National Enrollment Partners

What National Enrollment Partners does

National Enrollment Partners (NEP) is a privately-held, U.S. benefits managed services provider founded in January 2019 and headquartered in Mount Juliet, Tennessee, operating in the market as NEP Insurance Agency. The company delivers benefit administration, voluntary and worksite benefits, and open-enrollment support to brokers, employers, HR teams, agents, carriers, enrollment firms, and benefit providers, channeling services through a national broker-and-carrier distribution model rather than direct enterprise sales. NEP's stated value proposition combines proprietary technology, a 400+ U.S.-based certified bilingual benefit counselor workforce, and carrier-funded enrollment services that distinguish it from pure technology or consulting competitors.

NEP's core products span four interconnected service lines. The Benefit Administration platform is a proprietary customizable system providing seamless enrollments, automated eligibility management, in-system decision support and live chat, ACA and COBRA compliance modules, employee self-service, and direct carrier integrations; the platform connects with 20+ HRIS and benefits systems including ADP, Workday, BenefitElect, BenefitFocus, bswift, BeneTrac, PlanSource, and Businessolver, with a stated goal of 100% API-based carrier connectivity by 2027. The Enrollment Services line delivers open-enrollment planning, employee engagement and education, and year-round data management supported by the benefit counselor team. The General Agency arm (National Enrollment Partners General Agency, LLC) provides proposal and quoting services, ancillary/worksite benefit placement, and carrier funding options that offset client technology and enrollment fees. Employee Communications rounds out the stack with open-enrollment announcements, digital flipbooks and websites, and multi-channel direct communications.

NEP generates revenue through managed services contracts, general agency commissions across a 35+ carrier portfolio (Aflac, MetLife, Unum, Guardian, SunLife, Allstate Benefits, Anthem, Chubb, Lincoln Financial, Mutual of Omaha, Hartford, and others), and carrier-funded technology and enrollment services. Pricing is custom-quoted and delivered on multi-year contracts, with carrier funding able to offset or eliminate employer-facing fees. The go-to-market motion is channel-led: brokers and carriers are the primary acquisition and distribution paths, complemented by direct employer outreach and a registered NEP Insurance Agency entity. In early 2023, five of NEP's founding partners — including Enrollment Solutions, The Grove Agency, Mpart Benefits, and Premier Worksite Solutions' Kansas and Alabama operations — formally merged into NEP corporate, consolidating the multi-agency footprint into what the company describes as one of the nation's largest benefit enrollment firms.

Name

National Enrollment Partners

Legal name

National Enrollment Partners

Website

https://nationalenrollmentpartners.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

National Enrollment Partners is a private U.S. managed services provider delivering benefit administration, voluntary/worksite benefits, and open enrollment support via a 400+ certified bilingual counselor team, 35+ carrier partnerships, and a proprietary API-integrated platform, serving brokers, employers, HR teams, and carriers nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Juliet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Managed Services Revenue: NEP generates revenue through comprehensive managed services including benefit administration, enrollment support, employee communications, and general agency services. The company offers technology and enrollment funding solutions where carrier funding helps reduce or offset enrollment and technology service fees.
2. General Agency Services: Services as a General Agency partner fostering collaboration between carriers and brokers, providing proposal and quoting services, ancillary and worksite benefit solutions, and technology and enrollment funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

National Enrollment Partners is a managed services provider delivering benefit administration, voluntary/worksite benefits enrollment, general agency services, and employee communications to brokers, employers, carriers, and HR teams. Its offerings combine a proprietary benefits administration platform and direct API integrations with major HRIS systems with a 400+ US-based bilingual certified benefit counselor team to execute open and ongoing enrollments. Services are delivered nationally through broker and carrier channels, with carrier funding available to offset technology and enrollment service fees.

