Cakesmiths
Cakesmiths is a Bristol-based, privately-held wholesale bakery that manufactures handmade artisan cakes, traybakes, brownies, pastries, and cookies for UK coffee shops, cafés, and hospitality SMBs, with next-day delivery, a curated pantry of third-party drink brands, and a Brownie Points B2B loyalty scheme.
- Company typePrivate
- Founded2014
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cakesmiths does
Cakesmiths is a privately-held, Bristol-based wholesale bakery founded in 2014 that manufactures and supplies handmade artisan cakes, traybakes, brownies, pastries, cookies, muffins, scones, and doughnuts to UK coffee shops, cafés, and other hospitality SMBs. Production is concentrated at a single Bristol site at 6 Kingsland Trading Estate, St Phillips Road, and the company positions itself on "handmade" craft quality, dietary breadth (including 22 vegan and 14 very-low-gluten SKUs), and pre-sliced, pre-portioned formats that reduce counter space and waste for buyers.
The commercial and operating model is B2B wholesale via a Shopify-based e-commerce storefront with customer accounts; orders placed by 2pm are delivered the next day, six days a week, with free delivery from £150. Per-portion pricing ranges from £0.65 (Traditional Pastel de Nata) to £2.55 (Hazelnut Pain Au Chocolat), with full-tray prices typically £16-£27. The portfolio also includes seasonal collections (Summer Collection), a "Small Batch Bakes" limited-edition fortnightly drop program, and a "Pantry" of distributed third-party coffee-shop brands (Alchemy Elixirs, Blendsmiths, Joe's Tea Co., Jeeves & Jericho Chai, Unrooted Supershots). The Brownie Points loyalty scheme and curated bundles (e.g., Summer Bundle, Breakfast Bundle) are used to lift average order value.
The company is independently owned with no disclosed parent, investors, or subsidiaries, and operates exclusively in the UK domestic market. It has accumulated multiple Great Taste Awards between 2022 and 2025 across cakes, brownies, croissants, and distributed tea products. Sole identified senior personnel is Scott Trent, Finance Director (also Data Protection lead). No funding rounds, M&A, or leadership changes beyond continuity are disclosed.
Cakesmiths firmographics
Firmographics- Name
- Cakesmiths
- Legal name
- Cakesmiths
- Website
- https://cakesmiths.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cakesmiths is a Bristol-based, privately-held wholesale bakery that manufactures handmade artisan cakes, traybakes, brownies, pastries, and cookies for UK coffee shops, cafés, and hospitality SMBs, with next-day delivery, a curated pantry of third-party drink brands, and a Brownie Points B2B loyalty scheme.
- Ownership category
- akta.pro rank
Cakesmiths industry classification
Industry- Product category
- Wholesale Bakery
- NAICS
- Commercial Bakeries (311812)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industry
- Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)
Keywords
Where Cakesmiths is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cakesmiths business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale B2B Product Sales: Direct wholesale product sales to coffee shops and cafes across the UK. Products include cakes, traybakes, brownies, flapjacks, cookies, pastries, muffins, sticky buns, scones, and round cakes. Also distributes third-party pantry brands including teas, hot chocolate, chai, matcha, and health shots. Revenue generated through per-unit product pricing with volume discounts available through bundle offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale cake and bake products with per-portion pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Cakesmiths product offering
Product offeringCore offering
Cakesmiths is an independent wholesale bakery that manufactures handmade artisan cakes, traybakes, brownies, pastries, cookies, muffins, scones and related baked goods at its Bristol bakery and supplies them to coffee shops and cafés across the UK. In addition to its own manufactured cakes, the company distributes third-party pantry brands (teas, hot chocolate, chai, matcha, health shots, drink concentrates) as wholesale coffee-shop essentials, with next-day delivery six days a week.
Product overview
Cakesmiths is a UK-based wholesale bakery specializing in handmade cakes and bakes for coffee shops and cafes. The company operates from a Bristol bakery and offers a comprehensive product portfolio organized into core categories: Cakes (including Traybakes, Traycakes, Loafcakes, Round Cakes), Brownies, Flapjacks, Sticky Buns, Pastries, Cookies, Muffins, Doughnuts, Desserts, and Scones. The offering also includes seasonal collections (Summer Collection, Small Batch Bakes), specialty lines (Vegan/Plant-Based, Award Winners, Best Sellers), and a Pantry section featuring third-party artisan brands (Alchemy Elixirs, Blendsmiths, Joe's Tea, Unrooted, Jeeves & Jericho Chai) for coffee shop essentials. Products are available for next-day delivery with free delivery from £150. The company also operates a loyalty program called Brownie Points.
