscription starts at roughly $72k annual contract value per client, with no long-term contract required and a first-month satisfaction guarantee.
Conversion Factory firmographics
Firmographics- Name
- Conversion Factory
- Legal name
- Conversion Factory
- Website
- https://conversionfactory.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Conversion Factory is a subscription-based growth marketing and design agency serving SaaS companies across 30+ named verticals with on-demand senior marketers, designers and developers. Founded in 2023, it sells three subscription tiers ($6k-$12k/month) plus fixed-fee Brand Refresh and Website Rebuild projects and a whitelabel partner channel.
- Ownership category
- akta.pro rank
Conversion Factory industry classification
Industry- Product category
- Marketing and Design Agency Services
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Conversion Factory is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Conversion Factory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Plans: Three-tier subscription model (First Floor, Second Floor, Third Floor) providing ongoing access to marketing, design, and web development capacity. Plans differ in number of concurrent active requests allowed.
- One-Time Services: Fixed-scope projects including audits, strategy engagements, design or copy projects.
- Fixed-Scope Projects: Website builds, branding projects, and multi-phase engagements with clearly defined deliverables and timelines.
- Whitelabel Partner Program: White-label execution team for agencies and fractional CMOs/CROs at Floor-tier pricing.
- Product Marketing Audit: $1,000 one-time audit with 99-point analysis and strategy call.
- Brand Refresh: Fixed-price brand identity overhaul at $5,000 flat, delivered in 2-3 weeks.
- Website Rebuild: Fixed-price website design and build starting at $25,000, including 5 core pages, 4 feature pages, positioning workshop, and creative direction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | First Floor subscription - 1 active request at a time |
| Subscription | Monthly | Second Floor subscription - up to 2 active requests in parallel |
| Subscription | Monthly | Third Floor subscription - up to 3 active requests in parallel |
| Subscription | Monthly | Whitelabel First Floor - 1 workstream |
| Subscription | Monthly | Whitelabel Second Floor - 2 workstreams |
| Subscription | Monthly | Whitelabel Third Floor - 3 workstreams |
| One time/ perpetual license | Pay-as-you-go | Brand Refresh - complete brand identity system |
| One time/ perpetual license | Pay-as-you-go | Website Rebuild Starter Kit - 5 core pages + 4 feature pages |
| Other | Pay-as-you-go | Product Marketing Audit |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Conversion Factory product offering
Product offeringCore offering
Conversion Factory is an on-demand growth marketing and design agency for SaaS companies, offering embedded senior marketers, designers, and developers through subscription-based "Team in a Box" tiers (First Floor, Second Floor, Third Floor). The agency delivers product marketing, SEO, AI SEO, paid ads, CRO, email, brand identity, and custom-coded web development (Next.js, Webflow, Framer), with optional fixed-scope projects such as Brand Refresh and Website Rebuild.
Product overview
Conversion Factory is a growth marketing and design agency offering on-demand marketing and design services for SaaS companies. The core offering is a subscription-based 'Team in a Box' service (First Floor, Second Floor, Third Floor tiers at $6k/$9k/$12k monthly) providing embedded senior marketers, designers, and developers. This is complemented by specialized agency services including AI SEO Agency, Programmatic SEO Agency, SaaS Conversion Rate Optimization Agency, SaaS Copywriting Agency, SaaS Branding Agency, SaaS Web Design Agency (covering Webflow, Framer, and WordPress), SaaS Market Research Agency, SaaS Email Agency, SaaS Go-To-Market Agency, Product Led Growth Agency, Sales Led Growth Agency, SaaS Onboarding Agency, SaaS Pricing Consultant, and Webflow Shopify Ecommerce Agency. Fixed-price offerings include Brand Refresh ($5,000) and Website Rebuild (starting at $25,000), plus Whitelabel Partner for agencies. The agency also provides educational resources including SwipeFiles newsletter (27.6k subscribers), Marketing Skills open-source repository (35.8k GitHub stars), Pricing Pages reference library (1,000+ pages), and multiple ebooks (SaaS Marketing Ideas, SaaS CRO Playbook, SaaS Launch Playbook, Mental Models for Marketing). The company employs an AI-native delivery model and focuses on SaaS companies from startup to enterprise level.
Differentiator
Problem solved
Functional benefit
Products and services
- Team in a Box (Subscription Plans) On-demand subscription access to a senior marketing, design, and development team for SaaS companies, with three concurrent-workstream tiers, monthly billing, no contracts, and a first-month satisfaction guarantee.
