intelligentgolf
intelligentgolf provides cloud-based SaaS for UK and Ireland golf clubs, integrating competition management, memberships, tee times, EPOS, embedded payments, accounting integrations and benchmarking into one platform serving 800+ clubs.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What intelligentgolf does
intelligentgolf Ltd is a UK-based, cloud-native SaaS provider of integrated golf club management software, serving more than 800 golf clubs across the United Kingdom and Ireland. The platform unifies the full operational backbone of a golf club: CONGU-compliant competition management and handicapping, member administration and subscriptions, tee sheet management, event planning, a purpose-built EPOS system for bar and pro shop, bespoke website services, and embedded payment processing through intelligentgolfPay (powered by ClearAccept under FCA authorization FRN 926372). Adjacent modules include intelligentgolfPayLater (Deko/Novuna membership financing), native integrations to Xero and Sage accounting, the Claritee benchmarking and analytics module, the igMember iOS/Android app, and the newly launched igShop ecommerce module for pro shops.
The product architecture is modular but interconnected, designed to eliminate the data silos and duplicate entry typical of legacy golf administration. Pricing is not publicly disclosed but follows a per-club SaaS subscription on annual or multi-year contracts, augmented by transaction-based revenue from embedded payments, affiliate commissions from revenue-finance and financing partners (Liberis, Novuna), and add-on fees for premium integrations such as Xero. Go-to-market is sales-led across the UK and Ireland, combining direct enterprise/inside-sales motions, regional customer workshops at club venues, repeated GCMA conference presence, and digital channels (corporate website, LinkedIn, Facebook, X). Travel-channel distribution is delivered through automated partnerships with Golfbreaks and YourGolfTravel that surface partner tee times to inbound golf travelers.
The company is a wholly owned subsidiary of ClearCourse Partnership LLP, a UK technology and payments group operating 40+ SME-focused software brands. intelligentgolf was founded in 2000 and operates with a lean team of approximately 18 staff from its operational base in Claverdon, Warwickshire, with a registered office in the City of London. The company processes more than 17 million rounds of golf and over 160,000 competitions annually through its platform.
intelligentgolf firmographics
Firmographics- Name
- intelligentgolf
- Legal name
- intelligentgolf Ltd
- Website
- https://intelligentgolf.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- intelligentgolf provides cloud-based SaaS for UK and Ireland golf clubs, integrating competition management, memberships, tee times, EPOS, embedded payments, accounting integrations and benchmarking into one platform serving 800+ clubs.
- Ownership category
- akta.pro rank
intelligentgolf industry classification
Industry- Product category
- Golf Club Management Software
- NAICS
- Golf Courses and Country Clubs (713910), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where intelligentgolf is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
intelligentgolf business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Club Management Software Subscription: SaaS subscription model providing access to core platform modules including competitions, membership, tee times, events, EPOS, and website management. Priced per club with annual or multi-year contracts.
- intelligentgolfPay Transaction Processing: Embedded payment processing through ClearAccept, generating transaction fees on payments made across tee bookings, bar, pro shop, and membership renewals.
- Xero Integration Package: Additional paid module enabling integration with Xero accounting software, providing automatic revenue allocation and journal creation.
- Website Services: Bespoke website design and development services included as part of the integrated club management system.
- Revenue Finance Referral: Commission revenue from Liberis Ltd referrals for ClearAccept Revenue Finance product, where clubs can access funding based on card takings.
- Sage Integration: Accounting system integration providing automatic financial data flow from intelligentgolf to Sage, enabling streamlined club finances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Club Management Software - Core Platform |
| Subscription | Annual | Xero Integration Package |
| Transaction based/ take rate | Pay-as-you-go | intelligentgolfPayLater (Deko) |
| Professional services/ project-based | Multi-year contract | Implementation Services |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
intelligentgolf product offering
Product offeringCore offering
intelligentgolf provides a cloud-based SaaS platform for golf club management, covering competitions and CONGU-compliant handicapping, membership subscriptions and renewals, tee sheet scheduling, event planning, EPOS, bespoke websites, embedded payments (intelligentgolfPay), benchmarking (Claritee), a member mobile app (igMember) and pro shop ecommerce (igShop), sold to golf clubs across the UK and Ireland on a subscription basis.
Product overview
intelligentgolf is a comprehensive, unified golf club management platform designed for professional golf club environments. The platform operates as a modular, integrated system where the core intelligentgolf platform provides foundational membership, tee sheet, competition, event, retail, hospitality, and reporting capabilities. The portfolio includes purpose-built payment solutions (intelligentgolfPay powered by ClearAccept, and intelligentgolfPayLater via Deko), accounting integrations (Xero and Sage), the Claritee benchmarking and analytics module, the igMember native mobile app for members, the igShop ecommerce module for pro shops, and bespoke website services. All modules are designed to interconnect within the unified platform, eliminating data silos and enabling streamlined club operations across all touchpoints.
Differentiator
Problem solved
Functional benefit
Brands
- igMember: Mobile app for golf club members providing access to tee time bookings, competition scoring, handicap records, news, events, and live updates.
- Claritee
- intelligentgolfPay
- igShop
- Deko
Products and services
- intelligentgolf Platform
- igMember Mobile App
- intelligentgolfPay
Quantifiable outcome
- 800+ golf clubs use the intelligentgolf platform
- +3 more outcomes
Companies that use intelligentgolf
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
intelligentgolf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
intelligentgolf partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered supporting, core, growth and parent company.
