Yacht Harbour

What Yacht Harbour does

Yacht Harbour is a yachting-focused digital media and data platform founded in 2014 by Dimitri Semenikhin in Monaco and operated through Malta-registered Playton Ltd. The company's core product is a proprietary superyacht database indexing over 6,000 vessels with approximately $8.5 billion in listed value, supported by a Timeline Analytics module that tracks 80,000+ data points on yacht histories including price reductions, central agency changes, name changes, and market events. The platform also publishes daily yachting news (since January 2015) and operates brokerage marketplace listings for yacht sales and charters, serving both buyers and central listing agents such as Burgess, Yachting Partners International, and Arcon Yachts.

The business model combines two monetization streams: a subscription-based Timeline Database product priced at €99 per month per user (with enterprise plans available) and a self-serve advertising platform offering tiered banner and featured-listing placements ranging from €150 to €1,800 per month across homepage, database search, news feed, and article positions. Go-to-market is product-led and self-serve, targeting a horizontal mix of B2B segments (yacht brokers, shipyards, marinas) and B2C segments (ultra-high-net-worth individuals, yacht owners, captains and crew, travel enthusiasts). Distribution is exclusively digital via yachtharbour.com, supported by an active social media presence generating 6M+ monthly impressions and earned media coverage in Forbes, Business Insider, Daily Mail, and other major outlets.

The company operates with a small team of 3-5 employees and has never disclosed external funding, indicating a bootstrapped, founder-led business model. Its value proposition centers on consolidating fragmented superyacht market information into a single searchable, historically tracked platform with unbiased editorial coverage, addressing the difficulty UHNW buyers and industry professionals face in accessing comprehensive, trustworthy yacht data.

Name

Yacht Harbour

Legal name

Playton Ltd

Website

https://yachtharbour.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Yacht Harbour is a yachting-focused digital media company operating a proprietary database of 6,000+ superyachts, daily industry news, and subscription analytics tools, serving yacht brokers, shipyards, marinas, and ultra-high-net-worth buyers. Operated by Malta-registered Playton Ltd.

Ownership category

akta.pro rank

Headquarters

HQ city

Monaco

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Timeline Database Subscription: Monthly subscription service providing access to detailed yacht timeline analytics, advanced brokerage market search, and real-time market view. €99/month per user with enterprise pricing available for bulk access.
2. Advertising: Bannner advertising placements across website sections including homepage, sales/charter database, news feed, and articles. Pricing varies by placement location from €175/month to €1,800/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Yacht Harbour operates a searchable superyacht database indexing over 6,000 vessels with detailed specifications, photos, and broker contact information, complemented by a freemium browsing experience, daily yachting news, and brokerage listings for sale and charter. A premium Timeline Database subscription (€99/month) provides advanced analytics on yacht histories, price reductions, central agency changes, and market movements, while tiered advertising placements (€175–€1,800/month) monetize the platform for yacht industry participants.

Product overview

Yacht Harbour is a yachting industry media company offering a unified platform combining a comprehensive yacht database with 6,000+ vessels, brokerage marketplace services for buying and chartering yachts, and industry news coverage. The core product ecosystem includes the main yacht database and search system (launched December 2014), the Timeline Database subscription analytics module, and the Realtime Market View. Additional services include a Brokerage Market Search tool for professional users and advertising solutions for industry participants. The company reaches over 6 million social media impressions monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Database A searchable database of over 6,000 superyachts with detailed specifications, photos, and broker contact information, indexing 1,000+ listings for sale with over 7 billion euros worth of yachts. Freely accessible to yacht buyers, owners, and enthusiasts worldwide.

Quantifiable outcome

• 6,000+ yachts available for search
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SuperYacht Times: SuperYacht Times is a yachting media and data platform covering new builds, sales, and charter. It overlaps directly with Yacht Harbour's daily news coverage, database, and brokerage market intelligence.
• CharterWorld: CharterWorld is a yacht charter broker and listing platform indexing central agency yachts for global charter. It overlaps with Yacht Harbour's charter listings and target audience.
• Rightboat: Rightboat is a global yacht listings marketplace operating alongside Boats Group. It directly competes with Yacht Harbour in brokerage listings aggregation and search.
• YachtWorld: YachtWorld is the largest global online yacht listing marketplace, owned by Boats Group. It directly competes with Yacht Harbour in superyacht brokerage listings and search functionality.
• Boat International: Boat International is a leading luxury yachting media brand publishing news, Superyacht Owners Database, and market intelligence. It competes with Yacht Harbour for both advertising dollars and UHNWI readership.

Broad incumbents

• Boats.com: Boats.com is a broad marine marketplace covering boats of all sizes. It overlaps with Yacht Harbour in the listings and content space, though it serves a wider price and size range than the superyacht niche.
• Boat Trader: Boat Trader is a large generalist boat marketplace under Boats Group. It overlaps with Yacht Harbour in the yacht listings category but addresses a much broader recreational boating audience.
• Burgess: Burgess is a global superyacht brokerage that also publishes proprietary market reports and yacht data. As both a Yacht Harbour customer and broader yacht-market intelligence player, it is a partial incumbent.

Emerging players

• Denison Yachting: Denison Yachting is a yacht brokerage with a strong digital content and listings platform. It competes with Yacht Harbour for both broker mindshare and buyer attention across the brokerage market.

Regional players

• Edmiston: Edmiston is a superyacht brokerage and charter house with proprietary market insights and content. It shares Yacht Harbour's superyacht focus and competes for advertising and content engagement within the brokerage community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yachtharbour
• Facebookfacebook.com/yachtharbour
• LinkedInlinkedin.com/company/9215941
• Instagraminstagram.com/yacht_harbour

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yacht Harbour