- Brand Refresh Two-to-three week fixed-price brand identity overhaul including logo refresh, color palette, typography, creative direction, and brand guidelines, priced at $5,000 flat.
- Website Rebuild Fixed-price website design and development package covering five core pages and four feature pages, built on Next.js, Webflow, or Framer, with positioning workshop and creative direction, starting at $25,000.
- Product Marketing Audit One-time $1,000 product marketing audit delivering a 99-point analysis, prioritized action plan, and 30-minute strategy call.
- Whitelabel Partner Program White-label execution service for agencies, fractional CMOs, and fractional CROs, providing senior marketing, design, and development under the partner's brand at First, Second, or Third Floor subscription pricing.
Quantifiable outcome
- 23× MRR growth for SavvyCal
- +7 more outcomes
Companies that use Conversion Factory
Customer profileNamed customers34 records
Segments4 records
Ideal customer profiles4 records
Conversion Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Conversion Factory partnerships and signals
Strategic signalScale indicators17 records
Recent moves6 records
Expansion highlights6 records
Conversion Factory competitors and assessment
Company assessmentDirect peers
- Design Pickle: Subscription-based graphic design agency serving SMBs and startups with flat monthly pricing and unlimited requests — directly comparable to Conversion Factory's subscription model and design-led positioning.
- KlientBoost: CRO and paid media agency focused on SaaS and B2B clients, sharing Conversion Factory's emphasis on conversion rate optimization, A/B testing, and quantified performance outcomes.
- Ladder: Growth marketing agency specializing in SaaS with services spanning SEO, paid acquisition, CRO, and creative — comparable to Conversion Factory's full-funnel growth offering for SaaS clients.
- Directive: B2B and SaaS performance marketing agency focused on enterprise demand generation, paid media, and SEO — overlapping with Conversion Factory's enterprise SaaS segment and growth marketing stack.
- Refine Labs: B2B marketing agency known for category creation and demand generation programs for SaaS companies — comparable positioning as a senior-led, strategy-heavy SaaS marketing firm.
- Animalz: Content marketing agency exclusively serving SaaS and B2B tech companies — a direct peer on the content, SEO, and thought-leadership side of Conversion Factory's offering.
- ManyPixels: Subscription-based design service for startups and SMBs with a distributed talent model — closely comparable to Conversion Factory's Whitelabel and First Floor subscription design offering.
- Single Grain: Full-service digital marketing agency serving SaaS with SEO, paid ads, and CRO — comparable scope to Conversion Factory's growth marketing services for tech companies.
- ContentFly: Subscription content marketing agency for SaaS and tech companies offering blogs, copy, and SEO content on monthly retainers — directly comparable to Conversion Factory's subscription copywriting and content tiers.
Broad incumbents
- WebFX: Large, established full-service digital marketing agency with proprietary MarTech (MarketingCloudFX) and broad SaaS/B2B client base — a broader incumbent offering overlapping SEO, CRO, and content services at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Conversion Factory social profiles
Digital presenceConversion Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conversion Factory leadership team
Management profileNumber of profiles
Profiles3 records
Conversion Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conversion Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conversion Factory
What does Conversion Factory do?
Conversion Factory is an on-demand growth marketing and design agency for SaaS companies, offering embedded senior marketers, designers, and developers through subscription-based "Team in a Box" tiers (First Floor, Second Floor, Third Floor). The agency delivers product marketing, SEO, AI SEO, paid ads, CRO, email, brand identity, and custom-coded web development (Next.js, Webflow, Framer), with optional fixed-scope projects such as Brand Refresh and Website Rebuild.
Is Conversion Factory a public or private company?
Conversion Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conversion Factory founded?
Conversion Factory was founded in 2023. It employs 1 to 10 people.
Where is Conversion Factory based?
Conversion Factory is headquartered in San Diego, United States, in the North America region.
How does Conversion Factory make money?
Seven revenue lines are on record. Subscription Plans are the primary driver. The others are one-Time Services, fixed-Scope Projects, whitelabel Partner Program, product Marketing Audit, brand Refresh and website Rebuild.
Who are Conversion Factory's main competitors?
Direct peers on record are Design Pickle, KlientBoost, Ladder, Directive, Refine Labs, Animalz, ManyPixels, Single Grain and ContentFly. WebFX is listed as a broad incumbent.
Does Conversion Factory have an API?
No public API is recorded for Conversion Factory.
What industry is Conversion Factory in?
Conversion Factory's product category is Marketing and Design Agency Services. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its SIC code is 7330.