AWA digital
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
AWA digital firmographics
Firmographics- Name
- AWA digital
- Legal name
- Reynoldston Business Services t/a AWA digital
- Website
- https://awa-digital.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AWA digital industry classification
Industry- Product category
- Conversion Rate Optimisation Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)
Keywords
Where AWA digital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
AWA digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- CRO Consulting Services: AWA provides specialist Conversion Rate Optimisation consulting services to e-commerce organisations. Services include full end-to-end CRO programmes led by senior specialists, and capability transfer programmes enabling clients to conduct CRO in-house. Revenue is generated through professional consulting engagements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
AWA digital product offering
Product offeringCore offering
AWA digital is a specialist Conversion Rate Optimisation (CRO) consulting agency serving e-commerce organisations. The firm delivers tailored, senior-led CRO programmes that combine quantitative analytics, qualitative research, A/B testing, design and copy changes, and capability transfer to help clients increase online sales without additional acquisition spend. Every programme is led by a senior specialist with 7+ years of direct experience, and services span full end-to-end CRO engagements as well as coaching to build in-house experimentation teams.
Product overview
AWA Digital is a specialist Conversion Rate Optimisation (CRO) agency that operates as a services firm rather than a software product company. The core offering is CRO consulting services, which include running A/B tests, conducting deep-dive research, and implementing experimentation programmes for e-commerce clients. Services are delivered by senior specialists with 7+ years of experience, working on a tailored, strategic basis rather than offering a standardized software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- High-ROI CRO / End-to-End CRO Programmes Strategic, tailored CRO engagements for e-commerce organisations covering research, hypothesis development, A/B testing, and implementation across website and app experiences. Led by senior specialists with 7+ years direct experience. Targeted at ambitious online businesses in retail, finance, SaaS, travel and healthcare.
- Capability Transfer / In-House CRO Coaching Coaching and embedded process support that enables client e-commerce teams to run their own CRO programmes and build internal experimentation capability. Targeted at organisations that want to bring experimentation in-house.
- CRO Methodology & Research Services Research-first CRO methodology delivering pinpoint accuracy on where websites are bleeding sales, including qualitative research (surveys, usability testing, customer interviews), analytics review, copy and design iteration, and A/B testing. Targeted at e-commerce organisations seeking tailored, evidence-led optimisation programmes.
Quantifiable outcome
- £19 return per £1 spent with AWA (Canon Europe)
- +10 more outcomes
Companies that use AWA digital
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles1 record
AWA digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AWA digital partnerships and signals
Strategic signalScale indicators12 records
Recent moves1 record
Expansion highlights5 records
AWA digital competitors and assessment
Company assessmentDirect peers
- Conversion Rate Experts: UK-based CRO consultancy founded around the same era as AWA, also serving enterprise e-commerce clients with research-led A/B testing programmes. Closest direct competitor in the UK specialist CRO agency category, with overlapping methodologies (qualitative research, A/B testing) and a comparable senior-consultant delivery model.
- Brooks Bell: US-headquartered CRO and experimentation agency serving enterprise e-commerce and B2B brands. Comparable service mix (A/B testing, experimentation programmes, analytics), similar enterprise-led positioning, and a primary competitor for North American CRO mandates that AWA also targets from Austin.
- Widerfunnel: Conversion rate optimisation agency working with mid-market and enterprise e-commerce clients, with a research-first methodology closely aligned to AWA's approach. Direct competitor for the same senior-led, ROI-narrative positioning.
- Speero: CRO and experimentation consultancy that has historically served enterprise e-commerce clients across the UK, Europe, and North America. Overlaps with AWA on service offering (CRO programmes, A/B testing, capability building) and on enterprise customer segment.
- Invesp: CRO agency and consultancy working with e-commerce and SaaS brands, offering A/B testing, conversion audits, and experimentation programmes. Comparable boutique CRO positioning and a recognised competitor for the same mid-market and enterprise e-commerce RFPs.
- The Good (conversion agency): CRO and growth experimentation consultancy serving digital-first and e-commerce brands with a research-led methodology. Comparable service stack and enterprise delivery model to AWA.
Broad incumbents
- Optimizely: Enterprise experimentation and digital experience platform that also offers professional services and agency partner programmes. Not a direct consulting competitor, but its platform increasingly competes with the tooling underpinning AWA's A/B testing programmes.
- AB Tasty: Experimentation and personalisation platform with European heritage serving enterprise e-commerce brands. Indirectly comparable as the category leader in A/B testing tooling — clients often weigh AB Tasty's bundled services against pure-play CRO consultancies like AWA.
- SiteSpect: Enterprise testing and personalisation platform serving large e-commerce organisations. Comparable customer overlap (enterprise retailers) and an established competitor for the A/B testing layer that AWA's programmes typically run on top of.
- Perficient: Large US digital consultancy offering CRO, analytics, and personalisation services to enterprise clients. Indirect competitor at the upper end of the market where AWA bids on enterprise CRO engagements; broader portfolio reduces specialisation but offers scale and geographic reach AWA cannot match.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
AWA digital social profiles
Digital presenceAWA digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
AWA digital leadership team
Management profileNumber of profiles
Profiles1 record
AWA digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AWA digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AWA digital
What does AWA digital do?
AWA digital is a specialist Conversion Rate Optimisation (CRO) consulting agency serving e-commerce organisations. The firm delivers tailored, senior-led CRO programmes that combine quantitative analytics, qualitative research, A/B testing, design and copy changes, and capability transfer to help clients increase online sales without additional acquisition spend. Every programme is led by a senior specialist with 7+ years of direct experience, and services span full end-to-end CRO engagements as well as coaching to build in-house experimentation teams.
Is AWA digital a public or private company?
AWA digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AWA digital founded?
AWA digital was founded in 2009. It employs 11 to 50 people.
Where is AWA digital based?
AWA digital is headquartered in London, United Kingdom, in the Europe region.
How does AWA digital make money?
One revenue line is on record: CRO Consulting Services.
Who are AWA digital's main competitors?
Direct peers on record are Conversion Rate Experts, Brooks Bell, Widerfunnel, Speero, Invesp and The Good (conversion agency). Broad incumbents are Optimizely, AB Tasty, SiteSpect and Perficient.
Does AWA digital have an API?
No public API is recorded for AWA digital.
What industry is AWA digital in?
AWA digital's product category is Conversion Rate Optimisation Services. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of MPAAACAF, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 541810 and its SIC code is 7311.