Old Towne Medical

Name

Old Towne Medical

Legal name

Old Towne Medical

Website

https://oldtownemedical.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Towne Medical is a single-location, founder-owned primary care practice in Olive Branch, Mississippi, providing acute, chronic, preventive, and specialty care to community patients aged 15 and older using the athenahealth patient portal.

Ownership category

akta.pro rank

Product category

Primary Care Medical Practice

NAICS

Offices of Physicians (6211), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Primary care services
• Family medical care
• Chronic disease management
• Preventive healthcare
• Acute care treatment

Headquarters

HQ city

Olive Branch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery for primary and family medical care. The practice accepts patients for both acute and chronic care conditions, treating conditions including high cholesterol, depression, COPD, diabetes, hypertension, asthma, hypothyroidism, weight management, anxiety, PAP exams, men's health, women's health, anemia, migraines, insomnia, gout, arthritis, and wellness physicals. Revenue is generated through insurance billing and patient payments for medical services rendered.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Old Towne Medical is a single-location primary care practice in Olive Branch, Mississippi, providing acute and chronic disease management, preventive care, and specialty services for patients aged 15 and older. Services span high cholesterol, hypertension, diabetes, COPD, asthma, hypothyroidism, depression, anxiety, insomnia, weight management, women's and men's health, PAP exams, wellness physicals, and treatment for migraines, gout, arthritis, anemia, and acute illnesses such as UTIs, sinus infections, ear infections, flu, strep, and mono.

Product overview

Old Towne Medical is a primary care medical practice offering a comprehensive range of healthcare services. The practice provides acute and chronic condition management for patients 15 years of age and older, including treatment for cardiovascular conditions (high cholesterol, hypertension), metabolic disorders (diabetes, hypothyroidism), respiratory conditions (COPD, asthma), mental health services (depression, anxiety, insomnia), pain management (arthritis, gout, migraines), preventive care (wellness physicals, PAP exams), weight management, and general acute illness treatment. The practice operates with a patient portal integration for online access to health records, appointments, and secure provider communication.

Differentiator

Problem solved

Functional benefit

Products and services

• High Cholesterol Treatment Medical management and treatment for high cholesterol, a major risk factor for heart disease, provided to adults in the Olive Branch and DeSoto County community.
• Depression Care Treatment and care for depression as a common and serious medical illness affecting feelings, thoughts, and actions, offered to local adult patients.
• COPD Management Care for Chronic Obstructive Pulmonary Disease including difficulty breathing due to airflow obstruction from emphysema or chronic bronchitis.
• Diabetes Care Management and treatment of type 2 diabetes, including blood glucose monitoring and ongoing condition management for adult patients.
• Hypertension Management Treatment for high blood pressure to reduce risk of heart disease, stroke, kidney disease, and other complications.
• Asthma Care Management of asthma, a chronic lung disease causing tightening and swelling of the airways with wheezing, cough, and shortness of breath.
• Hypothyroidism Treatment Treatment for hypothyroidism, a condition in which the thyroid gland does not produce enough thyroid hormone, causing fatigue, depression, forgetfulness, and weight gain.
• Weight Management Program Long-term lifestyle strategies for weight management including healthy eating, physical activity, and sometimes prescription treatment options.
• Anxiety Treatment Care for anxiety disorders involving persistent worry or fear that interferes with daily activities.
• PAP Exams Cervical cancer screening through Pap tests essential for early detection of cervical cancer caused by HPV.
• Acute Conditions Treatment Treatment for common acute conditions including Urinary Tract Infection, Sinus Infection, Ear Infection, Flu, Strep, and Mono.
• Wellness Physicals Annual preventative care checkups including physical exams, fasting glucose and cholesterol lab work, and cancer screenings.
• Men's Health Services Health services addressing men's health issues including annual checkups and preventive care.
• Women's Health Services Health services addressing women's health issues delivered in the office setting.
• Anemia Care Treatment for anemia, a condition where there are not enough healthy red blood cells to carry adequate oxygen to body tissues, causing fatigue and weakness.
• Chronic Conditions Management Ongoing management and treatment for chronic medical conditions.
• Migraine Treatment Care for migraine, a neurological disease with incapacitating neurological symptoms including severe throbbing pain, visual disturbances, nausea, and sensitivity to light and sound.
• Insomnia Treatment Treatment for insomnia, a sleep disorder involving difficulty initiating sleep, maintaining sleep, or waking too early.
• Gout Treatment Care for gout, a disease caused by defective metabolism of uric acid leading to arthritis, especially in smaller bones of the feet.
• Arthritis Care Treatment for arthritis, a joint disease with over 100 different types causing swelling, pain, stiffness, and decreased range of motion.

Quantifiable outcome

• Wellness physicals covered in full by insurance as preventative care, including fasting glucose and cholesterol labs with physical exam

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• AthenaHealthcoreTechnology or IntegrationAthenaHealth provides the patient portal platform used by Old Towne Medical. The portal gives patients online access to personal health information, ability to schedule or request appointments, view account statements, pay medical bills, and send secure messages to their care team.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Emerging players

• Teladoc Health: Direct-to-consumer telehealth platform providing acute, behavioral, and chronic-condition visits; increasingly substitutes for in-person primary care visits by Mississippi residents.
• One Medical (Amazon One Medical): Membership-based primary care model emphasizing technology-enabled access; represents the consumer-tech-driven model that could pressure traditional community independent practices if it expands into the Memphis/DeSoto catchment.

Others

• athenahealth: EHR and patient-portal vendor used by Old Towne Medical; relevant as an enabling technology peer that also offers 'athenaOne' practice-management benchmarks used across independent primary care.

Direct peers

• CVS MinuteClinic: Retail-based acute and preventive care clinics inside CVS pharmacies; compete for the same acute conditions (UTI, strep, flu, sinus) and increasingly for wellness physicals in Mississippi communities.
• Olive Branch Family Medicine: Local independent primary care competitor in Olive Branch, MS offering adult and family medicine directly competing for the same community patient base.
• DeSoto Family Medical Center: Independent community-based primary care practice also serving DeSoto County with a similar full-service family medicine model; closest like-for-like comparable in scale and service breadth.
• Walgreens Healthcare Clinic: Retail clinic operator within Walgreens locations offering acute care, vaccinations, and basic chronic-condition screenings — overlapping with Old Towne's acute-conditions service line.

Broad incumbents

• Methodist Medical Group: Primary care network of Methodist Le Bonheur Healthcare serving the Memphis metro including northern Mississippi. Direct competitor for adult chronic-disease patients in the same geographic catchment.
• North Mississippi Health Services (NMHS): Regional health system with primary care clinics across north Mississippi; competes for insured chronic-care patients and is a likely acquirer of independent practices like Old Towne.
• Baptist Medical Group (Baptist Memorial Health Care): Multi-specialty physician group affiliated with Baptist Memorial, the dominant Mid-South health system. Operates primary care clinics across DeSoto County and surrounding areas, offering the same chronic and preventive care mix with deeper payer leverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OldTowneMedical
• LinkedInlinkedin.com/company/old-towne-medical-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Towne Medical