What LoanLock does

LoanLock is a privately held direct mortgage lender operating as a DBA of OnY Glo, Inc. (NMLS ID 237507), headquartered in Santa Ana, California, and licensed in 40+ US states. Founded in 2016, the company originates residential and investment-property mortgage loans including Fixed, ARM, Jumbo (up to $3M), FHA, VA, and Non-QM/Non-Agency products (DSCR, ITIN, asset depletion). It has funded more than $10B in cumulative loan volume and served over 50,000 borrowers, holding a 4.9/5 average online rating and a 99%+ customer satisfaction rate.

The operating model is direct-to-consumer and vertically integrated: customers initiate contact via a toll-free phone line (888-671-LOCK) or an online rate-quote portal, are assigned a state-licensed Loan Advisor who acts as a personal concierge, and then move through on-site processing, underwriting, e-signature, and rate lock at LoanLock's Santa Ana headquarters. The technology stack is a standard secure web portal for document upload, e-signature, and rate lock rather than a proprietary AI-driven platform. Marketing channels include organic SEO, a self-serve online rate-quote tool, inside sales, customer testimonials, and a presence on Facebook, Twitter, and Yelp.

The revenue model is transaction-based: LoanLock earns origination fees and interest rate spreads on closed loans, with no disclosed credit-check, application, or lock-in fees passed to borrowers. Customer segments span first-time homebuyers, existing homeowners seeking refinance, and seasoned real estate investors with complex income documentation. Ownership rests with the founding principals of OnY Glo, Inc., with no external investors, private equity backing, or parent holding company disclosed in available source materials.

Name

LoanLock

Legal name

OnY Glo, Inc.

Website

https://loanlock.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

LoanLock is a direct mortgage lender (DBA of OnY Glo, Inc., NMLS 237507) headquartered in Santa Ana, California, originating Fixed, ARM, Jumbo, FHA, VA, and Non-QM loans across 40+ US states for first-time homebuyers through seasoned real estate investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Loan Origination: LoanLock generates revenue through mortgage loan origination, including origination fees and interest rate spreads on closed loans. As a direct lender, they process and underwrite loans on-site.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

LoanLock is a direct mortgage lender that originates, processes, and underwrites residential mortgage loans in-house across more than 40 U.S. states. It offers a comprehensive product suite including Fixed, ARM, Jumbo (up to $3 million), FHA, VA, and Non-QM/Non-Agency loans to first-time homebuyers, refinancers, and real estate investors. Customers engage via a phone-first inside sales motion (888-671-LOCK) or an online portal, supported by licensed Loan Advisors who act as personal concierges from application to closing.

Product overview

LoanLock is a direct mortgage lender offering a comprehensive suite of mortgage products. The product portfolio includes Fixed Loans (10-30 year terms), ARM Loans (3-10 year initial fixed periods), Jumbo Loans (up to $3 million), FHA Loans, VA Loans, and Non-QM/Non-Agency products. As a direct lender, LoanLock processes and underwrites loans on-site, enabling faster approval decisions. The company serves first-time homebuyers through seasoned real estate investors across multiple states.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Loans Fixed-rate mortgage products with stable, unchanging interest rates and monthly payments for the entire loan term, available in 30, 25, 20, 15, and 10-year terms. Designed for individual homebuyers and homeowners seeking predictable payments.
• ARM Loans Adjustable Rate Mortgage products with initial fixed-rate periods before rates adjust, available with 3, 5, 7, and 10-year initial fixed terms and typically offering lower initial rates than fixed loans. Targeted at borrowers who expect to move or refinance before adjustment.
• Jumbo Loans High-value mortgage products for loans exceeding conforming limits, with both fixed and ARM options including interest-only structures and loan amounts up to $3 million. Aimed at borrowers purchasing or refinancing luxury or high-value properties.
• FHA Loans Federal Housing Administration-insured mortgages applicable to a wide range of borrowers, with credit scores as low as 500 potentially qualifying with a 3.5% down payment on purchases and required mortgage insurance. Designed for first-time homebuyers and lower-credit borrowers.
• VA Loans Veterans Affairs-backed mortgage products for eligible service members, offering zero down payment options with both fixed and ARM products, no mortgage insurance requirement, and typically lower rates. Aimed at active duty service members, veterans, and eligible spouses.
• Non-QM / Non-Agency Loans Non-traditional mortgage products for borrowers who do not meet standard agency qualifying criteria, encompassing asset depletion income, DSCR products for investment homes, business income qualification, foreign national programs (ITIN), and interest-only options. Targeted at self-employed borrowers, real estate investors, foreign nationals, and other non-traditional income or credit profiles.

Quantifiable outcome

• 99%+ customer satisfaction rate based on online reviews
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paramount Residential Mortgage Group (PRMG): Large independent retail mortgage lender licensed across most US states offering Conventional, Government, Jumbo and Non-QM/DSCR products via a branch and inside-sales model directly comparable to LoanLock's footprint and product breadth.
• CrossCountry Mortgage: Mid-market retail mortgage lender with a multi-state branch model and broad product menu (purchase, refi, Non-QM, jumbo); the closest scale-and-model comparable to LoanLock among independent retail lenders.
• Guild Mortgage: National retail mortgage lender headquartered on the West Coast (CA/OR) with a similar direct-to-consumer orientation and product set spanning Conventional, FHA, VA, Jumbo and down-payment-assistance programs; closest regional and product-mix comparable.
• Fairway Independent Mortgage Corporation: Large mid-market retail mortgage lender operating across most US states with a comparable mix of Conventional, Government, Jumbo and Non-QM products and a relationship-driven Loan Officer model closely parallel to LoanLock's 'personal concierge' approach.

Broad incumbents

• loanDepot: National retail and wholesale mortgage lender with comparable product breadth (Conventional, FHA, VA, Jumbo, Non-QM) and a similarly multi-state consumer-direct go-to-market motion.
• United Wholesale Mortgage (UWM): Largest wholesale mortgage lender in the US; represents the scaled alternative to LoanLock's direct/lender model and sets the competitive ceiling on per-loan economics for non-QM and jumbo products LoanLock originates.
• Rocket Mortgage: Largest US retail mortgage lender and the dominant digital direct-to-consumer originator; competes with LoanLock across the same retail, phone- and web-driven purchase and refinance channels, with materially greater scale and brand spend.
• Caliber Home Loans: Mid-large independent mortgage lender with strong Non-QM, bank statement and DSCR programs alongside agency product; relevant comparable on the non-conforming side of LoanLock's portfolio.
• NewRez (Rithm Capital): National mortgage originator and servicer covering retail, wholesale and correspondent channels with significant Non-QM capability; comparable scale and channel breadth to LoanLock's hybrid retail/direct model.

Emerging players

• Angel Oak Mortgage Solutions: Non-QM focused mortgage lender and asset manager; a partial-overlap peer specifically on the Non-Agency / Non-QM and jumbo niche that differentiates LoanLock from generalist lenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/loanlock
• Facebookfacebook.com/loanlock
• LinkedInlinkedin.com/company/loanlock

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoanLock