Numero
Numero is an all-in-one political fundraising software platform for Democratic campaigns at every level, offering donor database, call time, contribution forms, event tools, and email on a flat-rate subscription with unlimited users and 60-minute support.
- Company typePrivate
- Founded2018
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Numero does
Numero is an all-in-one political fundraising software platform purpose-built for Democratic campaigns at every level of American politics, from city council to U.S. President. Founded in 2018 by a 2018 Congressional candidate (Brian Forde, CEO), a CTO (Karan Jain), and a CFO (Susie Keeler) after experiencing firsthand the performance and usability limitations of incumbent platform NGP 8 during their own campaign, the company unifies five products — Donor Database, Call Time App, Contribution Forms, Event Tools, and Email — into a single workflow covering the full campaign fundraising cycle from prospect identification through pledge fulfillment and donor retention. Reported technical components include fast prospect filtering, smart-match duplicate prevention, a swipe-based mobile call time app, 1-click contribution auto-fill from a claimed 100 million donor profiles, and FEC-compliant event management; the company integrates with ActBlue for contribution processing and offers a white-glove migration path from NGPVAN.
The business model is subscription SaaS with a deliberately flat pricing structure: $1,080/month (or $800/month on annual billing) across all contact tiers from 10,000 to 100,000 contacts, with unlimited users included — positioned explicitly against competitors NGPVAN, Pingdex, and Calltime, whose per-contact pricing scales upward and whose ownership and development footprint Numero contrasts against its all-American engineering team and absence of Saudi sovereign-wealth investors. Go-to-market is sales-led, with two Sales Leads (Craig Grella and Cassidy) offering personalized Zoom demos to campaign decision-makers, supplemented by a self-serve pricing page and an extensive content-marketing blog covering campaign operations, fundraising, and voter contact.
Since founding, Numero reports serving 1,000+ campaigns and 8,000+ campaign staff; named customers include Congressman Mark Takano, Congressman Andy Kim, Adam Schiff for Senate, Congressman Tom Malinowski, and Congressman Pete Aguilar. The company states that campaigns using Numero have collectively raised more than $2 billion in contributions, with $400 million of that attributed to post-switching lifts per Numero's own claims. The company is privately held, headquartered in Costa Mesa, California, has raised seed funding from Initialized Capital and Y Combinator (March 2019), and operates with a 16-person team.
Numero firmographics
Firmographics- Name
- Numero
- Legal name
- Numero, Inc.
- Website
- https://numero.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Numero is an all-in-one political fundraising software platform for Democratic campaigns at every level, offering donor database, call time, contribution forms, event tools, and email on a flat-rate subscription with unlimited users and 60-minute support.
- Ownership category
- akta.pro rank
Numero industry classification
Industry- Product category
- Political Fundraising Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Monetization & Tipping Platforms (MPACABAE)
- akta.pro secondary industry
- Billing, Payments & Subscription Management (MPAHAJAC)
Keywords
Where Numero is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Numero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription - Contact-Based Pricing: Per-contact subscription model with pricing tiers based on contact database size. Same pricing regardless of tier starting at 10K contacts ($1,080/month or $800/month annual). Unlimited users included. Competitors charge significantly more for similar contact volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 10,000 Contacts - Entry Tier |
| Subscription | Annual | 25,000 Contacts |
| Subscription | Annual | 50,000 Contacts |
| Subscription | Annual | 100,000 Contacts - Maximum Tier |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Numero product offering
Product offeringCore offering
Numero provides an all-in-one political fundraising software platform for Democratic campaigns that combines a Donor Database, Call Time App, Contribution Forms, Event Tools, and Email Fundraising into a single subscription product. It manages payment processing, accounting, and FEC compliance for campaigns, with per-contact subscription pricing that includes unlimited users and a 60-minute customer support response guarantee.
Product overview
Numero is a unified all-in-one political fundraising platform combining a Donor Database, Call Time App, Contribution Forms, Event Tools, and Email modules. These integrated products work together to help Democratic campaigns manage donor relationships, automate pledge fulfillment, process contributions, coordinate events, and execute email fundraising—all within a single platform with 60-minute customer support response.
Differentiator
Problem solved
Functional benefit
Products and services
- Donor Database Centralized all-in-one donor database with blazingly fast filters to find the best prospects in seconds, auto-merging duplicates on import, automatic pledge fulfillment, custom domains, smart-match duplicate prevention, and raiser links for hosts and bundlers. Designed for Democratic campaigns that need to identify max-out donors and clean prospect lists quickly.
