Banner Furnace & Fuel

What Banner Furnace & Fuel does

Banner Furnace & Fuel Inc. is a family-owned HVAC, propane, and fleet-fuel services company headquartered at 122 N. Helena St., Spokane, Washington, operating continuously since its founding in 1924. The company sells, installs, and services furnaces, air conditioners, heat pumps and ductless mini-splits, humidifiers, thermostats, and indoor air quality products including HALO-LED and REME HALO air purifiers, and it holds EPA Universal, 06A Electrical, and Mechanics 1 certifications under Washington State HVAC Contractor License #BANNEFF506B7. Its product portfolio also includes propane tank installation (120–1,000 gallons) and propane delivery under Keep Fill, Time Fill, and Will Call programs, duct cleaning, parts sales, oil-to-gas heating conversions, and 24/7 emergency HVAC service billed at $240 per hour.

The business generates revenue across five primary streams: one-time HVAC service and repair, equipment installation, parts sales, propane delivery, and the Guardian Plan preventive-maintenance subscription (starting at $150 per year), plus Pacific Pride fleet fueling for commercial accounts. Its geographic footprint covers Spokane, Spokane Valley, Deer Park, Medical Lake, Airway Heights, Newport, Cheney, and Rockford in Eastern Washington, with Pacific Pride network access extending fueling reach to more than 1,400 sites across the US and Canada. Customers are primarily residential homeowners with a smaller commercial segment, and the company offers financing through Optimus and Daikin Comfort Pro dealer status to support installation purchases. Distribution is direct: in-home service for residential customers, phone-based inside sales, and field sales for commercial fleet-fuel accounts.

The go-to-market motion is service-led and reputation-driven rather than marketing-led, evidenced by 250+ five-star Google reviews, a BBB A+ rating, and Nextdoor Neighborhood Favorite awards in 2022, 2023, and 2024. The company is privately held with no institutional investors, no disclosed funding rounds, and no public revenue or headcount data, which limits quantitative analysis but is consistent with a stable, multi-generational regional trade-services operator.

Name

Banner Furnace & Fuel

Legal name

Banner Furnace & Fuel Inc.

Website

https://bannerfuel.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Banner Furnace & Fuel is a family-owned HVAC, propane, and fleet-fuel services company founded in 1924 in Spokane, Washington, serving residential and commercial customers across Eastern Washington with heating, cooling, indoor air quality, and fuel delivery.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Fuel Dealers (4572), Fuel Dealers (45721)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Furnace Repair & Maintenance (HSAOAHAE)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)

Keywords

• Residential HVAC services
• Propane delivery
• Furnace installation repair
• Air conditioning service
• Heating cooling maintenance

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. HVAC Service & Repair: One-time service fees for furnace and air conditioning repair, installation, and maintenance. Emergency service billed at $240/hour overtime rate. Includes diagnostic visits and parts replacement.
2. Preventive Maintenance Plans (Guardian Plan): Annual subscription plans starting at $150/year providing annual furnace checkups, labor coverage in emergencies, and parts coverage. Provides recurring revenue and customer lock-in.
3. Propane Delivery: Propane delivery to residential and commercial customers via Keep Fill, Time Fill, or Will Call options. Revenue from propane volume sales. No delivery fees, hazmat fees, or propane fees charged.
4. Parts Sales: Retail parts counter selling HVAC parts, air filters, blower motors, flame sensors, igniters, gas valves, capacitors, and installation supplies. Walk-in and phone orders accepted.
5. Equipment Installation: Revenue from installing furnaces, air conditioners, heat pumps, humidifiers, air purifiers, and propane tanks. Combined with financing options through Optimus.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Banner Furnace & Fuel provides residential and commercial HVAC installation, repair, and maintenance for furnaces, air conditioning systems, heat pumps, and mini splits, complemented by propane delivery and tank installation, indoor air quality products, duct cleaning, and HVAC parts. The company also resells the Pacific Pride fleet fuel card program to commercial customers and offers the Guardian Plan preventive maintenance subscription starting at $150 per year.