Product overview

National Enrollment Partners operates as a comprehensive managed services provider offering a platform of interconnected services and technology products. The core offerings include: (1) Benefit Administration — a proprietary customizable technology platform providing seamless enrollments, eligibility management, decision support, and carrier integrations; (2) Enrollment Services — planning, employee engagement, and data management supported by a 400+ US-based bilingual benefit counselor team; (3) General Agency Services — strategic partnership services (via National Enrollment Partners General Agency, LLC) connecting carriers and brokers with proposal/quoting services and ancillary/worksite benefit solutions; and (4) Employee Communications — open enrollment announcements, digital communications, and direct communications services. These services are designed to work together as an integrated managed services solution for brokers, carriers, employers, HR teams, and benefit providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Benefit Administration Proprietary customizable benefit administration technology solution providing seamless enrollments for any sized group, automated eligibility management, decision support tools, in-system live chat, direct carrier integrations, employee self-service portal, and ACA/COBRA compliance management for brokers, employers, HR teams, and carriers.
• Enrollment Services Comprehensive enrollment services including planning (enrollment strategies, implementation, carrier/vendor coordination), employee engagement (communication materials, enrollment support, benefit education), and data management (onboarding/offboarding, dependent verification, reporting and analytics), delivered by a 400+ US-based bilingual certified benefit counselor team via a secure call center.
• General Agency Services Strategic partnership services operated via National Enrollment Partners General Agency, LLC, fostering collaboration between carriers and brokers with carrier partnerships, proposal and quoting services, ancillary and worksite benefit solutions, and technology and enrollment funding that offsets or eliminates enrollment and technology service fees.
• Employee Communications Communication services for open enrollment including open enrollment announcements (flyers, posters), digital communications (branded websites, interactive flipbooks, hosted plan documents), direct communications (text/voice messaging, email campaigns, mailed postcards), and ongoing employee support with video and learning libraries for employer benefits programs.

Quantifiable outcome

• 50-60% participation rates achieved in worksite products versus typical 15-20% without enrollment support
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature7 records

Partnerships

36 partnerships are on record, tiered major and core.