Differentiator
Problem solved
Functional benefit
Products and services
- Traybakes Handmade wholesale traybakes including Billionaire's Shortbread, Vegan Bakewells, blondies, brownies, flapjacks, and rocky road. Sold pre-portioned for coffee shop counter service.
- Traycakes Deep, sponge-based pre-sliced tray cakes for coffee shops including Vietnamese Style Coffee Cake, Blackcurrant Ripple, Coffee Pecan & Walnut, Ultimate Carrot, Lemon Drizzle, Queen Vic, Sticky Toffee with Biscoff, and Double Chocolate Fudge Cake.
- Loafcakes Wholesale loaf cakes pre-sliced for café service including Banana & Chocolate Loaf Pre-Sliced and Lemon & Blueberry Loaf Pre-Sliced.
- Round Cakes Speciality handmade wholesale round cakes portioned into 16 slices including Mango Pineapple & Coconut, Matcha & Salted White Chocolate, Chocolate Hazelnut Praline Torte, Burnt Basque Cheesecake, and Apricot & Pistachio Frangipane.
- Brownies and Blondies Chocolate brownie and blondie selection with vegan and very low gluten options including Ultimate Brownie, Morello Cherry Blondie, Salted Caramel Brownie, Lemon & Pistachio Blondie, Chocolate Fudge Brownie, Sea Salt Single Origin Brownie, Tiramisu Blondie, Brookie, Pudding Brownie, Hazelnut Blondie, and Pistachio Creme Brookie.
- Flapjacks Wholesale flapjacks including Apple & Blackcurrant Crumblejack, Dark & Fruity Flapjack, Super Granola, Honey Nut Crunch, Toasted Coconut & Dark Choc, Maple Flapjack, and Berry & Yoghurt Flapjack.
- Sticky Buns Wholesale grab-and-go sticky buns including Cinnamon Classic, Lemon Drizzle Sticky Buns, and Sticky Cherry Bakewell Bun.
- Pastries Flaky wholesale twice-baked pastries with fillings including Traditional Pastel de Nata, Hazelnut Pain Au Chocolat, Pistachio Croissants, Almond Croissants, and Dulce de Leche Cruffin.
- Cookies Soft NYC-style wholesale cookies for grab-and-go including White Chocolate Macadamia & Miso Cookie, Carrot Cake Cookies, Pistachio Crème Cookie, Billionaire's Cookie, Almond Croissant Cookie, Chocolate Hazelnut Crème Cookie, and Double Chocolate Cookie.
- Muffins Sweet and savoury wholesale muffins including Chocolate Chip Muffin, Banana & Pecan Muffins, and Blueberry Muffins.
- Doughnuts Luxury-filled wholesale frozen doughnuts including Churro Doughnut.
- Desserts Wholesale dessert-ready bakes suitable for plating as high-margin plated desserts in cafés and restaurants including Banana Split Cake, Burnt Basque Cheesecake, Chocolate Hazelnut Praline Torte, Tiramisu Blondie, and Apricot & Pistachio Frangipane.
- Scones Light, buttery wholesale savoury and sweet scones including Mature Cheddar & Chive Scones.
- Small Batch Bakes Limited edition fortnightly drops of handcrafted wholesale cakes and bakes including Vietnamese Style Coffee Cake, Lemon Blackberry Elderflower, Honey Lavender Almond, Afternoon Tea Cake, Yule Log, and Sticky Toffee & Custard.
- Plant-Based / Vegan Range Plant-based wholesale bakery range of 22 vegan products including Lemon Drizzle Sticky Buns, Ultimate Carrot, Cinnamon Classic, Pistachio Croissants, Banana & Chocolate Loaf, and Blueberry Bakewell.
- The Pantry Wholesale distribution of third-party artisan pantry brands and coffee shop essentials including Alchemy Elixirs drinks, Blendsmiths hot chocolate and chai blends, Jeeves & Jericho Chai, Joe's Tea Co organic teas, Unrooted Supershots health shots, plus Organic Fairtrade Tea Bags, Hot Chocolate, Chai, Iced Tea, Matcha, Health Shots, and Latte Bases.
- Brownie Points Loyalty Program Loyalty program for wholesale customers offering free brownies for repeat wholesale orders.
Companies that use Cakesmiths
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Cakesmiths technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cakesmiths partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Alchemy ElixirscoreCakesmiths distributes Alchemy Elixirs drink concentrates including Ultraviolet Ube Concentrate, Turmeric Elixir, Peach Iced Tea, Maho Matcha Elixir, Cucumber and Mint Iced Tea, and Lemon Iced Tea. These are premium wholesale drink additions for coffee shops.
- BlendsmithscoreCakesmiths distributes Blendsmiths drink products including House Choc Blend, Wakaba Matcha, Golden Chai, Pumpkin Spice, Masala Chai, Japanese Matcha, Dark Chocolate, Chocolate 35%, and Pink Chai. Premium hot chocolate and latte blend supplier.
- Joe's Tea CocoreCakesmiths distributes Joe's Tea Co. tea products including Ever-So-English Everyday, Proper Peppermint, The Queen of Green, The Earl of Grey, and St. Clements Lemon. Soil Association certified organic wholesale tea bags.
- Jeeves & Jericho ChaiminorCakesmiths distributes Jeeves & Jericho Chai in 500ml and 2.5L formats for wholesale coffee shop supply.
- Unrooted SupershotsminorCakesmiths distributes Unrooted health shots including Super Greens with Lemon, Punchy Turmeric, Mighty Ginger, and Apple Cider Vinegar shots. Wellness beverages for coffee shop counters.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Cakesmiths competitors and assessment
Company assessmentBroad incumbents
- CSM Bakery Solutions: Global bakery ingredients and finished-product supplier serving foodservice and retail bakeries, with substantial UK presence. Broad incumbent with overlapping UK café and foodservice customer base.
- Dawn Foods: Global bakery supplier of ingredients and finished bakery products with established UK operations. Broad incumbent serving many of the same B2B bakery buyers as Cakesmiths, though across a much wider portfolio.
- Rich Products: Global frozen bakery and foodservice manufacturer with UK operations, supplying viennoiserie and sweet bakes to coffee shops and cafés. Comparable broad incumbent to Cakesmiths in the UK café channel.
- British Bakels: UK-based supplier of bakery ingredients, mixes and finished baked goods to professional bakers and foodservice. Broader, more ingredient-focused incumbent adjacent to Cakesmiths' B2B bakery offering.
Emerging players
- Higgidy: UK hand-finished pie and bake supplier with both retail and foodservice/wholesale channels. Comparable to Cakesmiths as a UK-based artisan baker extending into wholesale foodservice.
- Konditor & Cook: London-based artisan baker of cakes, brownies and savoury baked goods operating its own shops plus wholesale/corporate channels. Comparable to Cakesmiths on UK artisan cake production with crossover into B2B.
- Bread Ahead: London-based artisan bakery and baking school producing breads, doughnuts and pastries with wholesale supply into cafés and restaurants. Compares to Cakesmiths on UK artisan B2B bakery positioning.
Direct peers
- Bridor: France-headquartered commercial artisan bakery supplying viennoiserie, breads and pastries to UK and European foodservice/café operators. Highly comparable to Cakesmiths as a wholesale artisan bakery serving cafés at scale.
- Finsbury Food Group: UK-listed specialty bakery manufacturer producing cakes, breads, and morning goods for retail and foodservice. Direct peer to Cakesmiths on UK commercial bakery manufacturing and B2B supply.
- Macphie: UK-based manufacturer of bakery ingredients, sweet products and finished bakery items. Directly comparable to Cakesmiths on UK bakery manufacturing and B2B foodservice supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cakesmiths social profiles
Digital presenceCakesmiths financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cakesmiths leadership team
Management profileNumber of profiles
Profiles1 record
Cakesmiths funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cakesmiths M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cakesmiths
What does Cakesmiths do?
Cakesmiths is an independent wholesale bakery that manufactures handmade artisan cakes, traybakes, brownies, pastries, cookies, muffins, scones and related baked goods at its Bristol bakery and supplies them to coffee shops and cafés across the UK. In addition to its own manufactured cakes, the company distributes third-party pantry brands (teas, hot chocolate, chai, matcha, health shots, drink concentrates) as wholesale coffee-shop essentials, with next-day delivery six days a week.
Is Cakesmiths a public or private company?
Cakesmiths is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cakesmiths founded?
Cakesmiths was founded in 2014. It employs 11 to 50 people.
Where is Cakesmiths based?
Cakesmiths is headquartered in Bristol, United Kingdom, in the Europe region.
How does Cakesmiths make money?
One revenue line is on record: wholesale B2B Product Sales.
Who are Cakesmiths's main competitors?
Broad incumbents on record are CSM Bakery Solutions, Dawn Foods, Rich Products and British Bakels. Emerging players are Higgidy, Konditor & Cook and Bread Ahead. Direct peers are Bridor, Finsbury Food Group and Macphie.
Does Cakesmiths have an API?
No public API is recorded for Cakesmiths.
What industry is Cakesmiths in?
Cakesmiths's product category is Wholesale Bakery. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of THAFAFAI, Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly). Its NAICS code is 311812 and its SIC code is 2050.