MoCo Arts

What MoCo Arts does

MoCo Arts is a 501(c)(3) nonprofit arts education organization headquartered in Keene, New Hampshire, founded in 1991 and incorporated as a nonprofit in 2000. The organization delivers year-round performing arts instruction in dance (ballet, tap, jazz, hip hop, modern) and theatre (musical theatre, straight theatre, workshops), serving students from age 6 months through adults. Its core programming is organized into Dance (grades 2+), Theatre (grades 2-12), Young Arts (6 months-grade 2), Adult Classes (18+), and a portfolio of camp formats including the NEA-recognized C.A.K.E. summer camp, CupCAKE, School Vacation Camps, and School's OUT one-day camps. Operations are anchored by a 17,000 sq ft purpose-built arts education facility at 40 Roxbury Street (opened August 28, 2018 after a $5.7M capital campaign), which includes three sprung-floor studios (Wildwood, Hoffman, Eppes) and the 200-seat Founder's Theatre black box venue.

The business model is a hybrid tuition-plus-contributed-revenue nonprofit structure. Direct revenue streams include recurring tuition and class fees across Fall, Spring, and Summer semesters; camp registration fees (e.g., C.A.K.E. at $890-$990 for 4 weeks, CupCAKE at $240/week, School's OUT at $50/person); performance ticket sales at Founder's Theatre and Redfern Arts Center; corporate sponsorships and program advertising; and merchandise. Contributed revenue includes tax-deductible donations and grants from the National Endowment for the Arts, NH State Council on the Arts, New Hampshire Charitable Foundation, Putnam Foundation, and corporate funders C&S Wholesale Grocers and Main Street America Group (supporting the Community Stars Seats program). Up to $80,000 in tuition assistance is provided annually to ensure accessibility. Go-to-market is direct-to-consumer via the Studio Pro Parent Portal, phone, in-person enrollment, and community partnerships, supplemented by an outreach program (MoCo ARTreach) that delivers instruction on-site at schools, daycares, and community organizations across the Monadnock Region.

The technology stack is standard nonprofit operational infrastructure: WordPress CMS for the website (moco.org), Dance Studio Pro for registration and parent management, GoStudioPro and Eventbrite for ticketing, and 360 All Around for virtual tours. The organization employs 51-100 staff and faculty under an 11-19 member volunteer Board of Directors, led by Executive Director Reagan Messer, a former Boston Ballet Soloist. There are no patents, AI/ML capabilities, mobile applications, or proprietary technology products; MoCo Arts operates as a service-delivery nonprofit rather than a technology-enabled enterprise.

Name

MoCo Arts

Legal name

MoCo Arts

Website

https://moco.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

MoCo Arts is a 501(c)(3) nonprofit arts education organization in Keene, NH, offering year-round dance, theatre, and multi-arts programming for ages 6 months through adults, plus summer and vacation camps, serving the Monadnock Region with up to $80,000 in annual tuition assistance.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (61161), Dance Companies (71112), Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Organizations (8600)

akta.pro primary industry

Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)

akta.pro secondary industries

Children’s & Youth Theatre (MPAGABAE), Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Performing arts education
• Dance instruction programs
• Theatre arts classes
• Youth arts summer camps
• Nonprofit arts education

Headquarters

HQ city

Keene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Class Fees: Year-round enrollment fees for dance and theatre classes across Fall, Spring, and Summer semesters. Fees vary by program type (full-day vs half-day camps, private lessons, etc.). Payment plans available with $25 deposit required to secure spot.
2. Summer and Vacation Camp Fees: Camp registration fees for C.A.K.E. (4 weeks, $890-$990), CupCAKE (5 weeks, $240/week with early-bird discount), School Vacation Camps ($240/week), and School's OUT one-day camps ($50/person). Aftercare fees additional.
3. Sponsorships: Corporate sponsorship opportunities for performances and season-long advertising in the On Stage program. Sponsorships help keep tuition affordable and provide exposure to dedicated family audiences.
4. Program Advertising: Season-long advertising opportunities in show programs. Black and white ads for the entire season targeting engaged families and community members.
5. Donations and Contributions: Tax-deductible donations as a 501(c)(3) nonprofit organization. Funding sources include New Hampshire Charitable Foundation, NH State Council on the Arts, Putnam Foundation, and National Endowment for the Arts.
6. Performance Tickets: Ticket sales for performances at The Founder's Theatre and Redfern Arts Center at Keene State College. Tickets sold 5 weeks before performances via phone, online, or in-person.
7. Community Stars Seats Program: Free tickets distributed through nonprofit partners serving low-income families, funded by donations from C&S Wholesale Grocers and Main Street America Group.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