• AflacmajorTechnology or IntegrationAflac is listed as a General Agent Carrier Partner of NEP, providing supplemental insurance products including accident, critical illness, and hospital confinement coverage through the NEP broker network.
• Allstate BenefitsmajorTechnology or IntegrationAllstate Benefits is a carrier partner providing employee benefit solutions through NEP's general agency services and broker network.
• AnthemmajorTechnology or IntegrationAnthem is listed as a carrier partner, providing health insurance and employee benefits through NEP's distribution network.
• ChubbmajorTechnology or IntegrationChubb is a carrier partner providing group health insurance and employee benefits solutions through NEP's broker network.
• Colonial LifemajorTechnology or IntegrationColonial Life provides supplemental insurance products including accident, cancer, and critical illness coverage through NEP's carrier partnerships.
• Combined InsurancemajorTechnology or IntegrationCombined Insurance is a carrier partner providing supplemental health and accident insurance products through NEP.
• Delta DentalmajorTechnology or IntegrationDelta Dental provides dental insurance coverage as part of NEP's ancillary and worksite benefits solutions.
• GuardianmajorTechnology or IntegrationGuardian provides life insurance, disability, and other employee benefits through NEP's general agency and broker network.
• HartfordmajorTechnology or IntegrationHartford is a carrier partner providing employee benefits and worksite insurance products through NEP.
• Lincoln FinancialmajorTechnology or IntegrationLincoln Financial provides employee benefits and retirement solutions through NEP's carrier partnerships.
• MetLifemajorTechnology or IntegrationMetLife is a major carrier partner providing dental, vision, life insurance, and other employee benefits through NEP's broker network.
• Mutual of OmahamajorTechnology or IntegrationMutual of Omaha provides supplemental health, life insurance, and employee benefits through NEP's distribution network.
• SunLifemajorTechnology or IntegrationSunLife provides dental, vision, and employee benefits through NEP's general agency services.
• UnummajorTechnology or IntegrationUnum provides disability, life, and supplemental insurance products as a key carrier partner of NEP.
• ADPmajorTechnology or IntegrationADP is a technology platform partner where NEP enrolls clients and integrates benefit administration with ADP's HRIS systems.
• WorkdaymajorTechnology or IntegrationWorkday is a technology platform partner providing HR and benefits administration integration for NEP's enrollment services.
• BenefitFocusmajorTechnology or IntegrationBenefitFocus is a benefits administration platform where NEP delivers enrollment services and technology solutions.
• bswiftmajorTechnology or Integrationbswift is a technology partner platform for benefits administration where NEP provides enrollment services.
• BenefitElectcoreTechnology or IntegrationNEP enrolls on the BenefitElect platform for benefit administration and enrollment services.
• BeneTraccoreTechnology or IntegrationBeneTrac is a benefits administration platform where NEP delivers enrollment services.
• PlanSourcecoreTechnology or IntegrationPlanSource is a technology partner for benefits administration where NEP provides enrollment support.
• BusinessolvercoreTechnology or IntegrationBusinessolver is a benefits administration platform partner for NEP's enrollment services.
• EyeMedmajorTechnology or IntegrationEyeMed provides vision insurance coverage as part of NEP's ancillary and worksite benefits solutions.
• PrincipalmajorTechnology or IntegrationPrincipal provides employee benefits and retirement solutions through NEP's carrier partnerships.
• MassMutualmajorTechnology or IntegrationMassMutual provides life insurance and employee benefits through NEP's broker network.
• New York LifemajorTechnology or IntegrationNew York Life provides group benefit solutions through NEP's general agency and carrier partnership network.
• VoyamajorTechnology or IntegrationVoya provides employee benefits and retirement solutions as a carrier partner of NEP.
• HumanamajorTechnology or IntegrationHumana provides health insurance and employee benefits through NEP's carrier partnerships.
• Pacific LifemajorTechnology or IntegrationPacific Life provides life insurance and employee benefits through NEP's distribution network.
• SymetramajorTechnology or IntegrationSymetra provides employee benefits and insurance products through NEP's carrier partnerships.
• TrustmarkmajorTechnology or IntegrationTrustmark provides employee benefits and worksite insurance through NEP's general agency network.
• EquitablemajorTechnology or IntegrationEquitable provides employee benefits solutions through NEP's carrier partnership network.
• StandardmajorTechnology or IntegrationStandard provides workplace benefits including disability and life insurance through NEP's broker network.
• Reliance MatrixmajorTechnology or IntegrationReliance Matrix provides employee benefits and insurance products as a carrier partner of NEP.
• ShelterPointmajorTechnology or IntegrationShelterPoint provides employee benefits through NEP's carrier partnerships.
• Companion LifemajorTechnology or IntegrationCompanion Life provides employee benefits and life insurance through NEP's distribution network.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Businessolver: Businessolver is a benefits administration and employee engagement platform that provides enrollment, decision support, and AI-enabled benefits guidance to employers — directly overlapping NEP's enrollment-services and decision-support offerings for the same broker and employer buyer.
• Benefitfocus (a Voya Financial company): Benefitfocus operates a benefits administration platform with enrollment, carrier connectivity, and HRIS integration — the same adjacent capabilities NEP both partners with and competes against at the platform layer for mid-market and enterprise benefits buyers.
• BenefitHub: BenefitHub operates an employee benefits marketplace and voluntary benefits platform used by brokers and employers to drive participation — directly comparable to NEP on the participation-rate-driven voluntary/worksite benefit distribution model.
• bswift: bswift is a benefits administration and exchange provider under CVS Health that runs enrollment, decision support, and carrier connectivity for employers and brokers — directly competitive with NEP's enrollment services and technology platform.
• PlanSource: PlanSource is a benefits administration and HRIS-embedded benefits platform serving mid-market employers with enrollment, COBRA, and carrier integration — comparable to NEP's Benefit Administration product on technology, decision support, and integration breadth.
• WEX Health Benefits: WEX's benefits division provides COBRA, FSA/HRA, and consumer-directed benefits administration alongside enrollment services — comparable to NEP's compliance management and benefit administration stack for employer buyers.

Broad incumbents

• Paychex: Paychex provides payroll, HR, and benefits administration services for SMB and mid-market employers, often bundled with retirement and insurance products — broadly comparable to NEP on employer-facing benefits enrollment execution at scale.
• ADP (Benefits Administration / RUN Powered by ADP / ADP TotalSource): ADP's benefits administration and HRIS capabilities are both an integration partner for NEP and a competitive vendor — directly comparable on employer-facing benefits enrollment, eligibility, and HRIS-adjacent workflows.
• OneDigital: OneDigital is a PE-backed insurance and benefits brokerage and consulting firm that provides enrollment, benefits administration, and HR consulting to employers — overlapping NEP's strategic broker/employer positioning at greater scale and broader service breadth.
• NFP (an Aon company): NFP is a leading insurance brokerage and benefits consulting firm that provides group benefits, enrollment services, and benefits administration to employers across the US — directly comparable to NEP on broker-carrier distribution and employer-facing enrollment execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Enrollment Partners