Heather Murphy Real Estate Group

What Heather Murphy Real Estate Group does

Heather Murphy Real Estate Group is a private residential real estate brokerage team founded in 2004 and headquartered in Savannah, Georgia, operating under the Keller Williams Coastal Area Partners franchise. The group provides buyer and seller representation across Coastal Georgia, with documented activity of 249 homes sold in 2025 and cumulative sales volume exceeding $2 billion across 7,700+ families served since inception. Heather Murphy, Founder and Associate Broker, leads the team alongside Traci Alexander (Director of Operations) and a roster that includes specialized buyer and seller agents plus dedicated closing coordinators. The company serves primary residential buyers, sellers, luxury property owners, military and corporate relocation clients, STVR investors, estate and divorce sellers, new construction buyers, and buyers of waterfront, historic, and golf community properties across Savannah, Pooler, Richmond Hill, Tybee Island, and surrounding communities in Chatham, Bryan, and Effingham counties.

The business operates on a traditional real estate commission model, with revenue generated through transaction-based fees that follow the industry standard 5–6% total commission split between listing and buyer sides. Go-to-market is sales-led and direct-to-consumer: the company's website, IDX-powered property search, Zillow Showcase / Preview placements, free home valuation tool, content marketing (blog, YouTube), and organic social (Facebook, Instagram, LinkedIn) feed top-of-funnel lead capture, with in-person showings and dedicated agent handling at the mid- and bottom-of-funnel. The broader marketing stack — 4,150+ combined five-star reviews across Google and Zillow, BBB accreditation, and four consecutive years of Top Luxury Agent recognition — underpins an above-market 98% list-to-sale ratio and an 18-day average days-on-market.

The technology layer is non-proprietary: listings are surfaced via IDX Broker fed by Hive MLS, distribution extends through Zillow Showcase and the Zillow Preview partnership (announced March 2026), and operational tooling consists of standard CRM and marketing platforms. There are no patents, proprietary APIs, SDKs, or AI/ML capabilities disclosed in the source material; the differentiators are deep hyper-local market knowledge, a multi-segment specialized agent roster, and brand reputation built over 21 years in the Coastal Georgia market.

Name

Heather Murphy Real Estate Group

Legal name

Heather Murphy Real Estate Group

Website

https://heathermurphygroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Heather Murphy Real Estate Group is a private, Savannah-based residential real estate brokerage team operating under Keller Williams Coastal Area Partners, representing buyers and sellers across Coastal Georgia (Savannah, Pooler, Richmond Hill, Tybee Island) with specialized services in luxury, military relocation, new construction, and STVR investment.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate
• Buyer representation
• Seller representation
• Luxury real estate
• Relocation services

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage revenue through commission-based transactions. Agents represent buyers and sellers in residential property transactions, earning a percentage of the sale price (typically 5-6% total commission split between listing and buyer's agents).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Heather Murphy Real Estate Group is a full-service residential real estate brokerage operating as a team within Keller Williams Coastal Area Partners, providing buyer and seller representation for homes across Savannah and Coastal Georgia. Service offerings span the full transaction lifecycle, including property search, valuation, pricing strategy, marketing, negotiation, and closing coordination, with specialized sub-teams for luxury, new construction, waterfront, historic, golf community, military relocation, corporate relocation, STVR investment, estate, and divorce-related transactions.

Product overview

Heather Murphy Real Estate Group is a full-service real estate brokerage operating as a team within Keller Williams Coastal Area Partners. The company offers a unified platform of buyer and seller representation services, supported by an array of digital tools including free home valuation, mortgage and affordability calculators, and Zillow Showcase marketing. The portfolio includes specialized service sub-brands for luxury homes, new construction, military relocation, corporate relocation, investor/STVR properties, estate sales, divorce situations, waterfront homes, historic homes, and golf communities. The core brokerage is complemented by IDX-powered listing search functionality that syndicates Hive MLS property data. Founded in 2004, the company serves Coastal Georgia with 7,700+ families served, $2B+ in sales volume, and recognition as a Top 5 KW Team in Georgia for 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer's Agent Representation Comprehensive buyer representation for residential purchases across Coastal Georgia, including exclusive off-market listings access, local buyer needs analysis, neighborhood market reports, expert negotiation, and new construction guidance. Targeted at prospective homeowners in Savannah, Pooler, Richmond Hill, and surrounding markets.
• Listing/Seller Agent Representation Full-service seller representation including home valuation, pricing strategy, marketing services, expert negotiation, and closing coordination across Coastal Georgia. Targeted at residential homeowners selling property in the Savannah metro and surrounding communities.
• Luxury Homes Representation Specialized luxury real estate service for waterfront estates, historic properties, gated golf community homes, luxury condos, private dock homes, and high-end custom residences throughout Savannah and Coastal Georgia. Targeted at high-net-worth buyers and sellers of premium properties.
• New Construction Home Representation Strategic buyer representation for newly built homes, providing guidance on builder contracts, construction timelines, upgrade negotiations, community comparisons, and warranty considerations throughout Savannah, Richmond Hill, Pooler, and Coastal Georgia.
• Waterfront Homes Specialist Service Specialized representation for waterfront property transactions, covering Tybee Island, Wilmington Island, Skidaway Island, Bull River, and surrounding Coastal Georgia waterfront communities.
• Historic Savannah Homes Specialist Service Expert representation for historic homes in Savannah's Historic District, including architectural character assessment, restoration considerations, and historic property valuation.
• Golf Community Homes Specialist Service Specialized representation for golf community properties including Savannah Quarters, Westbrook, and premier golf communities in Pooler, Richmond Hill, and surrounding Coastal Georgia areas.
• Military Relocation Services Specialized relocation representation for military service members and families near Fort Stewart and Hunter Army Airfield, with expertise in PCS timelines, VA financing, area orientation, and seamless transitions to Coastal Georgia.
• Corporate Relocation Services Relocation representation for corporate employees and families moving to the Savannah and Coastal Georgia area, with area tours, remote property search coordination, and timeline management.
• Investor STVR Services Short-term vacation rental property investment services for buyers targeting Savannah STVR markets including Historic District, Ardsley Park, and Tybee Island, with insights into local regulations, ROI potential, and high-demand zip codes.
• Estate Sales Services Sensitive property sale guidance for families dealing with estate properties, providing pricing strategy, property preparation, and efficient market exposure across Savannah, Pooler, Rincon, and Effingham.
• Divorce Property Sale Services Neutral, strategic real estate guidance for home sales during divorce situations, ensuring smooth process, fair market value assessment, and clear communication for all parties involved.