MoCo Arts is a nonprofit arts education organization delivering year-round dance (ballet, tap, jazz, hip hop, modern) and theatre (musical, straight, workshops) instruction plus multi-arts summer and vacation camps for children ages 4-grade 12, early childhood Young Arts programming from 6 months, and adult dance/improv classes. All programs culminate in performances at the organization's 200-seat Founder's Theatre at its 17,000 sq ft Keene, NH facility.

Product overview

MoCo Arts is a unified arts education organization offering an integrated portfolio of performing arts programs centered around dance and theatre instruction. The core offerings include year-round Dance and Theatre programs for students grades 2-12, Young Arts for children ages 6 months-2nd grade, and Adult Dance/Theatre classes. Seasonal programming includes multiple camp formats: CupCAKE (ages 4-grade 3), C.A.K.E. (grades 3-12), School Vacation Camps (February/April), and School's OUT one-day camps. Community engagement is supported through MoCo ARTreach outreach and Community Stars Seats ticket access programs. All programs share a common mission of transforming lives through movement and creative expression, with performances held at The Founder's Theatre venue on-site.

Differentiator

Problem solved

Functional benefit

Brands

• C.A.K.E. (Creative Arts at Keene): An award-winning multi-arts summer day camp for children in grades 3rd-12th, providing skills to build confidence while making friends and exploring creativity. Named an outstanding summer arts program by the National Endowment for the Arts.
• CupCAKE Summer Camp
• MoCo ARTreach
• Community Stars Seats
• The Founder's Theatre

Products and services

• Dance Program Year-round dance instruction offering classes in ballet, tap, jazz, hip hop, and modern dance for students in grades 2 and up, from beginner through advanced levels.
• Theatre Program Award-winning theatre program offering classes in Musical Theatre, Straight Theatre, and Theatre Workshops for students in grades 2-12.
• Young Arts Early childhood arts education program for children ages 6 months to grade 2, introducing theatre and dance fundamentals starting as young as 18 months.
• C.A.K.E. Summer Camp Award-winning Creative Arts at Keene (C.A.K.E.) multi-arts summer camp for students in grades 3-12, running four weeks in July with self-directed class schedules in performing and visual arts.
• CupCAKE Summer Camp Multi-arts summer day camp for children ages 4 through 3rd grade, featuring themed weeks with singing, dancing, creative arts projects, and a musical theatre performance.
• School Vacation Camps February and April school vacation week camps for children ages 4 through grade 6, featuring dance, acting, singing, and art projects culminating in a musical theatre performance.
• School's OUT One-Day Camps Single-day camps for children ages 4 through 6th grade on days when school is not in session, following the SAU29 schedule, with creative arts activities and a 20-minute performance.
• Adult Dance & Improv Classes Year-round dance and theatre classes for adults (18+) including ballet, tap, jazz, hip hop, modern, and adult improv, offered in flexible half-semester sessions.
• MoCo ARTreach Outreach Program Educational outreach program bringing MoCo Arts instructors to daycare centers, schools, community centers, and other organizations to offer dance and theatre classes at external facilities.
• Community Stars Seats Program Initiative providing free performance tickets to low-income families and disadvantaged youth through nonprofit partner organizations in the Monadnock Region.
• The Founder's Theatre (Performance Venue) 2,500 sq ft black box theatre at MoCo Arts' facility with up to 200-seat capacity, used for student performances and professional experience opportunities.