- Call Time App
- Contribution Forms High-converting digital contribution forms backed by 100 million 1-click donor profiles, with auto-fill donor info and the fastest loading speeds in the category, designed to maximize donation conversion rates for political campaigns.
- Event Tools
- Email Fundraising
Quantifiable outcome
- Campaigns raised $400M more after switching to Numero
- +6 more outcomes
Companies that use Numero
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Numero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Numero partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NGPVANcoreIntegration/compatibility partner. NGPVAN is a competing donor database platform, but Numero offers white-glove service to switch from NGP. Campaigns commonly migrate from NGP to Numero with assisted onboarding.
- ActBluecoreIntegration/compatibility partner for contribution processing. ActBlue is a Democratic fundraising platform that Numero integrates with for payment processing and contribution tracking.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Numero competitors and assessment
Company assessmentDirect peers
- ActBlue: Dominant Democratic online fundraising and contribution processing platform. While Numero integrates with ActBlue today, ActBlue is itself a critical piece of the Democratic campaign stack and competes for the same budget allocation from small-dollar fundraising campaigns.
- NGP VAN (Bonterra): Incumbent Democratic campaign technology platform with donor database, voter contact tools, and deep DNC/DCCC integrations. Numero explicitly positions itself as the faster, cheaper, better-supported replacement for NGP VAN, making it the most direct head-to-head competitor.
- Pingdex: Campaign fundraising and donor management platform listed by Numero in its competitor comparison. Offers similar donor database and call time functionality targeting political campaigns, making it a like-for-like alternative.
- Calltime.ai: Direct call time management application competitor referenced by Numero in its comparison table. Targets the same campaign fundraising workflow (call time, donor contact) with overlapping features like prospect prioritization and call scripts.
Broad incumbents
- Anedot: Online fundraising and donor management platform serving political campaigns, PACs, and nonprofits across the spectrum. Provides similar donation forms, compliance, and CRM functionality with bipartisan customer base, broadly overlapping with Numero's feature set.
- WinRed: Republican counterpart to ActBlue, dominating GOP online fundraising infrastructure. Not a direct competitor today (different party) but the natural analog and potential expansion target if Numero ever pursued cross-partisan productization.
- Salsa Labs (by Bonterra): Digital engagement, fundraising, and advocacy platform commonly used by nonprofits and progressive organizations. Adjacent customer base (progressive nonprofits vs Democratic campaigns) with overlapping email, donation, and CRM functionality.
Emerging players
- Funraise: Modern nonprofit fundraising platform with donor database, donation forms, and email tools. Overlaps with Numero's donation forms and donor management modules; primarily serves 501(c)(3) nonprofits rather than political campaigns but increasingly used by politically adjacent organizations.
- Hustle: Peer-to-peer texting and communication platform for political campaigns, advocacy groups, and nonprofits. Provides adjacent outreach capabilities to Numero's call time and event tools, and is frequently bundled into progressive campaign tech stacks.
- ActionKit (by BSD Tools): Online organizing, fundraising, and advocacy tool used by Democratic campaigns and progressive groups. Targets a similar audience as Numero (progressive/Democrat) with comparable donation and CRM features but historically focused more on list management than call time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Numero social profiles
Digital presenceNumero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Numero leadership team
Management profileNumber of profiles
Profiles6 records
Numero funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Numero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Numero
What does Numero do?
Numero provides an all-in-one political fundraising software platform for Democratic campaigns that combines a Donor Database, Call Time App, Contribution Forms, Event Tools, and Email Fundraising into a single subscription product. It manages payment processing, accounting, and FEC compliance for campaigns, with per-contact subscription pricing that includes unlimited users and a 60-minute customer support response guarantee.
Is Numero a public or private company?
Numero is a private company. It is classified as venture growth investor backed and is currently operating.
When was Numero founded?
Numero was founded in 2018. It employs 11 to 50 people.
Where is Numero based?
Numero is headquartered in Irvine, United States, in the North America region.
How does Numero make money?
One revenue line is on record: subscription - Contact-Based Pricing.
Who are Numero's main competitors?
Direct peers on record are ActBlue, NGP VAN (Bonterra), Pingdex and Calltime.ai. Broad incumbents are Anedot, WinRed and Salsa Labs (by Bonterra). Emerging players are Funraise, Hustle and ActionKit (by BSD Tools).
Does Numero have an API?
No public API is recorded for Numero.
What industry is Numero in?
Numero's product category is Political Fundraising Software. Its primary akta.pro industry code is MPACABAE, Creator Monetization & Tipping Platforms, with a secondary code of MPAHAJAC, Billing, Payments & Subscription Management. Its NAICS code is 518 and its SIC code is 7372.