- GiftprosupportingPartnership with Giftpro enables clubs to sell branded gift vouchers online. Integrates with intelligentgolf suite for easy voucher selling and redemption with clear tracking of member purchases.
- SagecoreIntegration with Sage accounting software connects club management and finance systems directly. Daily revenue data flows automatically from intelligentgolf to Sage including green fees, bar transactions, competition entries, and pro shop sales.
- GolfbreaksgrowthGolf travel partnership connecting vacant tee times with golfers booking accommodation and transport. Automatic visibility to hundreds of thousands of golfers. Fully automated integration with no manual data entry.
- YourGolfTravelgrowthGolf travel partnership enabling tee time connectivity with partner clubs. Provides 24/7 instant online booking for golfers. Enhances club reputation as go-to golf travel destination.
- ClearCourse Partnership LLPparent companyintelligentgolf is part of ClearCourse Partnership LLP, a UK-based technology group comprising 40+ brands. ClearCourse integrates best software, payments, services and people to help SMEs grow. Provides access to FCA-regulated payment infrastructure through ClearAccept.
- ClearAcceptcoreFCA-regulated payment platform (FRN 926372) powering intelligentgPay. Purpose-built for ClearCourse software products with embedded payment processing capabilities for golf club operations.
- XerocoreIntegration with Xero cloud accounting software enables automatic revenue allocation, customisable income reports, and draft journal creation. Account codes automatically mapped within intelligentgolf.
- Deko (Novuna)supportingDeko-powered intelligentgolfPayLater enables members to spread membership costs across monthly payments. Club receives upfront payment; Novuna lender takes on default risk. No cost to clubs.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
intelligentgolf competitors and assessment
Company assessmentEmerging players
- MembersFirst: Provider of member-facing websites, mobile apps, and communications for private clubs. Adjacent offering to intelligentgolf's igMember app and website services modules.
- Supreme Golf: Tee-time booking and marketing platform for golf courses with member/booking functionality. Partial overlap with intelligentgolf's tee-time and distribution capabilities.
Direct peers
- TPC Systems (UK): UK-focused golf club management software covering membership, handicapping, and competitions. Direct competitor in the same UK golf-club vertical with overlapping feature set.
- ClubV1: UK-based golf club management software provider serving a similar member-base of UK golf clubs with handicapping, competition, and tee-time functionality. Directly comparable vertical SaaS competitor in intelligentgolf's home market.
- Jonas Club Software: North American club management platform serving private and semi-private golf clubs with member management, tee sheets, and POS. Closest international equivalent in functionality and target buyer (club general managers/committees).
- Clubessential: US-based golf and country club management SaaS with member websites, tee-time, and member communication modules. Competes for the same operational workflows (tee sheets, member billing, communications) at similar club profiles.
- foreUP Golf Software: Cloud-based golf course management software offering tee sheets, POS, league and member management. Targets public and private courses with an integrated suite comparable to intelligentgolf's modular platform.
Broad incumbents
- Lightspeed Golf (formerly GolfNow): Broader golf-specific SaaS suite from a large incumbent (part of GolfNow/GolfPass ecosystem) covering tee sheet, marketing, and online booking. Competes at the higher end and in online tee-time distribution where Golfbreaks-style integrations matter.
Regional players
- GGGolf: Canadian-headquartered golf club management software with handicapping and tee-time functionality. Comparable platform serving a different geography (Canada/Quebec primarily) than intelligentgolf's UK/Ireland focus.
Others
- ClearAccept: Sister company within ClearCourse Partnership that powers intelligentgolfPay. Provides FCA-regulated embedded payments infrastructure — an enabler/supplier relationship rather than direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
intelligentgolf social profiles
Digital presenceintelligentgolf compliance and trust
Trust signalCompliance3 records
intelligentgolf financial estimates
Financial estimateRevenue estimate
Valuation estimate
intelligentgolf leadership team
Management profileNumber of profiles
Profiles20 records
intelligentgolf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
intelligentgolf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about intelligentgolf
What does intelligentgolf do?
intelligentgolf provides a cloud-based SaaS platform for golf club management, covering competitions and CONGU-compliant handicapping, membership subscriptions and renewals, tee sheet scheduling, event planning, EPOS, bespoke websites, embedded payments (intelligentgolfPay), benchmarking (Claritee), a member mobile app (igMember) and pro shop ecommerce (igShop), sold to golf clubs across the UK and Ireland on a subscription basis.
Is intelligentgolf a public or private company?
intelligentgolf is a private company. It is classified as corporate owned and is currently operating.
When was intelligentgolf founded?
intelligentgolf was founded in 2000. It employs 11 to 50 people.
Where is intelligentgolf based?
intelligentgolf is headquartered in London, United Kingdom, in the Europe region.
How does intelligentgolf make money?
Six revenue lines are on record. Club Management Software Subscription is the primary driver. The others are intelligentgolfPay Transaction Processing, xero Integration Package, website Services, revenue Finance Referral and sage Integration.
Who are intelligentgolf's main competitors?
Emerging players on record are MembersFirst and Supreme Golf. Direct peers are TPC Systems (UK), ClubV1, Jonas Club Software, Clubessential and foreUP Golf Software. Lightspeed Golf (formerly GolfNow) is listed as a broad incumbent. GGGolf is listed as a regional player. ClearAccept is listed as an others.
Does intelligentgolf have an API?
No public API is recorded for intelligentgolf.
What industry is intelligentgolf in?
intelligentgolf's product category is Golf Club Management Software. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 713910 and its SIC code is 7370.