Quantifiable outcome

• Provides up to $80,000 annually in tuition assistance to ensure access for all students
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Cheshire Medical CentercoreStrategic or Co-development PartnerHealthcare partnership supporting community health initiatives and providing arts programming to medical center patients and families.
• Cheshire Children's MuseumminorStrategic or Co-development PartnerCollaborative programming bringing arts education to museum visitors and families.
• Girl Scouts of the Green and White MountainsminorStrategic or Co-development PartnerJoint programming bringing arts activities to Girl Scout groups and troops.
• Healthy Monadnock AllianceminorStrategic or Co-development PartnerCommunity wellness initiative partnership promoting health and wellbeing through arts participation.
• Keene Day Care CenterminorChannel Partner/ Reseller/ DistributorOn-site arts programming delivered to daycare children through MoCo ARTreach outreach.
• Keene Housing Kids CollaborativecoreStrategic or Co-development PartnerServes disadvantaged youth in public housing through arts education; helps distribute Community Stars Seats tickets.
• Montessori SchoolhouseminorChannel Partner/ Reseller/ DistributorOn-site arts programming delivered to Montessori students through MoCo ARTreach outreach.
• Surry Village Charter SchoolminorChannel Partner/ Reseller/ DistributorOn-site arts programming delivered to charter school students through MoCo ARTreach outreach.
• Big Brothers Big Sisters of New HampshireminorStrategic or Co-development PartnerCommunity Stars Seats ticket distribution partner serving matched youth in the region.
• Monadnock Family ServicesminorStrategic or Co-development PartnerCommunity Stars Seats ticket distribution partner serving families in need.
• Keene Community KitchenminorStrategic or Co-development PartnerCommunity Stars Seats ticket distribution partner serving food-insecure families.
• Redfern Arts Center at Keene State CollegecoreStrategic or Co-development PartnerPerformance venue partner hosting MoCo productions; joint ticketing and audience development.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• National Dance Institute: Founded by Jacques d'Amboise, this NYC-based nonprofit delivers in-school and after-school dance education to thousands of children annually. Comparable as a mission-driven nonprofit expanding access to dance education via school and community partnerships.
• Joffrey Ballet School: The official training school of The Joffrey Ballet in New York and Chicago offering ballet, contemporary, jazz, and hip-hop for children through adults. Comparable as a multi-discipline dance education organization with broad age range and outreach programs.
• Boston Ballet School: The official school of Boston Ballet offering year-round dance education from beginner through pre-professional levels. Comparable as a high-credentialed dance education organization, though much larger and operating within a major metro ballet company structure.
• Interlochen Center for the Arts: A major nonprofit arts education institution in Michigan offering dance, theatre, music, and visual arts across year-round and summer programs. Comparable multi-arts education mission with strong institutional infrastructure, but at a national scale.
• Alvin Ailey American Dance Theater (Ailey Arts in Education): The education and community outreach arm of Alvin Ailey delivers dance instruction and residencies to schools nationwide. Comparable as a nonprofit leveraging elite artistic leadership to expand access to dance education in community settings.

Direct peers

• Boston Arts Academy: Boston's only public high school for the performing and visual arts, serving grades 9–12 with a tuition-free, audition-based model. Comparable as a New England arts-education institution preparing youth for college and careers in the arts.
• Perry-Mansfield Performing Arts School & Camp: A 100+ year-old nonprofit performing arts school and summer camp in Steamboat Springs, CO offering dance and theatre training for youth and adults. Comparable as a multi-arts education organization combining year-round classes with a signature residential summer program.
• Walnut Hill School for the Arts: An independent arts high school in Natick, MA offering boarding and day programs in dance, theatre, music, visual art, and writing. Comparable as a performing-arts-focused educational institution serving serious young artists in the New England region.

Emerging players

• Community Music Center of Boston: A nonprofit New England arts education organization offering music and dance instruction with a sliding-scale tuition model. Comparable mission around accessible performing-arts education, though rooted in music rather than dance/theatre.

Regional players

• Saint Paul's School of Dance / Spotlight Dance Academy (regional Keene-area dance schools): Regional dance studios in southwestern New Hampshire and the greater Monadnock area offering youth dance instruction. Comparable as direct geographic competitors for the same pool of local students and families in MoCo's core market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCu1y1l8TYDzp0PfkjeXSpqg
• Facebookfacebook.com/mocoarts
• LinkedInlinkedin.com/company/moco-arts
• Instagraminstagram.com/moco_arts
• Xx.com/mocoarts

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoCo Arts