What Auctioneer Software does

Auctioneer Software is a privately held, bootstrapped software company founded in 1999 and headquartered in Grand Rapids, Michigan, that provides a cloud-based, white-label auction management platform for professional auction companies. The platform supports online timed auctions, live simulcast auctions combining in-person and remote bidding, multi-parcel real estate auctions with complex combination logic, and real-time live auction clerking. It is complemented by mobile applications for bidder participation and on-site cataloging, payment processing integrations, and optional add-on marketing services (SEO, advertising, content creation, social media). Customers span real estate, livestock, automotive, estate, and general goods auctioneers across the US and Canada, with the company claiming presence across multiple time zones and 27 years of industry tenure.

The company's technology stack is built around four core software products (Online Auction Software, Live Simulcast Auction Software, Multi-Parcel Real Estate Auction Software, and Live Auction Clerking Software), unified through a shared bidder database, white-label branding, and cross-product invoicing. Infrastructure runs on secure servers hosted at the Grand Rapids Pyramid Campus data center, and the platform integrates with credit card and ACH payment processors as well as YouTube Live for streaming. Mobile apps (iOS/Android) extend cataloging and bidding to on-site operations, while AScribe introduces AI-assisted content generation for auction descriptions. Go-to-market is sales-led and event-driven, centered on direct sales (with a named Sales Manager, Brandon Kaptein) and recurring NAA Annual Conference booth presence; pricing is quote-based subscription, marketed as commission-free with no transaction fees, allowing auctioneers to retain 100% of their commissions.

Name

Auctioneer Software

Legal name

Auctioneer Software

Website

https://auctioneersoftware.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Auctioneer Software, founded in 1999 in Grand Rapids, Michigan, provides white-label, commission-free auction management software for professional auction companies across real estate, livestock, automotive, and estate segments. Its cloud platform covers online, simulcast, multi-parcel, and live clerking auctions with mobile apps and add-on marketing services.

Ownership category

akta.pro rank

Product category

Auction Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

akta.pro secondary industries

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)

Keywords

• Online auction software
• Live simulcast bidding
• Multi-parcel auction platform
• Auctioneer management software
• White-label auction websites

Headquarters

HQ city

Grandville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Auction Software Subscriptions: Software licensing/subscription model providing access to auction management platform. Customers pay for software access while keeping 100% of their auction commissions. No transaction fees or hidden charges.
2. Marketing Services: Additional services including SEO optimization, targeted advertising, content creation, social media management, and auction website design/development. Offered as supplementary add-on services.
3. Custom Development: Custom software development and enhancement services for clients requiring specialized features or integrations beyond standard platform capabilities.
4. Website Hosting: Auction website hosting services providing secure, reliable infrastructure for auction company websites.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Auctioneer Software develops and licenses a cloud-based, white-label online auction platform used by professional auctioneers to run online-only, live simulcast, and multi-parcel auctions across real estate, estate, auto, charity, business, agricultural, government, and equipment categories. The company also provides custom auction website design, hosting, mobile bidding apps, AI-assisted cataloging (AScribe), and integrated online payment processing as part of its managed auction technology stack.

Product overview

Auctioneer Software provides a comprehensive, commission-free auction ecosystem with four core software products: Online Auction Software for pure online timed and live bidding events, Live Simulcast Auction Software combining in-person and online participation, Multi Parcel Real Estate Auction Software for complex land and property auctions, and Live Auction Clerking Software for real-time auction management. The platform is complemented by mobile applications including Mobile Bidding App for bidder participation, Auction Cataloging App for on-site lot management, and AScribe for AI-powered content creation. Additional services include auction marketing (SEO, advertising, content), custom website design and hosting, and online payment processing. The products share a unified platform architecture with shared bidder databases, consistent invoicing systems, and cross-product integration capabilities, all white-label ready for auction companies.