Quantifiable outcome

• 98% list-to-sale ratio
• +6 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• ZillowcoreGTM or Marketing Partner · 25 March 2026Zillow Preview partnership brings pre-market home listings to Zillow and Trulia platforms, providing access to Zillow's 235 million average monthly unique users. Listing agents may receive revenue shares when buyers who connect through Preview listings close with Zillow Preferred agents.
• Keller Williams Coastal Area PartnerscoreChannel Partner/ Reseller/ DistributorAffiliated brokerage providing brand backing, marketing resources, technology platforms, agent training, and access to the Keller Williams referral network spanning 500+ markets globally.
• Engel & VölkersminorGTM or Marketing PartnerMentioned as fellow brokerage partner in Zillow Preview announcement alongside other real estate brokerages including Leading Real Estate Companies of the World, Berkshire Hathaway HomeServices, Samson Properties, Vanguard Properties, West USA Realty, and SERHANT.
• Leading Real Estate Companies of the WorldminorGTM or Marketing PartnerInternational real estate network and fellow Zillow Preview partner, one of 24 additional brokerages to sign on to Zillow Preview feature.
• Berkshire Hathaway HomeServicesminorGTM or Marketing PartnerFellow major real estate brokerage and Zillow Preview partner, one of 24 additional brokerages to sign on to Zillow Preview feature.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Compass: A tech-enabled national residential brokerage with team-based agent models, luxury focus, and proprietary marketing/technology platform. Comparable business model (team-based residential brokerage) but differentiated by technology stack and scale.
• SERHANT. A modern, content-driven residential brokerage with a strong digital-media and luxury orientation. Listed as a fellow Zillow Preview partner and overlaps on luxury and high-visibility listings in major markets.
• eXp Realty: A cloud-based residential brokerage with a viral agent attraction model and commission structure that competes for top-producing agents. Comparable on residential brokerage but differentiated by low-overhead, internet-native operating model.

Broad incumbents

• RE/MAX: A large global residential real estate franchise with team-based operating models and similar commission-driven economics. Directly comparable on residential brokerage services for buyers and sellers.
• Keller Williams Realty: Keller Williams is the franchisor and parent brand of Heather Murphy Real Estate Group's Coastal Area Partners affiliation. Comparable because every KW-affiliated team competes for the same agents, listings, and brand position in the same residential brokerage model.
• Coldwell Banker: A long-established residential brokerage franchise with deep presence in the Southeast and strong luxury franchise (Coldwell Banker Global Luxury). Directly comparable on residential buyer/seller brokerage model and luxury segment focus.
• Better Homes and Gardens Real Estate: A national residential real estate franchise with comparable team-based model and similar suburban/lifestyle market focus. Comparable on residential brokerage services targeting family and lifestyle buyers.
• Engel & Völkers: A luxury-focused international brokerage with strong brand presence in waterfront, historic, and high-end residential markets. Listed as a fellow Zillow Preview partner and competes in the Savannah luxury segment.
• Berkshire Hathaway HomeServices: A national residential real estate franchise with broad geographic coverage and similar luxury and relocation service lines. Listed as a fellow Zillow Preview partner and competes for the same Coastal Georgia luxury and relocation segments.

Direct peers

• Sotheby's International Realty: A luxury-dominant international residential brokerage brand that competes directly for high-net-worth buyers in Savannah's luxury, historic, and waterfront markets. Same customer base and luxury segment overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKT4shqwDuAwU7_EUDLmZgQ
• Facebookfacebook.com/HeatherMurphyGroup
• LinkedInlinkedin.com/company/heathermurphygroup
• Instagraminstagram.com/heathermurphyrealestategroup
• Xx.com/heathermurphykw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heather Murphy Real Estate Group