Product overview

Banner Furnace & Fuel is a residential and commercial HVAC service company offering a comprehensive suite of heating, cooling, and fuel delivery products and services. The core offering centers on furnace installation/repair (natural gas, oil, propane, electric) and air conditioning systems, complemented by heat pumps and ductless mini-splits. The product portfolio extends to indoor air quality solutions including whole-home humidifiers, air filtration/purification systems (HALO-LED, REME HALO), and smart thermostats. Propane services encompass delivery (Keep Fill, Time Fill, Will Call options) and tank installation (120-1,000 gallons). Additional services include duct cleaning, HVAC parts sales, fleet fuel management (Pacific Pride), emergency 24/7 repair, and a Guardian Plan preventive maintenance program. The company operates as a Daikin Comfort Pro and installs equipment from Daikin, Goodman, Lennox, Mitsubishi, Aprilaire, Weil-Mcclain, Honeywell, Ruud, and Navien. Financing through Optimus and an online billing system via QuickClick round out the service ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Furnace Installation and Service Installation, repair, and maintenance of residential furnaces running on natural gas, oil, propane, and electric. Banner installs major brands including Daikin, Goodman, and Lennox.
• Air Conditioning Systems Central air conditioning installation, repair, and maintenance services for residential and commercial properties. Banner installs equipment from Lennox, Goodman, Daikin, and Mitsubishi.
• Heat Pumps and Mini Splits Ductless mini-split heat pump systems that provide both heating and cooling by transferring heat between indoor and outdoor units. Banner installs heat pumps from Daikin, Goodman, and Lennox. Configurations can connect up to 8 indoor units to a single outdoor unit.
• Propane Delivery Service Propane delivery services with three options: Keep Fill (automatic refills when tank reaches 25% capacity), Time Fill (scheduled regular deliveries), and Will Call (customer-initiated orders). No delivery, hazmat, or propane fees.
• Propane Tank Installation Installation of propane tanks ranging from 120 gallons to 1,000 gallons for residential and commercial use, including permit acquisition, site selection, and professional installation.
• Duct Cleaning Service Professional air duct cleaning using power vacuum trucks and compressed air to remove dust, allergens, pollen, pet dander, and mold from HVAC ductwork systems.
• HVAC Parts and Filters Parts department offering air filters, blower motors, flame sensors, igniters, gas valves, limit switches, heating elements, capacitors, and installation supplies for all major HVAC brands. Walk-in and phone orders accepted.
• Pacific Pride Fleet Fuel Service Commercial fleet fueling service providing access to over 1,400 Pacific Pride fueling locations across the USA and Canada, with fleet cards, customizable controls, online reporting, and potential fuel cost savings of up to 20%.
• Emergency HVAC Service 24/7 emergency heating and cooling repair service with technicians on call at all times. Emergency service is billed at $240/hour overtime rate plus parts. Guardian Plan customers receive priority dispatch.
• Heating System and Gas Range Conversions Conversion services from oil to gas, propane, or electric furnaces, including removal and disposal of old oil tanks at no additional cost when converting heating systems. Also converts old stoves to new gas ranges, including assessment of clearance requirements and professional installation.

Quantifiable outcome

• Fleet fuel cost savings up to 20% with Pacific Pride cardholder program through monitoring and managing spending patterns
• +1 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Pacific PridecoreChannel Partner/ Reseller/ DistributorBanner Furnace & Fuel is part of the Pacific Pride fleet fuel network, offering commercial fleet fueling services. Pacific Pride provides access to over 1,400 fueling sites across the USA and Canada. The partnership allows Banner to offer fleet fuel cards with controls for unauthorized use, maintenance tracking, and online reporting, helping commercial customers reduce fuel costs by up to 20%.
• DaikincoreTechnology or IntegrationBanner Furnace & Fuel is a Daikin Comfort Pro dealer, receiving technical training and expertise from the world's leading HVAC manufacturer. As a Daikin Comfort Pro, Banner has the training to match customers with the right Daikin unit and ensure reliable installation and service.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harts Services: Pacific Northwest (Tacoma, WA) residential HVAC, plumbing, and electrical service company with similar in-home field-service model, multi-trade offering, and 24/7 emergency dispatch. Closest geographic and operating-model comparable.
• Bob's Heating & Air Conditioning: Greater Seattle residential HVAC installation, service, and repair company with comparable in-home sales motion, financing partnerships, and subscription-style maintenance programs.
• Apollo Heating & Cooling: Pacific Northwest residential HVAC contractor offering furnace, AC, heat pump, and ductless mini-split installation and service. Comparable in product breadth and customer segment to Banner.
• Einstein Heating and Cooling: Spokane-area residential HVAC service and installation company directly competing in the same primary service territory, with similar product mix across furnaces, ACs, and heat pumps.

Regional players

• Allred Heating Cooling Electric: Idaho-based HVAC and electrical service company serving Boise and Treasure Valley. Comparable service offering and field-sales model but in a different regional market than Banner.

Broad incumbents

• AmeriGas: Largest U.S. retail propane distributor with national footprint. Compares directly to Banner's propane delivery and tank-installation business line, though at vastly larger scale.
• Suburban Propane: National retail propane distributor with residential delivery, tank installation, and HVAC service adjacencies. Direct overlap with Banner's fuel delivery franchise.
• Ferrellgas: National propane and specialty gas distributor with Blue Rhino exchange and residential delivery. Comparable to Banner's propane delivery, tank installation, and Will Call/Keep Fill service model.
• Daikin Comfort Technologies: World's largest HVAC manufacturer and Banner's OEM partner (Comfort Pro dealer network). Relevant as the upstream supplier whose product line and dealer economics shape Banner's installation revenue.
• Lennox International: Major HVAC equipment manufacturer whose furnaces, ACs, and heat pumps Banner installs. Comparable as the upstream OEM whose dealer programs and financing terms directly affect Banner's equipment revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BannerFuel
• Instagraminstagram.com/bannerfuel/?hl=en#
• Xx.com/bannerfuel
• LinkedInlinkedin.com/company/banner-furnace-and-fuel-inc-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banner Furnace & Fuel