Differentiator

Problem solved

Functional benefit

Brands

• AScribe: AI & Apps product for auction services

Products and services

• Online Auction Software Cloud-hosted, white-label online-only auction platform for professional auction companies to list lots, accept bids, and process payments on their own branded site.
• Live Simulcast Auction Software Software that streams a live on-site auction to online bidders in real time, combining in-person and internet bidding for a single event.
• Multi-Parcel Real Estate Auction Software Bidding platform supporting multi-parcel auctions where buyers can combine multiple land or property tracts into a single transaction.
• Live Auction Clerking Software Software for ringmen and clerks to record live bids, track buyers, and reconcile results during on-site auction events.
• Mobile Bidding App Native mobile application that lets bidders browse catalogs, place absentee and live bids, and receive auction notifications from their phone.
• Auction Cataloging App Application that lets auctioneers photograph, describe, and publish lot catalogs directly from a mobile device.
• AScribe AI-assisted cataloging tool that generates item descriptions and titles for auction lots to speed up lot entry.
• Auction Website Design Custom design and build service for fully branded auction company websites running on the Auctioneer Software platform.
• Auction Website Hosting Managed hosting service for customer auction websites on Auctioneer Software's secure servers.
• Auction Marketing Services Done-for-you digital marketing services for auction companies, including auction-specific marketing campaigns and asset advertising.
• Online Payments Integrated online payment processing for auction buyers, with credit card surcharging on invoices.

Quantifiable outcome

• Commission-free model allows 100% profit retention on all auctions
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature11 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auction Flex / HiBid: Auction Flex (and its HiBid marketplace) is a direct competitor providing auction management software and an online bidding platform for auctioneers across multiple verticals. It is the most directly comparable peer given overlapping product scope (online, simulcast, clerking) and the same B2B SaaS model targeting professional auctioneers.
• Auction Mobility: Auction Mobility offers white-label online and simulcast auction software targeted at auction houses, with mobile bidding and cataloging tools. Closely comparable in product scope, white-label positioning, and target customer (professional auctioneers).
• BidWrangler: BidWrangler provides online auction software and mobile bidding apps for auction companies, including live simulcast functionality. It targets the same professional auctioneer customer base with a similar SaaS model.
• RealAuction: RealAuction specializes in online real estate auction software, including foreclosure, tax-default, and multi-parcel property auctions. Highly comparable for the real estate vertical where Auctioneer Software's multi-parcel module competes.
• Wavebid: Wavebid provides online auction software with live simulcast and timed auction capabilities for estate, business liquidations, and general merchandise auctioneers. Comparable in serving the generalist auctioneer segment with similar SaaS delivery.

Emerging players

• Proxibid: Proxibid operates an online auction marketplace aggregating multiple auction companies, particularly in heavy equipment and industrial assets. Comparable as an online auction platform serving professional sellers, though it operates a marketplace model rather than white-label SaaS.
• BidSpotter: BidSpotter is an online auction marketplace focused on industrial machinery, plant equipment, and collectibles. Comparable as a competing online auction destination for sellers and buyers, though its marketplace model differs from Auctioneer Software's SaaS offering.

Broad incumbents

• Invaluable: Invaluable is a large online auction aggregator and SaaS provider for fine art, antiques, and estate auction houses. Comparable in providing software and marketplace services to professional auctioneers, but at significantly larger scale and focused on the fine-art segment.
• Sotheby's: Sotheby's operates its own online and live auction platform for luxury goods, art, and collectibles, including proprietary simulcast technology. Comparable as a sophisticated auction operator running custom digital bidding infrastructure, though not a software vendor.

Regional players

• BidX1: BidX1 is an online property auction platform operating primarily in the UK, Ireland, and South Africa. Comparable in delivering online real estate auctions with simulcast and digital bidding capabilities, but regionally focused outside Auctioneer Software's North American footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AuctioneerSoft
• Facebookfacebook.com/AuctioneerSoftware
• LinkedInlinkedin.com/company/auctioneer-software
• Instagraminstagram.com/auctioneersoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auctioneer Software